i’m greentm pe - innovdays- has helped ecover to be awarded ... the project was conducted by...
TRANSCRIPT
I’M GREENTM PE Growing a sustainable
supply chain
11th of June 2015
INNOV’DAYS L’INNOVATION IN PLASTURGIE
- Braskem introduction - Green PE project - Land use - LCA/Carbon footprint - Branding - Value Proposition - Applications - Success cases
Topics;
EXTRACTION Feedstocks
1ST GENERATION Basic Petrochemicals
2ND GENERATION Thermoplastic Resins
3RD GENERATION Plastics Manufacturers
PE GREEN PE
PP EVA
PVC
COMPETITIVE INTEGRATION
Petrochemical industry
ETHYLENE
PROPYLENE
CHLORINE
SODA ALKALI
NAPHTHA AROMATICS
NATURAL GAS ETHANOL FUELS SOLVENTS
SALT
Braskem: largest thermoplastic resins producer in Americas and
Global leader in biopolymers
Industrial Presence Projects
Bahia - Brazil 1 cracker l 4 PE l 1 PP
1 PVC l 1 Chlorine Soda
Alagoas - Brazil 2 PVC l 1 Chlorine Soda
São Paulo - Brazil 2 cracker l 2 PE l 2 PP
Rio de Janeiro - Brazil 1 cracker l 1 PE l 1 PP
Rio Grande do Sul - Brazil 1 cracker l 5 PE l 2 PP
1 Green Ethylene
United States 5 PP Neal | La Porte |
Marcus Hook | Freeport |
Seadrift
Germany 2 PP Wesseling | Schkopau
PE 3 MM mt; PP 4 MM mt; PVC 0,7 MM mt Production Capacity - 36 industrial units
Mexico Start up 2015
1 cracker (1 Mt/y ethylene)
3 PE (1 Mt/y PE)
36 INDUSTRIAL
UNITS
TEAM MEMBERS 8000
INVESTED IN
INNOVATION
200 R$
MM
Braskem in numbers
*February 2014
48 GROSS REVENUE OF
R$ BI
CLIENTS IN OVER
70 COUNTRIES
EXPORT REVENUE OF
8,1
NET REVENUE OF
R$ 41 BI
EBITDA OF
R$ 4,8 BI
(US$ 92 MI)
(US$ 2,2 BI)
(US$ 22 BI) (US$ 19 BI) BI US$
Green Polyethylene x Fossil Polyethylene
Ethanol
Dehidration
Purification
Green ethylene
Nafta
Cracking
Purification
Fossil Ethylene Polimerization
Sugarcane Oil
Polyethylene
Technology: The production route for green polyethylene and the fossil polyethylene are exactly the same, therefore the green polymer has got the same characteristics, quality and properties than the fossil equivalent.
Green PE cycle
Sugarcane captures CO2
Production of ethanol and renewable energy
Production of Green Ethylene And Green Polyethylene
Packaging made from Green Polyethylene
Green Polyethylene helps reduce greenhouse gases
and is 100% recyclable
The largest watershed in the world
BRAZILIAN SCENARIO Favorable aspects for the development of biopolymers
Intense solar radiation and climate diversification
Pioneer in research and development of biofuels
Total Area
851.48 Millions of hectares
Braskem’s capacity of I’m green™ polyethylene production: 200 kton/year 460 millions liters of Ethanol = approx. 68 thousand hectares
Protected/ Native 554(58%)
Available
111.34 (33%)
Pasture
158.75 (48%)
Agriculture
51.7 (16%)
Sugar Cane
8.14 (2.4%)
Arable Land 329.94 (39%)
Other 25.92 (3%)
LAND USAGE Significant potential for sustainable growth
0,02% 50%
50%
Sugar
Ethanol
BRAZILIAN AGROECOLOGICAL ZONING PROGRAMME
87%
national production
Amazon Forest
2.000 km
2.500 km
Soil and weather condition = productivity (no expansion to Amazon and Pantanal)
Areas for sugarcane expansion: Areas with proper conditions for mechanical harvesting Degraded pasture land Regions with lower need for water usage in production Respect for food security
Fase 0
Fase 1
Fase 2
Fase 3
Fase 2
July 2007 Preliminary investigation
environmental assessment based on secondary data
September 2010
Plant start up
99% biobased content verified by ASTM D6866
April 2011
Product certified by Vinçotte
October 2013
LCA, WFT, LUC Primary data
Key suppliers
Critically reviewed
Code of conduct established
Biobased carbon verification
Product validation
Environmental Assessment
The product sustainability journey
BRASKEM’S SUPPLIERS AND THE CODE OF CONDUCT
1. Reduction of cane burning - Reduction of GHG emissions and soil preservation.
2. Conserving biodiversity – Protection of the Amazon rain forest, Pantanal and upper Paraguay river basin biomes,
3. Good Environmental Practices – Reduce air pollution, preservation of soil, protection of water resources, less use of agrochemicals, improvement of SHE practices.
4. Human & Labour Rights – Prohibition of forced and/or child labor, respect internationally recognized human rights.
5. Life Cycle Analysis (LCA) – provide the necessary information to conduct a LCA . It has been developed in partnership with UK based company called Proforest, an internationally recognized company specialized in sustainable natural resource management systems. This makes the Code a very robust and credible document, to which 100% of our suppliers have committed. A third party audit program is in place to guarantee compliance
Carbon footprint comparison
Carbon footprint (t CO ²q./ t polymer)
1 - Plastics Europe
2 – LCA Study conducted by E4tech & LCA works (from cradle to Braskem factory gate)
-2,15 Green PE²
+1,83 Fossil PE(Braskem)²
+1,93 Fossil PE Europe¹
-2,15kg** ~ 2,0kg*
CO2 emission per person 7,5t CO2 eq / year
200kt green PE > 100,000
Each 100t green PE = 50 people’s emission
> 4kg
* Plastics Europe ** LCA Study conducted by E4tech & LCA Works
CO2 FOOTPRINT REDUCTION
USA USA BRAZIL EUROPE
Other examples of brands and seals used to identify the I’m green™ polyethylene in the product
Versatility/diverse applications
Innovation
Doesn’t contaminate existing streams
Sugarcane
Identical to Regular polyethylene
Value Proposition
Global Warming (LCA)
Motivations
Ecover, who pioneered the production of
phosphate free detergents in the 80’s,
produces plant based cleaning products
and therefore the fit with a plant based
plastic simply makes sense.
Ecover has taken innumerous actions to
reduce their carbon footprint and this
would be one more.
Results Partnership
In 2010, Ecover has
teamed up with Braskem
to start implementing the
conversion of their entire
PE packaging portfolio to
I’m Green PETM.
Apart from the perfect fit between
packaging and product, the use of I’m
GreenTM by Ecover in its Plantplastic
bottles has helped Ecover to be awarded
the Les Oscars de l’emballage 2011/2012
I’M GREEN™
Ecover
I’M GREEN™
Pilecco Nobre
Motivations
Underground drip irrigation, S10 diesel trucks with controlled max. speed
and renewable energy from rice husk residue were just some of the
sustainability credentials of Pilecco Nobre when they decided to adopt I’m
Green PE to reassure their commitment to sustainability.
Results
Partnership
Together with other initiatives, remarkable CO2 reduction was achieved.
Recognized by Walmart’s end-to-end sustainability program.
By using the I’m GreenTM logo, millions of consumers will have the possibility to identify the use of biobased PE in the packaging.
The project was conducted by Pilecco Nobre, an important producer in
southern Brazil, in partnership with Braskem in 2013.
Motivations
“Not only are we able to serve wineries seeking a more reliable and
sustainable packaging solution, but we can reduce our overall corporate
carbon footprint while taking an important first step towards our goal of
minimizing the use of fossil-based energy and materials across our entire
range of products.”
Results
Partnership
- Nomacorc successfully launched the world’s first
zero carbon footprint closure by end of 2013.
- >300 press articles and 400% growth over last year
In 2011 Nomacorc started to develop Green PE based wine closures in
partnership with Braskem and in April of 2013 the product was first
announced at Intervitis Interfructa in Stuttgart.
I’M GREEN™
Nomacorc
2014, USA 2013, Italy 2014, Spain 2014, UK
I’m Green™
Portfolio
Injection molding blow molding and tubing fiber extrusion blow and cast film extrusion
Applications
PEAD PEBDL PEBD
packing films
multi-layer packaging
film
shrink and
stretch films
cling films
pouches caps bottles rigid containers
bi-co nonwoven
fibers T-shirt bags
handle bags
can liner automatic packaging
(FFS)
technical films and
heavy duty bags
safety helmet
kitchen- Ware
appliance
coating
Manufacturing Technology
Rigid and flexible applications
Europe Applications
McCain Film/Food Frozen Fresh Fries
Sphere Trash Bags Alfapac
L’Occitane Bottles/ Personal Care Bonne Mère
Papier Mettler Retailing Shopping Bags
Tetra Pak Caps / Beverages Valio and others
Plastic Omnium Container Waste Containers
Amcor Flexibles Flexible Packaging Film/Food Sliced bread
Trioplast Flexible Packaging Film/Peronal Care HP&C
South America applications
Kimberly Clark Multi Layer Packaging film/ Home Care Neve
MSA Safety Helmet V-Gard
Tigre Grid Eco Tigre
Natura Bottles/Personal Care Ekos /Tododia / Plant
Prysmian Wires and Cables Afumex Green
Faber Castell Case Case for pencils
North America applications
General Millls Barrier Film/ Food Cascadian Farm Cereal HDPE - SHE150 Process: Blown Film
Aveda Flexible Tubes/ Personal Care Dry Remedy HDPE – SGF4950 LLDPE – SLH118 Process: Extruded Multilayer Tube
Bimbo Film/Food Eureka LDPE – SEB853/72 Process – Blown Film
Greenology Bottle/Home Care Greenshield Organic HDPE – SGF4950HS Process: Blow Molding
MSA Safety Helmet V-Gard HDPE – SHA7260 Process – Injection Molding
Procter & Gamble Bottle/Personal Care Shampoo Pantene Nature Fusion HDPE - SGF4950 Process: Blow Molding
Asia and Oceania applications
Aeon Basket/Retailing Single use bags and baskets
Kia Sheet/Automotive Kia Soul EV
Kosé Cosmeport Multilayer Packaging Film/Personal Care Kosé Cosmeport
Takeda Bottle/Personal Care Takeda
Mitsubishi Fiber/ Automotive Carpets Mitsubishi
Kosé Cosmeport Multilayer Packaging Film/Personal Care Kosé Cosmeport
Closing remarks
What differentiates I’m GreenTM PE from regular plastic?
• Renewable (in one year)
• Recyclable (also as a fuel)
• Low carbon footprint (LCA)
• Sustainable sourcing (chain of custody certification is possible)
• Innovative
• Adds to the value proposition of sustainable products
Information available www.braskem.com/greenplastic
Website Green PE