iia broadband 101
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The Internet, Technology and Innovation: Overview and Outlook for 2011TRANSCRIPT
PewInternet.org
Broadband 101The Internet, Technology and Innovation:
Overview and Outlook for 2011
Wednesday, February 16, 2011
PewInternet.org
Broadband Primer
Hill Academy – Internet Innovation Alliance February 16, 2011Lee Rainie: Director, Pew Internet ProjectEmail: [email protected]: 202-419-4500
4
1 - Internet and
Broadband Revolution
70% 66%
Broadband adoption by community type
2001 2002 2003 2004 2005 2006 2007 2008 2009 20100%
10%
20%
30%
40%
50%
60%
70%
80%
9%
18%21%
29%33%
46%49%
60%63%
70%
3%6%
9%
16% 18%
25%
31%
38%
46%50%
Urban Suburban Rural
% o
f pop
ulati
on
Year-to-year % change in broadband adoption
04-05 05-06 06-07 07-08 08-09 09-10
21%
28%
12%
17%15%
5%
% change in home broadband adoption
10/5/2010 8Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey
The personal impact of broadband
• Do more online activities• Spend more time online• Get more out of their online experiences• The internet becomes a destination as video
and other media experiences become richer• The internet becomes a communications and
information “hub” built into the rhythms of everyday life
Demographic factors correlated w/ broadband adoption
Positive correlation(in order of importance)
Negative correlation(in order of importance)
Household income of $75,000 or more per year
Having high school degreeor less
College degree Senior citizen (age 65+)
Parent with minor child at home
Rural resident
Married or living with partner
Disabled
Employed full time African-American
Source: Pew Internet Project, April 2009 tracking survey10/5/2010 11Trends in Home Broadband Adoption
12
2 - Wireless Connectivity Revolution
Cell phone owners – 85% adults
Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All adults Ages 18-29 Ages 30-49Ages 50-64 Age 65+
96% 90% 85%
58%
Urban-84% Suburban-86% Rural-77%
Mobile internet connectors – 57% adults
Feb-04
Aug-04
Feb-05
Aug-05
Feb-06
Aug-06
Feb-07
Aug-07
Feb-08
Aug-08
Feb-09
Aug-09
Feb-10
Aug-100%
10%
20%
30%
40%
50%
60%
70%
All adults Whites Blacks Hispanics
62% 59% 55%
Urban-60% Suburban-60% Rural-43%
Digital divides shrink
• 34% of Americans have used the internet on handheld– Among all non-adopters, 14% have accessed
internet on cell– Among African American non-adopters, 20% have
done this– Among Hispanic non-adopters, 25% have done
this
16
3 - Social Networking Revolution
Urban-64% Suburban-65% Rural-49%
How do you convince non-users to adopt broadband?
By the numbers: Who’s not online?
21% …of American adults are not online
34% …have some past or current contact w/ internet
10% …want to use the internet in the future
61% …would need assistance getting online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 19Trends in Home Broadband Adoption
Relevance & digital literacy are primary factors for not going online
Relevance48%
Price21%
Usability18%
Availabil-ity6%
Other7%
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 20Trends in Home Broadband Adoption
The “value” proposition: Jobs + continuing education
Finding out about job ops / career skills
Getting health info Learning new things to improve / enrich life
Using gov't services Keeping up with news and info
Keeping up with local community
-10%
0%
10%
20%
30%
40%
50%
60%
47%
38%36%
31%
26%
19%
37%
25%
30%26%
22%19%
31%
24%21%
24%
12%
17%
% who view a lack of broadband as a "major disadvantage" when it comes to...
Broadband users Dial-up users Not online 10/5/2010 21
Jobs Health
Learning Govt. News My
community
Source: Pew Internet Project, May 2010 tracking survey
Social media as a “hook” for seniors
• Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility
• Renewed connections can provide a support network for people nearing retirement or beginning a new career
• Those with a chronic disease are especially likely to reach out for support online
• Social media bridges generational gaps and provides a shared space for interactions
10/5/2010 25Trends in Home Broadband Adoption
National purposes paradox:Great apps, not much outcomes evidence
• Health care• Education• Energy and the environment• Economic opportunity• Government services• Civic engagement• Public safety
PewInternet.org
Broadband 101The Internet, Technology and Innovation:
Overview and Outlook for 2011
Wednesday, February 16, 2011