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IIID SHOWCASE 2012, the 21st edition of the event, broughttogether designers and professionals from across thecountry to create a grand design show

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Esteemed guest at SHOWCASE’12: Conrad Gonsalves, Ramesh Khanna, Ashok Butala, Vinay Babar, Bakir Baldiwala, NitinSaolapurkar, Nitin Killawala, Rohini Mani, Rohit Ganatra, Leena Nimbalkar, Kamlesh Sheth, Prem Nath, Bankim Dave, KamalKhokhani, Sanjay Puri, Karan Grover, Subrata Bhowmick, Pratap Jadhav, Rajesh Patel, Prem C. Jain & Vishwas Lele

Robert Frost, the famous Americanpoet, penned these oft-quotedlines: “Two roads diverged in a woodand I— I took the one less traveledby, And that has made al l thedifference.”

A creative person, like a poet, mightshun the beaten path and embracethe road that is less traveled by. Anarchitect or interior designerwould go a step further and carveout a new path of his own. Thistempo waas amply demonstrated atthe inaugural ceremony of I I IDSHOWCASE’12 on March 23, 2012.The venue was Bombay Convention& Exhibit ion Centre, WesternExpress Highway, Goregaon (East) inMumbai. The occasion? IIID MumbaiRegional Chapter (IIID MRC) and AIMExpositions Pvt. Ltd. (AIMEX) cametogether to bring out the 21stedition of the show – I I IDSHOWCASE’12 – for designers,architects and high-end users. Thecentral theme of the event wasCelebration of Design and thewhole affair revolved around this.

The formal inauguration was donein a memorable and path-breakingstyle. Mr. Dale Edwards, themoderator, invited all the designstalwarts of IIID SHOWCASE’12 toassemble at the “right” side of a longred ribbon on the f loor. Hesequenced them according to thealphabetical order of their namesand requested them to lift up theribbon with their left hand. At thecount of 3…2…1…, they were askedto cut through it with the pair ofscissors in their right hand! The

design stalwarts included Ar. AshokButala, Imm. Past President – IIID; Ar.Bankim Dave, National President –IIID; Mr. Conrad Gonsalves, FormerPresident-IIID; Ar. Karan Grover,Karan Grover & Associates,Vadodara; Ar. Nitin Killawala, GroupSeven Architects & Planners Pvt.Ltd., Mumbai; Ar. Nitin Saolapurkar,President Elect-IIID; Mr. PratapJadhav, Hon. Secretary-IIID; Dr. PremC. Jain, Chairman- Indian GreenBuilding Council (IGBC), Noida; Ar.Prem Nath, Prem Nath & Associates,Mumbai; Ar. Rajesh Patel, RajeshPatel Consultants, Mumbai; Mr.Ramesh Khanna, Vice-President(Trade)-IIID; Ar. Rohini Mani, RohiniMani & Associates, Mumbai; Ar. RohitGanatra, Vastu Harmony, Mumbai;Ar. Sanjay Puri, Principal Architect,Sanjay Puri Architects Pvt. Ltd.,Mumbai; Mr. Subrata Bhowmick,Subrata Bhowmick Design,Ahmedabad; Ar. Vishwas Lele, PastPresident - IIID; Ar. Kamlesh Seth,Chairman - IIID MRC and Mr. KamalKhokhani, Managing Director-AIMEX. Unfortunately, Mr. RajaChavan, ARK Designs Pvt. Ltd.,Mumbai; Ar. Shakti Parmar, ShaktiParmar & Associates, Mumbai; andAr. Yeshwant Ramamurthy, StudioOne, Hyderabad could not attendthe inaugural ceremony.

IIID SHOWCASE 2012 was sponsoredby Kitec Industries, Pidi l iteIndustries and Sunheart Tiles.

The inauguration had flourishes ofconventional touches as well.Sl ightly before the formalinauguration, Mr. Dale Edwards

formally welcomed visiting guests,exhibitors, partners, and the designand architect fraternity. An eventwhen one turns 21 is always veryimportant, he said, especially forthe proud parents - the IIID MumbaiRegional Chapter and AIMExpositions Pvt. Ltd.

Ar. Kamlesh Sheth, the Chairpersonof IIID Mumbai Regional Chapter,spoke next. Welcoming all at thegathering, he said it was a privilegeto head the show undercollaborative arrangement with Mr.Kamal Khokhani of AIM ExpositionsPvt. Ltd., the Publisher of INSITEmagazine, who left no stoneunturned to make it a reality. Hegratefully remembered all pastpresidents, the dynamic PresidentAr. Bankim Dave and all CommitteeMembers of IIID Mumbai RegionalChapter. To the applause of theaudience, he specially called Ar.Nitin Ki l lawala, Mr. SandeepMukherjee and Mr. Kamal Khokhaniand his team on to the stage.

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Design stalwarts cutting the ribbon: Prem C. Jain, Subrata Bhowmick, Ashok Butala, Pratap Jadhav, Rohini Mani, Kamal Khokhani,Bankim Dave, Kamlesh Sheth, Karan Grover, Prem Nath, Sanjay Puri, Nitin Saolapurkar, Bakir Baldiwala, Rohit Ganatra, RameshKhanna, Rajesh Patel, Vishwas Lele & Conrad Gonsalves

Kamlesh Seth addressing theaudience, along with Nitin Killawala,Kamal Khokhani & Akshat Khokhaniin

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Ar. Prem Nath spoke next, recallingthe first SHOWCASE organised by theIIID Mumbai Chapter. Past President

Mr. Bakir Baldiwala and Mr. RameshDaswani, the forces behind it, werecalled on to the stage. Ar. KaranGrover took the stage next, andsaid we now need to set higherstandards. “In the next four-fiveyears, we should develop I I IDSHOWCASE into a premier designshow of India.”

I I ID President Ar. Bankim Davereceived a tumultuous round ofapplause when he took the stage.He began on a light note and saidthis had been an outstanding yearfor the IIID for several reasons,among them was the fact thatseveral chapters and centres hadbeen added. Speaking about IIIDSHOWCASE’12, he commended thecontribution of Mr. Kamal Khokhani

and his entire team. However, hefound room for change. “In stylethis show is very much like anyother fair. We need to present tosociety something that is differentfrom what others are doing. Thereshould be some unique feature -something like a special pavilion ongreen design, sustainablearchitecture or the like,” he said.

Mr. Avinash R Laddha, Chairman &Managing Director of KitecIndustries, was then felicitated. Mr.Laddha, one of the three IndustrialPartners of SHOWCASE, expressedhis happiness to be associated withthe IIID and thanked Mr. KamalKhokhani for inducting him intoSHOWCASE.

Penultimately, Mr. Dale Edwardsrequested Mr. Kamal Khokhani,Managing Director, AIM ExpositionsPvt. Ltd., Ahmedabad to come onstage. Mr. Khokhani emphasised thefact that SHOWCASE was a designshow. “In our life a couple of thingshappen by design. And a couple ofthings happen by default. In my life,

almost every significant event hastaken place by default. Even myassociation with IIID SHOWCASE,initiated by Ar. Kamlesh Sheth, is bydefault! The f ixing of theinauguration date was sheercoincidence – we were total lyunaware of the fact that GudiPadwa would fall on this day,” hesaid.

Agreeing with Ar. Karan Grover thatSHOWCASE required furtherbenchmarking, he added: “This is adesign show organised by designersfor designer products. Bankimbhaiis r ight that unless we createanother identity for SHOWCASE, wewill remain one among many.”

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Prem Nath, Bakir Baldiwala &Ramesh Daswani

Avinash R Laddha

Karan Grover addressing the audience

Kamal Khokhani

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Although Ar. Ninad Tipnis named this show as “Mother of all Showcases”, itwas relatively a small show. But in terms of what it offered, it was truly atrend-setting and path-breaking show! It had a large design pavilion, DesignDialogue, where 15 of the country’s brilliant product designers displayed

IIID AvenueFor the first time, all 26 Chapters/Centresof IIID participated in the speciallyconceived IIID Avenue. The Avenue,conceptualised and curated by Ar. NitinKillawala, displayed photographs of works,events and Chapter activities. It grabbedthe spotlight for designers, professionals,IIID members and visitors, who were all keento know more about the Institute and itsCSR activities.

Maximum city has multiple facets and moods. Of these, three aspects –Mansions, Movements and Mumbaikars – were chosen as the theme for aphotography competition launched in January by Akar Unlimited as aconcurrent activity to IIID SHOWCASE 2012.

The contestants had to capture the architecture, urban pace and inhabitantsof this multi-faceted city. Ms. Anuja Khokhani said: “The idea of organisingthis competition was to invite students of architecture and interior designcollege to express their ideas and perceptions about architecture and urbanspace and also people around.”

Close to 110 entries were received for this competition. The Jury, comprisingrenowned architects and eminent photographers such as Nitin Killawala,Sudarshan Dheer, Dinesh Mehta and Israr Qureshi, evaluated the entries andselected the three prize winners. Mitul Kajaria (First Prize), Rajeev Malagi(Second Prize) and Gaurav Sardana (Third Prize) were named winners.

The photographs that were selected to be part of this competition wereexhibited in a stall, Mumbai Moments, at the SHOWCASE premises. The stallwas formally inaugurated separately by Ar. Nitin Killawala and Ar. Bankim Davein the presence of Mr. Pratap Jadhav and Mr. Kamal Khokhani.

some exciting products. This was the first time that so many designers came together for display of their productsunder one roof! A large IIID Avenue depicting activities of all 26 Chapters/Centres of IIID could be seen. The Schoolof Interior Design (SID) of CEPT University had also put up a huge pavilion to display work being carried out at theirDesign Innovation and Craft Resource Centre. Select stalls of exclusive products made out of copper, glass, stone,wood, steel and polymers were also put up. In a nutshell, the exhibition was truly a Celebration of Design!iii

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Inaugurating ‘Mumbai Moments’: Pratap Jadhav, Bankim Dave, Nitin Killawala,Kamlesh Sheth, Kamal Khokhani

First prize winning entry“Childhood in Mumbai”

Second prize winning entry“Urban Clothing”

Third prize winning entry“Distant Memory”

Visitors laid-back at the photographs of ‘Mumbai Moments’insi

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SHOWCASE, apart from being a design exhibition, was also conceived as aknowledge forum. Three different themes were chosen for deliberations asconcurrent events within the exhibition hall on all three days.

The 10 x 10 TALK SHOW was organised from 14.00 – 16.00 hrs. As the namesuggests, 10 professionals from various spheres of design were invited tomake presentations and talk about their interesting works for 10 minutes. Ofthese, nine professionals turned up for the talk.

Mr. Dale Edwards invited Mr. Conrad Gonsalves to be moderator. Mr. Gonsalvesmade a presentation, a well-structured projection on the evolutionaryprocess by which IIID came on the idea of conducting the talk show.

Mr. Anil Mathur, COO – Interio Division, Godrej & Boyce Mfg. Co. Ltd; Mumbai,took the stage and said the conventional definition of a good product isgenerally based on the cornerstones of aesthetics, performance and finish.He said users are people with feelings, and they look for experiences. Thebuilding elements of these experiences, he said, are the 3Es: emotionalquotient, ergonomics and environment.

Mr. Anant Bhat, Director – JR + A, Mumbai, introduced his presentation as asaga on hope. He showed an inspirational film interspersed with effectivewords and visuals. The third presentation — titled Scrap Book? — was madeby Ar. Kalhan Mattoo, Director - Planet 3 Studios Architecture Pvt. Ltd.,Mumbai. Showing his architectural work, he spoke about the school hebelongs to: the avant garde school.

Ar. Mujib Ahmed of Collaborative Architecture, Mumbai, talked abouttopography in architecture and its varieties: Inverted Topography and WovenTopography. He projected the image of Mezban for an illustration of InvertedTopography and of JDT Islam Primary School for illustrating Woven Topography.

Ar. Ninad Tipnis, JTCPL Designs, Mumbai, offered a refreshingly differentpresentation, in form as well as content. Relating to his observations on lifedesign, it was based on his studies of authors ranging from Abraham Maslowto Robin Sharma. The sixth presentation was by Ar. Pronit Nath, UrbanStudio, Mumbai. He displayed images taken from different angles of typicalarchitectural projects he has completed. Ar. Salil Ranadive, CRA Architects,Mumbai, through his works brought to light how architectural ideas gettransformed on the drawing table.

Sudhir Sharma, Creative Director & CEO, Indi Design Pvt. Ltd., Pune, spokeabout branding and how it has its mooring in experiences . Ar. Zubin Zainuddin,Principal Partner, ZZ Architects, Mumbai, made a presentation on VikramHospital in Bengaluru.

March 23, 2012

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A section of the audience at 10x10 Show

Anil Mathur

Anant Bhat

Kalhan Mattoo

Mujib Ahmed

Ninad Tipnis

Pronit Nath

Salil Ranadive

Sudhir Sharma

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A panel discussion focusing on DESIGN: THE GLOCAL APPROACH was organisedfrom 16.00 – 18.00 hours on the second day of SHOWCASE. In an era when“Thinking Global and Acting Local” is the mantra for success in every sphereof life, how can design remain unaffected? In fact, with the “foreign invasion”,it is gaining more and more relevance and acceptance.

The event was moderated by Ms. Manisha Rishi. The first salvo fired at thepanelists - Ar. Kamal Malik, Mr. Jatin Das, Ar. Ravi Sarangan, Mr. SandeepMukherjee and Mr. Subrata Bhowmick – was “Given your very varied anddiverse backgrounds, the expression ‘Design: The Glocal Approach’ musthave some inherent meaning to you. Can you encapsulate what it means toeach of you?”

Renowned Ar. Kamal Malik said that in India itself, he had been workingbetween the Himalayas on one side and Kerala on the other. Hencecontextualism was extremely important and it was a privilege to be in thesubcontinent – the “focal Point”.

Mr. Jatin Das, famed contemporary artist whose career has spanned overfive decades, said that any kind of “rootedness” should ideally take place inprimary schools. That “rootedness” is on the decline. “At the moment, Indiais a confused nation. Our primary schools and academic institutes shouldplay a dominant role in shaping human lives,” he said.

Ar. Ravi Sarangan, Director of Edifice Architects Pvt. Ltd., Mumbai, agreedwith Ar. Kamal Malik, stating that in architecture, “one has to respectcontexts”. He stressed on virtues like humility, a sense of equality, andfrugality. “This is important because, Indians have grown in an atmospherewhere nothing is in abundance,” he said.

Mr. Sandeep Mukherjee, Managing Director & Founder of Quetzel Designs,Bangalore, said that we are an ancient culture. “We have been colonised formany years. That led us to absorb different cultures. There is no othercountry like India. We have given Yoga, Ayurveda and spiritualism to theworld. And we have assimilated so many things. Now we can hope to go outand colonise the entire world,” he said.

Mr. Subrata Bhowmick, the famed designer, agreed with the views expressedby Mr. Sandeep Mukherjee. “Earlier we were invaded. Now it should be ourturn to invade. This invasion need not necessarily be martial. It can becultural,” he said.

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Panelists at discussion: Kamal Malik, Jatin Das,Ravi Sarangan, Sandeep Mukherjee, Manisha Rishi & Subrata Bhowmick

Manisha Rishi

Kamal Malik

Jatin Das

Sandeep Mukherjee

Subrata Bhowmick

Ravi Sarangan

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On the third day of SHOWCASE, the symposium, organised from 11.00 – 13.00hours, revolved around a very interesting concept – Do It Yourself (DIY). Thesymposium was divided into four capsules: Space, Light, Colour, and FengShui, each of about 30 minutes. Four eminent professionals spoke at thesymposium. The audience included interior designers, end-users andstudents.

Inaugurating the morning session Ar. Kamlesh Sheth said IIID SHOWCASE’12was only the beginning, adding that he hoped that the collaborativearrangement of IIID Mumbai Regional Chapter and Aim Expositions Pvt. Ltd.would further strengthen.

Ar. Nitin Killawala, Past President, IIID, Mumbai, spoke on Space. Stating thatspace was a very small word, he said its interpretations were extraordinarilycomplex. He spoke about how the concept of the symposium – Do It Yourself– had been turned into a reality in a building constructed by him in Kharsome 20 years back. After 20 years, the inhabitants take a lot of pride intheir building, which has immense DIY experiments!

Ar. Kapil Surlakar, Director of Light@Work Design Consultants Pvt. Ltd., saidwhen we think of light, we think of turning on a switch in a dark space. “Buthow daylight affects a human being is a more important consideration.”Flashing slides, he showed how excitedly Londoners react to sunlight. InIndia, where sunlight is abundant, its importance is not very well understoodor appreciated. He showed how sunlight activates the pineal gland in humanphysiology – something a designer should be alert to.

Ms. Latika Khosla, Design Director of Freedom Tree Design, a colour andtrend studio based in Mumbai, expounded on Colour. “Any culture hasundertones of colour. India has yellow undertones, Southeast Asia has a pinkundertone. New York, Japan and Korea have blue-green undertones whileNordic countries will have a reddish blue undertone,” she said.

Dr. Nitin Parakh, one of India’s leading and most experienced Feng ShuiMaster and Vaastu Expert offrered practical hints on Feng Shui. On principle,he said he commenced every talk by speaking about the philosophy of luck.“Symbolic Feng Shui (according to which the practitioners display auspicioussymbols) is low-level Feng Shui and its effects are marginal. Scientific FengShui can bring in miraculous results,” he said.

The show – a design show organised by designers to showcase designer products - petered off to a fantastic end,raising the bar for the next event. SHOWCASE has clearly become the ideal platform to display innovative interiorproducts for every kind of space, be it commercial, residential, hospitality or institutional. Here’s looking forwardto the next one!

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A section of the audience at DIY Symposium

Nitin Killawala

Kapil Surlakar

Latika Khosla

Nitin Parakhin

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