image based misinformation on whatsapp approaches to...multimedia heavy –roughly 50% is images and...

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Image based Misinformation on WhatsApp Kiran Garimella, Dean Eckles 1

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Page 1: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Image based Misinformation

on WhatsApp

Kiran Garimella, Dean Eckles

1

Page 2: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

WhatsApp

• Peer to peer messaging platform

• 1.5 Billion monthly active users

• Multimedia heavy – roughly 50% is images and video

• End-to-end encrypted

Page 3: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Image based misinformation

• Much more powerful!

• Almost no large scale studies.

• Closed platforms are important!

• Sense of intimacy and trust

Page 4: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Dataset

• WhatsApp

• Over 6,000 public political groups from India

• ~2 million images

• Over 6 months starting December 2018

Page 5: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Fact checked images

• Fact checking websites

• ~450 images

• Manual annotation

• 3 journalists

• ~400 images

Page 6: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

When were these images

shared?

0100200300400500600700800900

07/01/

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14/01/

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21/01/

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28/01/

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04/02/

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11/02/

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18/02/

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25/02/

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04/03/

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11/03/

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18/03/

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25/03/

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01/04/

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08/04/

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15/04/

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22/04/

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29/04/

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06/05/

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13/05/

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20/05/

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27/05/

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03/06/

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10/06/

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Number of times fake images were shared

Mostly during the India-Pakistan

conflict!

Page 7: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Primary Categories

• Images taken out of context (~30%)

Page 8: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Out of context images

“Cheap fakes"

Page 9: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Primary Categories

• Images taken out of context (~30%)

• Photoshopping (~20%)

Page 10: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Photoshopped images

Page 11: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Primary Categories

• Images taken out of context (~30%)

• Photoshopping (~20%)

• False statistics and quotes (~10%)

Page 12: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Fake Quotes/Stats

Page 13: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Primary Categories

• Images taken out of context (~30%)

• Photoshopping (~20%)

• False statistics and quotes (~10%)

• Other

Page 14: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Misinformation topics

• Primarily political

• Memes/Nationalism/Religion

• Rumors/Urban legends

• Feel good stuff

• Health (roughly 15%!)

Page 15: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Why is this important?

• Automated fact checking

• Out of context images

• Photoshopped

• Fake quotes/stats

Page 16: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Why are they sharing

these?• Caring about others

• Low cost of forwarding (much easier than fact checking)

• Lack of awareness

• Personal belief in these networks

• Malicious intent? (hard to identify)

• Prejudice and ideology rather than out of ignorance or digital illiteracy.

Page 17: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

What could be done?

• Only central authorities can make a difference!

• Need to have a common repository

Page 18: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Summary

• Categorized image misinformation

• Public groups

• The same categorization generalizes across countries and

platforms

Page 19: Image based Misinformation on WhatsApp Approaches to...Multimedia heavy –roughly 50% is images and video ... Over 6,000 public political groups from India • ~2 million images •

Thank you!

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@gvrkiran

[email protected]