image standards — - spirit petroleum · spirit® iage standards (509) 203-7357 rev.12/16 minimum...

1

— image s tandards —

Spirit Petroleum P.O. Box 1419

Soap Lake, WA 98851

Phone: (509) 203-7357

[email protected]

www.spiritpetroleum.com

Revision: 12/16

Approved vendors 1

Paint standards, colors and codes 2

Replacement signs 3

ID sign faces 4

Price sign faces 5

C-store sign faces 6

Service message and readerboard sign faces 6

New signs 7

Twin pole signs 7

Single pole signs 8

Single pole ID signs 9

High rise ID signs 10

Monument signs 11

Illuminated channel letter and trim cap signs 12

Highway and flag signs 13

Canopies 14

Canopy basics and image segments 14

Canopy graphic image segment application basics 15

Canopy graphic installation specifications for canopies over 40’ long 16

Canopy graphic installation specifications for canopies under 40’ long 17

Optional graphic installation for wide canopies 18

Standard T canopy graphic (short front) installation specifications 19

Standard T canopy graphic (long front) installation specifications 20

Curved corner canopy graphic installation specifications 21

Pump imaging basics 22

Pump skirt graphic installation specifications 22-23

Valances 24

Valance graphic installation specifications 25

Marketing logos, print and vinyl colors 26

Table Of Contents

SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16

MINIMUM IMAGE STANDARDS

1

SELF SERVE GASOLINE

PAINTJones-Blair Paint Company

Order placement, shipping, field application, instruction guides, credit applications and technical data sheets

Jones-Blair Customer Service (Attn: Elida) (800) 492-9400

Kristal Bluemer National Sales Manager - Imaging (800) 492-9400 Office: (214) 353-1645 Mobile: (214) 676-8542 [email protected]

HIGHWAY SIGNSLyle Signs

Rhonda Ferguson - Acct Mgr. (701) 252-9494, ext. [email protected]

SIGNSFederal Heath Sign Company

Mike St. Onge

(813) 855-4415, ext.14 [email protected]

CANOPY & PUMP GRAPHICSMountain Commercial Graphics

Stacy Hart (713) 996-6618 [email protected]

APPROVED VENDORS

Per the Spirit® brand license agreement, licensees are required to use the approved vendors listed below

A TYPICAL SPIRIT® STATION



2

PAINT STANDARDS

BUILDINGS: Buildings on Spirit® Brand sites shall be painted Spirit® Brand White Exceptions may be made for proprietary-brand convenience stores All building trim and fascia shall be painted Spirit® Brand Blue

SIGN POLES: Sign poles shall be painted Spirit®

Brand Blue or Spirit® Brand White

Spirit® signs are available exclusively from Federal Heath Sign Company (p.1). Existing signs may be retrofitted with Spirit® sign faces made by Federal Heath, provided the Spirit® registered logo is not altered. PMOCO must approve retrofit signs.

CURBS & PUMP ISLAND: Shall be painted Black, Medium Gray, or Spirit® Brand Blue

BUMPER (CRASH) POLES: Shall be painted Spirit® Brand White or Spirit® Brand Blue

CANOPY POLES: Shall be painted Spirit® Brand White or Spirit® Brand Blue

APPLICATION: The Spirit® Repainting Field Application Guide (available from Jones-Blair Paint Company) provides guidelines for applying Spirit® Brand-specified paint products as well as correct power washing procedures Please note that paint must cure for seven days post-application before decals may be affixed to pumps, poles, canopies, or other painted surfaces

NOTE: Driveways and parking areas should be smoothly paved and kept clean and free of debris

EXCEPTIONS: Exceptions to any of the above image standards may be granted only by PMOCO Please submit variance requests in writing to:

Spirit Petroleum, P O Box 1419, Soap Lake, WA 98851 or by e-mail to gramm@spiritpetroleum com

Paint Colors and Codes

JONES-BLAIR PAINT COMPANY

SPIRIT® BRAND BLUE - #4550-001/99951 ACRYLITHANE HS3 FADE/CHALK RESISTANT URETHANE

SPIRIT® BRAND WHITE - #45011-CA/99951 ACRYLITHANE HS3 FADE RESISTANT URETHANE

SPIRIT® BRAND RED - #45191/99951 ACRYLITHANE HS3 FADE RESISTANT URETHANE

BLACK - #45572/99951

MEDIUM GRAY - #45597/99951

Official Spirit® Brand paint colors (Spirit® Brand Blue, Red, and White) and other specified colors (Black and Medium Gray) are produced exclusively by Jones-Blair Paint Company. Paints are available ready-mixed and must be applied as specified for maximum color and gloss retention.

NOTE:The Spirit® Minimum Image Standards Guide is intended as a comprehensive guide for any approved use, application, or installation of the Spirit® and SpiritMart® names, logos, and colors Licensees are directed to contact PMOCO for approval for any use, application, or installation other than those specified in the manual

Any use, reproduction, or manufacture of the Spirit® or SpiritMart® names, logos, or colors by unauthorized vendors is illegal and will be prosecuted to the fullest extent of the law

It is the licensee’s responsibility to identify and comply with all state and local laws and mandates pertaining to signs and commercial graphics at Spirit® and SpiritMart® locations



3

Existing cabinets and poles

should be painted Spirit®

Brand White or Blue

REPLACEMENT SIGNS

Existing cabinets may be retrofitted with sign faces made by Federal Heath

Spirit® ID Sign Face

Price Sign Face

C-Store Sign Face

Service Message and Readerboard Sign Faces

Existing sign faces are

removed and replaced with

new Spirit® sign faces

Note: Spirit® ID sign and

SpiritMart® logo sign must

be separated by another

sign when used together

on a sign cluster.



4

Spirit® Standard ID Sign Face

Spirit® sign progression

standard

horizontal

ID SIGN FACES

Existing or new cabinets may be fitted with Spirit® logo ID sign faces made by Federal Heath If the standard sign proportions do not fit an existing cabinet configuration, then Federal Heath will select an appropriate sign from the Spirit® sign progression shown on the right The white space around the logo may vary to accommodate slight differences in proportion

Note: The Spirit® Standard ID Sign Face should be used for all new sign construction and as the first option for retrofit signs.

Note: Two or more different ID sign configurations cannot be used at the same location without permission from PMOCO.



5

The examples below show a few of the many price sign face configurations available to fit existing or new cabinets

REGULAR

SELF SERVE GASOLINE

REGULAR

PLUS

PREMIUM

REGULAR

PLUS

PREMIUM

DIESEL

SELF SERVE GASOLINE

REGULAR

SELF SERVE GASOLINE

REGULAR

DIESEL

RETRO-FITTING LED PRICE UNITS

Replacement faces, retainers, and LED units are typically shipped as a complete assembly Existing cabinets are required to accept recessed retainers

If the customer intends to reuse existing LED units, a detailed field survey is required to determine the size and position of the clear window opening for the price unit Licensees are responsible for costs associated with remounting, moving, or adjusting existing LED units as necessary to fit replacement faces

CANOPY-MOUNTED LED PRICE SIGNS

Canopy-mounted LED price signs are allowed Canopy-mounted cabinets must match the color of the canopy fascia where mounted.

PRICE SIGN FACES

Existing or new cabinets may be fitted with Spirit®

price sign faces made by Federal Heath

Note: Certain states mandate the inclusion of the text “Self Serve Gasoline” on price sign faces. Individual states may have additional requirements. It is the licensee’s responsibility to be aware of and adhere to state requirements when placing sign orders.



6

SERVICE MESSAGE AND READERBOARD SIGN FACES

Existing or new cabinets may be retrofitted with Spirit® service message and readerboard sign faces made by Federal Heath CAR WASH

THREELINES OF

COPY

Service message sign faces will be imaged

with the Frutiger Bold font

Readerboards can be made in single or

multiple lines of copy depending on the

size of the cabinet

C-STORE SIGN FACES

Existing or new cabinets may be fitted with SpiritMart® logo sign faces made by Federal Heath The logo style that best fits the existing cabinet proportions should be used

SpiritMART® horizontal style

SpiritMART® vertical style

Note: Spirit® ID sign and SpiritMart® logo sign must be separated by another sign when used together on a sign cluster (see p. 3).



7

NEW SIGNS

TWIN POLE SIGNS

The standard configurations for new Spirit® twin pole signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4-6 for sign face information

REGULAR

PLUS

PREMIUM

SELF SERVE GASOLINE

CAR WASHTHREE

LINES OFCOPY

TP - 5’ TP - 6’

23’

5’ - 1” 6’ - 1”

ATMTHREE

LINES OFCOPY

TP - 7’ TP - 8’

30’

7’ - 0” 8’ - 1”

REGULAR

REGULAR

Min

imu

m

Cle

aran

ce?

Min

imu

m

Cle

aran

ce?

REGULAR

PLUS

PREMIUM

DIESEL

Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign face as shown below.



8

SINGLE POLE SIGNS

The standard configurations for new Spirit® single pole signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information

REG

PLUS

PREM

SELF SERVE GASOLINE

CAR WASH ATM

REGULAR

SELF SERVE GASOLINE

REG

PLUS

PREM

DIESEL

CAR WASH ATM

REGULARREG

PLUS

PREM

SELF SERVE GASOLINE

CP - 6x1020

’ 6’

-1”

20’

10’- 4” 10’- 4”

7’-6

”

CP - 7x10

3’-6

”

4’-7

”

5’-1

0”

6’- 1” 8’- 1” 8’- 1”

CP - 3x6CP - 4x8CP - 5x8

Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign face as shown below.



9

SINGLE POLE ID SIGNS

The standard configurations for new Spirit® single pole ID signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information

7’- 0”

8’-6

”

25’-

0”

20’-

0”

SPLO - 60 SPLO - 30 SPLO - 15

5’- 0”

6’-2

”

3’- 7”

4’-7

”

15’-

0”

Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign as shown below.



10

HIGH RISE ID SIGNS

The standard configurations for new Spirit® high rise ID signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information


11’- 6”

14’-

0”

60

’-0

”

90’-

0”

HR-160

13’- 1”

16’-

0”

HR-209



11

MONUMENT SIGNS

The standard configurations for new Spirit®

monument signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information

REG

PLUS

PREM

SELF SERVE GASOLINE

CAR WASH ATM

10’- 4” 7’

-6”

M - 7x10

REGULAR

3’-6

”

6’- 1”

CP - 3x6

REG

PLUS

PREM

SELF SERVE GASOLINE

4’-7

”

8’- 1”

CP - 4x8

REG

PLUS

PREM

DIESEL

CAR WASH ATM

5’-1

0”

8’- 1”

M - 5x8

REGULAR

SELF SERVE GASOLINE

6’-1

”

10’- 4”

M - 6x10




12

ILLUMINATED CHANNEL LETTER AND TRIM CAP SIGNS

Spirit® logo signs are available for canopies and other applications SpiritMart® logo signs are available for fascia and other applications Channel letter signs have LED backlighting; trim cap signs do not See page 14 for Spirit® logo placement on canopies

The sizes shown are approximate. Other sizes are available. Consult with Federal Heath Sign Company if you require a setup different from the examples shown.

5’- 10”

Side ViewLED Channel Letters

Side ViewTrim Cap Letters

20”

27”

5” 1”

10’- 9”

20”

27”

Attached to wall or fascia

2’-

11”

5’- 10” Signs also available with white letters for colored backgrounds as shown above.

Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted sign.

Note: White channel letter and trim cap signs should not be used on canopies.



13

Inst

all 9

’-0”

ab

ove

fin

ish

ed g

rad

e

INTERSTATE HIGHWAY SIGN

Highway signs are available from Lyle Signs (see p 1) and should be used for interstate highway signage

FLAG SIGNS

Flag signs are available from Federal Heath Sign Company (p 1) Decals are available from Mountain Commercial Graphics (see p 1)



14

Eagle Logo (EL) over White Blockout (W)

Fixed 10’ length

Must be used over a White Blockout segment or over

panels that are painted Spirit® White

Red (R)

Fixed 10’ length

Appears on 50’ or longer canopies or smaller canopies

when the side and end panels add up to 50’ or more

Two pieces (20’) are used on canopies ≥ 100’ long

Intense Blue (B)

Variable length (Min10’)

May be used to cover additional length of

canopy fascia

Flag Transition (FT)

10’ section

Must be used over a White Blockout segment or over

panels that are painted Spirit® White

Spirit® Logo (SL) over White Blockout (W)

Use 10’ of White Blockout (W) for canopies < 100’ long. Use

20’ for canopies ≥ 100’.

Spirit® logo must be placed on White Blockout (W) as

shown below.

10’ or 20’varies

10’

10’10’ or 20’ varies

CANOPIES

Fuel island canopies are required for Spirit® licensed locations Exceptions may be granted if there are zoning or permitting issues Variance requests must be submitted to Spirit® in writing

Note: Backlit LED channel letter signs are required on canopies for sites that do not have a backlit ID sign (see p.12).

STANDARD CANOPY IMAGE SEGMENTS

The standard image segments below can be configured to fit almost any size or type of canopy Questions concerning canopy imaging should be addressed to Gerry Ramm at (509) 203-7357 or gramm@spiritpetroleum com

CANOPY SPECIFICATIONS

Canopy poles shall be blue or white Canopy fascia shall be imaged with approved Spirit® graphic materials available from Mountain Commercial Graphics Spirit® logo vinyl letters are available from Mountain Commercial Graphics; Spirit® logo channel letters are available from Federal Heath Sign Company



15

VINYL APPLICATION TEMPERATURE (AIR AND SUBSTRATE)

• Flat without rivets: 40˚-100˚F (4˚-38˚C)• Curves or corrugations: 50˚-100˚F (10˚-38˚C)• Compound curves: 60˚-90˚F (16˚-32˚C)

CANOPY GRAPHIC IMAGE SEGMENT APPLICATION BASICS

If the eagle logo (EL) and flag transition (FT) image segments are taller than the canopy fascia, center the segments vertically and trim the top and bottom The Spirit® logo (SL), eagle logo ( EL), and flag transition (FT) must be applied over White Blockout or Spirit White paint.

Distance from corner width of pi

Spirit® logo should not touch bottom or top edge of canopy.

equal

equal

Placement of the Spirit® logo or LED channel letter sign and flag transition at canopy corner

20’ for canopies < 100‘ long and 30’ for canopies ≥ 100’ long

equal

equal

Center the eagle logo and flag transition

(EL) (FT)

Note: Secure all loose flashing or trim angles on the canopy before applying fascia vinyl. Canopy fascia vinyl must completely cover the canopy fascia.

Secure all existing flashing / trim

Vinyl must completely cover canopy fascia



16

GRAPHIC INSTALLATION SPECIFICATIONS FOR CANOPIES 40’ OR LONGER

The layout below shows how to image a canopy 40’ long or longer using the standard canopy image segments shown on page 14 Note that the Spirit® eagle must be placed on the long sides of a rectangular canopy * If the canopy is square, then the Spirit® eagle should face the major traffic area

A panel of the canopy may be imaged plain white if it is too close to an adjacent structure to be visible

100’ or longer canopies

R (10’) R (10’) W (10’), EL B (length varies) FT(10’) W (20’), SLW (le

ngth varie

s), SL

50’-100’ canopies

R (10’) W (10’), EL B (length varies) FT(10’) W (10’), SLW (le

ngth varie

s), SL

40’-50’ canopies

W (10’), EL B (length varies) FT(10’) W (10’), SLW (le

ngth varie

s), SL

*The Spirit® eagle image may not be placed on contiguous sides of any rectangular canopy.

Note: Illuminated Spirit® channel letters must be used in conjuction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign (see pages 5 and 12).



17

GRAPHIC INSTALLATION SPECIFICATIONS FOR CANOPIES UNDER 40’

The layouts below show how to image a canopy less than 40’ long using the standard canopy image segments shown on page 14

If the length + width of the canopy is less than 40’, use the all -white procedure below

If the length + width of the canopy is 40’ or greater, use the corner-wrap procedure as shown below

Canopy (1) length + (1)width < 40’ (all white)

W (length varie

s), SL

W (length varies), SL

total < 40’

W (10’), EL B (length varies)FT(10’)

W (10’), SL

Canopy (1)length + (1)width = 40’-50’ (corner wrap)

minimum w

idth = 20’

total = 40’-50’

W (10’), EL B (length varies)

G (10’)

W (10’), SL

R (10’)

Canopy (1)length + (1)width > 50’ (corner wrap)

minimum w

idth = 20’

total > 50’

The eagle logo (EL) segment should appear on the long sides of a rectangular canopy.

Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign. (See pages 5 and 12)



18

OPTIONAL GRAPHIC INSTALLATION FOR WIDE CANOPIES

The layout below shows an optional image treatment for canopies with wide ends This treatment uses the standard canopy image segments shown on page 14

Canopy ends must be a mininmum of 30’ wide to use this option

Optional end for wide (30’ or >) canopies

B (length varies)

(center flag transition on end)

FT W (length varies), SL

Standard Canopy Side

(center flag transition on end)

The eagle logo (EL) segment should appear on the long sides of a rectangular canopy.

Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign (see pages 5 and 12).



19

STANDARD T-CANOPY GRAPHIC (SHORT FRONT) INSTALLATION SPECIFICATIONS

The layouts below show how to image a Short Front (< 50’) T-canopy using the standard canopy image segments shown on page 14

Questions concerning T-canopy imaging can be addressed to Gerry Ramm at (509) 203-7357 or gramm@spiritpetroleum com

Front

Front < 50’ W, SL centered

Left Side

R (length varies) W (10’), EL B (length varies) FT(10’) W (10’), SL

W (length varies)

center EL in section

R (10’) if x >25’ W (10’), EL

Right Side

B (length va

ries) FT(10’) W (10’), SL

W (length va

ries)





20

STANDARD T-CANOPY GRAPHIC (LONG FRONT) INSTALLATION SPECIFICATIONS

The layouts below show how to image a Long Front (≥50’) T-canopy using the standard canopy image segments shown on page 14

Questions concerning T-canopy imaging can be addressed to Gerry Ramm at (509) 203 - 7357 or gramm@spiritpetroleum com

Right Side

R (length va

ries)

W(10’), EL B (length varies)W (le

ngth varie

s)

Left Side

R (length varies) W (10’), EL B (length varies)W (length varies) W (10’), SL


W (length varies)

Front

Front ≥ 50’ Use Standard Side Configurations

W (length varies)W (10’), SL





21

STANDARD CURVED-CORNER CANOPY GRAPHIC INSTALLATION SPECIFICATIONS

Use the curved corner segment where the eagle logo transitions into a curved corner The segment should be centered vertically on the center of the fascia and horizontally on the center of the curve

center of curve

center of fascia

equal

equal

1” overlap

equal

equal

Use the curved corner transition (CC) where the Eagle logo meets a curved corner

(EL)(CC)

Curved corner (CC) and eagle logo (EL) segments

1” overlap

trim

trim



22

PUMPS

Pumps shall be fully imaged (pump skirt and valance) with decals provided by Mountain Commercial Graphics

Exception: Pumps may be pre-imaged by pump manufacturers who contact PMOCO for the appropriate electronic artwork Currently, Wayne and Gilbarco Veeder-Root offer pre-imaged equipment

18.75"

17.00"

Minimum Exposed Area

51.125"

24.00"

eagle decal overlay

PUMP SKIRT

The image below shows the minimum and maximum areas available for the eagle graphic Use the pump skirt installation instructions on page 21 to install the graphics properly.



23

E

3” Spirit® logo (white)2.5”

2.5”

6”min.

10% of overall door width

24.00"

24.00"

B red pump skirt overlay visible

top and bottom aligned


20.00"

42.00"

C


24.00"

24.00"

D

nozzle openings

PUMP SKIRT GRAPHIC INSTALLATION SPECIFICATIONS

• Apply red pump skirt overlay

• Align the left side of the eagle logo a distance equal to 10% of the total door width from the left edge of the door

• If red pump skirt overlay is visible on the top or bottom of the eagle logo’s right edge, then align the eagle logo with the top of the door (examples A & B)

• If red pump skirt overlay is not visible on the top or bottom of the eagle logo’s right edge, then align the eagle logo vertically in the door (example C)

• When red pump skirt overlay is applied on nozzle area, follow above instructions for eagle logo, and field-cut the nozzle panel and nozzle openings (example D)

• If state law requires an ID logo on a dispenser without a valance, a 3” white Spirit logo can be applied exactly as shown (example E)

top aligned


31.75"

19.75"

A



24

VALANCES

Valances are required on all dispensers Layouts shown are the approved standard image Any deviation must be approved by Spirit®

Side View

Blue End

Opposite Side View

Ris

ers

are

Spir

it®

Bra

nd

Blu

e o

r st

ain

less

.

Ris

ers

are

Spir

it®

Bra

nd

Blu

e o

r st

ain

less

.

10.625” x 78”, 82” or 94” Valance Filmover

5“ Spirit Valance Logo

VALANCE PRODUCTS

Field-fit valance filmover and logo according to the valance graphic installation specifications on the following page



25

EQ.

EQ.

valance filmover (10.625” max) or Spirit® Brand White painted valance

10.6

25”

max

.

locate Spirit® valance logo 6” from right end on both

sides of valance

EQ.

EQ.

2"

end

locate Spirit® valance logo 2” from curved end to straight side transition

on both sides of valance

6"

side

5”

5”

VALANCE GRAPHIC INSTALLATION SPECIFICATIONS

Field-fit valance filmover and logo according to the dimensions below Use same layout for opposite side

Note: Valances taller than 10.625” must be painted Spirit® Brand White or a custom filmover must be ordered from Mountain Commercial Graphics.

2"

2"

6"

6"

VALANCE PLANS



26

MARKETING

LOGOS

Spirit® and SpiritMart® logos are used for signage and marketing The following logos are the established standards They are not to be changed or modified in any way Contact PMOCO with any questions

STANDARD

This logo should be used for all marketing and printing purposes

SPIRITMART® STANDARD

This logo should be used as the first option for SpiritMart® advertising

SPIRITMART® VERTICAL

This logo should be used as the second option for SpiritMart® advertising

Spirit® and SpiritMart® logos are available for marketing use. Contact PMOCO to obtain the proper digital files.

Contact PMOCO for information about specific marketing materials.

COLORS

The specified Pantone® ink mixtures should be used only on printed materials for marketing purposes

3M180C-13 Tomato Red PANTONE RED 032 orPANTONE RED 032 Process

3M180C-47 Intense BluePANTONE 2935 orPANTONE 2935 process

3M180C-10 White

Spirit Petroleum P.O. Box 1419

Soap Lake, WA 98851

Phone: (509) 203-7357

[email protected]

www.spiritpetroleum.com

Revision: 12/16

image standards — - spirit petroleum · spirit® iage standards (509) 203-7357 rev.12/16 minimum...

Documents