Trilditinnitl media or calruatl medm i+a b ~ 4 c mrdi;~ crtwcd (und conducled) hefm any n t b r

lllodenl cs sir; it i s derived h r n I w a l penplc'r intei)cctunt hy reflecting and wming their way$ of lire, \ w h t d lo thihot iety ;mJ idcgnl~cd compromisinplg will1 th t value system ror social norm. 'I'his

lcchnical phpr preumkd u story of shhadaw puppel p t q thii is st i l l bc a kind of trnditional mdie on

p f o ~ a n ~ r urls. iclting vuriout; kin& a l rrriries, rcflcc~ing local idc~ltit R% wel] w srrivl lil'estylc of

e:~;lch ti~w jxric~d. Thc p a r p e s ol' lhia pflcr urc to prcscnr a conim~rgicativt. duly of Iht rliurkjw puppet

ghy its tiral (wuthern r r ~ a d i ~ i a ~ a l mdin . 10 cumpare a unmlir~inp belwwn ~wdikiunul nlcdia imd mass mdirl aa well :a Lhc impact of nlodesr~ { ~ w u s ~ ) nlciliu rcplaccmcnt. to analyze For cu l t i1~1 h~rif~~gc d

pt.r~csn~i~nc.c UI-1% in thc p~\t qnd pre.wn[ ihmt~gh :hdocuaetnary review nnd in-llcpih inlcrvikw~ wiIh 3

~lalionnl mnstar anisls whn u c wcll-know11 shadow puppeteers {Nai-Nnng) as Nai - Naog Suchart Sub.ri~. Nai - h n g Jnliurn Kingthong and Nui - Naug Chin Atthakrrslt. Then. dl colleuied dam wcrr: analyzed w i ~ h JilTcrent aspccts of mi%\ com~uunicnlit~~t thcwics. u ~ ~ i t l ~ c u l study and wanomirs. The

n.wlts re~mrkad that thost (existing) pdclrmuncr ans kcunc another eulturd c q A a l will1 iw ~erm ol' chunps thut cmphnsized mainly an IjmFIy living and survival.

Keywords: Shade* pum play. Tr~ditiaral media. Gultuml nledia. Heri~ige. Irlcnrity. C'lrltural cnpiud

mrnmuu"o ~ho~si r i fu~nf inr Y f ~ f l u h d bidiupnhlorjlnn du d~pdivroafa d n h n i ~ ora1r8o:fu~ llboddr~lu orjiiuiiuoioi.~i nouiailh ~ I P I T ~ I ~ I ~ R ~ B ~ M ~ ~ P : wl'l l lAiu noulXoonqll ~ ~ n : d n u n l l i u n t i s u ~ ~ ~ ~ ~ ~ f i ~ ~ ~ # t u ~ ~ a u ~ u ~ 7 rnraoanarw% m:qr lilaAnriu7#-iiu 7 dio.rlQ~~niu~n od~ruYou4iojandna'n&-iun'u iriu

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aapfiud n i ~ r i i u n e n i i i n i r ~ s n u ~ ~ n is i tnwPHl j~ iu~~f i~~ f i~n~0 l " Ia t~1~s I b uw w~~urirrznupSoisp~~mindn~ ~ry'fSouo~~Guy n~n~~unimnuemianu"a~o~ UIOHG~ZIP~

w e ~ ~ ~ ~ ~ ~ ~ ~ ~ n ~ d m 9 ~ ~ f l ~ ~ l (wisdom an Identity reproductive) ~ ~ ~ ~ ~ ~ ~ ~ R ~ ~ ' ~ ~ ~ ~ ~ ~ ~ ~ ~ U ~ S S U ~ U I ~ U U ~ ~ ~ ' I I ~ ~ U ~ I S ~ ~ ~ I T I ~ ~ ~ I ~ U U V ~ ~ ~ ~ ~ ~ ~ ~

~~ovniinom'uluilap6uu a d ~ u ~ ~ ~ r i a u ~ ~ f i ~ d ~ ~ ~ i l ~ ~ ~ ~ n u ~ ~ n ~ ~ ~ ; ~ ~ w n ~ d ~ i u mu& Idiio~dun'n~duna'ntp~ !$1n0~udiiuu uiai~dunLuaam~dauf~~~ fl6cwu (Invisible college) nriniio . ' ~ u m : u s w m r r i a n o ~ ~ a i ~ 1 ~ d u ~ : ~ ~ u a i f i t l ~ 1 1 ~ l ~ ~ u ~ i

(Face to face mrnrnunicntion) # G U U X O ~ I R U V ~ ~ I ~ K U H ~ ~ $ ~ R ~ ~ U . E ~ U J ~ P I J ~ U ~ U 7 d ~ ~ n l ~ f ~

tanmd~Gis m q r u ~ adxnn. ~ u r ) . a ~ s m ~ [ d ~ ~ s w a k * u m r ~ u ~ m ~ i . n1atnn.l: dlJnGuinia

l m 4 t l ~ & w 7 ~ m t n k . r L J

nqcui u X m . o. hdsciwsh~ummr @uwnrrn 21, nlunm: Mnqunidq ~mnrnlraiUH~3ns1$u.

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9n.w wyolr. 0531). r n u m u m ~ r n r d s u m r ~ ~ ~ ~ ~ ~ ~ ~ ! ~ ~ ~ ~ ~ . .inu~flnui un.o., p~.1~n~dun~?waih, n y m s .

rlu yllnAd. U ~ I I . ~rmjdeq =wiTumaqcW a y w r & ~ u m m r n w ~ n t r n n a ~ ~ ~ t ~ ~ ~ ~ m h d crrJ.n.>

qiqodntnln~ni. m221 ~ f l w i g l . 114vn1: ~ C ~ J I ~ ~ U ~ ~ Y ~ I I P D J ~ U ~ J ~ U ~ ~ ~ ~ B I ~ u ~ ~ n u ~ ~ w i a n " j u n ' u n r ~ ? ~ m ~ ~ n i .

8uiln q3syu. (zwl, ~ n n n ~ ~ ~ n i ~ T m ~ # w ~ u n ~ ' ~ d ~ ~ ~ a ~ ~ . ?mu.nlnud UKU., qmsmduu~~na7rfu, rq9mn.l.

Fkwlance, C. (19T9). PoliM l'babe and the waking c k . In C. Omher (Ed), Medh, Wtka

and Cdturs. London: Mamilan Press.

PoIrayi, M. (1%6). The T a d Dbmlw . Landon; Rou!fr?dpe and Kegan P w G