imc 208 cca imc activities, jb bolaÑos nov22\ 08
TRANSCRIPT
Conquering the Global Foodscape
CCA’s Promotional Flow
ADVERTISINGPUBLICATIONS through MEDIA AGENCYOUTDOOR ADVERTISING COMPANIESOUTDOOR ADVERTISING PRINTERSRADIO DJ’S FOR CASUAL PLUGSMERCHANDISINGPRINTERS OF COLLATERALSINTERACTIVEWEBSITES, DEVELOPER & ADMINISTRATORWEB BLOGGERSDIRECT MARKETINGEXHIBIT GROUPSDIRECT MAILER COMPANIESFACULTY RESOURCE PERSONSSCHOOL GUIDANCE OFFICESSALES PROMOTIONSCREDIT CARD COMPANIESFINANCIAL LENDING INSTITUTIONSOTHER SUPPLIERS: PHOTOGRAPHERS,MAKE-UP ARTISTS, EVENT ORGANIZERS/HOSTS(Vendors)
POTENTIALSTUDENTS(Customer)
CCA(SPECIFICALLYMARKETING /
PR(Manufacturer)
PARENTS/GUIDANCECOUNSELORS,“REFERRERS”
(Retailer)
CCA MARKETINGCOMMUNICATIONS
GROUP +CREATIVE CONSULTANT +
PR AGENCIES(“Ad Agency”)
CCA IMC Campaign 2008/2009 (ATL Advertising)
PRINT ADS IN NATIONAL BROADSHEETS (PDI)
CCA IMC Campaign 2008/2009 (ATL Advertising)
OUTDOOR ADVERTISING
CCA IMC Activities (BTL Direct Marketing)
CAREER TALKS, FAIRS / SCHOOL TOURS, VISITS
CCA IMC Activities (BTL Direct Marketing )
LOCAL & INTERNATIONAL TRADE EXPOS / CARAVANS
19TH PHILIPPINE AD CONGRESS: MANILA BULLETIN + CCA & COFFEE BEANERY
PHILIPPINE FIESTA, SECAUCUS, NEW JERSEY
CCA IMC Activities (BTL Direct Marketing)
MERCHANDISING MATERIALS
CCA IMC Activities (BTL Sales Promotions)
CCA IMC Activities (Interactive)
CCA INTERACTIVE WEBSITE
CCA IMC Activities (Interactive)
SOCIAL NETWOKING GROUPS, ADS
CCA IMC Activities (Interactive)
BLOGS
CCA IMC Activities (PR)
PUBLICITY
CCA MANILA 10th YEAR ANNIVERSARY – NOVEMBER 2006
CCA IMC Activities (PR)
PUBLICITY
CCA MANILA 10th YEAR ANNIVERSARY – NOVEMBER 2006
CCA IMC Activities (PR)
PUBLICITY
CCA MANILA 10th YEAR ANNIVERSARY – NOVEMBER 2006
CCA IMC Activities (PR)
LAUNCH EVENTS / EVENT SPONSORSHIPS & PARTNERSHIPS / COOKING DEMOS