imc lecture 8
DESCRIPTION
...control; and some ethicsTRANSCRIPT
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context analysis promotional objectives
promotional strategy
coordinated communications mix
implementation
Control and evaluation
control and evaluation…
1. Discuss, develop and decide on marketing objectives
2. Establish performance measures and standard
3. Evaluate actual performance against established standards
4. Take corrective action as
necessary
Regular performance reports should be provided
consumer audits
http://www.ico.gov.uk/what_we_cover/taking_action/~/media/documents/pressreleases/2011/t-mobile_news_release_20110610.ashx