SECTION Z : GROUP 2ANKITA GARG (191127)DHIREN PATEL (191137)ISHAN JAIN (191141)PAYAL SAMANTA (191156)RANGOLI JAIN (191162)

HUTCH CAMPAIGN-“ Wherever you go

our network follows”

REBRANDING CAMPAIGN-“Change is good”“Happy to Help”

ZOOZOO CAMPAIGN-VAS “ Make the Most of Now”

3G “SuperHero”

VODAFONE’S DELIGHT and EVERYBODY’S WELCOME

CAMPAIGN

SPONSORSHIPS& EVENTS

1992

2000

2003

Acquired by Vodafone : 67% Stake

Rebranding Campaign

Vodafone 3G Campaign

Enters India:

Maxtouch

Essar Acquisition

Introduction of Pug named

‘Cheeka’

Turns Pink!!

2007

Introduction of Zoozoo

Converted to Orange: Hi Campaign

2005

20092011

2001

The Hutch network was personified as the adorable pug dog following the cute little owner

HUTCH CAMPAIGN

TV “Wherever You Go Our Network Follows You” ADS

HUTCH PUG.wmv

CELEBRITY ENDORSEMENTS Rahul Dravid- to attribute trust and

dependability to the Hutch Brand Irfan Khan

OUTDOOR

Hoardings

Billboards

CHANGE IS GOODHUTCH IS NOW VODAFONE

REBRANDING CAMPAIGN- Brand Transition

LOGO CHANGE

• Red: For the passion and spirit.

• Rock Solid: dependable and empathetic

• Restless: always challenging to improve and being funny.

TV24 Hours Road Block ON

Star TV NetworkThe commercial shows

Hutch dog moving out of pink house and moving

into red house.HUTCH TO VODAFONE.wmv

The tagline “ Hutch is now Vodafone” was

translated in multiple languages

PrintSupplementary with

TV ads across all main newspapers

OutdoorMessage appeared in

150 towns & in 400,000 shops

Hoardings, billboards& kiosks

InternetWebsite Makeover

from pink to red

RadioNew jingle- New

upbeat version of the same Hutch sound

HAPPY TO HELP- Vodafone Customer Care Service

Symbolize a mobile phone customer care service as willing and eager to help as the little pugHAAPY TO HELP.wmv

Vodafone kick-started ‘Happy to Help’, in Kerala, to help bring relief to commuters during heavy rains. Vodafone ushers were stationed with huge umbrellas at major railway stations in Kerala to help people to and from the platforms.

PUG to ADULTS to ZOOZOOS

INTEGRATED PLANTV

25different aired during IPL2ZOOZOO RECHARGE Ad.wmv

Sponsorships- IPL2

PrintSupplementary with TV ads across all main newspapers

OutdoorHoardings, billboards&

kiosks

InternetSocial Networking Sites : Facebook Fan Page

Downloadabe ringtones, videos,etcMicrosites: “What kind of Zoozoos are you?”

Zoozoo Merchandise

VODAFONE – THE ‘3G SUPERMAN’

Vodafone posted interesting message on their Facebook page which indicated a campaign that featuring ZooZoos describing about a flying object which eventually turns out to be the 3G Superman

TEASER ADS

INTEGRATED PLAN

TV ads- Teaser ads and “3G Superman”

Vodafone 3G ad Zoozoo.avi

PrintSupplementary with

TV ads across all main newspapers

OOH : ‘Super Weeks’

Internet•Social Networking Sites•Youtube

SUPER ZOOZOO in DLF, Saket and Ambience Mall

40 ft tall 3D Super ZooZoo cut out using LED lights on glasses and the Super ZooZoo smashing the wall deployed in Ahmedabad and Delhi.

‘Email Super Week‘ in Mumbai

‘Cricket Super Week’ in Hyderabad

‘Cricket Super Week’ in Mumbai

Branding on buses

Hoarding

A series of hoardings deployed with creative using 3D effect wherein 'Super' ZooZoo was breaking the wall in parts and in the last creative emerges at the Superman.

VODAFONE DELIGHTS

Vodafone is promoting “Delights”, a world of exclusive deals and discounts, with a TV advertising campaign featuring school girls in black and white films. “Classroom”, “Cycles” and “Annual Day” show the emotional response associated with receiving special gifts.

RESULTS

Videos had 3 million hits in 3 weeksMost watched viral videos for 2 weeks

88% awareness of the re-branding, a day after 24 hour road block on Star TV network

327, 660 fans on the Facebook fan page

SPONSORSHIPS- BIGG BOSS

•“Vodafone Bigg Boss Voice SMS competition”: Vodafone mobile subscribers can ask a question to their favorite Big Boss House Mate during BiggBoss 3•“Vodafone Bigg Boss Ask Question to BiggBoss5 housemates ”

RACE TO FAME CONTEST- October 2011

One of the winners of the Vodafone Race to Fame contest with Lewis Hamilton and Jenson ButtonVODAFONE RACE CONTEST.wmv

Date : 28th October, 2007Prize Money = $ 160,000Celebrity Marathoner : Javed Jaffrey

CONCLUSION

IMC APPROACH OF VODAFONE CAMPAIGNS

DHIREN PATEL

ISHAN JAIN

PAYAL SAMANTAANKITA GARGRANGOLI JAIN