imc tutorial 5

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Post on 29-Nov-2014

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Supporting the branding tutorial...

TRANSCRIPT

Page 1: IMC Tutorial 5

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Page 2: IMC Tutorial 5

a brand can be perceived as a product…

...that adds either rational and tangible dimensions (related to performance)

…or as a symbol... ...symbolic, emotional and intangible

dimensions (related to what the brand represents)

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