Media Recommendation

Ike E Lemuwa Group

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Proposal Review and Recommendation Budget:

­ Unknown Dates:­unknown Target Audience:

o Multiple­products,­multiple­targets Campaign Objectives:

o Drive­Sales,­other­objectives­are­unknown Success Metrics:

o Increased­sales­volume Ad Sizes:­

o Info­not­shared­by­purchaser

­ Solutions and Tacticso -Run­"prospecting",­a­tactic­which­leverages­third­party­data­to­identify­and­

reach­your­target­audienceo -Run­remarketing­and­Demo-targeted­Filtering­to­maximize­efficiencies­and­

scaleo -Target­contextually-relevant­channels­to­reach­users­when­they­are­most­

engaged­with­the­brand­categoryo -Run­similar­strategies­in­video

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Awareness

Familiarity

Opinion

Consideration

Intention

Shopping

Purchase

Contextual / Filtering

Remarketing

Prospecting

1. Contextual Targeting: Leveraging content verticals across the Google’s display network to reach your target on the websites they visit

• Page-level Category Targeting Driven by Google’s Contextual Engine

2. Filtering: Use a “run of network” placement to achieve max reach across the broader internet market.

3. Prospecting: Leverage 3rd party data sources to define & reach custom audience segments that represent potential new customers

• Offline and Online data of past shoppers of products, brands purchased and psychographic attributes.

• Can be targeted through Google’s display network

4. Remarketing: Targeting users that have been to the your site and have clicked or performed an action , those users who have visited will then receive your ads when visiting other various websites.

• Increases site traffic and sales by targeting users who are already interested in the stores and moving them further down the purchase funnel

• Serves as a reminder to users/customers to purchase

Strategic Recommendation - DisplayRecommend Utilizing Display to Achieve Your Goals

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Strategy­1­Filtering•Filtering ad:­Used­to­reach­high­funnel­users/customers­to­gain­familiarity­with­your­companies­products.• ­Use­demographic­data­from­your­site­to­target­the­users­most­likely­to­be­interested­

in­your­site’s­content• Achieve­lowest­eCPM• Broadest­reach­of­potential­customers• Reach­all­demographics­in­the­area• Google­offer’s­campaign­optimization­within­their­UI

Awareness

Familiararity

Opinion

Consideration

Intention

Shopping

Purchase

Filtering/RON

Strategy­1-­Google­Display­Network

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Account with G.D.N.•Use ONLY demo targeting to reach all users who fit within your site’s most frequent visitors•Use Google analytics to see WHO is visiting your site thru these ads

Knowing who your audience is valuable when planning your next campaign. If only males 25-35 are interacting with your site, it makes sense to only target them in your future media buys

Awareness

Familiararity

Opinion

Consideration

Intention

Shopping

Purchase

Filtering/RON

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Strategy 2- Data ProspectingLeverage Google’s 1st party Data to target behaviors that align with your target audience. Align your ads with only user’s who have shown interest in the genre you are in. This strategy will be higher in price, but brings the most qualified audience

•Examples of Targeting categories:• Can not give accurate examples with

current information•Find people who would be interested in your products• Free Apps • Free Private Label Rights to ILG CEO

Club • Free Private Label ILG Hypnotic

Contents • Free eCourse to ILG CEO Club

Members

Awareness

Familiararity

Opinion

Consideration

Intention

Shopping

Purchase

Prospecting

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Strategy 3-Category Targeting-Page Level

Classified Site

Pets

Cars for sale

Jobs

Page-level Categories

Contextual/Category Targeting allows us to locate actual pages within sites that are categorized to pre-defined subjects

Examples???:•I don’t have access to the apps or books, so I am unable to give you accurate examples•Find sites that talk about classifieds

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Strategy­4­-­Remarket•Retargeting:­Targeting­users­that­have­been­to­your­site­and­have­clicked­or­performed­an­action­there;­those­users­will­then­receive­your­ads­when­visiting­sites­across­the­web• Increases­site­traffic­and­sales­by­targeting­users­who­are­already­

interested­in­the­information­on­your­site• Serves­as­a­reminder­to­users/customers­to­visit­the­stores­

Awareness

Familiararity

Opinion

Consideration

Intention

Shopping

Purchase

Retargeting

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Strategy­4­–­How­to­achieveThere are a number of services available online that provide remarketing advertising. You simply place tags on your site that will track the engagement of users. These cookies are then used to target your banner advertisements at the users who have already engaged in with your site.

Remarketing has been proven across industries to be the most efficient digital media method across industries and verticals.

Free Trial with Adrollhttp://www.adroll.com/

Bring back lost customers efficientlyDesign campaigns in minutes then get back to running your business.

Increase revenue and sales effortlesslyThese services charge on a CPM basis, shop around and find the best rates. The best campaigns can return $8-10 per $1 spent.

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Strategy­4­–­Tracking­ProgressRemarketing is a great way to gain insights on your users. After you learn who your audience is from your on site analytics, now you can learn WHERE your audience visits online. This information will be invaluable in future campaigns.

•Use your internal analytics to track what sites visitors are coming from.•Confirm these learnings with the remarketing companies data•Develop a clear picture of who and where your audience is

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Awareness

Familiararity

Opinion

Consideration

Intention

Shopping

Purchase

Youtube Video:­focusing­on­in-stream­online­video­advertising.­In-stream­video­ads­are­displayed­in­sequence­before­or­during­the­video­content­being­consumed­by­the­users.­Engaging­users­in­your­brand­via­a­short­video­message­to­increase­clicks­and­brand­awareness

­

Video

Strategic Recommendation – Youtube Video

•This method uses the content of the videos being played to determine who to show the ads to.

•Appropriate for broad-level reach campaigns•More efficient than playing ads to the full network, but will have a higher price

Contextual Targeting

We Recommend Utilizing Video to Achieve Your Branding Goals

•Uses Google’s collected data to target users you know are interested in the same subject matters your customers are.

•Efficient use of ad dollars, but again higher cost than RON•Effective way to spread your message to thousands of users, while staying within your budget

User Interest Targeting

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Next­Steps

Sign­up­for­the­recommended­services,­or­find­similar­services­on­your­own. Google’s­Display­Network

Youtube’s­video­within­the­GDN Adroll

Place­tracking­pixels­on­your­pages

Confirm­pixels­are­firing

Set­up­multiple­ads­with­varying­messages­to­test­your­creative.­Only­run­the­creative­that­performs­well.­

Find­the­demographics­of­your­audience.­

You­can­reach­out­to­me­any­time­you­have­questions.

Bcooter151@gmail.com