ijf event report 2015

‘The 2015 Event Report contains information which is propriety and conf ident ia l . No part of this document shal l be used or disclosed to others without the express writ ten consent of Expert ise Events’

EVENT REPORT

JAA INTERNATIONAL JEWELLERY FAIR

INTERNATIONAL JEWELLERY FAIRS Y D N E Y

August 29 – 31, 2015 I Sydney Exhibition Centre @ Glebe Island

2015 EVENT OVERVIEWEVENT PROFILEDates:August 29 – 21, 2015(Saturday – Monday)

Venue: Sydney Exhibition Centre @ Glebe Island

Website: www.jewelleryfair.com.au

Gary Fitz-Roy Managing Director

Rod Hodgkins Event Group Manager

Daniel Heather Director of Operations

Jennifer Murphy Event Sales Executive

Danielle Griffiths Marketing Co-ordinator

Heather WardEvent Co-ordinator

With a strong line up of guests, features and activities as well as over 50 new exhibitors including big overseas brands the 2015 JAA International Jewellery Fair generated a buzz throughout the industry.

Once again free ferries and buses transported visitors to the fair and once inside they were greeted with live jazz music, with the natural light from the translucent roof bringing the fair to life.

Based on feedback and experience the first day was moved to Saturday to spread the visitor numbers more evenly across the 3 days to allow them

more time to research and buy. This proved very successful with a split of visitor numbers; Saturday 36%, Sunday 39% and Monday 25%.

There was something for everyone this year including international guest speakers, Jesper Neilson from Pandora and Endless Jewelery and Dennis Sandlau Jacobsen from Julie Sandlau, who generated a lot of interest as they discussed international trends and shared their experiences.

Our Spotlight sessions were more focused this year on specific industry topics as well as general business advice on helping retailers and most sessions were well attended.

We brought back the Bench Challenge competition for its second year, which generated plenty of interest as competitors created some stunning jewellery right there at the fair under the pressure of specific time limits. This competition will continue to grow and is sure to be bigger next year based on feedback from visitors.

Happy Hour on Saturday was a great opportunity for visitors and exhibitors to take a breather from a very busy first day and spend some time networking with the industry. A big thanks to the buying groups who joined us as sponsors.

Overall attendance was up 2 % on last year with 21% of visitors new to the fair and 31% of visitors not having been for a number years citing the features and activities as the main reason for returning.

Our special thanks to the Jewellers Association of Australia, the three buying groups Nationwide, Leading Edge and Showcase, as well as all of the exhibitors. We appreciate your support and contribution to deliver an outstanding event that continues to bring the industry together.

The Jewellery Fair Team:

events

Organised by:

T: 61 2 9452 7575E: [email protected]

Total attendance:

Saturday 36% Sunday 39%Monday 25%

Number of exhibitors in 2014: 172Number of exhibitors in 2015: 190

KEY VISITOR RESEARCH

BUYER BY TYPE53%

4%

28%

4%6%6%

JewelleryRetailer

*Statistics collected from 2015 pre-show registration and post-show surveys

Jeweller

Jewellery Manufacturer

Fashion RetailerGeneral RetailerStudent

REASONS FOR ATTENDING

40%

73%

58%

56%

38%

33%

To place orders

To find new products

To see new suppliers

To see the latest trends

To network

To learn

PURCHASED GOODS AT THE FAIR

HAD THE AUTHORITY TO PURCHASE AT THE FAIR

WILL CONTINUE TO PURCHASE GOODS FROM AN EXHIBITOR AT THE FAIR

WOULD RECOMMEND THE FAIR TO THEIR PEERS

78.6% 100% 88.75% 94.3%

SA 4.7%

BUYER BY STATE

Other 1.5%

NSW 64.4%

QLD 11.4%

NT 0.4%

WA 1.7%

VIC 9.4%

TAS 1.3%

ACT 1.7%

NZ 3.7%

2015 VISITOR ATTRACTIONS

SPOTLIGHT LEARNING EXCHANGE

A series of workshops and seminars

held throughout the event that educated

and inspired attendees. Topics included:

• Social media • Recruitment

• Colour grading • Sales • Producing

watches • Product photography

BENCH COMPETITION

Presented by the Young Jewellers’ group,

the Jewellers’ bench was held daily to

demonstrate a number of techniques

including CAD design, engraving and

jewellery setting.

BUYING GROUP LOUNGES

Located on the exhibition floor, lounges

provided seating and refreshments for

Nationwide, Showcase and Leading

Edge buying groups and their members,

away from the hustle and bustle of the

exhibition floor.

PALLION LIVE DEMOS

Live demonstrations were held next to

the Pallion stand, where you could

learn the secrets of plating, how to

string pearls with the correct tension,

see the head CAD designers sculpt on

screen, and much more.

INTERNATIONAL PERSPECTIVE

Jesper Nielsen from Endless Jewelry and

Dennis Sandlau-Jacobsen from Julie

Sandlau gave worldly insights that were

practical and down to earth, in free infor-

mation sessions. They were on hand to

discuss industry trends, their experience

in the industry, brand awareness, and

various tips along the way.

PIZZA & PAELLA BAR

Once again, Expertise Events worked

closely with the Sydney Exhibition Centre’s

catering team to deliver more enticing food

for visitors and exhibitors. Located on the

show floor, and not delivering your typical

exhibition food, the NY Pizza and Paella

Bar provided fresh and delicious food.

HAPPY HOUR

Back by popular demand, the Jewellery

Fair Happy Hour was brought back in

2015. Sponsored by the 3 buying groups

and Expertise Events, the Happy Hour

was a chance for visitors and suppliers

to network at Australia’s no. 1 Jewellery

event.

THE JEWELLERY FAIR

TREASURE CHEST

To encourage visitor purchasing, the

International Jewellery Fair brought

back the Treasure Chest. Visitors had

to spend in multiples of $1,000 with a

participating exhibitor to go into the draw

to win a selection of jewellery worth over

$20,000!

AWARD WINNING PIECES

A beautiful bangle made by Elly Cerohorsky

from WA was on display at the fair, which

claimed 2nd place in the Emerging Artist

category at the Saul Bell Design Awards. Also

on display were earrings containing 1,046

diamonds by Susan Blennerhassett, which

placed 2nd in the Gold/Platinum category.

These are judged on the following criteria:

• Pre-fair marketing participation

• Staff presentation

• Visitor interaction

• Product display

• Stand design

• Overall integration of stand elements

Congratulations to the winners in 2015:

BEST STAND AWARDS

BEST SMALL STAND

DISNEY COUTURE

STAND B33

BEST LARGE STAND

PALLION

STAND C20

FREE TRANSPORT To ensure that visitors got to the venue in the smoothest way possible, our team put on complimentary, dedicated transport options for all attendees.

Expertise staff were stationed at all FREE transport pick-up points to help ensure an enjoyable journey for all visitors to the Fair, and for those driving to the Fair, Expertise Events arranged a discounted flat rate of $25 for the day for all visitors who arrived before 10am.

EVENT MARKETING ACTIVITIESA co-ordinated and multi-faceted marketing campaign was conducted to promote the JAA International Jewellery fair.

TRADE MAGAZINE

ADVERTISING

A schedule of advertising was

placed in the major trade publication,

Jeweller magazine. The campaign

also included inserts tailored to the

NZ and Australian markets separately.

TRADE INVITATIONS

& INVOICE STICKERS

DL flyers, postcards and invoice/

statement stickers were printed for

the use of exhibitors to promote

their attendance at the Fair. Web

banners were also made available to

be included on websites and email

communications.

EMAIL MARKETING

Regular email newsletters were sent

to prospective visitors each outlining

specific event initiatives and pointing

back to the event website.

FAIR WEBSITE

The JAA International Jewellery

Fair website was a comprehensive

resource for the event, detailing

exhibitor listings, amenities, fair

features, links to accommodation

bookings and, most importantly, a

portal to the NEW online pre-event

registration.

SMS REMINDER

On Sunday 30th of August, an SMS

reminder was sent to our database

who did not attend on Saturday

29th August. The SMS reminded

registrants that the fair was on and

some of the great features.

DIRECT MAIL

Direct mail was used extensively

by the event and included four

unique mailings to a database of

approximately 14,000 prospects on

each occasion:

• ‘You’re Invited’ postcard

• ‘Save the Date’ postcard

• Preview Brochure

• Fair Highlights postcard

REGISTER ONLINE

IT’S FREE & EASY!

JEWELLERYFAIR.COM.AU

In today’s market you need to be a leader, it’s all about having the right product, service and attitude to succeed.

Let’s face it, it’s easy to give up or be average; successful retailers know it’s about working at it, creating the

demand and being able to carve a niche of different from ordinary to extraordinary.

This year’s Fair aims to give you MORE of an edge than ever before with MORE new releases and HOT new

products than previous years. And it’s MORE than just products; see the Bench Challenge where craftsmen are

working away, or sit in on one of our Floor Talks that will inspire and give you invaluable information for free. And

it’s convenient, all on one level, one place at one time, it’s easy for you to see it all.

The program you’re reading is just a small insight of what to expect and I can assure you, expect a lot more as we

can’t fit it all in this document! Keep ahead, be the leader that others want to be and I will see you on the floor,

Gary Fitz-Roy

A LETTER FROM THE MD

GET AN INTERNATIONAL PERSPECTIVE

The venue address is Sydney Exhibition Centre @ Glebe Island, James Craig Road, Glebe Island. Please note: There is no pedestrian access to Sydney Exhibition Centre @ Glebe Island, however a free shuttle bus service will pick up

visitors at the special event temporary bus stop located approximately half way along James Craig Road – look for the signs. Visitors waiting at

this bus stop must hail the driver.

PUBLIC BUS & METRO LIGHTRAIL

The closest public bus stops are Victoria Road near Hornsey Street, and Victoria Road

near Robert Street. The closest Metro Light Rail stop is Rozelle Bay, Annandale. For

more information, visit transportnsw.info or call 131 500.

YOUR EASY OPTIONS. CATCH FREE TRANSPORT TO THE FAIR!

FREE BUSES

Departing daily from:

■■ Central Station, Country Trains bus terminal, Bay 13 on Eddy Ave

■■ Murray Street bus stop, near the Maritime Museum, Darling Harbour (opposite

Pyrmont Bridge Hotel)

Travel time: Approximately 15 minutes from Darling Harbour & 25 minutes from

Central Station.

DRIVING

If you are driving, limited paid parking is available at the venue. Entry and exit is via James Craig

Road. A drop off point is located within the carpark, outside Hall 3 of the centre. Check the

Sydney Exhibition Centre @ Glebe Island website for up-to-date information. We encourage

you to Park & Ride,

taking advantage of one of

the free, special event bus

or ferry services available.

More information

is available on

our website!

IT’S NEVER BEEN SO EASY

GETTING TO THE FAIR

FREE FERRY

Departing daily from:

■■ Darling Harbour, Convention Centre Jetty, in front of Harbourside

Shopping Centre

Travel time: About 10 minutes from Darling Harbour

WITH SO MUCH TO SEE AND DO AT THE FAIR, YOU’LL BE SPOILT FOR CHOICE!

HERE ARE JUST SOME OF THE HIGHLIGHTS...FAIR HIGHLIGHTS

THE JEWELLERS BENCH,

PRESENTED BY YOUNG

JEWELLERS GROUP

An exciting new competition

where jewellers will have the

opportunity to compete for

thousands of dollars in prizes.

The Jewellery Design

and Manufacturing

Championships will be run

by the Young Jewellers

Group and the competition

will highlight the expertise and craftsmanship required to turn basic

ideas into brilliant finished pieces right before your eyes.

Winning jeweller Jimmy Butts from the

US will be a special guest judge and will

hold Masterclasses during the fair.

This competition will be divided into

four categories: jeweller, setter, CAD

technician and hand engraver.

DENNIS SANDLAU - JULIE SANDLAU

Industry trends, experience, and tips –

Dennis has established himself over the past

12 years as one of the leading figures in the

successful Danish jewellery industry. He has

developed a successful jewellery brand ‘Julie

Sandlau’ alongside his wife, developed a

unique full range vertical value chain, as well as designed and

produced for Endless Jewelry along with several other brands.

Dennis has a sharp strategic eye in the industry as a whole – and

not the least building fruitful relationships across markets, brands

and partners.

JESPER NIELSEN - ENDLESS JEWELRY

Endless Jewelry, Inside Pandora, Jennifer

Lopez, and Brand Awareness – It’s safe to say

that Jesper knows a thing or two about taking

a brand to the next level. From co-founding

and leading the mega growth of the Pandora

CWE to creating and spearheading the two-

year young Endless Jewelry, Nielsen is a man on a mission with

a proven track record for building super brands that resonate

with fashion-forward, modern women. “If you want to be a big

brand you have to act like a big brand from day one”, states

Nielsen. “I’m not number two. I’m always going to be number

one”. “My reputation and long-standing key relationships with

jewelry retailers in Europe provided a natural and easy entrance

back into the jewelry business.” In just 20 months, with both the

Endless Collection and a newly signed design collaboration with

international megastar Jennifer Lopez, Endless Jewelry is now

available in 3,600 jewelry and specialty stores in 21 countries,

making it the fastest growing jewelry brand in the world.

JIMMY BUTTS - LAGNIAPPE JEWELRY

STUDIO

Masterclasses with Top 4 Jeweller in the

US – Jimmy owns Lagniappe Jewelry Studio

in Ballstan Spa New York and was recently

chosen by INSTORE Magazine as one of the

top four jewellers in the country. He is also a

world champion archer. Jimmy’s specialty is bridal jewellery and

alternative metal wedding bands. He enjoys sharing his skills

with other artists and jewellery makers, as well as learning from

them. Butts makes virtually everything in his shop himself. “The

core of our inventory is silver, one-of-a-kind pieces,” he said. “It’s

a small line I produce myself. Probably about 25 percent of our

business is custom-made special orders.” Jimmy will be running

masterclasses at the fair; featuring gemstone setting, hand

engraving, and jewellery manufacturing techniques.

At the recent International Saul Bell

Design Awards, Elly claimed second

place in the Emerging Artist category

with a piece ‘The Pinnacles of Ha Long

Bay’. This category recognises the

talents of designers 21 years of age

or younger and is open to entries from

around the world.

Following a display at the JCK Las Vegas Jewelry Show, the piece will make its way back to

Australia for display at the fair.

PRIMARY PARTNERS:SUPPORTED BY:

ORGANISED BY:

events

A BEAUTIFUL BANGLE MADE BY ELLY CERNOHORSKY OF MANDURAH,

WESTERN AUSTRALIA WILL BE ON DISPLAY AT THIS YEAR’S FAIR.

POSTAGE

PAID

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The essential event for the

jewellery industry

August 29 – 31, 2015

Sydney Exhibition Centre @ Glebe Island

www.jewelleryfair.com.au

Register online to attend Australia’s

no.1 jewellery event

SATURDAY Jeweller Setter CAD Engraver

9:30am Introduction to event, competitors & judges

10am 2hr 2hr 2hr

1pm2hr 2hr 2hr 2hr

3:30pm 2hr 2hr 2hr 2hr

SUNDAY Jeweller Setter CAD Engraver

9:30am Introduction to event, competitors & judges

10am 2hr 2hr 2hr 2hr

1pm2hr 2hr 2hr 2hr

3:15pm 1hr 1hrSubmissions Submissions

4:15pm Submissions Submissions

MONDAY Jeweller Setter CAD Engraver

9:30am Judging

10.30am Introduction to event, competitors & judges

11am Competitors & judges available to discuss pieces

and inspiration

1pmAward ceremony

2pmPieces on display

3pmClose

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Aug

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– 3

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Sat

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Sun

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9:3

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Mo

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Pallion will be running live demonstrations next to their stand at the fair.

Come along and learn the secrets of plating, how to string your pearls

to the correct tension, see their head CAD designers sculpt on screen

and test the benefits of Argentium. Visit stand C35.

Pallion will also be showcasing Regentco 18 carat white gold; fully

finished diamond set tennis bracelets in a variety of sizes exclusively at

the fair. All stones pass strict quality control guidelines, and there is a

wide range of gemstones including white or black

diamonds, set in your choice of pattern

or combination.

PALLION LIVE DEMOS

5 TOP TIPS TO GET THE MOST OUT OF YOUR FAIR!

1. Register Now: Make sure you (and your staff) are registered

before the Fair. Simply go online, it’s easy and quick. Registering

online will ensure you avoid queues, and can maximise your time on

the fair floor!

2. Create a Target List: Visit the fair website to see the exhibitor

list. Find out who’s new to the fair this year and who has new

products. Once at the show grab your handy Official Fair

Directory from Jeweller magazine (Stand D10) to easily navigate

the show floor.

3. Put the Spotlight on Your Business:

Enjoy our Spotlight Education areas - no bookings are necessary

and you’ll get great advice for your business. Topics will include

retail marketing and promotion, as well as industry specific talks by

experts on future trends, branding and much more.

4. Keep an open mind. You

may discover things that you

didn’t expect! Trends and

consumer needs change - you

need to be ready to change as

well! It’s about developing your

business edge with smart buying. Set yourself targets on how

many new items you want to discover.

5. Recharge & Refresh: We want your experience at the fair

to not only be beneficial for your business, but as personally

enjoyable for you as possible. With a range of brand new eating

areas, free water stations throughout the fair and several coffee

outlets, you will have every opportunity to refresh and enjoy

your day.

jewellerydpi.com

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15/07/2015 10:59 am

The Essential Event for the

Jewellery Industry.

Here’s why...

ENGAGE with leading Australian and

international suppliers, including one of

Europe’s hottest new brands!

SEE the industry’s most elite tradespeople

competing in the FIRST EVER Australian

Jewellery Design and Manufacturing

Competition

STAY AHEAD of the competition by visiting

the EXCLUSIVE Jewellery Fair Trend Zone

BE INSPIRED and learn from some of the

leading industry heavyweights in the Fair

Knowledge Hub

NETWORK with your industry peers from

across the nation – all under one roof

UPDATE! UPDATE!New Exhibitors to the Fair

• DKSH Australia Pty Ltd

• Caroline Trask/Jewel Garden

• Endless Jewelry

• Laurent Leger Paris

• My Jazz Jewellery

• TW Steel

Plus many more!

WELCOME BACK!

• Nero• Euromounts Australia Pt Ltd

• Mariana Spirit of Design


For more

information,

contact the

Jewellery team today

02 9452 7575 or

[email protected]

JAA International

Jewellery Fair,

Sydney

Organised By:

Primary Partners: Supported By:

events+61 2 9452 7575

There’s a reason why we’re Australia’s No.1 Jewellery Event...

• Latest Trends • New Products • Business-Boosting Advice • Unique Program of Events• Leading Suppliers

The JAA International Jewellery Fair, Sydney 2015...A treasure trove of experiences!

August 29 – 31, 2015 • Sydney Exhibition Centre @ Glebe IslandFor more information, contact the Jewellery team today!02 9452 7575 or [email protected] Partners:

Supported By:

Organised By:

+61 2 9452 7575

Look who’s on show at the

Sydney International Jewellery Fair.

With uncompromising selection criteria, the IJF delivers more than 180 exhibitors

of fine, contemporary and fashion jewellery, gold, silver, platinum, diamonds, loose gemstones, watches and

more – ranging from value-priced to the highest quality brands. Enjoy Spotlight sessions with Australian

and international speakers, and the Young Jewellers Group will inspire with their ‘bench challenge’ competition.

August 29 – 31, Sydney Exhibition Centre @ Glebe Island. Visit jewelleryfair.com.au

for details and to register.

Jewellery ad_with tears_FA.indd 1

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Use these stickers! Promote your involvement at The JAA International Jewellery Fair and help maximise your sales

at the event by placing these on envelopes, statements, invoices, letterheads, flyers and catalogues. They can also be used on

any written communication between you and your customers that promotes your stand and entire product range at the fair.

VISIT US AT STAND

AUGUST 29 - 31, 2015SYDNEY EXHIBITION CENTRE @ GLEBE ISLANDjewelleryfair.com.au

COME AND SEE US AT THE JAA INTERNATIONAL JEWELLERY FAIR




VISIT US AT STAND


VISIT US AT STAND


VISIT US AT STAND






























VISIT US AT STAND





VISIT US AT STAND VISIT US AT STAND VISIT US AT STAND

VISIT US AT STAND






VISIT US AT STAND






VISIT US AT STAND






VISIT US AT STAND






VISIT US AT STAND






VISIT US AT STAND






IJF_StickerSheet15.indd 1

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How do you fit all of this into one location? Come along and find out, register now!

Spotlight learning exchange – 9 speakers, with topics

ranging from consumer law, social media, wedding ring sales

to effective recruitment

Europe’s hottest new brands

International Jewellery Award winning inspirational pieces

Safe and secure location

Pizza, Cafe and fresh food bar

Pallion live demonstrations

Dennis Sandlau-Jacobsen – industy trends

Hot, hot products

New

releases O

ver 180 exhibitors

Jimm

y Butts – top 4 jeweller in the US – masterclasses

View com

plete ranges

Young Jewellers Bench Challenge

Jesper Neilson – Endless Jewellery– Inside Pandora and brand awareness

IJF_Oversized Postcard_v3.indd 5 23/07/15 10:59 AM

Where will you be from August 29 – 31, 2015?Sydney DL Flyer.indd 1

12/03/15 9:34 AM

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In today’s market you need to be a leader, it’s all about having the right product, service and attitude to succeed.

Let’s face it, it’s easy to give up or be average; successful retailers know it’s about w

orking at it, creating the

demand and being able to carve a niche of different from

ordinary to extraordinary.

This year’s Fair aims to give you M

OR

E of an edge than ever before with M

OR

E new releases and H

OT new

products than previous years. And it’s M

OR

E than just products; see the Bench C

hallenge where craftsm

en are

working aw

ay, or sit in on one of our Floor Talks that will inspire and give you invaluable inform

ation for free. And

it’s convenient, all on one level, one place at one time, it’s easy for you to see it all.

The program you’re reading is just a sm

all insight of what to expect and I can assure you, expect a lot m

ore as we

can’t fit it all in this document! K

eep ahead, be the leader that others want to be and I w

ill see you on the floor,

Gary Fitz-R

oy

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The venue address is Sydney E

xhibition Centre @

Glebe Island, Jam

es Craig R

oad, Glebe Island.

Please note: There is no pedestrian access to Sydney Exhibition C

entre @ G

lebe Island, however a free shuttle bus service w

ill pick up

visitors at the special event temporary bus stop located approxim

ately half way along Jam

es Craig R

oad – look for the signs. Visitors waiting at

this bus stop must hail the driver.

PU

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The closest public bus stops are Victoria Road near H

ornsey Street, and Victoria R

oad

near Robert S

treet. The closest Metro Light R

ail stop is Rozelle B

ay, Annandale. For

more inform

ation, visit transportnsw.info or call 131 500.

YOU

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FRE

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Dep

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:■■

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DR

IVIN

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ited paid parking is available at the venue. Entry and exit is via James C

raig

Road. A

drop off point is located within the carpark, outside H

all 3 of the centre. Check the

Sydney Exhibition C

entre @ G

lebe Island website for up-to-date inform

ation.

We encourage

you to Park &

Rid

e, taking ad

vantage of one of the free, sp

ecial event bus

or ferry services available.

More inform

ation is availab

le on our w

ebsite!

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will highlight the expertise and craftsm

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ideas into brilliant finished pieces right before your eyes.

Winning jew

eller Jimm

y Butts from

the

US

will be a special guest judge and w

ill

hold Masterclasses during the fair.

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Industry trend

s, experience, and

tips –

Dennis has established him

self over the past

12 years as one of the leading figures in the

successful Danish jew

ellery industry. He has

developed a successful jewellery brand ‘Julie

Sandlau’ alongside his w

ife, developed a

unique full range vertical value chain, as well as designed and

produced for Endless Jew

elry along with several other brands.

Dennis has a sharp strategic eye in the industry as a w

hole – and

not the least building fruitful relationships across markets, brands

and partners. JE

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Lop

ez, and B

rand A

wareness – It’s safe to say

that Jesper knows a thing or tw

o about taking

a brand to the next level. From co-founding

and leading the mega grow

th of the Pandora

CW

E to creating and spearheading the two-

year young Endless Jewelry, N

ielsen is a man on a m

ission with

a proven track record for building super brands that resonate

with fashion-forw

ard, modern w

omen. “If you w

ant to be a big

brand you have to act like a big brand from day one”, states

Nielsen. “I’m

not number tw

o. I’m alw

ays going to be number

one”. “My reputation and long-standing key relationships w

ith

jewelry retailers in Europe provided a natural and easy entrance

back into the jewelry business.” In just 20 m

onths, with both the

Endless Collection and a new

ly signed design collaboration with

international megastar Jennifer Lopez, Endless Jew

elry is now

available in 3,600 jewelry and specialty stores in 21 countries,

making it the fastest grow

ing jewelry brand in the w

orld.JIM

MY

BU

TT

S - LA

GN

IAP

PE

JEW

ELR

Y

ST

UD

IO

Masterclasses w

ith Top

4 Jeweller in the

US

– Jimm

y owns Lagniappe Jew

elry Studio

in Ballstan S

pa New

York and was recently

chosen by INS

TOR

E Magazine as one of the

top four jewellers in the country. H

e is also a

world cham

pion archer. Jimm

y’s specialty is bridal jewellery and

alternative metal w

edding bands. He enjoys sharing his skills

with other artists and jew

ellery makers, as w

ell as learning from

them. B

utts makes virtually everything in his shop him

self. “The

core of our inventory is silver, one-of-a-kind pieces,” he said. “It’s

a small line I produce m

yself. Probably about 25 percent of our

business is custom-m

ade special orders.” Jimm

y will be running

masterclasses at the fair; featuring gem

stone setting, hand

engraving, and jewellery m

anufacturing techniques.

At the recent International S

aul Bell

Design A

wards, Elly claim

ed second

place in the Emerging A

rtist category

with a piece ‘The P

innacles of Ha Long

Bay’. This category recognises the

talents of designers 21 years of age

or younger and is open to entries from

around the world.

Following a display at the JC

K Las Vegas Jew

elry Show

, the piece will m

ake its way back to

Australia for display at the fair.

PR

IMA

RY

PA

RTN

ERS:

SUP

PO

RTE

D B

Y:

OR

GA

NISE

D B

Y:

events

A B

EA

UTIFU

L BA

NG

LE M

AD

E B

Y E

LLY C

ER

NO

HO

RSK

Y O

F MA

ND

UR

AH

,

WE

STER

N A

USTR

ALIA

WILL B

E O

N D

ISPLA

Y A

T THIS Y

EA

R’S FA

IR.

POSTAGE PAID

AUSTRALIA

If undeliverable, please return to Expertise Events,

PO Box 6053, Frenchs Forest, NSW, 2086

The essential event for the jew

ellery industry

August 29 – 31, 2015

Syd

ney Exhib

ition C

entre @ G

lebe Island

ww

w.jew

elleryfair.com.au

Register online to attend Australia’s

no.1 jewellery event

SAT

UR

DAY

Jeweller

Setter

CA

DEngraver

9:30amIntroduction to event, com

petitors & judges

10am2hr

2hr2hr

1pm2hr

2hr2hr

2hr

3:30pm2hr

2hr2hr

2hr

SU

ND

AY

Jeweller

Setter

CA

DEngraver

9:30amIntroduction to event, com

petitors & judges

10am2hr

2hr2hr

2hr

1pm2hr

2hr2hr

2hr

3:15pm1hr

1hrS

ubmissions

Subm

issions

4:15pmS

ubmissions

Subm

issionsM

ON

DAY

Jeweller

Setter

CA

DEngraver

9:30amJudging

10.30amIntroduction to event, com

petitors & judges

11amC

ompetitors &

judges available to discuss pieces

and inspiration1pm

Aw

ard ceremony

2pmP

ieces on display3pm

Close

Prev iew Gu ide

August 29 – 31, 2015

Sydney Exhibition Centre @ Glebe Island

Saturday & Sunday 9:30am – 6pm Monday 9:30am – 3pm

Pallion w

ill be running live demonstrations next to their stand at the fair.

Com

e along and learn the secrets of plating, how to string your pearls

to the correct tension, see their head CA

D designers sculpt on screen

and test the benefits of Argentium

. Visit stand C

35.

Pallion w

ill also be showcasing R

egentco 18 carat white gold; fully

finished diamond set tennis bracelets in a variety of sizes exclusively at

the fair. All stones pass strict quality control guidelines, and there is a

wide range of gem

stones including white or black

diamonds, set in your choice of pattern

or combination.

PAL

LIO

N L

IVE

DE

MO

S

5 TO

P TIPS

TO G

ET THE M

OST O

UT O

F YO

UR FA

IR!

1. Register N

ow: M

ake sure you (and your staff) are registered

before the Fair. Sim

ply go online, it’s easy and quick. Registering

online will ensure you avoid queues, and can m

aximise your tim

e on

the fair floor! 2. C

reate a Target List: Visit the fair website to see the exhibitor

list. Find out who’s new

to the fair this year and who has new

products. Once at the show

grab your handy Official Fair

Directory from

Jeweller m

agazine (Stand D

10) to easily navigate

the show floor.

3. Put the S

potlight on Your B

usiness:

Enjoy our S

potlight Education areas - no bookings are necessary

and you’ll get great advice for your business. Topics will include

retail marketing and prom

otion, as well as industry specific talks by

experts on future trends, brand

ing and m

uch more.

4. Keep

an open m

ind. You

may d

iscover things that you d

idn’t exp

ect! Trends and consum

er needs change - you need to be ready to change as

well! It’s about developing your

business edge with sm

art buying. Set yourself targets on how

many new

items you w

ant to discover.5. R

echarge & R

efresh: We w

ant your experience at the fair

to not only be beneficial for your business, but as personally

enjoyable for you as possible. With a range of brand new

eating

areas, free water stations throughout the fair and several coffee

outlets, you will have every opportunity to refresh and enjoy

your day.

jewellerydpi.com

Tungsten Steel

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.indd 1

8/07/2015 11:09 am

Red Spice, Stand C67.

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15/07/2015 10:59 am

OFFICIAL EXHIBITION

DIRECTORY

The 50-page exhibition directory,

produced by Jeweller magazine, was

available to every visitor, providing

a valuable resource to navigate the

exhibition and more importantly an

essential post event resource to keep

in touch with exhibitors.

BRING A GUEST

For the second time at the Fair,

Expertise Events allowed blue buyer

card holders to bring along an

advisory guest. Following feedback

from previous years, Expertise Events

created a new guest pass whereby

buyers could bring a guest of their

choice to the show for assistance

with any purchasing.

NOMINATED BUYERS

We invited all of the Fair exhibitors

to provide us with lists of their top

clients. These nominated buyers

were then pre-registered and sent

a confirmation letter indicating that

their badge would be at the door for

express entry.

A special thanks to the Jewellery

Advisory Group who provided insight

from a visitors point of view to help

improve the fair now and into the

future.

PUBLIC RELATIONS

Each fair initiative was released to

the market at large via the trade

press. As a supporter of the Fair,

Jeweller magazine, both online and

in print, ran a wide-ranging preview

of the Fair in the months and weeks

prior including a comprehensive

‘Show & Tell’ covering the majority of

exhibitors.

THE DAILY NEWS

Each day of the Fair we emailed

the Fair News to more than 8,000

potential visitors. This was full of

information direct from the event. By

making a personal daily connection

with visitors, they saw the action ‘live’

from the Fair, and got excited about

visiting.

OFFIC IAL FA IR D IRECTORY

AUGUST 29 – AUGUST 31, 2015

SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

jewelleryfair.com.au

IJF Directory Cover.indd 1

15/07/15 9:24 AM

JAA INTERNATIONAL JEWELLERY FAIR EXHIBITORS 2015

3 D Photomation B27

Aaron Shum Jewelry G29

Abrazi C71

Adela Imports H39

Akshmi Diamonds Pty Ltd C49

Amber Centre, The H64

Apecs Investment Castings H22

Aria Jewellery D40

Ariha Diamond Jewelry Co H47

Armaguard D74

ARMS G32

Asfour Crystal H43

Atlas Pearls and Perfumes G58

Australian Designer Jewellery E49

Australian Jewellers Supplies G16

Australian Opal Co. A27

Ayres Packaging & Display H12

Aztec Gold & Silver F37

Bausele Australia D51

Bead Them Up B35

Bee Jewellery F54

Bianc D71

Bolton Gems F22

Cactus Watches – Avantco C53

Cad Jewellery School G45

Caroline Trask/Jewel Garden G38

Cashelle Jewellery Co. I48

Chemgold D52

Chris Winspear Design F51

Cody Opal (Australia) B50

Coeur de Lion (Time Supply) E22

Coincept Trading B51

Colors of Jewels B07

Crawfords C43

Cudworth Enterprises F32

Diamond Sensation C22

Disney Couture B33

Display Plus Imports D32

Divine Gems (Australia) F38

DKSH Australia B25

DSM (Pacific) C16

Duraflex Group Australia G24, H26

Eammano Australia D62

Eastern Pearl I39

Effy Jewellery G18

EK Products B54

Elegance Jewellery International G50

Ellani Collections E52

Eugene’s Jewellery H50

Evolution Collections H36

F & A Import/Exports F51

Fabuleux Vous C61

Faiz Jewellery House C57

Fanes B58

Ferrari Firenze D08

Fiera di Vicenza D45

Forever Diamonds C22

Forever Jewels Ltd D34

Galaxy USA HK Ltd A15

Gallant Jewellery A03

Gem Diamond Corp D60

Gemstone Trading Company B52

Gerrim International C41

Glenyville Italian Jewellery F36

Golden Mile Jewellery Manufacturers F44

Graham Cohen Marketing G52

Grand Opal C40

GS Jewellery (Mfy) A13

Hari Krishna Exports F39

Himalayan Treasures B36

Homage Jewellery A62

Hong Kong Trade Development Council D66

House of Silver t/a India Gems C45

Ice Australasia & APM Monaco B22

Ichu Jewellery/ I-BY-ICHU G42

Ikecho Pearl Company F40

Imajpak D30

Indian Lapidary USA Inc B03

Isaac/ Surreal Jewellery H30

Italian Continental Jewellery G35

J.B and Brothers PVT Ltd F56

Jewelation C59

Jewelmart & Elnice Fine Jewellery H54

Joalex Jewellery D49

Julie Sandlau Australia B14

Kagi H28

Kaiserman G47

Karen Walker D72

Kiran Gems F38

La Couronne B04

Laurent Leger Paris D54

Leonardo Chilleri C46

Loona A53

Lost River Diamonds I45

Love from Venus E16

LST Group G43

Macabi Diamonds H18

Mariana Spirit of Design B32

Mark McAskill Jewellery F16

Mark Milton E30

Marsh Advantage Insurance Pty Ltd H62

Mason Fair & Coinwatch H29

Meira T. Designs K64

Midas Touch E57

Miglio Designer Jewellery C18

COMPANY STAND COMPANY STAND COMPANY STAND

SUPPORTED BY

PRIMARY PARTNERS

Miki Jewellery

Miln & Co – Milnco C54

Mira Style Jewellery Company B10

Moda Group I42

Morris and Watson G44

My Jazz Jewellery B42

Najo D38

Nash Pearls E40

Nelson (Aust) J.A. D24

Nero D22

New Star International F52

Nomination E14

Nordic Jewellery – Endless Jewelry B06

O’Neils Affiliated E46

Opals Australia E32

Oro Africa B62

Osia International (Pacific) E53

Pallion C20

Paterson Fine Jewellery F45

Paul Shadiac Imports D35

Pearl Perfection F14

Pearl Story G54

Peter W Beck D14

Preyas Jewellery C37

COMPANY STAND

Jeweller D10

Jewellers Association Of Australia Ltd (JAA) C08

Leading Edge LEADING EDGE

Nationwide BG2

The Gemmological Association

of Australia Inc. (NSW Division) I72

The Gold & Silversmiths Guild Of Australia I70

The National Council of Jewellery Valuers B70

COMPANY STAND COMPANY STAND COMPANY STAND

Protea Diamonds H44

Purple May Jewellery A33

Queensland Wholesalers Pty Ltd G31

R & D Italian F47

R.J. Scanlan & Co C36

Rapid Prototyping Services H46

RB Diamond Jewellers H41

Red Spice C67

Retail Edge Consultants D44

Rolma Industries I37

Sai Imports B31

Sams Group Australia C30

Searay H35

Shwet Ratan Impex H56

Shyam Craft E54

Spangold E48

Sparkle Impex I44

Stock Silver Jewellery B30

Stones & Silver F68

Sunrising Star Import Export House E51

Swimming in Stones C55

The Battery Man H42

The Bruce Co. G22

The Diamond Dealers Club A01

Torres Jewel Co. A11

Tower Systems International C42

Tribe Trading D63

TW Steel C52

Venus Jewel D18

Von Treskow B18

West End Collection D48

World Shiner E36

Worth & Douglas D65

Zever A23

Exhibition Sales Enquiry

[email protected]

General Event Enquiry

[email protected]

SEE YOU IN SYDNEY 2016!

AUGUST 27 – 29, 2016SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

We look forward to working with you in

the future. Thank you for your support

and participation at the JAA International

Jewellery Fair.

Regards,

The Jewellery Fair Team


Telephone: +61 2 9452 7575

Fax: +61 2 9975 3707

Post: PO Box 6053, Frenchs Forest NSW 2086 Australia

www.expertiseevents.com.au

events

ijf event report 2015

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