im final presentation
TRANSCRIPT
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CONCEPTS FROM THE BOOK
Crisis Management Terrorism Packaging
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BACKGROUND
Founders Purpose
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BACKGROUND
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TYLENOL
Leader in market Profits
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1982 CHICAGO TYLENOL “MURDERS” Laced with cyanide J&J were unaware
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1982 CHICAGO TYLENOL “MURDERS” James Burke’s approach
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SEVEN MEMBER TEAM
Important questions asked
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SEVEN MEMBER TEAM
Nationwide recall Customer safety
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BAD MEDIA
Harsh news accusations
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BAD MEDIA
VS
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COUNTERING BAD PUBLICITY
Press conferences Hotlines for customers
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COUNTERING BAD PUBLICITY
Daily news updates James Burke on talk shows
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COUNTERING BAD PUBLICITY
Coupons Drug rep presentations
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COUNTERING BAD PUBLICITY
Commercials that regain trust http://www.youtube.com/watch?v=zdx8rqh59I0
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TERRORISM PREVENTION
Bioterrorism Amateur Terrorism Possible Suspects
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TERRORISM PREVENTION
Triple Safety Seal
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IMPROVE PUBLIC IMAGE
Counseling Financial Aid Ideal reaction to crisis