image rights of athletes - scope and protection › documents › about ejtn › administrative law...
TRANSCRIPT
![Page 1: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/1.jpg)
Image Rights of Athletes
- Scope and Protection dr. Vesna Bergant Rakočević
Senior Judge, Higher Court of Ljubljana
![Page 2: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/2.jpg)
Tina Maze
Slavoj Žižek
![Page 3: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/3.jpg)
Zinedine Zidane - Zizou
David Beckham - Becks
Novak Djokovic - Nole
Rafael Nadal - Rafa
![Page 4: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/4.jpg)
Of course NOT.
The concept of translative
transfer of this right
Is it possible that
an athlete totally
transfers his/her
personality right?
![Page 5: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/5.jpg)
• May the sponsor demand from the athlete to
change a haircut or delete a tattoo?
• May such demand be made by his team, NF or IF?
• May the sponsor claim changing athlete’s name?
![Page 6: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/6.jpg)
Milan Gurović
Nick Symmonds
James Rodriguez
![Page 7: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/7.jpg)
Nick Symmonds
The biggest thing that rubs me the wrong way is
that governing bodies want to control the space
I feel I should control. There ought to be open
discussion.
![Page 8: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/8.jpg)
Primož Peterka
![Page 9: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/9.jpg)
Maria
Sharapova? Maria Sugarpova
US Open 2013
![Page 10: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/10.jpg)
Garry Andrew
“Buddha” Hocking
(Geelong Cats)
"When Whiskas approached
me with this proposal I
actually had a giggle.”
"It's not going to change me,
changing my name."
Whiskas
![Page 11: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/11.jpg)
• An athlete signed a contract with company A for
commercial use of his image rights; may the
company A transfer these rights to company B?
• Who is entitled to seek protection if the company C
exploits the image of an athlete?
![Page 12: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/12.jpg)
Oliver Kahn v. Electronic Arts, OLG Hamburg 25. 4. 2003
![Page 13: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/13.jpg)
When is the commercial use of athlete’s image
violation of his/her rights?
• identification
• lack of permission (scope, means, territory, time
limits)
• the use is not free
![Page 14: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/14.jpg)
Free use
• public interest
• freedom of expression
• marginal, coincidental use
![Page 15: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/15.jpg)
![Page 16: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/16.jpg)
![Page 17: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/17.jpg)
Infringed interest?
• non-material, strictly personal (identity, honor,
goodwill, privacy); Tolley v J S Fry and Sons [1931]
• economic, commercial
![Page 18: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/18.jpg)
Sanctions
• fictive license fee
• corrective advertising award
• damages (blurring, tarnishment)
• unfair competition protection
![Page 19: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/19.jpg)
• www.waynerooney.com
• www.waynerooney.co.uk
• www.wayne-rooney.com
• www.waynerooneyonline.com
• www.davidbeckham.ws
UDRP; transfer or cancellation if
• identical or confusingly similar to a trademark of another
• registered by a party who has no rights or legitimate interest in that domain name and
• registered and used in bad faithWayne Rooney
![Page 20: Image Rights of Athletes - Scope and Protection › Documents › About EJTN › Administrative Law 2016 › A… · Image Rights of Athletes - Scope and Protection dr. Vesna Bergant](https://reader034.vdocuments.us/reader034/viewer/2022052612/5f0bb59c7e708231d431d4f3/html5/thumbnails/20.jpg)
Thank you for your
attention!