Imagine Cup 2011 Overview

Imagine Cup 2011Step Up to the Challenge!

Microsoft Imagine Cup• The Imagine Cup is the world’s premier student

technology competition. • Now in its ninth year, the Imagine Cup has grown to

be a truly global competition focused on finding solutions to real world issues.

• Every year the Imagine Cup invites students to meet a challenge around a social cause. The current Imagine Cup competition theme is Imagine a world where technology helps solve the toughest problems.

• The Imagine Cup started in 2003 with only 1,000 competitors

• In 2010, more than 325,000 of the world's most influential students from over 120 countries/regions registered for the Imagine Cup.

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“I wish there had been an Imagine Cup when I was growing up. It gets people involved in seeing that

software is changing the world.“- Bill Gates, Chairman, Microsoft Corporation

HistoryStarted in Asia as a local competition...Became Imagine Cup

• 2003: Barcelona, Spain - Theme: Link between people, information, systems, and devices, using Web services and .NET as the springboard.

• 2004: São Paulo, Brazil - Theme: Imagine a world where smart technology makes everyday life easier.

• 2005: Yokohama, Japan - Theme: Imagine a world where technology dissolves the boundaries between us.

• 2006: Delhi, India - Theme: Imagine a world where technology enables us to live healthier lives.

• 2007: Seoul, South Korea - Theme: Imagine a world where technology enables a better education for all.

• 2008: Paris, France - Theme: Imagine a world where technology enables a sustainable environment.

• 2009: Cairo, Egypt - Theme: Imagine a world where technology helps solve the world's toughest problems.

• 2010: Warsaw, Poland – Theme: Imagine a world where technology helps solve the toughest problems.

• 2011: New York City, United States – Theme: Imagine a world where technology helps solve the toughest problems.

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Agra & New Delhi, India

Paris, France Yokohama,

Japan

Cairo, Egypt

Seoul, South Korea

Barcelona, Spain

São Paulo & Foz do Iguaçu , Brazil

+

Warsaw, Poland

"How boldly do you dare to dream?"– Ray Ozzie, Microsoft Chief Software Architect,

at the Imagine Cup 2009 Worldwide Finals

2003 2004 2005 2006 2007 2008 2009 20100

50000

100000

150000

200000

250000

300000

350000

# of Students Registrants

New York, USA

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5 Competitions…

Plus IT Challenge, Orchard and Interoperability (additional Challenges to be announced soon)

…one theme“Imagine a world where technology helps solve the toughest problems”

Digital MediaSoftware Design

Game Design Embedded Dev.

Windows Phone 7

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Software Design This is for the best programmers, thinkers and solution builders to go after the really tough problems. Students will create innovative software and service solutions that unleash the power of technology to benefit your area or…the entire planet.

Embedded Development Embedded devices are becoming smarter, more powerful, and woven seamlessly into our everyday lives. Students work in both hardware and software to build an exciting solution using Windows Embedded Compact 7 on the provided embedded device.

Game Design Game Design is where art and science come together through three track options: Windows / Xbox, Mobile, and Web. Through the Imagine Cup, students can learn and advance toward a career as a game developer or entrepreneur. Digital Media The world sees video everywhere. Students team up to create a web video submission. They then use the internet to share their point of view and make their video viral.

Windows Phone 7 Students will have the chance to be one of the first developers—ever—to be building XAP Applications for Windows Phone 7. Students are challenged to create an XAP Application that not only will help solve the world’s toughest problems, but people will love having on their Windows Phone!

Imagine Cup 2011 Competitions

what competitors can winfinalists win an all expense paid trip

to in July 2011 to New York, USA plus… the opportunity to turn their ideas

into reality gain real-life experience compete for cash and prizes

The Imagine Cup is the world’s premiere student competition.

the Imagine Cup started in 2003 with only 1000 competitors

in 2010, the Imagine Cup inspired over 325,000 passionate students from over 120 countries to imagine a better world, and then make it happen through technology and one altruistic theme.

one world. unlimited possibilities.Students have the power to make fundamental changes,

through technology.

read what the United Nations has declared the top 8 toughest issues facing the world today.

do one of those global issues inspire you to take action and create a solution using technology to reduce hunger, minimize malaria, or preserve the environment?

IC2010 Theme ( Goals ) ,,,

1- Eradicate extreme poverty and hunger

2- Achieve universal primary Education

3- Promote gender equality and empower women

4- Reduce child mortality

5- Improve maternal health

6- Combat HIV/AIDS, malaria and other diseases

7- Ensure environmental sustainability

8- Develop a global partnership for development

why to compete?

• compete against other top students from around the world• use the power of technology to turn your ideas into reality• innovate, create, and show the world what you can do• enrich your professional development by connecting with

fellow students, industry leaders and technology professionals.

• represent your country in the Worldwide Finals in New York, USA.

• win cash and prizes

here’s how

• register @ imaginecup.com • sign up for one of the 5 competitions• create a team• conceive, test, and build your ideas into real

world applications using the Imagine Cup

“How boldly do you dare to dream?”Ray Ozzie, Microsoft Chief Software Architect

Who is going to step up and do something about it?

We think it’s you.

Register at imaginecup.com

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The Core Competitions at a Glance – 2011Software

DesignEmbedded

DevelopmentGame Design

Digital Media

Windows Phone 7

Run locally in countries/regions around the world

Onlinecompetition

Online competition

Online competition

Online & onsite competition

Max team size: Four Max team size: Four Max team size: Four Max team size: Two Max team size: Four

Round 1: Jul 9, 2010 - May 5, 2011

WW Finals: July 8-13, 2011

Round 1: July 9, 2010 – Jan 9, 2011

Round 2: Feb 15, 2011 –May 5, 2011

WW Finals: July 8-13, 2011

Round 1: Jul 9, 2010 – March 7, 2011

Round 2: Mar 28, 2011 – Apr 27, 2011

WW Finals: July 8-13, 2011

Round 1: Aug 25, 2010 – March 7, 2011

Round 2: Mar 28, 2011 – Apr 27, 2011

WW Finals: July 8-13, 2011

Round 1: October 28, 2010 – March 7, 2011

Round 2: Mar 28, 2011 – Apr 27, 2011

WW Finals: July 8-13, 2011

One team per country/region to New

York City, USA to compete for the top

three spots

Top twenty teams go to New York City, USA to compete for the top

three spots

Top five teams from each of 3 tracks (total

of 15 teams) fly to New York City, USA in July 2011 to compete for

the top three spots per track

Top six teams fly to New York City, USA in July

2011 to compete for the top three spots

Top five teams fly to New York City, USA in July

2011 to compete for the top three spots

1st place $25,0002nd place $15,0003rd place $5,000

1st place $25,0002nd place $15,0003rd place $5,000

Prizes Per Track:1st place $8,0002nd place $4,0003rd place $3,000

1st place $8,0002nd place $4,0003rd place $3,000

1st place $8,0002nd place $4,0003rd place $3,000

Software Design

does the idea of creating an application that can be used by real people around the world challenge you?

register and sign up today and start creating innovative software and service solutions that unleash the power of technology to benefit your area or…the entire planet

This round is run locally. Find your country/region finals at localSDcompetitions

All teams must submit the materials required by their country/region AND a 15-minute video presentation submission that introduces and demonstrates your software application that encompasses all the required elements, and at least one optional element* and has a narrated PowerPoint presentation as a screen cast

Your entry must address the Imagine Cup 2010 Theme: "Imagine a world where technology helps solve the toughest problems".

All presentations and materials must be in English**.

Local country/region competitionJuly 9, 2010 – May 5, 2011

Either an implementation or the consumption of a XML Web Service;

Your application must run on any version of the Microsoft .NET Framework;

Your application must be developed using at least one (1) of the products within the Visual Studio family (Express, Standard, Professional, or Team System) for development.

Teams must follow local country/region guidelines for submitting entries.

Online qualifying

If your local rules indicate that your Team’s entry is subject to the Online Finals Qualifying round, your video presentation will be evaluated by a panel of qualified international judges based on the judging criteria below. The top two (2) or more teams will be selected from the pool of all countries/regions participating in the Online Finals Qualifying round to advance to the Worldwide Finals in New York City, USA.

worldwide finals

Judging will take place in three (3) phases as follows:Phase 1A panel of qualified international judges will review and score each Team’s video entry according to the judging criteria set forth below.Then, each team will present its software solution in the form of a twenty (20) minute presentation, along with a fifteen (15) minute question and answer period. Teams will be scored based on the judging criteria set forth below. At the end of Phase 1, both Phase 1 scores will be tallied, and up to twelve (12) teams will advance to Phase 2.

Phase 2Each of the remaining Teams will present its entry again, in the form of a twenty (20) minute presentation, along with a fifteen (15) minute question and answer period, to another judging panel consisting of different judges. The judges will assess each Team based on the criteria set forth below. At the end of Phase 2, the Phase 1 and Phase 2 scores will be combined, and the top six (6) Teams will advance to Phase 3.

worldwide finals

Phase 3Each of the remaining Teams will present its entry again, in the form of a twenty (20) minute presentation, along with a fifteen (15) minute question and answer period, to another judging panel consisting of different judges. The judges will assess each Team based on the criteria set forth below. At the end of Phase 3, the Phase 3 scores will be tallied, and the First Place, Second Place, and Third Place teams will be announced.

worldwide finals

Embedded Design

Are you ready to push the envelope of where you can apply embedded technology to improve the world around you?

Get ready to go beyond the PC desktop and work in both hardware and software to build an exciting solution using Windows Embedded CE 6.0 R3 plus a provided embedded platform.

July 9, 2010 – January 9, 2011 A maximum 5 page report of your Project Vision submitted which incorporates the following information: What problem are you trying to solve? What is your proposed solution to the

problem? Why would the solution be best implemented

as an embedded solution? Proposed Project Hardware Architecture Proposed Project Software Architecture and

Functionalities

Top three teams from each country/region hosting a local semi-final will advance.

Of the teams that remain – top scoring teams will be advanced until 150 teams have been advanced

February 15, 2011 – May 5, 2010

• Each Team that advances to Round 2 will receive an eBox-3310A-MSJK embedded platform device that your team must use to build your Embedded Solution on.

• A Report (15 pages max), demonstrating all aspects of the embedded project and an Embedded Solution, based on the entry materials submitted in Round 1,in the form of a Video Presentation (5 minutes max). *

• Each country/region hosting a local semi-final will advance their top team.(14 team)

• Up to 6 teams not participating in a local semi-final will be advanced by a judging panel.

Round 1 Round 2

worldwide finals July 2011

At the Worldwide Finals, your Team (if you are invited to advance to compete) must create and submit the materials described below: • An Embedded Solution, based on the entry

materials submitted in Round 1 and Round 2 • Present its Embedded Solution in the form of a

presentation and product demonstration of up to twenty (20) minutes.

Game Design

gamers – put your skills to use and create a game that is accessible for users with disabilities or an educational game for children.

Three competition tracks are offered: • 1. Game Design: Windows/Xbox (XNA) • 2. Game Design: Web (Silverlight) • 3. Game Design: Mobile (Zune/Phone)

July 9, 2010 – March 7, 2011

Your entry must include all of the required content and technical requirements* found on the Game Design page at imaginecup.com.

Game video Playable video game application Game summary Game play instructions After judging, up to (150) teams will advance to round 2.

March 28, 2011– April 27, 2011

If your team advances to round 2, Your entry must include all of the required content and technical requirements found on the Game Design page at imaginecup.com.

100% playable game Game summary 3 game screenshots Game play instructions Game video

After judging, up to( 6 )teams will advance to the WW Finals.

Round 1 Round 2

worldwide finalsJuly 2011

During Round 3, you or your Team (if you are invited to advance to compete in Round 3) will make up to• two (2) presentations of up to thirty (30) minutes

to a panel of judges and• participate in a Q&A Session with the judging

panel.

Digital Media

how viral can you make your message to solve the world’s toughest problems?

create a concise, compelling viral video sensation, that people want to pass on and share around the world

This is the only competition that utilizes voting in the judging process.

round 1

August 26, 2010 – March 7, 2011

what Create a video that combines images,

movies, voice, and/or music which tells a story that addresses the Imagine Cup 2010 Theme.

The video must include an Imagine Cup intro and outro. (Links provided on competition page.)

The video should not exceed (1) minute and (12 )seconds long but.

Your video must be uploaded to a sharing site and available for review during the entire round.

(20) teams with the most votes from each sub- round advance to round 2

how Create and upload your video

– follow the entry guidelines Promote your video by

sending your link out to the world.

Get people to watch and vote for your video and not just your friends and family!

You have 5 chances to move to round 2

• There are 3 ways to advance to R2:1.Create your round 1 video as described above, get

enough votes and be one of the top teams to move to round 2.

2. If your round 1 video does not make it to R2 on the first try, you have 5 more chances to revise your video and resubmit into the next sub -ounds. If your video is one of the top 20 to get the most votes in any one of the 5 sub-rounds your video advances to round 2.

3.There are also 20 Wild Card spots open to teams who had the highest combined

• sub-round scores. These 20 will also move into round 2.

round 2 – qualifying

March 28, 2011 – May 1, 2010Create a new video.Follow all of the same rules in round 1Make it at least (30) seconds and under

(1)minute and (12) seconds in lengthAt the conclusion of the Round 2 , all eligible entries will be reviewed by a panel judges based on the judging criteria to determine up to six (6) of the top finalist teams that will advance to compete in the Worldwide Finals.

worldwide finalsJuly 2011

During Round 3, your Team (if you are invited to advance to compete in Round 3) will compete in a 24 hour challenge.

The details about the challenge will only be revealed on-site at the Worldwide Finals event, a few hours before the beginning of the challenge.

Hint: Be prepared to be able to create a video using Microsoft MovieMaker.

how far are you willing to “push the system” before it breaks?

Systems are behind everything technical we do: from a single computer to massive enterprise infrastructures. The IT Challenge asks you to become a master at making those systems work.

Round 1 Round 2October 9, 2009 – January 31,

2010

Pass 1 quiz out of the 4 quizzes with a score of 15 out of 30 or higher to advance to R2.Once you advance to R2 you don’t need to take any more quizzes but you can for fun!

Hint: Join the IT Challenge Facebook page.

February 8, 2010 – April 5, 2010

R2 is a case study. You will be tested on your ability to reason through and describe an architecture and method of implementation of a Microsoft networking environment. The top six (6) competitors

from R2 that submit case studies, representing 6 different countries, will advance to the Final Round.

final roundApril 24, 2010

24 hour hands-on virtual lab Competitors in this round will compete

virtually and be challenged to actually setup, install, and demonstrate knowledge and expertise in Microsoft technologies, including Windows 2008, Exchange 2007/2010, Windows 7, Office 2007, System Center Configuration Manager, System Center Operations Manager, ISA 2006, SQL 2008, and Office Communications Server 2007.

You won’t be alone! The IT Challenge Captains will be on hand via instant messenger to answer your questions.

worldwide finalsJuly 2010

The top 3 Finalists from the final round will fly to Warsaw, Poland and presented with their award on the Worldwide Finals stage.

Windows Phone 7

Windows Phone 7

• Windows Phone 7 is a revolutionary new platform and you have the opportunity to be a part of it. This is your chance to think of something that is truly outside the box and be one of the first developers—ever—to be building XAP Applications for Windows Phone 7. We challenge you and your Team to create an XAP Application that people will love having on their Windows Phone!

Windows Phone 7

Round 1 Your Team will develop an XAP Application :• 1. A name for your XAP Application

• 2. A short description of your Team’s XAP Application, including how it addresses the 2011 Theme.

• a. If pre-existing source code is incorporated into the XAP Application, then this pre-existing source code must be clearly identified in the XAP Application description and must not infringe on any third party rights, and must be used in accordance with all applicable licensing and use terms.

• b. The description should not exceed 10,000 characters

• c. The description should be submitted as a .doc, .docx, .pdf or .txt

Round 2• XAP Application Video Your Team will present your XAP Application in the form of a

video that depicts the XAP Application's functionality or gameplay and provides an opportunity for your Team to explain the features as they are presented.

• 1. The video content should clearly address each of the judging criteria outlined below

• 2. All audio and text in the video should be in the English language

• 3. The video should be submitted as a .wmv. We recommend creating your screen capture using Microsoft Expression Encoder 3 Screen Capture which is available to students for free at DreamSpark.

• 4. The video should include the Imagine Cup 2011 intro and outro

• 5. The video should not exceed five (5) minutes, including intro and outro.

The Legal Stuff

terms and conditions for competitors

• For complete Terms and Conditions visit www.imaginecup.com • In summary:

– You must be enrolled at an accredited educational institution that grants high-school or college/university (or equivalent) degrees between January 1, 2010 and May 31, 2011.

– You must agree to the complete terms and conditions found on the websites.

– You are 16 years or older– You are NOT a Microsoft employee or intern at Microsoft or immediate

family member of a Microsoft employee– You did not organize this competition

…and most importantly have fun and meet other students from around the world who share your dreams and passion for technology

Imagine Cup 2010 Media Highlights

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2010 Media Highlights

• BBC• CNN• Scientific American• Wired• ZDNet• Kotaku• Huffington Post

• Fast Company • Engadget • Atomic • Mobile Crunch• Seattle Times• Computerworld• Ad Age

• Imagine Cup 2010 received impressive coverage, including more than 1,300 articles worldwide.

• 160 articles happened during the WW Finals alone.

Partial list of top global media highlights include:

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• The Imagine Cup 2010 Blog received over 10,500 hits during the WW Finals.

•  The Imagine Cup 2010 BBC broadcast reached more than 26 million people worldwide.

• Microsoft News Center Imagine Cup page – more than 16,500 visits during the WW Finals.

• Facebook – more than 10,400 fans* “like” Imagine Cup• YouTube – more than 23,800 views* of the Imagine Cup

videos• Twitter

• The total number of tweets reached over 12,500 tweets reaching more than 10 million Twitter users.

• The volume of tweets tripled during the World Festival • The velocity of tweets per hour maintained an average

speed of more than 36 tweets per hour during the WW Finals week.

• During the World Festival, a person tweeted about Imagine Cup on average of every 30 seconds

• From 9 am to 1 pm PDT during the World Festival, more than 1,340 tweets were generated.

2010 Digital Media Highlights

*Statistics as of 28 October 2010

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Digital Resources• ImagineCup.com - The main resource for participants and the general public.

• Imagine Cup Blog – The information site for the Imagine Cup community.

• Twitter.com/ImagineCup - Over 3,400 followers and growing.*

• Facebook - Over 10,400 fans and growing.*

• Imagine Cup Video Gallery and Imagine Cup YouTube Channel – The main places to watch Imagine Cup videos

• Imagine Cup Virtual Pressroom - The main resource for worldwide media.

*Statistics as of 28 October 2010

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watch the excitement!

Imagine Cup 2010http://www.imaginecup.com/about/video-gallery

IC10 World Festival – http://www.studiosevent.com/imaginecup2010/http://www.microsoft.com/presspass/events/imaginecup/videoGallery.aspx

Imagine Cup 2009http://imaginecup.com/downloads/sponsor/IC2009Competition.wmv

http://imaginecup.com/downloads/sponsor/58_IC10_Poland_Reveal_1__1280x720.wmvhttp://imaginecup.com/downloads/sponsor/IC09_World_Festival_Open__640x360wmv.wmv

http://imaginecup.com/downloads/sponsor/01_Open_1_WMV9_Widescreen_1280x720.wmv

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2010 Imagine Cup Worldwide Finalists Warsaw, Poland

participate in the Imagine Cup competition and watch your solution come to life through the power of technology.

Register today at imaginecup.com.

You win. We all win.

Useful linkswww.microsoft.comwww.imaginecup.comwww.dreamspark.com

Laila AbuDahiTwitter: @LailaDahiEmail: Laila.dahi@student-Partners.com