im action - mobile apps marketing (overview)
TRANSCRIPT
Mobile App Marketing
For App & Game Developers & Owners
Research
We estimate viability and marketing potential of your product to advise you on your app development strategy.
• Competitive analysis• Audience research• App data collection and
interpretation
Marketing strategy
We advise on marketing and development strategies on all stages.
Pre-
productionProduction
Pre-launch
Soft launch
Hard launchPost-
launch
Performance tracking and
support
Re-engagement
Research
Everything's ready and
tested!
Monetization
Usability/Playability
Virality
Localization
ASO
Landing Page
PR
SMM
User Acquisition
Production support
We reduce your risks by overseeing the creative process:
• Monetization• Usability/Playability• Localization & Cultural
Differences• Social Sharing & Virality
ASO + Landing page
Copywriting and design briefs from content marketing professionals.
Apple App Store & Google Play Market Optimization• Icons• Screenshots• Descriptions• Keywords
Landing Page Content• Page structure• Texts• Analytics• Search engine optimization
PR & SMM
• Professional building of “word of mouth”• 7 years of experience with press & mass media
We work with all available channels:
• Press release distribution• Press coverage• Message boards/forums• Professional events
• Facebook• Twitter• Reddit• Quora• VK.com
Paid user aquistion
For most mobile marketing agencies, this is the first step. For us, this is the last one – it comes only after elaborate preparation.
• Non-incentivized traffic from Facebook, iAd, AdMob/AdWords
• Incentivized traffic from reward offering services
• Budget acquisition: cross-promo, partnerships
• Banner ads on related websites
Why us?
Getting in the tops is easy.
We help you stay there for longer.
Contacts
In Moscow, Russia:
2 Sretensky Tupick, Moscow, Russia, 107045
+7 915 263 3956
In Minsk, Belarus
13 Krasnaya Str., Minsk, Belarus, 220000
+375 29 6905355
Email: [email protected]
Web: www.im-action.com