Image is

everything

Presentation by:Graeme Burton

Interactive

Marketing

THE FUTURE HAS ARRIVED

An introduction to Interactive Content

Firstly let’s explain our

interpretation of what

interactive content is..

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It’s a combination of:

• Augmented Reality

• Static image Recognition

• Video Recognition

• Audio Recognition

• Object Recognition

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Why use interactive content?

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Brand image is everything and

reaching an increasingly

fragmented audience is

becoming more challenging

for marketers

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Interactive content can create an

engaging customer experience,

linking together online and offline

channels seamlessly.

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What does this means for the

consumer?

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• More engagement from print

• More information

• More access points

• More response channels

• More awareness of the brand

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What does this means for the

marketer?

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• Better ROI from print and channels

such as TV and radio

• Better use of online assets, such as

video, to enrich offline experiences

• Increased brand awareness

• Data collection and analytics

• Closed loop campaigns

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It’s about…..

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ENHANCING CONTENT ACROSS CHANNELS

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Allowing the creative agency to be more creative with print

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Giving digital only agencies a new sales

route

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WHAT CAN I USE IT FOR?

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Pull channels together

Increase engagement

Accelerate

conversions

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WHY IS IT THE

BEST

SOLUTION?

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NOT MEDIA SPECIFIC

DRIVE ENGAGEMENT ACROSS THE CHANNELS

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WHO COULD USE IT?

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IN SHORTBRANDS LOOKING FOR

MORE RETURN ON THEIR CONTENT

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WHAT CAN IT

DO FOR YOU?

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Enhanced information from TV – access communities,

enrich media and competitions

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Audio – from radio to video!

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Small adsBECOME JUST LIKE BUYING

A FULL PAGE AD

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Develop campaigns from a position of strength

Provide the data Measure the

engagement

Track the

conversions

Image is

everything

Presentation by:Graeme Burton

Interactive

Marketing