image of samurai champloo, ep. 1 removed for copyright ... · • entertainment industry responses...
TRANSCRIPT
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Anime as Global Culture
Image of Samurai Champloo, Ep. 1 removed for copyright
reasons
LectureSept. 22, 2005 1
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Must-Download TV
Image of AnimeStation removed for copyright reasons.
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A global “culture of piracy”? Intellectual property arms race
• Multiple generations of peer-to-peer software– Napster (peer-to-peer)– Kazaa (decentralized)– Bit Torrent / eDonkey (swarm downloads)– 4th generation . . . (anonymity?)
• Entertainment industry responses– lawsuits against companies, consumers– spoofed files, encryption of CD and DVD– education, advertising– experiments with legal online distribution
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P2P is majority of Internet traffic
• P2P traffic outpaces Web traffic from 2003
• P2P traffic growing steadily despite lawsuits
Graph of Internet Protocol Trends 1993-2004 removed for copyright reasons. Source: CacheLogic “P2P in 2005” report (accessed 9/18/05)http://www.cachelogic.com/research/p2p2005.php
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US and Asia dominate P2P
Graph of Internet Mix of P2P Traffic Volume by Region removed for copyright reasons. Source: CacheLogic “P2P in 2005” report (accessed 9/18/05)http://www.cachelogic.com/research/p2p2005.php
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Video dominates P2P
Graph of Mix of Traffic by P2P Network removed for copyright reasons.
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Industry fears illegal copies
Image of Ad in OriconJan. 2003 removed for copyright reasons.
But Sony and Avex announce Sept. '04 thatthey will stop using "copy control CDs."
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Lawrence Lessig (2004)Free Culture
• "Big media uses technology and law to lock down culture and control creativity."
• All media industries were born of piracy (film, recorded music, radio, cable TV)
• Copyright law once targeted publishers, but• in Internet era, everything online is
technically a copy, and falls under copyright
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Rosemary Coombe (1996) "The Cultural Life of Intellectual Properties" (Duke)
• "The mass-produced, media-circulated cultural form accrues social meaning in a multiplicity of sites, but legally the meaning of a text is produced at a mythic point of origin." (8)
• "The law freezes the play of signification by legitimating authorship" (8)
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Remix: “Originality means hiding your source”
Image of Samurai Champloo from www.anime-station.org removed for copyright reasons.
TV broadcast in Japan began May 2004
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Image of Samurai Champloo from www.anime-station.org removed for copyright reasons.
excerpt from Episode 8 11
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Image of Samurai Champloo from www.anime-station.org removed for copyright reasons.
Samurai Champloo official website, 9-0512
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Image of Samurai Champloo 24 Translation notes from www.anime-station.org removed for copyright reasons.
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Many cultures of sharing/piracy• Music fans
– not so much sharing in Japan c.f. the US– fans hate “industry,” but will support artists– legal services grow even as sharing increases
• Anime fans– fewer lawsuits, more self-policing by fans– e.g., remove links once DVD is released in US– a desire to “support anime culture”
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Global Cultures and the Internet• P2P is a new global communication tool, but also
a source of piracy
• a touchstone for understanding media change, global communication, and how to deal with intellectual property challenges in the digital era
• requires sensitivity to cultural differences and larger social worlds that enliven circulation of “content” in order to develop effective policies
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Anime vs. Pikachu
• Tobin (Anthropology)• fieldwork / ethnography
• what does Pokemonteach?
• how is Pokemon used?• what do people say
about Pokemon?
• Napier (Literature)• anime as narrative art
form in social history
• elegy• apocalypse• festival (matsuri)
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Discussion Questions for Tobin, ed. (2005) “Pikachu’s Global Adventure”
• What does Anne Allison mean “cuteness is Japan’s millennial product”?
• Iwabuchi says Pokemon in the US is not Japanese. Why? Do you agree?
• How was Pokemon “localized”? Why? Do you think it was necessary?
• What does Yano identify as some of the reasons behind the “moral panic” associated with Pokemon? What does this tell us about “global culture”?
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US lawsuits
effective?• Fewer report
downloading, but traffic still grows
• iTunes shoppers, etc. are increasing at the same time
Image of Graph of P2P Undeterred: Since August ’03 Illegal P2P Music Downloads Have Held Steady Despite Growth of Legal Services (Billboard, May 2004) removed for copyright reasons.
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Movies next? MPAA: 1 in 4 downloaded a film
Image of Graph of Incidence of Downloading Films removed for copyright reasons.
Motion Picture Association of America, 7月04年www.mpaa.org
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Siva Vaidhyanathan (2004)The Anarchist in the Library (Basic Books)
• Revolutionary technological change: digitization and networking
• Oligarchy (rule by authority, control) vs. Anarchy (decentralized, no authority, freedom)
• "Anarchy is radical democracy." (xvii)
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Global Communication Culture:Media Piracy vs. File Sharing
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Image of anime “What’s with the customers today?” removed for copyright reasons.
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Image of “dreams become distant illusions” removed for copyright reasons.
Minmiのエンデングテーマはロマ字、漢字、英語
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Translation notes
Image of Samurai Champloo 24 Translation notes from www.anime-station.org removed for copyright reasons.
Samurai Champloo, episode 8Fansubs are techically run afoul of copyright law, but are they bad?
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Discussion• 1) Does it make sense to talk of a "Japanese approach to copyright"? How
are "cultures" and "copyright" related?
• 2) As scholars, what should our position be regarding copyright? How do we balance the ease of E-Reserves, online PDFs of articles, electronic databases and so on with publishers' financial concerns and questions of author's control of their work?
• 3) Should there be limits on the ways that publishers and media companies can enforce copyrights? If so, what would be the basis for such limits?
• 4) If both technological innovation (e.g. iPods) and popular culture (music, anime) are growth industries for Japan, what principles should guide policy?
• 5) Should teaching popular culture provide a safe haven for use of copyrighted materials? What uses are "fair use"?
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21G.067J / WGS.608J Cultural Performances of AsiaFall 2005
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