il business in movimento: come diventare una mobile enterprise€¦ · 1 #ibmmobile © 2013 ibm...

© 2013 IBM Corporation1 #IBMMobile

Il business in movimento: come diventare una mobile enterprise

Nicoletta ArmiraglioMobile Offering Manager - IBM Italia


Reactive security

Rigid infrastructure to

Structured data to

Millions of PCs to billions of mobile devices

massive amounts of unstructured data

Intelligent, proactive protection

an elastic cloud infrastructure

Single transactions to personalized engagement

Static applications to dynamic services

In the new computing era, we have moved from …


Social

Cloud

Mobile

Internet of Things

Big Data

BusinessCustomers �� Partners �� Employees

New technologies present opportunities for business


Mobile is primary91% of mobile users keep their device within arm’s

reach 100% of the time

Insights from mobile data provide new

opportunities 75% of mobile shoppers

take action after receiving a location based messages

Mobile is about transacting96% year to year increase in mobile cyber

Monday sales between 2012 and 2011

Mobile must create a continuous brand

experience90% of users use multiple screens as channels come

together to create integrated experiences

Mobile enables the Internet of Things

Global Machine-to-machine connections will increase

from 2 billion in 2011 to 18 billion at the end of 2022


• Transform strategy and operations

• Build and deploy multi-platform mobile applications

• Optimize mobile experience to build loyalty

• Leverage analytics to turn information into insights

• Extend enterprise to mobile with data, service, and

application integration

• Manage and optimize mobile devices, data, and expenses

• Support BYOD and a smarter workforce

• Oversee security, risk and compliance

This new system enables businesses to successfully


IBM MobileFirst approach

(VP Apps, Developer)

(CIO, IT Exec, CSO)

(CxO, LOB Exec)

(CMO)

Efficiently build and deploy mobile applications

Engage customers in context by leveraging

mobile insights

Secure & Manage the mobile infrastructure to optimize performance

Transform the value chain in ways that drive growth

and ROI


Cross-PlatformDevelopment

Cross-PlatformDevelopment

Catalog Management

Catalog Management

AppVersioning

AppVersioning

Push Notifications

Push Notifications

AnalyticsAnalytics

IntegrationIntegration

SecuritySecurity

~30%

~70%

Overall Effort


Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive

Application & Data Platform

Str

ateg

y &

Des

ign

Ser

vice

s

Cloud & Managed Services

Devices Network Servers

Develo

pm

ent &

Integ

ration

S

ervices

Management AnalyticsSecurity


IBM MobileFirst enterprise app life cycle solutions

IBM Mobile Enterprise App Development

Lifecycle

DevelopObtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify


Mobile Experience Industry Solutions

Banking Retail Insurance Healthcare� Retail Banking (Mobile

Banking) � SME Banking (Mobile

Banking & Access)� Wealth Management

� Retail Associate Enablement (Save the Sale)

� Retail Consumer Shopping (Customer Loyalty)

� Retail Optimization (Mobile Store Performance Insights)

� Mobile Customer Care (Policy Management & Customer Self Service)

� Mobile Agent Care� Mobile Claims

Management

� Mobile Health & Wellness (Coordinated Care)

� Membership Mgmt. & Claims

� Spending Analysis & Reporting

Government Automotive Telecom Travel� Mobile Workforce� Citizen Access to

Government Services� Business Access to

Government Services

� Connected Vehicle� Integrated Customer

Retail Experience � Mobile Supply Chain &

Operations

� Mobile Customer Operations (Subscription & Service Management)

� Machine-to-Machine (M2M) Communication

� Field Service Management

� Mobile Customer Experience Management

� Smarter Transportation (Mobile Apps)

� Mobile Workforce & Operation Management

Ind

ust

ry

B2C B2B / B2E M2M� Mobile Commerce (Mobile

Payments/ Wallets)� Mobile Loyalty Programs� Mobile Ticketing

� Mobile Workforce� Mobile Salesforce� Mobile Supply Chain Management

� Mobile Asset Management� Fleet Optimization� Connected Devices IOC (Mobile

Analytics)

X-I

nd

ust

ry


The MobileFirst platform supports a spectrum of deployment options

Public CloudSoftlayer

Public CloudSoftlayer

Run on Pure Application

System

Run on Pure Application

System

Run on Premise,Dedicated HostingRun on Premise,

Dedicated Hosting

How do you leverage these deployment options today?

How effective are current solutions for these options?

Looking forward, what are your top needs for deployment options?

ON PREMISEON

PREMISE

ON

PREMISE

PRIVATE

CLOUD

PRIVATE

CLOUDPUBBLIC CLOUD


Over 100 MobileFirst case studies...


Increase user experience and create new communication

channel

- Explore mobile market opportunities- Introduce a new channel communication- Enforce feedbacks process,- Reach a new target audience - Introduce a mobile mindset inside the company

Increase user experience and create new communication

channel

- Explore mobile market opportunities- Introduce a new channel communication- Enforce feedbacks process,- Reach a new target audience - Introduce a mobile mindset inside the company


Contatto per ulteriori approfondimentiNicoletta Armiraglio, Mobile Offering Manager - IBM Italia [email protected]

Contenuti ed offerteibm.com/mobilefirst/it/

Seminiario tecnicoDiscovering the value of IBM Worklight Version 6.120 Marzo – IBM Client Center, Segrateibm.com/software/it/events/workshop.html

il business in movimento: come diventare una mobile enterprise€¦ · 1 #ibmmobile © 2013 ibm...

Documents