ijoomlaseomanual.pdf
TRANSCRIPT
This manual is the property of iJoomla.com. You may not sell it, distribute it or use any parts of it without iJoomla.com consent. For more information, please visit iJoomla.com
OTHER RESOURCES:
FAQ
VIDEO TUTORIALS
LANGUAGES
FORUM
SUPPORT
1 How to use this manual |Copyright of iJoomla.com
TABLE OF CONTENTS
How to use this manual ............................................................................................................... 4
What is iJoomla SEO ? ............................................................................................................... 4
Requirements ................................................................................................................................ 4
Knowledge ..................................................................................................................................... 4
Getting Started .............................................................................................................................. 4
First time installation .................................................................................................................... 4
installing iJoomla SEO ................................................................................................................ 5
Joomla 1.5: ................................................................................................................ 5
Joomla 1.6 and above ............................................................................................... 5
Installation Problems ................................................................................................................... 6
Manual Installation ....................................................................................................................... 6
Uninstalling .................................................................................................................................... 7
Joomla 1.6 and above ............................................................................................... 7
Joomla 1.5 ................................................................................................................. 8
Upgrading ...................................................................................................................................... 8
How To Use iJoomla SEO .......................................................................................................... 8
Accessing iJoomla SEO .............................................................................................................. 8
Navigation ...................................................................................................................................... 9
Left navigation (1).................................................................................................... 10
Stats (2) ................................................................................................................... 10
Control Panel (3) ..................................................................................................... 10
Promotions (4) ......................................................................................................... 11
News tabs (5) .......................................................................................................... 11
Settings ........................................................................................................................................ 11
General tab ............................................................................................................. 11
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Keywords tab .......................................................................................................... 13
Meta tags tab .......................................................................................................... 14
Google Ping Tab ..................................................................................................... 14
Stats ............................................................................................................................................. 15
Metatags Manager ..................................................................................................................... 16
Columns .................................................................................................................. 17
Buttons .................................................................................................................... 17
The buttons and how to use them ........................................................................... 18
Keywords Manager .................................................................................................................... 18
Sticky it! ................................................................................................................... 19
View on Google ....................................................................................................... 19
How many articles contain this keyword/phrase? .................................................... 19
Filtering your keywords ........................................................................................... 19
Pages Manager .......................................................................................................................... 20
Columns .................................................................................................................. 20
Redirects Manager ..................................................................................................................... 21
Creating a new redirect ........................................................................................... 21
Columns .................................................................................................................. 22
Internal Links Manager .............................................................................................................. 22
Link a keyword/phrase automatically to an article: .................................................. 23
Link a keyword/phrase automatically to a menu item: ............................................. 23
Link a keyword/phrase automatically to an external URL: ....................................... 24
Link a keyword/phrase automatically to no page (using #): ..................................... 24
Add a tool tip ........................................................................................................... 25
Choose on which pages to activate the linking ........................................................ 25
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Creating a new automatic link ................................................................................. 26
Language ..................................................................................................................................... 27
Making changes to the language file: ...................................................................... 27
Learn SEO ................................................................................................................................... 28
More iJoomla Products: ............................................................................................................ 29
4 How to use this manual |Copyright of iJoomla.com
HOW TO USE THIS MANUAL
This manual is intended to help you become proficient at using iJoomla SEO . It has been organized for both easy reading and to serve as a reference guide. All steps begin by selecting iJoomla SEO from your Component menu list. We will then refer to the left menu navigation as “iJoomla SEO .” We use the standard command -> to symbolize moving to the next level on a menu. To use iJoomla SEO , you will need at least basic Joomla Knowledge and experience. Actions will be colored in Green and have a different font. Like this.
WHAT IS IJOOMLA SEO ?
iJoomla SEO is a component for Joomla that allows online publisher to perform SEO (Search Engine Optimization) faster and easier.
REQUIREMENTS
iJoomla SEO is not a stand-alone software; it requires the Joomla! Content Management System. The component is compatible with Joomla 1.5.x In order to use iJoomla SEO then, you will need to meet the following requirements:
• Joomla must be installed ;
KNOWLEDGE
You will also need a certain amount of knowledge to use iJoomla SEO , including:
• Basic SEO knowledge o What are metatags o What are keywords o What is keywords saturation
If you want to learn about SEO, we offer the following resources for learning about SEO:
SEO eBooks
SEO for Joomla course
GETTING STARTED
FIRST TIME INSTALLATION
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To install iJoomla SEO for the first time, unzip the zip file called UNZIP-FIRST-iJoomlaSEO.zip and save the content on a folder of your choice on your computer. The zip file contains 2 folders:
• iJoomlaSEO1.1.x(Joomla1.5) : contains: o iJoomla SEO component for Joomla 1.5 o Upgrade alert plugin o News tabs plugin
• iJoomlaSEO2.0.7(Joomla1.6+1.7) : contains: o iJoomla SEO component for Joomla 1.6 and above o Upgrade alert + News tabs plugins are installed automatically
• iJoomlaSEOManual.pdf
NOTE: Unless you plan to install iJoomla SEO manually, you won’t need to unzip these zip files. Just follow the instructions below.
INSTALLING IJOOMLA SEO
JOOMLA 1.5:
• Select extensions-> Install/uninstall from the menu. • Click “browse” • Find and upload the zip file marked com_ijoomla_seo_1.1.x(joomla1.5).zip. • Find and upload iJoomlaNews_plugin.zip • Find and upload iJoomlaUpgradeAlert_plugin.zip
JOOMLA 1.6 AND ABOVE
• Select extensions->extensions manager
• Find and upload com_ijoomla_seo_2.0.7(joomla1.6+1.7).zip
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INSTALLATION PROBLEMS
Most installation problems occur because the installer does not have all the necessary permissions. If you do not have the permissions, please contact your hosting service and ask them to help you or submit a support ticket here.
MANUAL INSTALLATION
If, for any reason, you cannot use the installer and you need to install the iJoomla SEO component manually.
• Unzip the component and modules and save them on your computer. • Upload all files to a server directory of your choice. • Select extension->install/uninstall from the menu and choose Install from the
directory option. • Enter the full path of the place the IJoomla SEO component was installed.
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UNINSTALLING
JOOMLA 1.6 AND ABOVE
• Extensions->Extension Manager
• Select “Manage” tab
• Filter for the word “seo”
• Check the box next to each of the following:
o iJoomla SEO
o ijseo_plugin
o System – iJSEO
• Click “uninstall” button on top
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JOOMLA 1.5
UNINSTALL THE COMPONENT
• Extensions ->Install/uninstall
• Switch to components tab
• Find the ijoomla_seo component
• Check the radio button next to it
• Click uninstall button on top
UNINSTALL THE PLUGIN
• Switch to plugins tab
• Find the ijseo_plugin
• Check the box next to it
• Click uninstall on top
UPGRADING
View Video Tutorial When upgrading to a new version of iJoomla, none of your information will be lost except for the settings. These will need to be entered again. To upgrade, simply install the new version ON TOP of the currently installed one. There is no need to uninstall
HOW TO USE IJOOMLA SEO
ACCESSING IJOOMLA SEO
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To access the iJoomla SEO on the admin interface, click Component on the top menu and select iJoomla SEO . (It’s marked by an S icon: )
NAVIGATION
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Unlike most components, iJoomla SEO uses a left navigation menu and a control panel, not a top navigation, this allows for much easier access to the different features.
LEFT NAVIGATION (1)
On accessing the iJoomla SEO interface for the first time, the left menu will be closed and you will see only the top level items. Click on each link to see the sub-menu items or to reach the area of your choice. Click Close All to close all the menu items. Click Open All to open all the menu items and their sub-items.
STATS (2)
On the stats zone you will see some statistics about your meta tags and keywords.
CONTROL PANEL (3)
Most of the component features can be reached through this zone. Whenever you’d like to reach this control panel, select iJoomla SEO from the component menu or if you’re already inside iJoomla SEO, click on the top left menu link iJoomla SEO .
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PROMOTIONS (4)
On this area you will see different promotions related to iJoomla SEO, these promotions
will be changed from time to time.
NEWS TABS (5)
The news tabs give you easy access to:
• News related to iJoomla SEO
• Change log
• Video tutorials
• iJoomla News
• iJoomla Blog
SETTINGS
GENERAL TAB
ADD 'ALT' TAG TO IMAGES AUTOMATICALLY
View Video Tutorial
The ‘alt’ tag setting lets you assign a keyword or phrase to the all images on your site or
just to those that are missing an alt attribute.
This is a very fast way to make sure that all of your images have alt tags, and are
compliant and optimized for search engines.
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You can choose up to how many of the keywords to use, whether to use a phrase or a
keyword and whether to apply this keyword/phrase only if the image is missing an alt
tag, or all the time.
STYLIZE KEYWORDS
Search engines look at several elements of a page to determine which words are the most important. Those elements include bold and italic words. Bolding, after all, may make clear the most important words or phrases in an article, while italicizing is also used to mark titles. To take advantage of this technique, iJoomla SEO allows you to stylize the keywords of your articles automatically with any of the following tags: <b> <strong> <u>
REPLACE JOOMLA CLASSES WITH HTML HEADING
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Joomla uses some unique classes for page titles and other page features. iJoomla SEO
lets you change those classes for standard HTML headings.
For example, add an H1 tag to the "contentheading" at the top of each of your articles,
and the content of that tag will look more important to Google's crawlers.
You can choose up to five such Replacements/Additions, but we recommend beginning
with the two default options (contentheading, componentheading). They're at the top of
the page and should have H1 headings.
KEYWORDS TAB
View Video Tutorial
The keywords settings allow you to:
1. Choose the source of the keywords to be monitored on the Keywords Manager
and Pages Manager.
2. Choose the delimiter for the keywords, for example, if you use colon as a
delimiter of your keywords, you should enter it here.
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META TAGS TAB
View Video Tutorial
The meta tags tab contains a number of options:
• Keywords/Title counter - Set the number of characters or words for the
keywords / title tag counter on the meta tags manager. Experts recommend no
more than 76 characters.
• Description counter– Set the number of characters or words that will be
extracted from your article to generate the description metatag. Experts
recommend no more than 200 characters.
• Get Description From – Choose to generate your description metatags
automatically from your article content. Use the intro text (everything before the
“Read more” break line) or the “full text” (anything after the “read more” break
line). If you choose “intro text” and there is no break line, iJoomla SEO will use
the full text content to generate the descriptions.
• Omit these keywords/tags – Plugin tags have no value for SEO so you can
choose to omit them from the description metatag generated from your article.
GOOGLE PING TAB
View Video Tutorial
The google ping settings allow you to choose how iJoomla SEO interacts with Google:
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1. Choose whether you'd like to ping Google for keywords position manually or
automatically
2. Select how often you'd like to ping Google for keywords position
3. Select which Google to ping
4. Select how many Google results to check for position
STATS
The stats area, on top of the control panel, allows you to quickly see how you’re SEO is
progressing. You can see how many of your keywords went up in rank on Google, how
many went down and how many stayed the same. Clicking on the amount will show you
these keywords so that you can continue to optimize them.
You can also see how many of your keywords you’ve marked as Sticky.
You can also see how many of your articles (or other items, such as menu items, k2
articles, etc.) are missing the different metatags. Click on the amount to complete the
metatags.
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METATAGS MANAGER
View Video Tutorial
The Metatag Manager saves 95 percent of the time you would have spent doing SEO. It
provides a single page on which you can see a list of all your articles, and edit many of
the keywords, descriptions and titles at once.
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• Select item types (1). You can choose between articles, menu items or any of
our supported extensions: K2, Zoo, Mighty Resources, VirtueMart, WordPress,
iJoomla Magazine, iJoomla DigiStore, iJoomla News Portal
• Filter your articles (2). Find only the pages that are missing a title, keywords or
a description metatag, allowing you to focus on the problematic articles.
• Spot missing metatags (3). Pages that lack metatags are highlighted in yellow
for easy searching.
• Focus your SEO. You can also filter articles by section, category, author or
keyword, so that you can organize your SEO efforts.
• Auto-generate descriptions (4). Create automated description metatags from
an article’s introduction or full text.
• Auto-generate title and keyword metatags (5). Use a range of fields to
generate other metatags. The title metatags can be generated from the article
title, for example, and keywords from title metatag.
• Track remaining characters (6). iJoomla SEO provides the recommended 64
characters for title and keyword metatags, and 200 characters for descriptions.
You can change this setting on the settings page and keep track of the amount of
space left in the tag.
• Compare and contrast (7). As you enter your metatags, you will be able to view
the article in a new window so that you’re sure you’re entering the most
appropriate terms.
• Target your searching (8). Search and find the articles you want to edit.
COLUMNS
• Article Title - Here you can see the title of the article (or any other item such as
menu item, k2 item, etc.)
• View - click view to get a preview of this item. This is helpful if you want to
create metatags and you need a reminder of the content of this item.
• Title Metatag - Enter the title metatag here.
• Keywords Metatag - Enter the keywords here, separated by comma
• Descriptions Metatag – Enter the description metatag here
BUTTONS
The buttons on top of the metatags manager allow you to quickly populate the
metatags.
INSTRUCTIONS
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Before you click on any of the buttons, check the boxes next to the items you’d
like to populate.
Use the check box on top of the check box column to check all the check boxes
on the page at once
Select how many items to work on at the bottom
Click the “Apply” button after each change to save the changes.
THE BUTTONS AND HOW TO USE THEM
Keywords metatag to title metatag - copy the content of the keyword
metatag box into the title metatag box
Title metatag to keywords metatag - copy the content of the title metatag
box to the keywords metatag box
Article title to keywords metatag – copy the article title to the keywords
metatag box
Article title to title metatag - copy the article title to the title metatag box
Generate Descriptions – copy the first x amount of characters from the item
content
Apply – saved the changes and stay on the page
Save – save the changes and go back to iJoomla SEO control panel
KEYWORDS MANAGER
View Video Tutorial
How do your keywords rank on Google?
So adding your keywords is now a breeze. But what happens next? How can you tell
whether those keywords are ranking well on search engines?
THE KEYWORDS MANAGER DISPLAYS A LIST OF ALL YOUR KEYWORDS
(1)AND THEIR PLACEMENT ON GOOGLE! (2) You can even see if their positions
have risen or fallen since the last time you checked (3). This not only gives you a great
insight to how well you’re doing with your keywords, but allows you to quickly optimize
the tags and content to improve your ranking.
This feature alone can cost from $50 to $250 per month on other software, and the
amount of keywords you can monitor is usually limited to 3, 10 or 50 keywords! When
you purchase iJoomla SEO, you get both an unlimited number of keywords to monitor
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and you don't need to pay a monthly fee, you get free upgrades for the duration of your
subscription.
STICKY IT!
Some keywords will be more important to you than others. Now you can make these
keywords “sticky” so that you can find them easily (4).
VIEW ON GOOGLE
See this keyword on Google and find your page in the search results, or learn what
other top sites are doing to win their high rankings (5).
HOW MANY ARTICLES CONTAIN THIS KEYWORD/PHRASE?
Want to know how many articles use a keyword or phrase? Get your answer in a flash
and edit each article to optimize it even further (6).
FILTERING YOUR KEYWORDS
iJoomla SEO Keywords Manager allows you to filter the keywords in order to find the
ones you want to focus on. On top you will see a few drop down menus filters
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• The top most drop down allows you to choose which keyword you want to work
on. By default it will show you keywords inside articles, but you can choose
keywords of menu items or any of the supported extensions: Mosets, Sobi, k2,
zoo, virtuemart, WordPrss, iJoomla magazine, iJoomla DigiStore, iJoomla News
Portal
• Once you make your selection, different drop down menus will appear based on
your selection, to help you filter further.
PAGES MANAGER
View Video Tutorial
Pages Manager displays a list of all your articles (or pages) and a list of all the
keywords associated with those pages. You’ll be able to see how many times these
keywords and phrases occur inside your article.
Remember, SEO experts agree that it’s not enough to have the keywords on the title
metatag; the keyword or phrase should also appear four or five times in the content
itself.
To add or remove the keywords from the content, simply click the Edit page. That will
open the metatags and the article description in a gray box.
And you’ll even be able to see the number of outgoing links on the page. As you know,
too many outgoing links makes your site weak!
COLUMNS
Pages Manager displays a list of all your articles (1) and a list of all the keywords
associated with those pages (4). You’ll be able to see how many times these keywords
and phrases occur inside your article (5).
Remember, SEO experts agree that it’s not enough to have the keywords on the title
metatag; the keyword or phrase should also appear four or five times in the content
itself.
To add or remove the keywords from the content, simply click the Edit link (2). That will
open the metatags and the article description in a gray box.
And you’ll even be able to see the number of outgoing links on the page (3). As you
know, too many outgoing links makes your site weak!
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REDIRECTS MANAGER
View Video Tutorial
Redirect is a feature designed to protect your PageRank and improve your knowledge
of your site.
It helps you maintain your site's Google ranking by redirecting your outgoing links to
other locations. As a helpful bonus, it also counts the number of times people click
those links.
And it's incredibly simple to use. Instead of placing a regular link, you just add a redirect
link to the backend that generates a special URL. The URL looks something like this:
index.php?option=com_ijoomla_redirect&id=1
You can also use a mambot tag, like this:
{ijseo_redirect id=2}
CREATING A NEW REDIRECT
To create a new redirect, go to redirects manager and click on the NEW button on top.
Name - the name of your redirect, make it descriptive
Category - choose the category. By default you have one category called
“general”. You may add more on redirects category manager.
Links To – Enter the URL where you want this redirect to go
Add nofollow? - choose if you want to use nofollow, if yes, that means Google
will not follow this link
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Target – choose if you want this link to open in a new window or the same
window
Link Text – if you are using the redirect tag, enter the text you want to show
here. You can leave it empty if you are not using the tag
Image – you can choose to use an image to display the link, choose it here
(optional)
COLUMNS
Name - the name of the redirect you’ve entered when creating the redirect
URL - copy this URL to use this redirect. Instead of linking directly to the end
URL, it will first link to this URL and redirect from it to the end URL
Links To - the URL where this redirect goes
Target - does this URL open in a new window or the same window
Hits - how many times this redirect link was clicked on
Last Hit Reset Date - the last date this redirect link hit count was reset
ID - the redirect tag you can choose to use inside the content. The tag will be
replaced with the text and the link entered when creating the redirect
Category – the redirect category
INTERNAL LINKS MANAGER
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View Video Tutorial
You know that incoming links to your site are important for search engine optimization.
But did you know that the internal links INSIDE your site are also important? Linking a
sales page, for example, to every mention on your site of that page’s most important
keyword will help to associate that keyword with the page, improving your SEO.
We’ve now made that easier too. With iJoomla SEO, you can now link every keyword
on your site to any one of the following:
LINK A KEYWORD/PHRASE AUTOMATICALLY TO AN ARTICLE:
LINK A KEYWORD/PHRASE AUTOMATICALLY TO A MENU ITEM:
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LINK A KEYWORD/PHRASE AUTOMATICALLY TO AN EXTERNAL URL:
LINK A KEYWORD/PHRASE AUTOMATICALLY TO NO PAGE (USING #):
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The possibilities are tremendous. For example, by linking across sites, you could make
an agreement with a partner so that they link to you every time a keyword is mentioned
on their site in return for a reciprocal link on a keyword on your site. That’s the kind of
cross-promotion that’s both sensible and easy to set up.
You know that incoming links to your site are important for search engine optimization.
ADD A TOOL TIP
Note: This feature isn’t available for Joomla 1.5 version
Now you can set up a tool tip/ title tag for your keywords to reinforce the
keyword/phrase
CHOOSE ON WHICH PAGES TO ACTIVATE THE LINKING
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Note: This feature isn’t available for Joomla 1.5 version
If you don't wish to link the keyword to the same location on every page of your site, now you
can specify on which pages it should be activated.
CREATING A NEW AUTOMATIC LINK
• Go to Internal Links Manager
• Click New
• Enter the phrase /keyword you’d like to link
• Choose the category
• Enter a tool tip/title tag – enter an description or explanation of this link
• Choose where to link this keyword/phrase
o Article – link to any article on your site
o Menu item – link to any of the menu items on your site
o External URL – link to any URL, inside or outside your site
o # (no link) – choose this option if you’d like to have a link but without
linking it to an actual page
• Open in – select whether to open this link in a new window or the same window
• Publish – if not published, the keyword/phrase will not link on the front end
• Can be contained in other phrases – if your keyword is a part of another word,
you can still have it linked by choosing YES on this field.
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• Include in articles - If you’d like this keyword to be active only on some pages,
you can select which pages.
Once the internal link was created, each time this keyword appears on the front end, it
will link automatically to the article/menu item/URL you’ve specified.
LANGUAGE
The Language tab allows you to change the language of both the back and front end; You can download language files translated with Google Translate . Replace the herecurrent language file with your own or any of our available language files.
MAKING CHANGES TO THE LANGUAGE FILE:
JOOMLA 1.5
Note: Make sure you only modify what’s in the second set of quotes. For example, in the following line, you should change only what’s in green, don’t touch anything else. define("_READMORE","Read more >>");
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JOOMLA 1.6 AND ABOVE
Edit anything that comes after the = sign. Make sure you don’t remove the quotes
LEARN SEO
Now you can learn anything you need to know about Joomla and SEO in one convenient place! No need to read books or manual or post questions on forums and wait for an answer that may or may not come. Visit our Joomla SEO course today!
29 More iJoomla Products: |Copyright of iJoomla.com
MORE IJOOMLA PRODUCTS:
- A comprehensive ad serving extension with support for 7 different ad iJoomla Ad Agencytypes, rotating banners, live payments and much more.
- Gives you easy, professional magazine layouts for your Joomla website iJoomla Magazinewith mini articles, authors profiles, quotes and more.
- Create a dynamic news site with full style and layout control, you can iJoomla News Portalhave it up and running within minutes.
- Set up online surveys, collect and analyze the data, export your date, view iJoomla Surveysreports and more -- all on your website
- Turns your Joomla website into an ecommerce solution with shopping cart. iJoomla DigiStoreEasy to set up, within minutes you can start making money from your site.
30 More iJoomla Products: |Copyright of iJoomla.com
- Make your articles more exciting with sidebars with video, article teasers, iJoomla SideBarsRSS Feeds and more!
- Allows you to turn your sections and categories into RSS Feeds, create iJoomla RSS Feederan RSS page just like on USAToday.com, full integration with FeedBurner.
-Have a full archive page and an advanced search page on your site. iJoomla Search & ArchiveSearch results include images, word count and more!