TOD: Technology Opportunity

Discovery

Seonho Kim Ph.D. (seonhokim@gmail.com)

Future Information Research Center

Korea Institute of Science and Technology Information

II-SDV 2015 (April 20-21)

Nice, France

Contents

KISTI introduction

TOD (Technology Opportunity Discovery) Project

How TOD works

TOD architecture

Opportunity Search

Information Extraction

Interface design

Usage Scenarios of TOD

Search for Products of Opportunity

Competitor Benchmarking

Product-Technology Relations

Examples of TOD result

KISTI

KISTI (Korea Institute of Science and

Technology Information)

Missions

Proliferate science and technology

Information

Support scientists, engineers, SMEs(small

and medium size enterprise), and decision

makers

Develop the Supercomputing

Infrastructure

Since 1962

590 Employees

TOD Project

TOD (Technology Opportunity Discovery) System

Technology Opportunity?

Strategic technologies to concentrate on (decision makers)

Emerging research chances ( researchers)

in TOD ?

Possibly profitable technologies or artifacts (SMEs)

Technology Opportunity for whom?

Opportunity for mankind?

Opportunity for you and me (and SMEs)

Customized for each user

Realistic and tangible

Low cost to realize

Maximize utilization of pre-owned technologies and resources

Input my current technology and artifact, discover next technology and artifact for me TOD system

Three Ways to Discover

Opportunities

Anticipate Future Needs

Forecast Future Life and Technology… too hard! (X)

Analyze the trend and forecast near future

Exploring the industrial knowledge and technology of products and their components

Search for patterns of recombination of ideas and artifacts

Exploring Supply chain

Imitating competitors and partners

Benchmarking

Portfolio analysis

How TOD Works

Predicting

Analyze latest trends in patents and Trademark, predict the needs of near future

Exploring

Supply chain to find

Upstream/Downstream products

Sibling products

Similar products

Benchmarking, Portfolio Analysis

Patent Assignees

Competitors

Partners

TOD Architecture

Industrial

Trend Analysis

Supply Chain

Exploring

Competitor/P

artner

Analysis

Opportunity

Suggestion

Attractivenes

s Evaluation

Supply Chain Exploring

Opportunities can be

discovered from…

Co-occuring products

Patents referred by patents

about current products

Upstream products

Downstream products

Sibling products

Products of competitors (similar

assignees)

Competitor’s searches

Source Data of TOD US Trademark DB

Patent (USPTO)

1993-2014 (3,799,190 patents)

IPC code: A,B,C,D,E,F,G,H

Title, abstract, background, summary, description of drawing, and

claims

A Human Necessities 626,402

B Performing Operations; Transporting 655,772

C Chemistry; Metallurgy 339,189

D Textiles; Paper 28,888

E Fixed Constructions 82,498

F Mechanical Engineering; Lighting; Heating; Weapons; Blasting 244,917

G Physics 1,034,492

H Electricity 787,032

Supply Chain

Network of artifacts

Made from “Entity” (parts, products, technologies…)

and “Relation” (is-a, part-of, comprising,

substitutable…) extracted from USPTO

E.g.

Information Extraction

Build Product name Dictionary from US Trademark

DB

IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software

for automated teller machines, namely, software for operating automated teller machines

IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines

Word Mark DIEBOLD RIVO

Goods and Services

IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software

for automated teller machines, namely, software for operating automated teller machines

IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines

Standard Characters Claimed

Mark Drawing Code (4) STANDARD CHARACTER MARK

Serial Number 85896550

Filing Date April 5, 2013

Current Basis 1B

Original Filing Basis 1B

Owner(APPLICANT) Diebold, Incorporated CORPORATION OHIO 5995 Mayfair Road North Canton OHIO

44720

Attorney of Record Patricia A. Walker

Prior Registrations 2802243;3875502;4194288;AND OTHERS

Type of Mark TRADEMARK. SERVICE MARK

Register PRINCIPAL

Live/Dead Indicator LIVE

IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software

for automated teller machines, namely, software for operating automated teller machines

IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines

Goods and Services

Product Name Dictionary

Product name Dictionary

328,288

E.g.

Automated Teller Machines

ATM

Product Idioms

1,060,065

E.g.

Computer application software for automated teller

machines

Software for operating automated teller machines

Relation Extraction

By using NLP technique

USPTO

Statistics

Three Usage Scenarios of

TOD

Searching for Product of Opportunity based on

current owned technologies

1. Search for products currently producing

2. Search for products of opportunity

3. Portfolio analysis

4. Attractiveness evaluation

Benchmarking Competitors (partners)

Analyzing Product-Technology Relations (not covered in this presentation)

Interface for Product

Opportunity Search

Supply Chain of

“Image Sensor”

Backward

Products

forward

Products

Patent list of

selected

product

Sibling Products

of

“Printed Circuit

Board”

Backward

Sharing

Products

Foreward

Sharing

Products

Patent trend

by year

Estimated

Growth

Patent Right

Owners

Analysis

Statistic,

scores

Product name Patents Similar Products

Interface for Competitor

Benchmarking

Comparison of Patents

Portfolio analysis of competitors / partners

Clustering competitors

Patent right

owners

Select b/w ratio and number

of patents

Competitor’s

portfolio Tech

portfolio by

year

Competitor’s

portfolioMajor

products

Patent right

owners clustered

by similarity of

products

Interface for

Attractiveness Evaluation

Interface for

Summarization

IPC similarity

Growth rate

of last three

years

Pro

mis

ing

Similarity

Similarities

Assignees

IPC

Upstream and

downstream product

Degree of Promising

Growth rate

Mean year value

LED’s

Similarity

Promising

Best

Worst

Demo

Official beta version is available at

http://tod.kisti.re.kr

Example1: Highly ranked

promising item by TOD

Client Computing Device

One of Gartner’s Top 10 tech. of 2015

Example2: Highly ranked

promising item by TOD

Unmanned Aerial Vehicle

Example3: Highly ranked

promising item by TOD

Beacon

Questions? Comments?