ihr - february 2011 issue

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Ron Lalla, CMO, Rexall Drugs

The NewLook!

YOUR HEALTH CATEGORY SOURCE

All About Choices

001.IHR_Cover.indd 5 2/4/11 2:18:26 PM

ESSENTIALSOmega-3Crystal Clean from the Sea ®

60 enteric coated

softgels

60 enteric coated

softgels

100softgels100softgels


90softgels90

softgels

50enteric coated

softgels

50enteric coated

softgels 75softgels75

softgels

120fl avouredsoftgels


90softgels90

softgels

90softgels90

softgels

enteric coated softgels

Enteric | No Fish Burps!

This enteric coated, high potency formula lowers triglyceride levels and promotes cardiovascular health. Canadian processed and super concentrated. | One softgel deliv-ers 400 mg EPA and 200 mg DHA. Enteric coated to eliminate heartburn or refl ux.


KIDS | Kid Sized!

Perfect for growing children, this product provides a balanced blend of EPA and DHA to support brain activity and retinal develop-ment. These softgels are naturally orange f lavoured and very small, so children can swallow them. | One softgel delivers 100 mg EPA and 50 mg DHA.

softgels

EmotionsTM | Mood Support

Essential fatty acids can improve mood and support central nervous system func-tion. EPA in particular has a powerful effect on stabilizing mood and emotions. This product provides a high EPA to DHA ratio to support improved mood and emotional well-being. | One softgel delivers 500 mg EPA and 70 mg DHA.

softgels

|

Cardio | Healthy Heart

Provides maximum health benef its to the cardiovascular system. Supports circulation with its blood thinning prop-erties and has an anti- inf lammatory effect on the lining of the coronary arter-ies. | One softgel delivers 200 mg EPA, 100 mg DHA and 265 mg ALA.

softgelssoftgels EPAEPA and EPA and EPA 50 mg DHA.

Premium | Super Concentrate

This high potency formula lowers triglyceride levels and promotes cardiovascular health. Canadian processed and super concentrat-ed. | One softgel delivers 400 mg EPA and 200 mg DHA.

softgels

KIDS KIDS | Kid Sized!

Women | Balanced for Women

A balanced blend of essential fatty acids from Fish, Flax, and Evening Primrose Oil for the unique nutritional needs of women. Can help support circulation, cardio, and mental health, relieve PMS and menopause symptoms, and nourish hair, skin, and nails. | One softgel delivers 200 mg EPA, 100 mg DHA, 130 mg ALA and 25 mg GLA (Omega-6).

200 mg DHA

Liquid | Super Concentrate with A + D

Get your Omega-3 in liquid form with the added benefi ts of Vitamins A + D. Perfect for anyone who is seeking higher concentrations of fi sh oil, or for those who don’t like swallowing pills. Natural orange fl avour. | One serving delivers 980 mg EPA and 545 mg DHA.and and 545 mg DHA.

3·6·9 Plus | Balanced for Overall Health

This balanced ratio of Essential Fatty Acids can help address eczema and dull hair, relieve digestive disorders, support brain function and development, lower cholesterol and triglyceride levels, and improve blood pressure. | One soft-gel delivers 400 mg each of Flaxseed, Borage and Fish Oils (120 EPA, 80 DHA).


Triple Strength | One Per Day

Convenient One Per Day formula for cardio vascular health and brain func-tion — ideal for people with high blood pressure, high triglyceride levels, risk of coronary artery disease, and those strug-gling with cognitive decline. | One softgel delivers 600 mg EPA and 300 mg DHA. Enteric coated to eliminate heartburn or refl ux.

softgels

SuperVision® | Eye Health

Specially formulated for eye health, with biofl avonoids and antioxidants for nutri-tional support of the macula, retina, and lens. Lutein helps fi lter out damaging blue light while DHA supports healthy cell membranes. | Two softgels daily deliver 10 mg Lutein and 200 mg DHA.

Omega-Major health organizations around the world agree that

Omega-3 essential fatty acids are very important for your

overall good health. Because it isn’t always easy to get

enough Omega-3 in our diet, a superior quality Omega-3

supplement is essential. MEG-3® f ish oils from webber

naturals® provide your customers with a natural source

that is nutritious, pure, and safe.

Pharmaceutical Grade MEG-3 fi sh oils are Molecularly Distilled and Ultra Purifi ed,

exceeding government standards for safety.MEG-3 is a safe and pure product from naturally sourced

ocean fi sh (anchovy, sardine, and mackerel). It is produced

by a unique patented process, ensuring crystal clean fi sh oil,

free of contaminants. MEG-3 is among the safest sources

of Omega-3 available on the market today.

We have an Omega-3 essentially for YOU.Omega-3s are benefi cial for cardio, mental, visual, nervous

system, and overall health. With Omega-3 ESSENTIALS you

can target any or all of these areas. Omega-3 ESSENTIALS

make it easy for your customers to include Omega-3 as

part of a healthy lifestyle and are guaranteed to meet label

claims for strength, purity, and quality.

Want more information about webber naturals products?1-800-430-7898 | www.webbernaturals.com

Herbals and supplements from webber naturals® are advertised on national television, major market radio, in consumer magazines, and daily newspapers.

LemonMeringue LIQUID

Omega-3The BEST Omega-3

You Ever Tasted !

NEW!

700 mg of Omega-3 PLUS 100% of your daily requirements

of Vitamins D and A in every delicious spoonful!

IHR_Webber Omega3.indd 2 2/4/11 3:22:54 PM

ESSENTIALSOmega-3Crystal Clean from the Sea ®

60 enteric coated

softgels

60 enteric coated

softgels



90softgels90

softgels

50enteric coated

softgels

50enteric coated

softgels 75softgels75

softgels



90softgels90

softgels

90softgels90

softgels


Enteric | No Fish Burps!

This enteric coated, high potency formula lowers triglyceride levels and promotes cardiovascular health. Canadian processed and super concentrated. | One softgel deliv-ers 400 mg EPA and 200 mg DHA. Enteric coated to eliminate heartburn or refl ux.


KIDS | Kid Sized!

Perfect for growing children, this product provides a balanced blend of EPA and DHA to support brain activity and retinal develop-ment. These softgels are naturally orange f lavoured and very small, so children can swallow them. | One softgel delivers 100 mg EPA and 50 mg DHA.

softgels

EmotionsTM | Mood Support

Essential fatty acids can improve mood and support central nervous system func-tion. EPA in particular has a powerful effect on stabilizing mood and emotions. This product provides a high EPA to DHA ratio to support improved mood and emotional well-being. | One softgel delivers 500 mg EPA and 70 mg DHA.

softgels

|

Cardio | Healthy Heart

Provides maximum health benef its to the cardiovascular system. Supports circulation with its blood thinning prop-erties and has an anti- inf lammatory effect on the lining of the coronary arter-ies. | One softgel delivers 200 mg EPA, 100 mg DHA and 265 mg ALA.

softgelssoftgels EPAEPA and EPA and EPA 50 mg DHA.

Premium | Super Concentrate

This high potency formula lowers triglyceride levels and promotes cardiovascular health. Canadian processed and super concentrat-ed. | One softgel delivers 400 mg EPA and 200 mg DHA.

softgels

KIDS KIDS | Kid Sized!

Women | Balanced for Women

A balanced blend of essential fatty acids from Fish, Flax, and Evening Primrose Oil for the unique nutritional needs of women. Can help support circulation, cardio, and mental health, relieve PMS and menopause symptoms, and nourish hair, skin, and nails. | One softgel delivers 200 mg EPA, 100 mg DHA, 130 mg ALA and 25 mg GLA (Omega-6).

200 mg DHA

Liquid | Super Concentrate with A + D

Get your Omega-3 in liquid form with the added benefi ts of Vitamins A + D. Perfect for anyone who is seeking higher concentrations of fi sh oil, or for those who don’t like swallowing pills. Natural orange fl avour. | One serving delivers 980 mg EPA and 545 mg DHA.and and 545 mg DHA.

3·6·9 Plus | Balanced for Overall Health

This balanced ratio of Essential Fatty Acids can help address eczema and dull hair, relieve digestive disorders, support brain function and development, lower cholesterol and triglyceride levels, and improve blood pressure. | One soft-gel delivers 400 mg each of Flaxseed, Borage and Fish Oils (120 EPA, 80 DHA).


Triple Strength | One Per Day

Convenient One Per Day formula for cardio vascular health and brain func-tion — ideal for people with high blood pressure, high triglyceride levels, risk of coronary artery disease, and those strug-gling with cognitive decline. | One softgel delivers 600 mg EPA and 300 mg DHA. Enteric coated to eliminate heartburn or refl ux.

softgels

SuperVision® | Eye Health

Specially formulated for eye health, with biofl avonoids and antioxidants for nutri-tional support of the macula, retina, and lens. Lutein helps fi lter out damaging blue light while DHA supports healthy cell membranes. | Two softgels daily deliver 10 mg Lutein and 200 mg DHA.

Omega-Major health organizations around the world agree that

Omega-3 essential fatty acids are very important for your

overall good health. Because it isn’t always easy to get

enough Omega-3 in our diet, a superior quality Omega-3

supplement is essential. MEG-3® f ish oils from webber

naturals® provide your customers with a natural source

that is nutritious, pure, and safe.

Pharmaceutical Grade MEG-3 fi sh oils are Molecularly Distilled and Ultra Purifi ed,

exceeding government standards for safety.MEG-3 is a safe and pure product from naturally sourced

ocean fi sh (anchovy, sardine, and mackerel). It is produced

by a unique patented process, ensuring crystal clean fi sh oil,

free of contaminants. MEG-3 is among the safest sources

of Omega-3 available on the market today.

We have an Omega-3 essentially for YOU.Omega-3s are benefi cial for cardio, mental, visual, nervous

system, and overall health. With Omega-3 ESSENTIALS you

can target any or all of these areas. Omega-3 ESSENTIALS

make it easy for your customers to include Omega-3 as

part of a healthy lifestyle and are guaranteed to meet label

claims for strength, purity, and quality.

Want more information about webber naturals products?1-800-430-7898 | www.webbernaturals.com

Herbals and supplements from webber naturals® are advertised on national television, major market radio, in consumer magazines, and daily newspapers.

LemonMeringue LIQUID

Omega-3The BEST Omega-3

You Ever Tasted !

NEW!

700 mg of Omega-3 PLUS 100% of your daily requirements

of Vitamins D and A in every delicious spoonful!

For

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Info

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IHR_Webber Omega3.indd 3 2/4/11 3:23:12 PM

Featured Product Name (0000); Featured Product Name (0000)IHR Magazine; DPS; 16 in x 10.875 in; full bleedMonth 00, 0000; Advertisement

Potent Tea Tree OilNature’s First Aid

in a Bottle!

A potent antiseptic and germicide that can be applied to

minor cuts, abrasions, acne, stings, and more. The convenient spray is perfect for freshening hands or feet, or for gently treating minor cuts, scrapes or infected areas.

Skin HealthProtect, Soothe,

and Moisturize Skin

Natural antibacterial action without the negative side effects such as dryness,

redness or peeling. These fresh scented lotions can be used as daily moisturizers or

to help relieve acne and fungal skin infections.

Scalp & Foot HealthCombat Head Lice,

Dandruff and Athlete’s Foot

An effective natural alternative to potentially toxic chemical lice treatments. Topical use of Tea

Tree Oil can relieve athlete’s foot symptoms, including infl ammation,

itching and burning.

New!Hand

& Body Lotion

New!Tea Tree

Spray

Stock your Shelves with Canada’s #1 Selling*

Tea Tree Oil from Holista®

Tea Tree Oil is a top-seller for the consumer natural health medicine cabinet. Its antiseptic, antibacterial and antifungal properties make it the

ultimate product for convenient family fi rst aid, health, and beauty!

Call today and ask about adding our NEW Tea Tree

Hand & Body Lotion and Tea Tree Spray to your shelves!

1.800.204.4372

* Nielsen MarketTrack, National All Channels, 52 Weeks Ending June 5, 2010

AM000664_IHR-Feb2011-TeaTreeOil_E.indd 1-2 1/13/11 11:00 AM

IHR.Feb11_Holista.indd 2 2/1/11 9:56:35 AM

Featured Product Name (0000); Featured Product Name (0000)IHR Magazine; DPS; 16 in x 10.875 in; full bleedMonth 00, 0000; Advertisement

Potent Tea Tree OilNature’s First Aid

in a Bottle!

A potent antiseptic and germicide that can be applied to

minor cuts, abrasions, acne, stings, and more. The convenient spray is perfect for freshening hands or feet, or for gently treating minor cuts, scrapes or infected areas.

Skin HealthProtect, Soothe,

and Moisturize Skin

Natural antibacterial action without the negative side effects such as dryness,

redness or peeling. These fresh scented lotions can be used as daily moisturizers or

to help relieve acne and fungal skin infections.

Scalp & Foot HealthCombat Head Lice,

Dandruff and Athlete’s Foot

An effective natural alternative to potentially toxic chemical lice treatments. Topical use of Tea

Tree Oil can relieve athlete’s foot symptoms, including infl ammation,

itching and burning.

New!Hand

& Body Lotion

New!Tea Tree

Spray

Stock your Shelves with Canada’s #1 Selling*

Tea Tree Oil from Holista®

Tea Tree Oil is a top-seller for the consumer natural health medicine cabinet. Its antiseptic, antibacterial and antifungal properties make it the

ultimate product for convenient family fi rst aid, health, and beauty!

Call today and ask about adding our NEW Tea Tree

Hand & Body Lotion and Tea Tree Spray to your shelves!

1.800.204.4372

* Nielsen MarketTrack, National All Channels, 52 Weeks Ending June 5, 2010

AM000664_IHR-Feb2011-TeaTreeOil_E.indd 1-2 1/13/11 11:00 AM

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IHR.Feb11_Holista.indd 3 2/1/11 9:59:29 AM

ISSN 1197 - 1495 | Volume 11 Issue 2

Publisher John Gibbins

Editor-in-Chief Olivier Felicio

Art Director Scott Jordan

Production/DesignStacy Karjala

Production CoordinatorElizabeth Valiaho

Contributors Julie Broadbent

Crystal ChanderbhanRon Garant

Dean SanderonAaron SkeltonKen Vannucci

Subscription RatesCanada $50 (gst included) for nine issues

(one year) USA $60

Change of Addressemail: [email protected]

telephone: 1-877-547-2246fax: (905) 509-0735

or send your cover label and new address to ihr c/o Publication Partners, 345 Kingston Road,

Suite 101, Pickering, ON Canada L1V 1A1

Advertising InformationOlivier Felicio

telephone: (416) 203-7900 x 6107email: [email protected]

John Gibbinstelephone: (416) 203-7900 x 6101

email: [email protected]

Published by Rive Gauche Media Inc.

Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

Scan this code with your cell phone to be linked directly to this issue’s Guest Editor’s letter online. Look for more of these codes in future issues.

To scan the code:Step 1: Using your cellular phone, download the free “BeeTagg Reader Pro” applicationStep 2: Using the BeeTagg application, hover over the secret code with your cellular phone cameraStep 3: The message will be automatically decoded for you.

John Gibbins

Publisher

John Gibbins

YOUR HEALTH CATEGORY SOURCE

publisher’s letter

6 IHR FEBRUARy 2011

PresidentOlivier Felicio

Controller & Operations ManagerMelanie Seth

Web ProgrammerSunjoyo Tanto

Sales AssistantErin Poredos

006.IHR_GuestEditor.indd 6 2/8/11 1:05:55 PM

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IHR_TNN_Sixpack.indd 1 2/1/11 10:00:10 AM

We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:

Andrew BettsCategory Manager, Natural Foods Thrifty Foods

editorial board

8 IHR february 2011

Gilles HoudePresident and COO GNC Canada

Aaron Skelton, BSc (NNS)Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.

Sanjiv JagotaPresident Nature’s Source

Olivier FelicioPresident Rive Gauche Media

John GibbinsPublisher Integrated Health Retailer

008.IHR_EditorBoard_re.indd 8 2/8/11 1:09:06 PM

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ihrAug10_NAHS_SinuOrega_Ad.indd 1 2/1/11 10:03:44 AM

contents UP FRONT

PUBLISHER’S LETTER .........................................................................6

EDITORIAL BOARD ..............................................................................8

CONTRIBUTORS ...............................................................................12

GET THE GOODS ...............................................................................14

SKU REVIEW ........................................................................................16

TOP SELLER .........................................................................................24

NEWS

INDUSTRY NEWS ...............................................................................26

FEATURES

COVER STORY All About Choices............................................................48

The Great Divide .................................................................................54

Thinking business at 33,000 feet..............................................................58

Consumer Packaged Goods in your Retail Environment ...............62

END NOTES

RESEARCH NEWS ..............................................................................64

MARKETPLACE ...................................................................................71

FAX BACK ............................................................................................73

Volume 11 . Issue 2

58 . THINKING BUSINESS AT 33,000 FEET

48

. A

LL A

BO

UT

CH

OIC

ES

54 . THE GREAT DIVIDE

64 . RESEARCH NEWS

010.IHR_Contents.indd 10 2/8/11 1:08:16 PM

Wellmune WGP is aregistered trademark of Biothera.

Wellmune WGP is a�registered tra�dema�rk of Biothera�.

Your Customers Ca�n Sta�y Hea�lthyStop colds and flu from attacking

the immune system!SISU’s HealthmuneTM, ColdmuneTM, and StressmuneTM feature the patented ingredient Wellmune WGP®. Wellmune WGP® has been the subject of numerous clinical human studies and the results are clear.

It really works!By actively preparing the immune system’s white blood cells to destroy bacteria and viruses quickly, these SISU products provide a simple, natural way to build immune health in just one convenient capsule a day. Here are just a few of the many testimonials we have received.

HealthmuneTM Improves overall immune health and well-being “Hea�lthmune ha�s been a� grea�t a�ddition to our fa�mily. With the bitter cold of winter, we were coughing a�nd sneezing a� lot. I decided to try this product a�nd it ha�s worked wonders. I feel I ha�ve protected my fa�mily from sickness.” – Kristine H.

ColdmuneTM with Ester-C® Reduces the occurrence and severity of colds and helps prevent respiratory infections “Coldmune ha�s given me a� cold free winter so fa�r. My husba�nd ha�d a� ba�d hea�dcold tha�t la�sted nea�rly three weeks. I wa�s sca�red tha�t I would ca�tch it. I fa�ithfully took Coldmune every da�y a�nd never got sick! No cold for me this winter!” – Shirley H.

Ask your Account Manager about listing these products and how to order the FREE book “Natural Defences” by Dr. Paul Clayton

to offer your customers as a gift with purchase.FREE!

StressmuneTM with Rhodiola Reduces fatigue, and improves energy and mood during periods of physical or mental stress

“Stressmune ha�s been a� grea�t help to our fa�mily over the winter. We live a� busy life a�nd ha�ve some hea�lth problems, but Stressmune ha�s helped us sa�il through without the usua�l winter hea�lth concerns.” – Ja�net M.

100% Satisfaction Guaranteed

FREE book with purchase* “Na�tura�l Defences: Strengthening Your Immune System Aga�inst Modern Threa�ts”

by Dr. Pa�ul Cla�yton *available at participating retailers • while quantities last

sisu.com • 1.800.663.4163

IHR Jan.11 February 2011 issue Full page

Visit sisu.com for complete details.Visit sisu.com for complete details.

Share “Your SISU Story” with us for a chance to win a $750 iPad.Retailers Enter to Win!

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IHR.Feb11_Sisu.indd 1 2/1/11 10:22:50 AM

contributors

12 IHR FEbruary 2011

Ken Vannucci is a Merchandise Manager for London

Drugs responsible for OTC, NHP, Vitamins, baby and

Grocery. Ken has a passion for retail, has been in retail

with London Drugs since he graduated from ubC

in 1989 with a bachelor of Commerce specializing

in marketing. He has a keen interest in product and

package development and the marketing of products

with the emphasis on consumer-packaged goods. Ken

is from Trail, b.C and is married with two sons.

aaron Skelton is the Senior Category

Manager for Health Food with Canada’s

largest grocery retailer, Loblaw, based

in Mississauga. He is responsible for

vitamins, NHP, diet, sports nutrition,

health and beauty in the Natural Value

Department. aaron started his retail career

with Loblaw working in the Natural Value

department, moving on to be Operational

Specialist and then to his current position.

He holds a degree in Nutrition and

Nutraceutical Science from the university

of Guelph and his passion for fitness and

life is instrumental to his recognition as a

leader in the natural health industry. He is

on the Editorial board of IHr and is now

sharing his passion for this industry by

contributing articles to IHr. He and his

wife live in Pickering, Ont.

ron Garant, a Toronto native, resided and contributed to

several music magazines in California and New york before

returning home recently. He has written cover stories

with artists such as american Idol’s randy Jackson, and

covered countless product reviews, news and profiles.

During his music career, ron won a Juno award for best

Children’s album.

Julie broadbent has had a lifelong passion for

photography and starting shooting while attending

Journalism school. With summer internships being

hard to find, she became a nanny and started

creating daily photo stories of the children’s every

move, so that their working parents wouldn’t miss a

step. Originally focusing on children’s portraiture; the

company is now four photographers specializing in

lifestyle photography.

If you are a regular reader of IHr you probably have noticed that I am not Olivier. I am the new publisher of IHR. I would like to say that I am replacing Olivier but I do not think that is possible. Olivier founded IHR and and in doing so created a magazine that has offered retailers and suppliers a vehicle to better understand our industry. An industry that has become closer as consumers seek a healthier life style. Olivier has a quality that is hard to resist, passion for retail, passion for success. I would like to think that I also have passion. I have been in the health retail business for 40 years. I still get up in the morning looking forward to “going to work”. My goal is to provide you with a magazine that you look forward to receiving and after reading have a much better understanding of what is happening in our industry. What products are hot so you can capitalize on the start of the curve not at the top. The latest breaking health news . Merchandising trends. Market data. So I will be working with Olivier and our Rive Gauche team to bring to you the most informative retailer magazine that our passion can provide.

FROM THE PUBLISHER

012.IHR_Contributors.indd 12 2/4/11 12:01:27 PM

028.IHR_Larabar.qxd:Layout 1 10/21/08 4:22 PM Page 1

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ihrAug10_HigginsCohn_Larabar_Ad.indd 1 2/4/11 9:13:06 AM

14 IHR February 2011

GET THESEGOODS FR

EE

The first 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE

COLDBUSTERColdbuster™' is a fast-acting formula that delivers a powerful dose of

vitamin C, zinc, vitamin b6 and vitamin b12 in just ONe convenient 60mL

liquid shot.

Coldbuster™ is just right for people on the go. The handy 60mL bottle is

lightweight and tough - a perfect fit for pockets, purses or packs, without

fear of spills. Keep your good health at your fingertips!

HOLISTa HEaD LICE KIT Contrary to the beliefs of many, head lice infestations do not reflect

poor hygiene or lack of cleanliness, but rather social and play habits.

unfortunately,

it spreads rapidly from head to head and requires persistence to eradicate.

The Tea Tree Oil and Tea Tree Oil Shampoo included in Holista’s Head Lice

Kit provide an effective, natural alternative to chemical treatments that

prevent and kill head lice infestations.

U-BE PROTEInBERRy SUPER FOOD CHEw The u-be Proteinberry Chewz combine 100% New Zealand Whey Isolate

with a Super Fruit blend of pomegranates, blueberries and more. With

ZerO artificial ingredients, sweeteners, or preservatives, each chew is

100% natural, gluten free and has just 20 calories. each

7g chew provides 2g protein, and 2g carbs. and yes, The Taste is Out of

This World!

Name: Phone:

Store: Fax:

Address: Email:

City: Province: Postal Code:

Get me these goods! Fill out the form below clearly and completely.

GetTheGoods.indd 14 2/4/11 1:54:33 PM

Quash 100% Natural Hand SanitizerQuash is a 100% natural hand sanitizer spray with a patented* formulation of ingredients, lab-proven to kill the toughest of germs & viruses without the need for soap or water.

Made from only 100% natural ingredients, and powered with the miracle ingredient Manuka honey, Quash is truly a revolutionary product. Quash contains no harsh chemicals or alcohol that can dry and crack your skin.

Quash is now available in Canada exclusively through Purity Life Health Products. For more information visit Quash online at www.quashme.com

TM TM TM

KILLS 99.9% OF GERMSMOISTURIZES SKINPROTECTS AGAINST AGEINGALCOHOL FREE

MoisturizingHand Sanitizer



Hand Sanitizer

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000.IHR_GenesisProject Quash.indd 1 2/1/11 10:24:14 AM

sku review

16 IHR february 2011

4. Vitamin D3, LiquiD anD SoftgeLSVitamin D3 from webber naturals® helps the body incorporate calcium into the bones, boosting bone mineral density. Vitamin D–related bone thinning is common among the elderly, those with dark skin, people don’t go outside often, or who wear clothing covering most of their skin. research suggests higher doses of vitamin D may also provide protection against certain cancers. Vitamin D3 Liquid offers fast absorption and dose flexibility; Vitamin D3 softgels provide a high potency option in an easy-to-swallow softgel format. for more information, write 134 on the free Info Card on page 73.

3. HoLiSta WeigHt LoSS Kitattention, New year’s resolutions!! use the Holista Weight Loss Kit to help you reach your weight loss goals safely and effectively. Green Tea is a powerful antioxidant and helps to increase fat and calorie metabolism. CLa is a natural fatty acid that helps promote the loss of body fat. for more information, write 133 on the free Info Card on page 73.

1. eSter–C® 600 mg, eaSy SWaLLoW600 mg | 75 capsules24 Hour Immune Support · better absorption · Stomach friendlyEster–C® is a unique and patented form of Vitamin C, valued for its non–acidic, stomach–friendly nature. because ester–C is pH–neutral and buffered with calcium, it is the number one choice for people with sensitive stomachs. Now available in an easy-to-swallow, easy-to-digest 600 mg capsule. for more information, write 130 on the free Info Card on page 73.

2. DermaSiLK anti-WrinKLeanti-wrinkle supplement fights wrinkle formation at the important intracellular level. New DermaSilk anti-wrinkle works to counteract the damage from oxidation, sunlight, uV light and smoking. Clinically proven to increase facial skin’s firmness, hydration, elasticity, and density; promote collagen production; and reduce age spots. Check out the entire DermaSilk line of products to promote beautiful, health skin! for more information, write 132 on the free Info Card on page 73.

5. muLtiSure® eaSy SWaLLoW CapSuLeSMultiSure® for Women from Webber Naturals® provides antioxidant protection for the maintenance of good health. also included: calcium, magnesium and vitamin D3 (in respected ratios). Iron and folic acid are at optimal levels since young and middle aged women may be prone to low levels at this time of life, possibly leading to deficiency. for more information, write 135 on the free Info Card on page 73.

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SKU Review.indd 16 2/4/11 9:38:20 AM

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sku review


1. Life Science nutritionIn 2009, Life Science Nutritionals Partnered with the National basketball association and their Nbafit program to create Nba all-Star Gummies. Life Science Nutritionals is pleased to partner with Nba since both companies share a passion for creating awareness for the importance of a healthy, active lifestyle. Nba all-Star gummies are great tasting SuGar-free children’s gummies. They do not contain any artificial flavors or colors, nor do they contain any high fructose corn syrup or aspartame. Nba aLL-STar Multi-vitamin gummies provide 9 essential vitamins to help support an active lifestyle. They were designed to help keep your kids healthy and active by provided vitamins that are specially formulated to meet the nutritional needs of active children. Nba aLL-STar Vitamin D gummies help prevent Vitamin D deficiency. each gummy contains 400 Iu of vitamin D. available at True North Nutrition. 1-800-261 4223 for more information, write 136 on the free Info Card on page 73.

5. ironkidS caLcium gummieSSince 2006 Life Science Nutritionals Inc and the World Triathlon Corporation have been partners in the development of Ironkids nutritional gummy products for kids. IronKids great tasting calcium gummies help children build strong bones by providing as much calcium as one full glass of milk. Ironkids calcium gummies also provide 100% of your child’s daily recommended intake for Vitamin D. a. for more information, write 140 on the free Info Card on page 73.

2. HoLiSta Body cLean detox kitNeed a post-holiday detox? use the Holista body Clean Detox Kit to do so! Clear Digest and Milk Thistle help eliminate toxins from the liver and bowels, to improve overall health and digestion. for more information, write 137 on the free Info Card on page 73.

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4. PGX® DAILY New FormAts • Reduces Appetite• Great with ALL Weight Management Programs• Lowers the Glycemic Index and Promotes Healthy Blood Sugar Levels• Reduces Elevated Cholesterol and Triglyceride LevelsPGX® DAILY ON-THE-GO from webber naturals®- Now you can take your PGX everywhere you go! Portable 3-softgel packets are ideal for purse or pocket. easy to take along when you’re traveling or eating on the go. PGX® DAILY SINGLES from webber naturals®- Conveniently packaged in single-serving (2.5 g) “sticks”, PGX granules can be quickly dissolved in a beverage or sprinkled on food. This is a great format for anyone who doesn’t like to swallow capsules. for more information, write 139 on the free Info Card on page 73.

3. WeBBer naturaLS Vitamin d3 LiquidLiquid Vitamin D3 delivers fast absorption and dose flexibility! Vitamin D helps the body incorporate calcium into the bones, boosting bone mineral density. research suggests higher doses of vitamin D may also provide protection against certain cancers. for more information, write 138 on the free Info Card on page 73.


THE BEST OF BOTH WORLDS!

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“YOU” own an independent health food store or organic grocery.

“WE” ARE HEALTH FIRST NETWORK: Canada’s leading cooperative for independent health & wellness retailers.

We o� er services to keep your store competitive and independent…

Marketing • Buying • Exclusive Private Label • Networking Opportunities

You decide what’s right for your store: Opt in or opt out of all programs at your discretion.

To learn more contact…Dave Freeman, CEO 1(888)333-6353 ext 222 • dave.freeman@healthfi rst.ca • www.healthfi rst.ca

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sku review


1. Iron KIds omegas for smart KIdsSince 2006 Life Science Nutritionals Inc and the World Triathlon Corporation have been partners in the development of Ironkids nutritional gummy products for kids. This partnership developed out of a shared desire to create a trusted brand of children’s nutritional products that exhibits a strong commitment to a healthy and active lifestyle. Ironkids gummies contain all natural flavors, colors and sweeteners, helping parents provide great tasting and guilt-free nutrition for their active children. IronKids Multi-vitamin gummies were designed to help keep your kids healthy and active by provided vitamins that are specially formulated to meet the nutritional needs of active children.IronKids Omega-3 gummies support the development of your child’s learning skills by supplying over 100 mg of fish oils per serving. available at True North Nutrion. 1-8000261-4223 for more information, write 141 on the free Info Card on page 73.

3. HolIsta VItamIn dVitamin D helps the body incorporate calcium into the bones, boosting bone mineral density. The winter season inhibits the body’s ability to produce optimal levels of vitamin D, making vitamin D3 supplementation even more necessary to ensure your body receives an adequate supply. for more information, write 143 on the free Info Card on page 73.

5. organIKa’s all natural gummIesIntroducing an innovative way of allowing your kids to take their daily supplements with ease. Organika’s Vita bears, Omega yummies and Calcium bears have come to their rescue! yes, they look like regular gummies but the similarity ends here. Organika’s gummy supplements are packed full of wholesome goodness, for the kids you love! for more information, visit our website at www.organika.com. for more information, write 145 on the free Info Card on page 73.

2. delapoInte’s sHea Butter feel this wonderful, high-quality pure shea butter from Delapointe. Delapointe is the first importer of fair Trade certified and certified organic shea butter in Canada. Pure and 100% natural, shea butter can provide relief from dry skin to many minor dermatological diseases such as eczema and psoriasis. use it on your lips and skin to battle the harsh winter climate! for more information, write 142 on the free Info Card on page 73.

4. ascenta’s nutrasea+ dNutraSea+ D is an omega-3 supplement with added vitamin D3. With a balanced ratio of ePa and DHa combined with 1,000 Iu of natural vitamin D3, it is suitable for children, adults and seniors, and is available in an apple-flavour. ascenta’s green tea antioxidant gives NutraSea+ D a fresh twist. for more information, write 144 on the free Info Card on page 73.

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Just Juice offers you the opportunity to enjoy the legendary juice of quince, revered by many cultures for centuries. Quince (Cydonia oblonga) also commonly referred to as the “golden apple” is one of the earliest-known fruits. Believed by some to be the forbidden fruit, eaten by Eve in the Garden of Eden, Quince was also the mythical prize given to Aphrodite, the Greek Goddess of Love, in celebration of her astounding beauty. Quince has continued through the ages as a symbol of temptation and love, likely in part due to its incredibly delicious and health-ful juice.

Although similar to pears and apples in shape and appearance, the unique flavour and fragrance of quince, hinting of pineapple, guava and pear, can reportedly perfume a room or the breath of those that consume it. To this day, Quince juice is recognized by Unani Medical Practitioners as a key component of stomach ulcer therapy. The juice is also recorded as having been used, traditionally, as a mouthwash or gargle to treat mouth ulcers, gum problems and sore throats and was consumed for its digestive and blood lipid lowering properties.

Although the quince has been cultivated for thousands of years in Asia, it has largely retained the character of a wild fruit. Just Juice captures the ancient tradition of this juice by using only fruit grown organically in the Caucasus region, where the quince originated.

The perfect choice for a dry throat, fiery stomach and longing heart.

Just Juice offers you the opportunity to enjoy the legendary juice of quince, revered by many Just Juice offers you the opportunity to enjoy the legendary juice of quince, revered by many

The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry The perfect choice for a dry

Quenching Quince

Just Juice is available exclusively from Puresource. 1-888-313-3369

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sku review


1. Aubrey OrgAnics Pure AlOe VerAfor sun-exposed skin, aubrey Organic’s Pure aloe is made with 98% certified organic ingredients, plus a touch of our natural preservative. Carry a bottle in your beach bag or backpack to soothe and hydrate stressed skin on contact. Keep one in your fridge for a cool pick-me-up. for more information, write 146 on the free Info Card on page 73.

3.sciVATiOn WHey cOnTAins HigH QuAliTy WHey PrOTein.Whey protein is unsurpassed in its ability to provide fast acting protein that is readily absorbed and utilized by your muscles. In addition to a delicious taste, SciVation whey is: Loaded with bCaa and Glutamine to help build lean muscle. Perfect for high protein diets. fast acting- ideal for pre and post workout use. aspartame free.available in Vanilla, Chocolate and Strawberry 5 lb at True North Nutrition. 1-800-261-4223. for more information, write 148 on the free Info Card on page 73.

2. Weider dAily FiTness bArsDaily fitness bars are delicious 100% natural protein and fibre bars; perfect for busy and active lifestyles, and as a natural and healthy support to weight management programs. each 50g bar contains 16g of protein and 7g of fibre, providing a delicious, long-lasting and slow-burning snack. Daily fitness bars are gluten-free, vegetarian and suitable for diabetics. for more information, write 147 on the free Info Card on page 73.

4. PuresOurceIntroducing new Now Lip balms that are completely kissable. These all-natural pomegranate lip balms moisturize and repair dry lips with no petroleum or phthalates, plus are gluten-free! for more information, write 149 on the free Info Card on page 73.

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5. FuncTiOnAl FOOd TecHnOlOgies lAuncHes u-be PrOTeinberry cHeWz And smOOTHie in cAnAdA!The u-be Proteinberry Chewz are unlike any product on the market, a worldwide first! With absolutely nothing artificial, the incredible real fruit taste explodes in your mouth from the very first bite. Made with 100% New Zealand Whey Isolate, and a super fruit blend of pomegranate, blueberries and more, the u-be Proteinberry Chewz are a true super food snack perfect for kids and adults. 2 Chewz=1 fruit Serving and provide an OraC value of 1080! The u-be Proteinberry Smoothie is the perfect way to fortify any fruit drink, smoothie or shake. each 30 gram serving provides 20 grams of pure New Zealand Whey Isolate, 9 grams of u-be’s Super fruit blend, and 2 grams of naturally occurring fibre from real fruit. and with absolutely ZerO artificial sweeteners or additives, it’s safe for all your customers to use, kids and adults alike. u-be has taken natural to a whole new level with exceptional quality, purity, and above all, out of this world great taste. Get a free Sample for your store at www.ubenatural.com. all u-be products are available through Purity Life Health Products by calling 800-265-2615. for more information, write 150 on the free Info Card on page 73.

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In better natural product retailers throughout Canada.For more information, call Purity Life at 1-800-265-2615 or

Tall Grass Distribution at 1-800-616-5900, or New Age Marketing at 1-888-868-0127.2HR1

Protect the Earth… Promote the well-being of people…Nourish the Spirit

Our mission is to provide all-natural, safe and effective personal care and lifestyle products to our customers. We offer a true and authentic alternative to many of the mass-produced synthetic products on the market today. We craft only the highest quality all-natural products without compromise as to ingredients, packaging or cost.

We believe in education and transparency. A customer is best able to make an educated and correct purchasing decision only when armed with true and valued information — not marketing fluff and puffery. Part of our core purpose is to provide that information as best as we can.

A unique blend of all-natural ingredientsand advanced skincare science that helps

to minimize signs of aging, for a younger, rejuvenated look.

Lumessence Skin Care

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top seller review


TOP THree PrODuCTS

HERBS

TOP THree PrODuCTS

FOOD

TOP THree PrODuCTS

PERSONALCARE

TOP THree PrODuCTS

ACTIVELIFESTYLE

TOP THree PrODuCTS

VITAMINS/SUPPLEMENTS

TOP THree PrODuCTS

NEWPRODUCTS

STORE INFO

Want your store to be included in the Review? FIll In & Fax tHe FoRm on page 72

The Health basketDartmouth, NS

Store Size: under 1,000 sq. ft

Demographics:25-65

Income: $20,000-$40,000

N/a

N/a

N/a

Glucosamine

acidophilus

DeodrantTom’s maine

Shampooearth Science

Hand and body lotionDesert essence

Protein drinkSisu

food and drinkVega

food and drinkSequel

Vitamin CSisu

Vitamin b comNatural factors

Vitamin b comNew roots

ProstateNew roots

VitaminsGarden of Life

Sangster’s Health CentreVineland, ON

Store Size:1,000-3,000sq.ft.

Demographics:40-65

Income:$40,000-$60,000

almond Milk,almond breeze

GinGin OriginalGinger People

N/a

N/a

N/a

N/a

N/a

N/a

N/a

Protein Powder ISOWhey

Whey Protein Sangster’s brand

N/a

Influenziumboiron

Mineral MatrixSt. francis

Vital GreensNaka

bone Density with Calciumbell

Iron Vital fNaka

N/a

aliments Naturels fleur SauvageMontreal, QC

Store Size: 1,000 – 3,000 sq.ft

Demographics: 25-40

Income: over $60,000

N/a

N/a

N/a

N/a

N/a

N/a

face CareDr. brownier

face CareDr. Hauska

face CareGreen beaver

N/a

N/a

N/a

Vitamin SupplementsSISu

Vitamin SupplementsNatural factors

Vitamin Supplements ascenta

N/a

N/a

N/a

rising Sun Natural foodsberwick, NS


Demographics:40-65

Income: $40,000-$60,000

Coconut WaterZygo

JuicesLakewood

JuicesW. Newtson

N/a

N/a

N/a

Personal CareDr. bronner

Lavendar Moisturizeravalon Organics

N/a

N/a

N/a

Omega 3 Natural factors

ultimate florarenew Life

MultivitaminsCarlson

N/a

N/a

N/a

Nature’s essence Health Products Incrichmond, bC

Store Size:1,000-3,000 sq.ft

Demographics: 25-40

Income:$20,000-$40,000

N/a

N/a

N/a

Cal+Vitamin dJamieson

Vitamin dJamieson

MultivitaminCentrum

N/a

N/a

N/a

Protein powderensure

Health drinkboost

Sugar substituteTwin

Calcium+Vitamin dJamieson

Vitamint dJamieson

MultivitaminCentrum”

N/aVoltaren emul gel

N/arobax platinum

Soaring Heart WellnessShelburne, ON


Demographics: 40-65

Income:$40,000-$60,000

SticklingsOrganic 7 Grain

Organic Tomatoes

Organic fruits

N/a

N/a

N/a

face CareGreen beaver

face CareNow

face CareWeleda

Whey ProteinProgressive

Hemp ProteinNOW

Protein PowerMatrimonio harvest

Omega 3 fish OilNordic Naturals

NutraSeaascenta

Probiotic Supplementsrenew Life

Herbal Care ProductsNew roots

N/a

N/a

Homesteader Health foods fort St. John, bC


Demographics:25-40

Income:$20,000-$40,000

yogurtLiberte

Sodablue Sky

N/a

N/a

N/a

N/a

Personal Carealba

Personal CareDiovanni

Personal CareWeleda

N/a

N/a

N/a

VitaminNatural factors

Vitamin flora

VitaminTrophic

N/a

N/a

N/a

HeaLTH bOuTIQueS GrOCery

Top Seller.indd 24 2/4/11 3:20:42 PM

top seller review

february 2011 IHR 25

The Top selling producTs in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level. *demographics: store owners estimated primary demographic

Nutter’s bulk & Natural foodsred Deer, ab

Store Size:Over 5,000sq.ft.

Demographics:40-65

Income:N/a

Honey CornflakesNature’s Path

breadsIsikio

N/a

N/a

N/a

N/a

face CareDerma-e

Shampooavalon rose Mary

Tooth PasteJason

N/a

N/a

N/a

Vitamin DLeaf Source

Vitamin SupplementsNatural factors

PGXNatural factors

N/a

N/a

N/a

The root CellarCharlottetown, Pe


Demographics:N/a

Income:N/a

Ground flaxbulk

apple Cider Vinegarbragg’s

N/a

N/a

N/a

N/a

Shampoo Giovanni

Hand Soapavalon

Personal CareWeleda

N/a

N/a

N/a

N/a

MultivitaminsNatural factors

NutraSeaascenta

NutraSeaascenta

DHa LiquidNordic Naturals

N/a

Hunter river PharmacyHunter river, Pe


Demographics: 40-65

Income:$20,000-$40,000

N/a

N/a

N/a

Cal+Vitamin dJamieson

Vitamin dJamieson

MultivitaminCentrum

N/a

N/a

N/a

Protein powderensure

Health drinkboost

Sugar substituteTwin

Calcium+Vitamin dJamieson

Vitamint dJamieson

MultivitaminCentrum”

N/a

N/a

Vitamin Storerichmond, bC


Demographics: 40-65

Income:N/a

N/a

N/a

N/a

N/a

N/a

N/a

ShampooHerbal Glow

Vitamin e OilDerma-e

Skin CreamDerma-e

acai JuiceGenesis

acai JuiceDynamics

Noni JuiceDynamics

b-Complexanarach

MultivitaminsProgressive

Vitamin DNOW

Omega-3Natural factors

MultivitaminsProgressive

Protein PowderOmax-Quick Max

Pure Health Centre PharmacySurrey, bC

Store Size:3,000-5,000sq.ft

Demographics:40-65

Income:N/a

N/a

N/a

N/a

N/a

N/a

N/a

N/a

N/a

N/a

Whey ProteinVega

Hemp ProteinVega

N/a

Multi VitaminOrganika

NutraSeaascenta

N/a

N/a

N/a

N/a

Meadowbrook Drug Martairdrie, ab

Store Size: 1,000-3,000 sq.ft

Demographics: 40-65

Income: N/a

N/a

N/a

N/a

N/a

N/a

N/a

ShampooGiovanni

N/a

N/a

Health drinkboost

N/a

N/a

Vitamin eOrganika

Vitamin eNaKa

Multi-VitaminHerbalife

N/a

N/a

N/a

My Health PharmacyWinnipeg, Mb

Store Size: under 1,000 sq.ft

Demographics: 25-40

Income: $40,000-$60,000

N/a

N/a

N/a

GlucosamineWebber Naturals

Jamieson Omega 3

N/a

N/a

N/a

Health Drinkensure

Health Drinkboost

Vitamin DMy Health

CalciumMy Health

Vitamin CMy Health

N/a

N/a

N/a

Mother Nature’s Health foodsblairmore, ab

Store Size: 1,000-3,000 sq.ft

Demographics: 25-40

Income:N/a

fruit JuiceGoji berry

fruit Juiceblackberry

fruit JuiceCranberry

N/a

N/a

N/a

Personal CareDerma-e

Personal CareNature’s Gate

Personal Careavery

N/a

N/a

N/a

Vitamin DNatural factors

Health SupplementNew roots

Health Supplementavery

N/a

N/a

N/a

PHarMaCy

Top Seller.indd 25 2/4/11 3:32:33 PM

industry news


Health First Network AGM ReportThe bata Shoe Museum in Toronto served as a fun backdrop for part of Health first Network’s (HfN) annual general meeting last month.

HfN is Canada’s leading buying and marketing group for independent natural health product retailers, with membership currently at 115 stores across the country. each year in November HfN convenes for its annual general meeting. This year’s location was Toronto. During the aGM HfN hosted a thank-you dinner at the bata Shoe Museum for its vendor partners.

The aGM lasted two and a half days and featured a broad range of planning, education and net-working. HfN staff lead by CeO Dave freeman outlined 2011 plans including a refreshed branding launch and a new e-marketing program for HfN Members.

Guest speakers included evan Hackel of Ingage Consulting of Woburn, Massachusetts, a “buying group expert”, and Carl Carter, the CHfa’s Director of regulatory affairs. Carl provided an update on the NHP regulations and timelines, and a primer on the responsibilities of retailers and vendors over the coming months. The aGM also included a half-day of smaller group networking sessions on all kinds of subjects selected beforehand by HfN Members, including e-marketing, staff retention techniques, staff compensation strategies, and lease renewal tactics. The sessions were led by a mix of HfN Members, vendors and outside experts. HfN board Chair Tim MacMillan was pleased with the aGM stating “This was another outstanding meeting for our great Network. Our demonstrated unity and common purpose gives us much optimism going into 2011”.

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2 4

3

5

1. Bill Gall, Burlington Health Foods, Burlington, ON; Don Smith, Foodsmiths, Perth, ON; Katerine Murphy, Sun Spun, Truro, NS

2. Annette McDermot, Healing Waters, High Prairie, AB; Dave Freeman, CEO Health First Network

3. Don Smith, Foodsmiths, Perth, ON; Jennifer Grant, Harmony Whole Foods, Orangeville, On; Lawrence Titcher, Noah’s, Toronto, On; Julien Lepourte, La Rosalie, Quebec City, QC

4. Janet Hradil, Genuine Health; Lou Liberator, The Healthy Bug, Halifax, NS; Michelle McKay, Genuine Health.

5. Brent Palmer, Marketing Manager, Health First Network; Shelly Hutcheson, Category Manager, Health First Network; Jason Gloster, Horns of Plenty, Dundas, ON

026-038.IHR_IndustryNews.indd 26 2/4/11 10:02:58 AM

GenesisProject T. 289-997-3199 | genesisproject.ca | [email protected]

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industry news

28 IHR FEBRUARY 2011

Walmart Shares Digital Marketing ResultsAs part of its 100th Anniversary BIG Show (January 9-12, 2011 at the Jacob K. Javits Convention Center, New York City), the National Retail Federation includes the breakout session “In-store Digital Marketing at Walmart: Case Studies from 2010.” Topics include how in-store digital marketing delivers results for Walmart and top CPG manufacturers, and the session will address three digital campaigns: Campaign Optimization, Mobile integration and Dynamic content. Also revealed for the fi rst time publicly are actual sales gains from opti-mization and technology that re-targets campaigns in-fl ight to maximize sales.

New Study Indicates Prebiotic Potential in Cocoa FlavanolsA recent study led by the University of Reading’s Jeremy Spencer, PhD, and sponsored by Mars, showed a signifi cant increase in gut levels of bifi do-bacterial and lactobacilli popu-lations as a result of the high-cocoa phase of a randomized, double-blind, crossover, con-trolled intervention study. Participants were assigned to consume a beverage containing 23 (low) or 494 (high) milligrams of cocoa fl avanols per day. The changes in the lactobacilli numbers were associated with reductions in levels of C-reactive protein (CRP), a marker of infl ammation and linked to heart health. “The increase in the growth of Lactobacillus spp. in response to cocoa fl avanols is of note because this bacterial group is associated with benefi cial

effects in the gut, including an ability to prevent the growth of pathogenic organisms, and most currently accepted pre-biotics do not elicit changes in lactobacilli,” wrote Dr. Spencer and his co-workers. “The increased growth of bifi -dobacteria has been strongly associated with positive effects in the large intestine through the ability of the bifi dobacteria to inhibit the growth of pathogens, drive the synthesis of certain vitamins (e.g. vitamin B-9), and reduce plasma cholesterol concentrations,” they added. Source: American Journal of Clinical Nutrition 2011, Volume 93, Pages 62-72; doi:10.3945/ajcn.110.000075

Beetroot Juice Study Indicates Reduced O2 Cost of Sub-maximal ExerciseA placebo-controlled study conducted at Exeter University in England has shown that dietary supplementation with beetroot juice (BR) reduces resting blood pressure and the O2 cost of sub-maximal exercise, as well as increasing tolerance to high-intensity cycling. The hypothesis that the physiological effects of BR were consequent to its high nitrate content, per se, was tested, and not to the presence of other potentially bioactive compounds. In contrast, relative to control, nitrate-depleted beetroot juice (PL) did not alter plasma [nitrite], blood pressure or the physi-ological responses to exercise. These results indicate that the positive effects of six days of BR supplementation on the physiological responses to exercise can be ascribed to the high nitrate content per se.

Atrium Innovations Inc. Acquires Seroyal InternationalOntario-based Seroyal, with brands Genestra, Unda and Pharmax, was purchased by Quebec City-based Atrium on December 31, 2010 for the total cash consideration of US$110 million. Seroyal also owns CoreLab, a health food store brand sold in the U.S., and is well known for its Continuing Education Program via stand-alone seminars and teleconferences supported by internationally recognized practitioners and educators. “Seroyal is one of the largest acquisitions in our short history. It will allow Atrium to surpass the important milestone of US$100 million in EBITDA. said Pierre Fitzgibbon, President and CEO of Atrium.“[Atrium] has experience leveraging product innovations suc-cessfully among HCP brands, e.g. between the Douglas Lab brand and the Pure Encapsulations brand operating in the same health care professional channels at the same time. There are certainly oppor-tunities, especially in key categories of probiotics and fi sh oils, where Seroyal had some leading products, to integrate either product or the technology used to generate those products to differentiate and create product that will work in the Pure and Douglas lines. Vice versa, we can go the other direction as well; we have some licensing opportunities at Atrium that weren’t available to Seroyal for product development as well as some manufacturing capabilities and formats that were not previously available that will be introduced. [We have] a go-to market strategy where we have a strong continuing edu-cational program at Seroyal, a strong technical catalogue at Pure and a strong sales force at Douglas, and all of that can be leveraged.” Regarding the reason for the sale of Seroyal, Fitzgibbon commented, “They were owned by a private equity fi rm called BRS (Bruckmann, Rosser, Sherrill & Co.) and have done quite well with it, so as you would expect from a private equity the longevity of the funds (I think they owned the assets since 2004) it was a typical closure of the funds.” A competitive bidding situation was avoided because, “Atrium had been working with BRS for quite some time and the certainty of a transaction and the impact on management was a key, and BRS felt good that Atrium could come through with a closure, which we did in a time-effective manner.” While most of Atrium’s acquisitions have been in the U.S. or Europe, “The key was always to acquire quality brands and I see the North American market as a pretty homogenous market,” Fitzgibbon stated.


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industry news


Walmart Looks to Invest in India’Already the world’s largest company in sales, Walmart’s CEO Michael Duke is “optimistic” that India’s gov-ernment will allow overseas companies to invest in the world’s most populous nation’s retail industry. According to a report by U.S. consulting group AT Kearney, India is the third most attractive retail market for global retailers among the thirty largest emerging markets, following China and Kuwait.

Canadian Omega-3 Provider Strikes Agreement with Asia’s Wilmar InternationalOcean Nutrition Canada Ltd., supplier of MEG-3 brand Omega-3 EPA/DHA, has announced a long-term strategic agreement with Singapore-based Wilmar. The collaboration has resulted in the launch of Wilmar’s new Arawana 3A+ cooking oil con-taining MEG-3 fi sh oil, which will assist Chinese consumers in meeting the United States Institute of Medicine’s rec-ommended intake of EPA/DHA levels.

Infants’ Rate of Weight Gain May Be Affected by Formula CompositionA study led by Dr. Julie Mennella, a developmental psychobiologist at the Monell Chemical Senses Centre in Philadelphia, Penn., suggests that the protein composition of infant formulas may have implications for the risk of developing obesity, diabetes and other metabolic diseases

later in life. Over the seven months of the study, it was observed that infants fed a protein hydrolysate formula gained weight at a slower rate than infants fed cow milk formula even though they both contained the same caloric content. According to the study, “Recent evidence suggests that, relative to intact proteins, hydrolyzed proteins are absorbed and metabolized in a way that promotes greater satiation … One of the reasons the protein hydrolysate infants had similar growth patterns to breast-fed infants, who are the gold standard, is that they consumed less formula during a feed as compared to infants fed cow’s milk formula” said Mennella. “The next question to ask is: Why do infants on cow’s milk formula overfeed?”The longer-term effects of hydrolyzed protein diets, which are relatively new in the human food supply, also need to be investigated the team added.

Beiersdorf’s Juvena and Marlies Möller Brands Sold to Troll CosmeticsCiting a focus on skin care, Germany-based Beiersdorf’s Consumer Business strategy will concentrate on a small number of global products such as Nivea, Eucerin and La Prairie, each of which has critical mass or global distribution potential, whereas Juvena and Marlies Möller are predominantly sold in Europe. The sale of the two brands to Troll Cosmetics formed part of Beiersdorf’s realignment, as well as aiding Austria-based Troll’s expansion in the European market.

Soyaworld Name ChangeAs of February 1, 2011, the company Soyaworld Inc. will be now known as Earth’s Own Food Company Inc. The change is a refl ection of the company’s product expansion and the healthy options it now offers beyond soy. The company plans to build on Soyaworld’s market leadership in the dairy alternative and organic beverage market. It will continue to produce the popular Ryza whole-grain rice beverage, the Almond Fresh products, and the soy beverage lines. “Earth’s Own will help consumers take ownership of their health, through a full range of delicious and nutritious products,” said Maheb Nathoo, president and CEO of Earth’s Own Food Company. “The name change supports the company’s evolution and paves the way for future product innovation in the health and wellness arena.”

Kiss My Face Receives Growth Capital InvestmentLos Angles-based Caltius Equity Partners, in partnership with investors Lisa Yarnell and Ron Gordon (who will serve as CEO and non-executive Chairman of the Board respectively for KMF) has made an undisclosed amount of capital investment in the personal care company Kiss My Face, and anticipate growth and continued success for the New York-based company. “Steve (Byckiewicz - VP) and I are really excited about the potential and possi-bilities for this next phase of Kiss My Face” President Bob MacLeod stated. “Our brand awareness is so oversized, if you will, and the goal is to bring our sales up to the brand awareness level. According to a commissioned study, we were the third best-known natural brand in America. Number one and two are many times our volume in sales, and we’re far ahead of other brands that are larger than us, so we’d really like to translate that into larger sales.” MacLeod also indicated that he and Steve would be less involved in the day-to-day operations and that they would be focusing on the creative side of the business.Lisa Yarnell’s experience includes previous senior roles at Jane & Company, Coty, Inc., Colgate-Palmolive and L’Oreal, while Ron Gordon was CEO of Beiersdorf North America and past President and COO of Nice-Pak Products, Inc. The Kiss My Face brand is sold through premier natural, mass, grocery, online and specialty retailers including Whole Foods, Wal-Mart, Target, Meijers, Wegmans, Fred Meyer, Stop n’ Shop and drugstore.com. “Kiss My Face enjoys signifi cant unaided brand awareness given its limited distribution and is well positioned to unlock tremendous potential for retailers who want to grow and develop natural product segments in their stores, [and] is well positioned for continued success” said Yarnell.


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industry news


Dey Pharma Agrees to $280 Million Settlement in False Claims Act AllegationsFollowing $421.1 million dollars in settlements involving similar allegations against Abbott Laboratories Inc., B. Braun Medical Inc. and Roxane Laboratories Inc., the U.S. Department of Justice alleged that Dey Inc., Dey Pharma LP and Dey LP created artifi cially infl ated spreads to market, promote and sell numerous pharmaceutical products to existing and potential customers. Because payment from the Medicare and Medicaid programs was based on the false infl ated prices, the government alleged that Dey caused false and fraudulent claims to be submitted to federal health care programs and, as a result, the gov-ernment paid millions of claims for far greater amounts than it would have if Dey had reported truthful prices.

Chinese Embrace Imported FoodChristmas, Belgium chocolates and French wines

notwithstanding, imported food is getting more and more popular in China. Ourtasty.com, the largest shopping website for imported food in China, has seen a 30% increase in orders since early December, 2010. Their number of orders has grown from a dozen per day in December 2008 to 1,000 in 2010. Sixty per cent of the imported foods they sell are from the U.S., including nuts such as pistachio and sauces. Plans include bringing another 7,000 kinds of foreign food to the Chinese market. “China’s potential as a food-importing country is vast and it will continue to expand along with the rapid growth of China’s middle class,” says Lin Wei, founder of China’s fi rst imported wholesale food website.

Russia’s Top Food Retailer Expecting 40% Sales Growth in 2011Thanks to a recovering economy and its acquisition of rival Kopeika, X5 Retail Group, part of billionaire Mikhail Fridman’s business empire Alfa Group, expects double the growth

in 2011 compared to 2010. In addition, Walmart closed its Moscow offi ce shortly after X5 announced its Kopeika deal, which consisted of a $1.65 billion acquisition of the nearly 700-store chain. X5 said it would use around 55 percent of the planned $1.3 billion capex for new store openings (up to 545 new stores).

Retailers May Not Be As Green As They ClaimA report by the University of Western Ontario, Ivey School of Business, called Dreaming of A Green Christmas? Sustainability and the Retail Sector shows that retailers could improve in three areas: Adoption of sustainable products; weak social and environmental supply chain standards that are poorly monitored; and lack of job security for employees, and a shortfall on workplace diversity and discrimination practices vis-à-vis stated policies. “The best improvement is to purchase locally. It keeps employment local, profi ts local, it keeps the environmental footprint down,” Tima Bansal,

Kathleen Dills named Publisher of Viva at Rive Gauche Media Coming to Viva at Rive Gauche Media is full circle for Kathleen Dills, who grew up in the family business of Dills Printing and Publishing. Dills holds a Bachelor of Commerce degree and has years of experience in retail systems software development in Canada and the United States. Dills comes to Viva from Purity Life where she has spent the last 16 years as Director of Marketing and Vendor Relations. As the face of Viva, Dills runs the business operations including advertising, marketing, sales, circulation, fi nance, and editorial. She hopes that the printer’s ink that runs in her veins will serve her well as she embraces her new title as Publisher of Viva magazine.

director of university’s centre for building sustainable value, said. Based on data supplied by Jantzi Sustainalytics, research director Heather Lang added, “What does it mean if a product is green? What does it mean if a product is envi-ronmentally friendly? To what extent are retailers taking a role in distinguishing the real sus-tainable products from those we’re not sure about? We track fair trade. A company is either certifi ed fair trade or not. There’s no way to get around it. Around organics, certifi cation isn’t perfect. When it comes to green and environmentally-friendly labels this is where things get a little bit fuzzier.” Bansal also commented, “Retailers are just the provider of the goods. The emphasis is on the product, rather than the fi rm that’s providing it.”

Omega-3s in the NewsWhile sales of omega-3 products present failures for some companies and success for others, the predominately niche and lifestyle category is refl ective of an industry that is still fi guring out the best way to incorporate omega-3s into foods and market them. Robert Orr, chairman of Ocean Nutrition Canada indicates that the global defi ciency in omega-3s is only slowly being addressed, yet the success rate for new products is still signifi cantly better than average of new products. “The truth is that EPA and DHA are important to human health and well being,” Orr states. “Omega-3s are among the largest dietary defi ciencies in the western diet. The need and demand to improve health is not going away.”


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industry news


When WN Pharmaceuticals celebrated its 60th anniversary, eVeryONe was invited! a $60,000 diamond, fully appraised, was the Grand Prize in the webber naturals Diamond anniversary Sweepstakes held from May 1, 2010, to September 31, 2010. Pharmacies and grocery outlets across Canada were invited to participate. Don bird, executive Vice President of Sales and Marketing for WN Pharmaceuticals says, “The webber name has been syn-onymous with health enhancing products for 60 years. We think that’s worth celebrating.” He adds, “We decided to made it an opportunity for Canadians to give us feedback on their favorite webber products and to win an incredible prize.”The diamond, plus $1000 toward its setting into a ring or other piece of jewellry, was an appropriate diamond anniversary prize and it drew plenty of consumers to their local pharmacies and to webbernaturals.com to enter the sweepstakes. entrants were asked to tell WN their personal reasons for entering the contest and more about their personal use of webber products.“We had over 5000 entries submitted,” comments bird. “and the feedback was great. Our retailers did an excellent job of par-ticipating with in-store displays and encouragement.”

And the winner is...an excited team of webber sales and marketing staff gathered on Dec. 10 when Don bird placed the call to the sweepstakes winner, fionnula reynolds of Halifax.fionnula had a very special reason for wanting to win the $60,000 diamond offered in webber’s Diamond anniversary Contest. In her winning entry, fionnula said, “If I win this diamond, I’d like to use it as an engagement ring and ask my guy to marry me.” Needless to say, fionnula was extremely pleased with her prize! She told WN that she has been using several webber naturals supplements and has a particular favorite, MultiSure multivitamin/multimineral. “When I was diagnosed with Type 1 diabetes at age 28, I consulted a naturopathic doctor who advised me to switch to webber MultiSure vitamins, as she said they were far superior to others. after comparing the ingredients I was amazed at how true this was! MultiSure is now part of my daily ritual. Thanks for a great product.”Will that dazzling diamond soon adorn fionnula’s finger as an engagement ring? yes! and she has promised to send us photos of the finished ring, and the wedding.Congratulations to fionnula and her fiancé!

Diamonds — and webber naturals — are a girl’s Best Friend!

In mid December, Webber Account Manager Lawrence Muise visited Fionnula Reynolds at Shoppers Drug Mart in Halifax to present her with her $60,000 Diamond—first prize in the Webber Naturals Anniversary Sweepstakes.


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industry news


The Yoplait Group (France) Acquires Liberté Brand ProductsLiberté, number 4 in the Canadian yogourt market with about a five-to six-per-cent share overall, was purchased by yoplait from Swander Pace Capital, roynat Capital and the management team, for an unspecified sum. Liberté generated CaD$175 million in 2009, with a 13% average growth since 2004. In Canada, the yoplait brand is licensed to ultima foods and in the new ownership structure, there will be no business relationship between ultima foods and Liberté, which will continue producing products for its consumers from its head-quarters in Saint-Hubert, Que. Lucien fa, President and CeO of yoplait, said: “This acquisition illustrates yoplait’s international investment strategy. fresh dairy products are expected to enjoy sustained growth, especially outside europe, and in particular through new consumer segments, and we intend to take advantage of these favorable trends.” rothschild was the exclusive financial advisor to yoplait on this transaction.

New York-based TPR Holdings Acquires Trilogy FragrancesSeeking further growth in the natural and organics sector, TPr President brian robinson stated, “Trilogy offers a fantastic platform for strong expansion and further category growth.” The Pisano family were the major shareholders of Trilogy, and of the sale, richard Pisano Jr. stated, “for over 75 years, the Pisano family’s focus

has been on its core business of ingredients. In our decision to sell the business to TPr we considered that they were an organization with proven global expertise and substantial resources that should provide a more appropriate fit for Trilogy fragrances.” In the past, TPr has provided transition services for Shiseido and P&G, and has turned to Trilogy due to its recognition in the personal care fragrance sector.

New Brokerage for Québec Marketafter more than a decade in the Health food Industry and over twenty years in the consumer goods market, Denis Courchesne has formed Québec Contact Inc. Designed to assist companies reach their full potential in the Québec market, Courchesne offers services within the health food channel and Québec-based businesses, including drug and convenience stores. To join clients such as Dr. Ho’s, Pro-action, eauganics, Traditional Medicinals, Purity Life Health Products and others, contact Denis at 450-475-0619, [email protected] or visit www.que-beccontact.ca.

Carol Hauta Sales & MarketingProviding sales services in western Canada and spe-cializing in the food and Grocery channels as well as the Health food Trade sector, Carol Hauta has formed her own brokerage company. an entrepreneurial professional with over thirty years in Natural products, body care items and consumer goods, Hauta is committed to building long-term, integrity-based relationships. Currently

serving clients boiron Labs, Quantum Health and Purity Life, Carol can be reached at 604-534-7556, [email protected] or carolhauta.com.

Walmart Kicks Off Big Apple CampaignWhile no plans for a New york City store have been announced, WalMart has long been keen on expanding into the city as it has in other cities where it faced opposition, including its 2006 entry into Chicago. The company hopes to win over New yorkers with a new website which shows that in a poll of 1,000 New yorkers, 71% support a Walmart store opening in the city.

CVS Pharmacy Launches Beauty Clubas an extension of their extraCare Loyalty Program, CVS has added the “beauty Club,” which provides extraCare card-holders additional rewards on beauty purchases and other beauty-specific benefits. Members will receive a 10% discount upon enrollment, $5 in extrabucks rewards with every $50 purchase, and $3 in extrabucks rewards on the member’s birthday, as well as special beauty offers throughout the year. a monthly e-mail newsletter with exclusive coupons and other related information is also included.

Indena’s Meriva® Efficacy and Safety Confirmed by Studya new study published in alternative Medicine review showed that Meriva – a proprietary formulation of

curcumin, a dietary phenolic, with soy Phospholipids – relieves pain and increases mobility in patients with osteoarthritis. In the study, 100 patients with x-ray confirmed osteoarthritis (Oa) were divided into two groups, one using the “best available treatment,” and one using the best available treatment plus Meriva, at a dosage corresponding to 200 mg curcumin per day. The results showed that the Meriva-treated group had a statistically significant reduction in all primary clinical end-points, the WOMaC score, the Karnofsky Performance Scale, and the treadmill walking performance test. Meriva has also been elected “best New Product” of the year by the european Outsourcing awards.

Clorox Writes Down Burt’s Bees BusinessDue to the international expansion of the burt’s bees brand being slower than expected, Clorox has written down the business by a quarter of its acquisition price. Purchased for $913 million in 2007, the company announced that it will record a noncash goodwill impairment charge of $250-255 million in its fiscal second quarter. Dan Staublin, Clorox’s Director of Corporate external Communications, said, “burt’s bees is performing well in established countries such as Canada, the united Kingdom, australia, Korea and Taiwan. The challenges we face are primarily in newly entered countries, due in large part to a slower build in trial among value-oriented consumers. Other challenges include securing regulatory approval of distribution and formulas, and building our


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network of distributors. That said, burt’s bees remains our fastest growing business and we continue to project very good international growth, just not at previously anticipated levels.”

Walmart and First Lady Michelle Obama Move On Healthier Foodunveiled in Washington, D.C., and in tandem with the first Lady, Walmart has announced a major initiative to make healthy food choices more convenient and affordable for families. The multi-pronged plan ranges from sodium and sugar reduction in packaged foods and improved nutritional content in food items to more efficient sourcing, pricing initiatives and increased support of nutrition programs and healthy food education. President and CeO bill Simon stated, “With more than 140 million customer visits each week, Walmart is uniquely positioned to make a difference by making food healthier and more affordable to everyone.” Obama commented, “With this announcement, the largest corporation in america is launching a new initiative that has the potential to transform the marketplace and to help families put healthier food on their tables every single day.” There are five key elements to the Walmart plan: reformulating thousands of everyday packaged foods by reducing sodium 25% and added sugars 10%, and removing all remaining indus-trially produced trans fats; reduce or eliminate the price premium on key “better-for-you” items such as reduced sodium, sugar or fat products,

and through sourcing, pricing and transportation and logistics initiatives, save customers approximately $1 billion annually on fresh fruits and veg-etables; developing a simple front-of-package seal that will assist customers in identifying healthier food options, such as whole grain cereal, whole wheat pasta and unsweetened canned fruit; build stores in underserved communities in need of fresh and affordable groceries; and boost charitable support for nutrition programs that help educate consumers about healthier food solutions and choices. andrea Thomas, senior VP of sustainability stated, “This is not about telling people what they should eat. Our customers understand that products like cookies and ice cream are meant to be an indulgent treat. This effort is aimed at eliminating sodium, sugar and trans fat in products where they are not really needed.” Walmart plans to reformulate key product cat-egories of Great Value label and collaborate with suppliers to reformulate national brands within the same categories by 2015.

Neptune Releases 3rd Quarter 2010 Financial ResultsLaval, Quebec-based Neptune Technologies & bioressources Inc. has reported its three-month and nine-month financial results ending Nov. 30th, 2010. Consolidated revenue for the three-month period increased by 14% to $4.2 million, up from $3.758 million in 2009, while the nine-month period revenue increased 57% to $12.566 million from $8 million previously. Consolidated ebITDa for the three-month

period amounted to $135,000 compared to $440,000 the year before, and the nine-month period resulted in $1.543 million for 2010 compared to -$1.478 million in 2009. The three-month period resulted in net income of $1.8 million, or $0.04/share, compared to net income of $2.02 million, or $0.05/share, for 2009. for the nine-month period in 2010, net earnings increased by $4.048 million and net income reached $2.552 million, or $0.06/share compared to a net loss of $1.496 million, or -$0.04/share, in 2009.

“We are pleased to report continued solid significant growth in revenues within a more competitive market than previous years,” stated andré Godin, Vice-President, administration and finance. “The increase of more than $3,000,000 in ebITDa for nutraceutical business for the nine-month period ended November 30, 2010 over the corresponding period of 2009 is demonstrating the man-agement’s commitment to efficiency and performance.”Neptune is a science-based phospholipid products company for the nutraceutical and pharmaceutical markets. The company focuses on growing consumer health markets including cardio-vascular, inflammatory and neurological diseases driven by consumers taking a more proactive approach to managing health and pre-venting disease. The company is also benefiting from pharma-ceutical opportunities through its subsidiaries acasti Pharma and NeurobioPharm (including medical food, OTC and pre-scription drug applications).

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Advertorial

40 IHR februAry 2011

ProbioticsMyths & RealitiesProbiotics have become increasingly popular over the last decade, and are generally recommended to help strengthen your natural defenses and assist in recovery from certain diseases. However, the general public and many health care professionals still remain confused about how best probiotics should be used or which ones are effective.

Despite this challenge, the “over the counter” (OTC) sales growth is driven by the probiotic category and keeps expanding exponentially throughout North America. It could be found and purchased in diverse forms: fresh and drinkable, capsules or powder.

According to a recent study from McFarland1 the quality of these probiotic products varies from one to the other. It is therefore recommended to choose a probiotic from a reliable company that has conducted clinical studies on the finished commercial product. Not all products are found to have high standards of manufacture and quality control, as only some conform to Good Manufacturing Practices (GMP).

Moreover, a recent article disclosed that qualities of the probiotic bacteria strains are important, but it is the quality of the product itself, that guarantees the specific health benefit to the consumer (production method, quality control, standardization, etc.)2

Bio-K+ products have been well characterized by fundamental researches3,4,5,6 and have passed numerous rigorous clinical trials that have been published7,8,9,10. You, our retailers, can be assured of the efficacy of Bio-K+ probiotics and can help us help the public with their selection.

Here are some myths and realities for your consideration when selecting an effective probiotic

MYTH Probiotic products in the market follow all the same regulatory standards and quality control.

REALITY. NO THEY DON’T! A survey11, analyzing 14 different probiotics in the U.S., showed that 93% of them had errors on their labels, 57% contained contaminants of some kind and 36% did not indicate any bacterial strains on their label. Another study12, examining 58 probiotics from America, Europe and Asia, showed that only 38% of these

products contained the exact amount of bacteria (as indicated on the label) and 29% did not have the strains indicated on the label. We must therefore conclude that not all companies have the same standards of manufacturing and quality control, so be careful!

MYTH Whatever the process, all bacteria being found in various products survive gastro-intestinal transit and provide the same efficacy.

REALITY. NO, THIS IS NOT SO!The bacteria must be protected from stomach acid and bile salts to arrive in the intestines intact. A substrate-based dairy product is a good example of an environment, protecting bacteria. The survival rate of bacteria in various probiotic capsules during the gastric passage, was highly superior to capsules with enteric coated versus uncoated capsules13.

When a product looses a quantity of bacteria, the quality and efficacy of the product is also affected. Thus, the production method and ingredients used are important elements in obtaining an effective probiotic

In conclusion, before investing in a probiotic, it is important to learn about the product and the company that manufactures it. Most probiotics are supported by good marketing, however, only a few are proven to work. Why choose a probiotic that is not effective nor have any proven published clinical studies? Your health is your richest asset, PROTECT it...!

References: 1. McFarland LV. 2010. Vol 16. 2202-22222. Grzeskowiak et al, 2010. British Journal of Nutrition. page 1 of 8 (ahead of print)

Peer-reviewed publications- Fundamental Research 3. Baldwin et al. 2010. Nutrition and Cancer, 62:371-378.4. Karska-Wysocki et al. 2010. Microbiological research, 165(8):674-865. Millette et la. 2008. Dairy Science and Technology, 88: 695-708.6. Millette et al. 2007. Letters in Applied Microbiology, 44:314-319

Peer-reviewed publications - Clinical Research 7. Gao, et al 2010. American Journal of Gastroenterology, 105(7):1636-1641.8. Dylewski, et al. 2010. Archives of Medical Science, 6(1):56-64.9. Beausoleil, et al. Canadian Journal of Gastroenterology, 21(11):732-73610. Koulis, et al. 2007.

References: 11. Marcobal A. et al, 2008. Vol 46. P.608-61112. Masco L. et al, 2005. Vol 102. P.221-230 13. Independant analysis, INRS-Institut Armand-Frappier, 2009. Research laboratory

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IHR.Feb11_Bio K.indd 1 2/1/11 9:42:36 AM

company profile


Innovation is paramount to the success of any company and Life Science Nutritionals of Burlington, Ont. gets high marks for their science-based proprietary products and unusual

business model. Contrary to most companies, Lowther puts people first and profits last, and truly believes his business, or any business, will not only thrive financially that way, but will better serve the consumer. LSN’s mission statement is to “Deliver high-quality nutritional products to market with true nutritional value that help optimize the health and life of our consumers.”

A self-described “science geek,” Lowther has always had an interest in nutrition, enjoying yogurt and salad for lunch while his friends ate french fries. Upon finishing school, he became the general manager for a weight-loss company. A desire for more knowledge, drove him to quit the job and go back to school at the age of 27. Several years later he attained his masters degree in nutritional sciences with a specialty in nutritional human physiology.

Upon completing his studies, he worked in the pharma industry,

then was recruited into sports nutrition with Iovate Health Sciences in Oakville, Ont. A few years later he made the decision to start his own business; however, after an offer from Jamieson Laboratories for an international sales rep, he put his own plans on hold for a couple of years, feeling it would provide additional opportunities, knowledge and international travel. Once that was completed, he started Life Science Nutrutionals.

Through evolution, Stuart had always been involved with the Ironman World Championships, part of the World Triathlon Corporation, which has been held in Kona, Hawaii for many years. Just as he was about to put some sports nutrition products out with Ironman, Gatorade/Pepsico put the kibosh on the deal because they had a sponsorship arrangement with the World Triathlon Corp. “So I came up with the idea of IronKids,” Lowther says. “I ran across the whole gummy vitamin concept in 2002 in Dubai at the Arab Health show and brought some samples back in a bag. Over the last two years we’ve been full press into the market. No one else is doing it and I believe there’s a big market niche.

Life Science NutritionalsNutritional Innovation for the Nation (of Kids)by ron GarantPhotography by Julie broadbent

046-047.IHR_CompanyProfile.indd 42 2/4/11 10:09:51 AM

company profile


“What we have in the marketplace is what I call “commoditized” nutrition – the challenge is, if you make a product that’s more nutritionally sound, it does cost more money so it becomes very difficult to put sound nutritional products on the market at a price point where the consumers understand the value and you can still create a profitable company.”

Although his first gummies were manufactured in Germany, Lowther acquired a manufacturing facility in Quebec in June, 2010. The plant is one of only four in the world that make this style of product and out of those four, “We’re the only one that Health Canada has inspected, audited and licensed to make gummy vitamins,” he stated. “Every product we’ve launched has gone to market as a fully licensed product.”

For LSN, people come first: “We put consumers, employees, and family first; after them comes the product (the best possible product at the best possible price to meet their nutritional needs). If you do those two things, profit looks after itself and becomes the biggest piece of the pie. I think if you have long-term vision and stick to your principles, over time, it’ll kick in.”

To market IronKids products differently than the other packages on the shelves, which are primarily in bottles, Lowther decided to put the product in a box, which enables them to provide stronger branding with a premium product; then begin the innovation process. Although they weren’t the first to market a kids’ multivitamin, Stuart points out that they were, “First to market with no sugar coating, natural flavours and natural colours; first to market with an omega for kids – 100% fish oil in a gummy.” Behind that, LSN launched a calcium, then a Vitamin D product; all first to market in Canada. “If you take cumulative numbers of our entire brand, we’re the number two brand in Canada, second only to Flintstones,” Lowther says. “Our demographic is household incomes $130,000+; most of the couples are both university-educated, they’re 30 to 45 years old even as old as 50 because some people had kids later. They’re proactive, they try to live a healthy lifestyle; they read about kids’ obesity and the problem with overweight kids in the marketplace, and they take affirmative action.”

In addition to IronKids, Life Science Nutritionals was approached by the National Basketball Association, who have a program called NBA Fit to make kids’ gummy products for them. Whereas IronKids gummies have two grams of sugar per serving, the NBAs “All-Star” vitamins are the first sugar-free gummy products on the market.

As with most companies these days, Life Science Nutritionals is expanding its Internet presence with both websites and social media sites. As Stuart indicates, “My wife (Deborah Lowther) now works for the company, she is now KidsGummyMum on Twitter,

and has Facebooks pages for both Life Science Nutritionals and Iron Kids (see addresses under “At a Glance”). See how integrated things are? That is why you can’t have [information] silos anymore, it’s not that way anymore.”

What’s in the future? “I have things I’m doing in the adult market over the next couple of years that will target baby boomers,” Lowther says. “Everything we have on the books that we’re doing is all science-based my chief science officer is Dr. Mark Tarnopolsky, who is with Children’s Hospital at McMaster University. He has North America’s first and only neuromuscular rehabilitation centre. He works with patients with all diseases – Lou Gehrig’s disease, muscular dystrophy he’s the world’s premier researcher in that field and also one of the top exercise physiologists because of the work he does. He’s also a high-end endurance athlete. I did my grad work with him so he [later] became a partner in the company. Between him and I, we’ve got a list of projects – everything from mental health, joint health, things to help preserve muscle mass in the aging; everything we’re working on is all science based.

In the meantime, Lowther and Dr. Tarnopolsky enjoy giving back to the community. For the past four years they have donated to the “Bikes for Kids” program with Halton region, and the Moon in June kids’ event in Burlington on behalf of Joseph Brant Memorial Hospital. For the first time, this year they will be sponsoring kids’ hockey teams, and look forward to donating to the Hospital for Sick Children in the future.

At a GlanceLife Science Nutritionals

Location: 6-5040 Mainway, burlington, ON L7L 7G5Phone: 905-319-8080 or 877-927-8080Fax: 905-319-8020Email: General inquiries, [email protected]; Sales, [email protected]: www.lifescinutritionals.com; www.iron-kids.comSocial Media: Twitter, http://twitter.com/kidsgummymum; facebook, search “LSN” or “Ironkids-gummy-vitamins”Blog: http://kidsgummymum.blogspot.com/Staff: 30 (23 at the Quebec plant; 7 at the burlington office)Awards: 2010 best New Product award from Canadian Living Magazine for Ironkids Omega gummies.

ProductsIron Kids

Multi-vitaminsOmega-3CalciumVitamin D

NBA All-Star

Multi-vitaminsVitamin D

046-047.IHR_CompanyProfile.indd 43 2/4/11 10:10:04 AM

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2. Ammon, HP., Safayhi, H., Maeck, T., Sabieraj, J. Mechanism of anti-inflammatory actions or curcumine and boswellic acids. J Ethnopharmacol. 1993 Mar;38(2-3).

3. Ammon, HP Boswellic acids (components of frankincense) as the active principle in treatment of chronic inflammatory diseases. Wien Med Wochenschr. 2002;152(15-16).

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cover story


F rom the moment you enter a Rexall Healthy Living Pharmacy, you know you’re experiencing something different: a new concept in the pharmacy store format. And it doesn’t stop there; it continues

throughout the store and into every corner.

Looking beyond the spacious foyer, you immediately notice organized and colour-coded sections, from the large Beauty centre on the left (light blue for Derm, pink for Cosmetics), to the Health Feature Wall and health products on the right (green), the convenience department (orange) and of course the pharmacy at the back. To find out what makes these stores different from their counterparts (there are six locations thus far: Richmond Hill, Bradford, Newmarket and Milton, ON, and one each in Calgary, AB, and Kelowna, BC), we visited the Milton location, which provides approximately 15,000 sq.ft. of products and services.

Ron Lalla, Chief Merchandising Officer for Rexall, explained the development of this new pharmacy concept. “Two and a half years ago, we revisited our store concept – we asked ourselves ‘What is a pharmacy in the future?’ So we called in top consultants and research companies to do quantitative and qualitative research [that would] support us through how we could best help our customers and patients live healthier lives … and what the role of the pharmacy is in the future as it relates to health. It took a year and a half of research to pull all the information together and then translate it into what we’re physically around today. What we know going forward is Canadians are an aging demographic who want to take control of their health. It’s a demographic that will need help to maintain a healthy lifestyle and that’s where we come in.

It’s All About ChoicesRexall’s Healthy Living Pharmacy

by ron Garant Photography by Dean Sanderson

050-055.IHR_CoverStory.indd 48 2/4/11 10:19:42 AM

december 2010 IHR 49


cover story


Marge, Betty and Alexa“Our core belief is that Rexall will always be a pharmacy first. We’ve never deviated from that and the research supported the need for this. That’s our way to help Canadians be healthy. So we needed to transcribe that into a place that will make customers feel comfortable taking care of themselves. What we tried to capture was an element of the person who may be hesitant to make a change. They do not want to quit smoking, or they do not want to lose weight, and yet they would like to. At the same time they don’t want to be preached at … they don’t want people coming and saying ‘you should lose weight, or you should do this.’ So we had to approach this in a way that’s more comfortable to the average person.

We said ‘ let’s define who this person – the target customer – is.’ We came up with three target groups and we named them: Marge, a person approximately 65 and over, probably chronic diseases, needs regular prescriptions; then we have Betty, who I have the most empathy for because she is that sandwich generation – she has to take care of Marge and still has kids of her own so she is battling two sets of challenges; and then you

have Alexa who is the hockey mom but busy trying to manage her busy lifestyle. These are our three target customers that we have to take care of. We want you to fill a prescription here when you are sick or need medications and provide the best possible pharmacy care and we also wanted to take a different approach – if we can stop you from getting sick through prevention and disease and medication management, then that’s the best route to go toward.”

A first for CanadaSince skin is the largest organ of the body, the Derm Centre is visually the foremost section of the store and in addition to having one of the broadest selections of Derm brands and skin care selections in Canada (including various imported European categories and others), it features the exclusive Vichy Dermo Analyzer, the first of its kind in Canada. “It will tell you the natural age of your skin, skin hydration levels, sun sensitivity issues, if you’re impacted by tolerances, and do a diagnosis of your skin,” explains Lallo. Another interesting feature in this section of the store is the Wet Play Station, a calming water fountain that makes cleanup of derm, cosmetic, nail and fragrance samples

The Dermatological area is the first stop in the pharmacy experience. With one of the broadest selections of Derm Skin Care brands and Cosmoceutical Brands in the Canadian market, Rexall Dermatological Consultants are readily available to walk customers through the latest products, skin technology and skin care education.



cover story

easier for customers. From there, the Dermatological consultant can create a customized skin care regime for you.

Personal Health CareTo the right of the main foyer is the Health Feature Wall, which is topical in nature – since it’s flu season, there are displays to fortify against the flu. For summer, there might be a display related to sun exposure, and of course year-round you’ll see information and products related to ongoing conditions such as oral care. “If you don’t have proper oral care, you’re susceptible to many diseases because if the human mouth isn’t kept clean, you’ll have a lot of health problems,” Lalla points out. “What we are trying to do here is to show why health care is important and what a regimen should look like – brush, floss, rinse. Some people forget to do all three. So even though it’s a simple concept, we want people to have proper oral care.”

A plethora of fact-filled signs help the consumer in a comfortable way – for example take vitamin D with calcium. It’s also a great place for product suppliers to launch new products because it communicates well; it’s great for being fashion and technology-

forward. For example, with diabetes, there are always new and bold products as well as digestive health, heart health, etc.

An Interactive Patient StationIntegration is the key word for this new model of healthy living, and after moving back into the centre aisle of the store, or looking straight ahead from the entrance, you encounter the showpiece of the store’s concept: the Rexall Healthy Living Patient Interactive Station, along with the newest member of the pharmacy team, the Healthy Living Advisor. The terminal is a first-to-market touch-screen computer that provides on-demand information and education on myriad health topics from symptoms, diagnosis, treatment, prevention, in-store items, prescriptions, OTC products and more. Articles and videos can be emailed to you or others, as well as the opportunity to subscribe to the Rexall e-newsletter. Also, while the pharmacy fills out your prescription, they can issue a card that takes you directly to the related information without searching for it. The unit is also a price checker that scans the product code and not only tells you the price, but whether it’s on sale and suggests companion products.

With over 200 health information touch points across the Rexall Healthy Living prototype, the pharmacy seeks to help patients live healthier lives and feel better. The Healthy Living Advisor and Station including a first-to-market touch screen patient interactive health information terminal acts as the hub of the store to point customers in the right direction to retrieve the health information and product that they need. A strengthened store team and pharmacy programs enables the pharmacist to spend more time with the patient and the provision of primary care.


cover story


The Healthy Living Advisor is the ambassador of this new pharmacy concept and his/her role is to integrate the customer’s problem or condition; they are well-educated individuals with a passion to help customers and work collaboratively with the Pharmacist and Derm Consultant to ensure accurate and informative choices are presented, and to triage the front shop and the pharmacy.

More SKUs, more choiceMore than 3,500 to 5,000 SKUs have been added to the Rexall Healthy Living stores compared to a traditional pharmacy. And as CMO Ron Lalla explains, “The question we asked ourselves is how do we build trust between the consumer and the pharmacy? We wanted to get to a more patient-centric approach in the front shop. We wanted to show enough products to say ‘here are the choices you have’ and help make educated choices through a new level of interaction with our team. We want to keep looking for suppliers who can show the efficacy of their product and can help us help people.” Rexall’s Healthy Living section has one of the most expansive nutrient and supplement sections, customers can find a plethora of products not normally found in a traditional pharmacy. Brands such as Genuine Health and Quest can be found next to Jamieson’s and Rexall’s exclusive private label brand Rexall.

In addition to the innovations described above, many enhanced services were added.

Hemocode is a blood test that screens 250 common foods and additives that may be presenting digestive or other health issues. Patients receive a personalized Hemocode System Guide that includes a food chart, customized recipe book, monthly newsletter as well as ongoing support from medical staff.

Bpro is an advanced blood pressure test that measures Central Aortic Systolic Pressure (CASP) that, in conjunction with a cardiologist, determines how well your blood pressure lowering drugs are working and how stiff your arteries are. Your cardiac age can also be evaluated.

“Our pharmacy is the showpiece of our store,” says Lalla. “One of the biggest issues North America has is medication compliance. You get a prescription, but you don’t take it, or you take half and not the other half, especially for chronic diseases and even antibiotics. So with Reminder Ready, we’ll call you and [let you know] your prescription is ready, would you like to come in and get it … in this way we’re helping because we know if you comply with your prescription, it will make you better and prevent serious health issues. We intend to make it as easy as possible.”



cover story

The Replenish and Renew service advises patients of any specific nutrients their medications might be affecting. “Different drugs deplete different functions in your body and this can be a severe problem,” Lalla states. “Let’s say you have to a heart condition and are on medication. The pharmacist can recommend CoEnzyme Q10. Being integrated, our pharmacy system will prompt the pharmacist with what nutrient is depleted by which medication and make a recommendation. So our pharmacy system is built to replenish and renew.”

Each location of Healthy Living Pharmacies also includes a Resource Centre and training room, along with a Private Consultation room, which assists with counselling patients with multiple medications or those that want a little more privacy. The Resource Centre handles meetings for weight management classes, mommy groups and various presentations with health care professionals. In these areas, smaller terminals for the Healthy Living patient interactive station are present.

Throughout the store, healthy product options are visible, from snack foods and sports nutrition to feminine hygiene and baby needs. Even pets are offered healthy, nutritional foods. The first aid set includes many contemporary offerings of products and vitamins. Another interesting item is the orthotic foot kiosk, which offers insoles at a much lower price point than a custom podiatrist’s offering.

The Rexall brand was founded in 1904 by Louis K. Liggett and the Rexall Pharma Plus banner began in 1903 as Tamblyn Drugs. In the late 1970s, Tamblyn converted to Boots Drug Stores and emerged as Pharma Plus Drugmart in 1989. In 2005, Pharma Plus rebranded to Rexall Pharma Plus. The Medicine Shoppe debuted in 1992 while ProPharm was established in 1977. In addition, Drug Trading Company Limited, Canada’s oldest independent pharmacy services provider emerged in 1897 with Guardian and I.D.A. independent pharmacies later created to provide

continuous support for independents. All of these brands are now under the umbrella of Katz Group, founded by Daryl Katz in 1990 in Edmonton, Alberta and carry the Rexall brand of products. Today there are over 1,800 corporate, franchise and independent pharmacies under the Rexall family of pharmacies and the Katz Group.

Rexall continues to evaluate the Healthy Living prototype in the six key markets and will open a seventh store (a second Kelowna, BC location) in spring 2011. Since reaction has been very positive, they have begun incorporating elements of the prototype in other stores in the areas of design, product selection and aspects of layout. All Rexall stores, including the new prototypes, continue to evolve their offerings to enhance the customer experience. Rexall will share learnings and successes with Franchise and Banner stores.

At a GlanceKatz Group Canada Ltd.

Head Office: 5965 Coopers ave., Mississauga, ON L4Z 1r9Phone: 905-502-5965Website: www.rexall.caStaff: average 20+ per storeHealthy Living locations: richmond Hill, bradford, Newmarket and Milton in ON; Calgary, ab; and Kelowna, bCRexall banner pharmacies: rexall, rexall Pharma Plus, The Medicine Shoppe, Guardian, I.D.a., rexall Direct, rexall Specialty, rexall Network, Drug Trading Company Limited, and ProPharm Limited

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“Our core belief is that Rexall will always be a pharmacy first. We’ve never deviated from that and the research supported the need for this. That’s our way to help Canadians be healthy.”



Aaron SkeltonColumnist

Like all things in life we often only fully understand our own perspectives, we rarely venture outside the invisible bubble that surrounds each of us, since our personal bubble

offers some protection and safeguards us from understanding and accepting our differences and prevents us from realizing our similarities. What we can say with a great deal of confidence is what made us start our careers in this industry, in my case what made me wake up one day as an environmental engineer and say “Counting tree moss for eight hours a day in a remote northern Ontario city? No thanks!” That moment of now humorous clarity is in hindsight a life-changing one.

The Great Divide: Fact or FictionCreating Synergy, not separation in the Industry

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A Passion for PeopleWhat I decided 10 years ago, and what many of us in this industry decide at different points in our lives, was that taking our shared passion for people, our passion for the human condition and our drive to improve could only be fully achieved by helping the public live healthier lives. For some of us, myself included, this was never meant to be a career move but more a change in mindset. I didn’t want to spend my days reporting the world but rather affecting it. My first days in my new college of Human Health and Nutraceuticals was an eye opening one, but one that has enabled me to do what I do today … to hop out of bed every morning with a jump in my step as I know that what I am privileged to do every day, makes a difference to improve the lives of many people across our great country. I know many of you feel the same way.

Mass or Independent: Is there a Great DivideI share with you these thoughts. I am stymied daily by the constructed debate of Mass versus Independent Health retailers. (I’m pausing here as I will assume that the reaction I’m getting from some readers in bringing up this topic is similar to bringing up religion or politics at a family gathering, deep breath everyone and please hear me out.) My belief is there is no divide. My understanding from many meetings, run ins and social conversations with the people in our fabulous industry known as Health is that my story above is echoed with your story and almost everywhere I look around me and the people I meet whether mass or independent all share a common outlook and a vision that encompasses improving the health and well-being of individuals. We are an industry of passionate individuals who are constantly humbled by the jobs we get to do.

Mass or Independent: Sharing StoriesMy experience of several years on the shop floor helping customers first hand and my time on the road traveling across Canada meeting store owners and department managers at differing size retailers has shown me that we are all in this to execute the same thing: to make the public healthier. No matter the size of

the company you work for, the number of stores you manage or the generations of family members that have connected with your community through your stores, there is a common thread that binds us all. This common denominator is a passion for the industry and a passion to help people (consumers).

I agree that our roles as retailers are not all the same. To claim otherwise I would consider irresponsible and possibly the cause of some of the preserved divide. What I challenge you to consider is the bigger picture and the overarching role of the industry, not the retailer. I belong to a large organization that I compare to a large ship. We have many advantages but nibble is not a word I would care to use. A smaller retailer will be able to react quickly and possibly fulfill a customer request in a matter of days, not months. Even with these factual differences the role of the industry remains the same: to serve the customer who is looking for a healthier lifestyle. That is a profoundly strong common ground that overwhelmingly outweighs any differences.

Mass or Independent: Share Your PassionWhat I am hoping to spark is a conversation around synergy and not separation. To start a movement towards a community of likeminded individuals who see an opportunity and power in numbers. There are numberous benefits to be gained. We can achieve much more as partners than we can ever hope to achieve as divided individuals. Although this may sound like a weak pitch to start a campfire, hold hands and sing “Kumbaya” it’s not entirely that hoakey. If we all step back and reflect on why we do this, on why we sacrifice evenings and weekends to go above and beyond the expected, I think we will see that the common thread is the customer and the common goal is health. And if the differences are piled up against the commonalities we will all be pleasantly surprised.

If you agree … join me down by the lake. I’ll bring the firewood and guitar for a rousing rendition of Kumbaya. I’m sure we all have plenty of stories to tell.

“We can achieve much more as partners than we can ever hope to achieve as divided individuals. Although this may sound like a weak pitch to start a campfire, hold hands and sing “Kumbaya” it’s not entirely that hoakey.”

XX-XX.IHR_Feature4.indd 56 2/4/11 10:44:41 AM

Joining Pharmasave has

been one of the best

business decisions I

have ever made

Rosanne Currie, Pharmacist/Co-OwnerLucknow, Walkerton

British ColumbiaPharmasave Drugs (Pacific) Ltd.Dave RestonDirect: (604) 575-5730

AlbertaPharmasave Drugs (Western) Ltd.Vinod ThakrarDirect: (403) 255-5022 1-866-308-7779

Saskatchewan, Manitoba,North West OntarioPharmasave Drugs (Central) Ltd.Robert GareDirect: (204) 985-0225

OntarioPharmasave Drugs (Ontario) Ltd.Doug ShermanDirect: 1-800-515-8620 x223

New Brunswick, Newfoundland, Nova Scotia, Prince Edward IslandPharmasave Drugs (Atlantic) Ltd.Greg Van Den HoogenDirect: (902) 481-5175

www.pharmasave.com

Never before have independent pharmacy owners faced such challenges with so many factors threatening the success of their business. Now, more than ever, will a strong, well established program provide pharmacy owners with the support necessary to get through these challenging times and help owners reinvent their business model to ensure a successful future.

We can help. There is an unprecedented importance to joining a group who takes care of its members first. You are guaranteed to achieve this at Pharmasave because Pharmasave is owned by its members. Pharmasave has more than 25 years of experience in building a program that works for you and has a strong team of professionals to ensure you get the most value out of your program.

While being part of a strong buying group is important, and Pharmasave has the leverage of one of the largest independent pharmacy buying groups in the country, we have stayed true to our values. The strength in any program lies in the support that is provided to its members. We have remained committed to building a program around support first, which is why so many independent pharmacists have made the decision to join Pharmasave and why Pharmasave is the best option to support independent pharmacists on their path forward.

Let us work with you to ensure that there will always be a place for independent pharmacy!

Independent...But Not AloneWe will work with our members to ensure the long term success of their retail business and the Pharmasave Brand

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IHR.Feb11_Pharmasave.indd 1 2/1/11 10:48:29 AM


This post will continue to solidify, and hopefully express my true belief that building relationships is, and will continue to be, the best way to grow personally – and to

grow in business.

As I sit on a morning WestJet flight to Toronto getting ready to attend the annual London Drugs Partnership Presentation, I am figuring out what I want to achieve at this year’s event. I can’t attend an event and be away from home for eight days and not have a plan – right?

This event takes place in Toronto every November and is attended by most of our Vendor partners, all of the LD executive and all of the LD merchandising buying group. We start early Monday morning with a brief state of the nation address by the LD executive team at Mississauga’s Living Arts Centre, followed by an address by a prominent business leader or writer (past guests have included the likes of Bill Clinton, Walter Cronkite, General

Rick Hillier, Neil Armstrong, Terry O’Reilly just to name a few). This year’s guest speaker was Youngme Moon from the Harvard Business School. From there, it’s back downtown to the Four Seasons Hotel for small group meetings – strategy sessions – with our Vendors.

Retail events like this are common in Canada. Most retailers get together with the Vendor community at least once a year in this type of forum. Not all do it exactly the way we do, but the intent is the same.

The what’s and the whys As the world of “large” retail and “large” vendors (I define this as stores of 10,000 square feet and more) expands, the consumer will have less choice among retailers, less choice in consumer packaged goods companies and less choice in pharmaceutical companies. When we compound this with more “instant” communication (Twitter, Blogs, Facebook, search engines,

Thinking business at 33,000 feet: Where do we go from here?by Ken Vannucci

Ken VannucciColumnist

0XX-0XX.IHR_Feature2.indd 58 2/8/11 1:10:19 PM


Skype and just the internet in general) how does a smaller retailer survive. Ultimately how does the consumer survive?

The challenge as I see it, as groups mentioned above get bigger and bigger, is to protect the consumer. In the short term, consumers will win as prices come down, as large guys battle it out for market share (global market share these days), as multinational retailers and vendors buy their way into consumer’s hearts by offering cheaper and cheaper goods, by moving manufacturing around the world and/or as they continue to squeeze profits and margins out of product that will ultimately mean that the smaller vendors cannot survive any longer.

From negative to positiveWhat do we have left? We have half a dozen worldwide retailers, consumer packaged goods companies and pharmaceuticals – and that’s it. A sea of sameness when we all want something a little different! I know this sounds like doom and gloom, and unfortunately, that’s how things seem to be playing out when you take the “human element” out of business and focus on cost and retail.

This is not intended to read like “sour grapes” or whining about the size of companies. It is not to criticize my competitors or any vendors that I deal with. This is not about poor little me, or poor you. This is not even intended to be a negative read. For those who know me, I am a pretty positive person and I honestly believe that the reason you try and understand the negatives that could result from events or circumstances is so that you can change them into positives. I think the future is brighter for the “smaller guys” in general, whether that is in life and/or in business.

I believe this because the biggest challenge that the “big guys” will face and that consumers will face, is the lack of anything different or fun. When you end up with a few guys battling it out the result is a lot of the same offering. And really, what’s fun about that?

How does a “little guy” survive?Be different. I have always said that as retailers and vendors we spend a ton of time worrying about what our competitors are doing, and we forget to focus on what we want to do or what we should be doing. The expression my dad always said was “Worry about your own backyard, before you start to worry about your neighbour’s.” In business “Take care of your own business, let your competitors worry about theirs.”

One of the major advantages that annual presentations have for me is the ability to mingle and exchange ideas with our Vendors and to provide a better shopping experience for consumers. We can analyze what we do best and things we don’t do as well. We can discuss openly and criticize the efforts or lack thereof of things we have done or tried to do, and capitalize on opportunities because we are talking, we are communicating, we are building relationships! This is not a complicated game. This is a game of people. Retailers, Vendors and consumers are all people.

Any event that I attend becomes more and more critical to the long-term success of the “smaller” retailers. It is one of the few ways to single yourself out and really sell your ideas and make yourself different! Fewer and fewer retailers and Vendors seem to understand this.

So, is it worth it to travel across country for a show like this? I think so. Online is great, but it is much better when you mix in the old-fashioned face-to-face networking that events like this offer. Vive la différence.

ken’s kool


Julia Havey Julia Havey

Guest Editor-in-Chief

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diet feature } VIVA

our issue w ith men 2010 vivamagonline.com } 103

A question that I am often asked is who can or should use natural super fibre supplements PGX®? There are a number of people with various health conditions who can benefit

from incorporating super fibres into their lifestyle. These conditions include (and may not be exclusively limited to):

• Pre-diabetes• Diabetes• Metabolic Syndrome• Weight Loss• Appetite Control• High Cholesterol• People wishing to increase fibre in their diets and regulate bowel movements

Pre-diabetic and diabetic patients can benefit from taking soluble super fibre supplements to help gain control over their blood sugar levels. Adding more fibre to meals helps increase the sense of fullness and retains that feeling of satisfaction longer. The slowed digestion that is experienced when using a fibre supplement also slows the conversion of carbohydrates and other foods into sugar, resulting in a more gradual release of glucose into the bloodstream. Blood sugar levels are less likely to spike when using supplements such as these. Soluble fibre supplements have been clinically proven to reduce the glycemic index of foods by up to 50 per cent. The glycemic index (GI) is a scale that ranks carbohydrate-rich foods by how much they raise blood glucose levels after meals, when compared to a standard food (glucose or white bread).

Metabolic syndrome often develops in physically inactive individuals with high waist circumference and excessive abdominal fat, modestly high blood sugar and blood pressure, lower HDL cholesterol and increased triglycerides characterized by insulin resistance. A Canadian study on individuals with Metabolic syndrome showed that consumption of a highly soluble, highly viscous fibre, commonly called PGX®, improved overall metabolic control by reducing insulin resistance. This finding was also accompanied by reductions in total cholesterol, LDL cholesterol, and the LDL/HDL cholesterol ratio. There was also an improvement in long-term sugar metabolism.

As a weight loss aid, natural fibre supplements do not burn calories, but they can make eating fewer calories each day much easier for you, correct your appetite and help you decrease the size of your meals. Scientific research has proven there is a link between blood sugar and appetite. When blood sugar levels rise and fall many times throughout the day, a person tends to eat too much and become overweight. Low blood sugar increases appetite. Supplements containing PGX with a high-fibre composition, mix with food to create a highly viscous fibre complex that reaches full viscosity 60-90 minutes after taking them with a meal. This gel matrix maintains its viscosity despite the influence of stomach acids, resulting in a slowed digestion process that keeps you feeling full and satisfied longer after meals.

Soluble fibres also help lower “bad” (LDL) cholesterol levels by increasing the excretion rate of blood cholesterol. The liver packages the cholesterol into bile acids and sends them to the small intestine for fat breakdown. From there, the cholesterol finds its way to the bloodstream, where it can clog arteries and cause other kinds of health problems. But soluble fibre, like PGX, binds with some of these cholesterol-containing bile acids when they arrive in the small intestine, and quickly moves them out of the body. This removal results in lower total and “bad” cholesterol levels.

We all need to pay attention to our daily fibre intake for optimum health. Supplements like PGX are an excellent source of dietary fibre. According to current Health Canada recommendations, healthy adults should consume at least 25 grams of fibre (both soluble and insoluble) every day.

PGX has been clinically proven to correct appetite – helping you lose weight, control and balance blood sugar levels, and even lower cholesterol. Many health benefits may be available to a number of people and may even help YOU to change your life!

Who Should Use PGX®?by dr. joyce johnson, nd

Helping one million people loss weight

102 } vivamagonline.com our issue w ith men 2010

Brenda STevenS

results

I was 57-years-old when I started my diet program, aiming to lose about 50

lbs. I wanted to be one of those people who say, “60 is the new 40!” I have

been recommending PGX to my friends. I believe it is a great product! The

diet and the product really worked hand in hand for me. I lost a total of 13

lbs and 18.5 inches overall.

Sherri Bowker

results

Thanks to the vice-busting diet and PGX plan, my belly is no longer bigger

than my boobs. I lost my beginning measurements, but I’m down to 146lbs

from 165lbs and my clothes are much looser! I am feeling more confident than

I have in years! I now have the knowledge, strength, resolve and tools to get

me where I need to be and keep me there. I honestly have to say I wouldn’t

have bought PGX to try it on my own, but thanks to Julia and the strong

support the program provides, I am confident in knowing it works for me, and

I will continue to use it. I’m even recommending it to everyone I know!

PauleTTe Yochum

results

At 38-years-old, I was 5’6” tall and weighed about 230 pounds. After three

months on the PGX plan under Julia’s guidance, I lost 19.5 inches overall

and 29lbs! I was so happy to reach the “under 200” mark that I actually

got off the scale and back on two more times; I wanted to make sure it was

reading right!

TestimonialsVIVA } diet feature


Helping one million people loss weight

diet feature } VIVA

We all know that the recipe for success at weight loss is eating healthy, eating in moderation and exercising more. But that is easier said than done. Changing life-long habits can seem difficult when you are overweight. It is challenging to fight fatigue in order to exercise and have little control over your hunger and food cravings. Poor blood sugar control may be at the heart of your weight problem (Figure 1).

Research at the Canadian Centre for Functional Medicine has shown that people who gain weight often spend much of their day on a virtual blood sugar roller coaster, with blood sugar surging and then plummeting frequently throughout the day. This problem is magnified by eating the wrong kind of foods (especially high glycemic index carbohydrates like sugary or white flour processed foods. The glycemic index measures how fast and how high a food raises blood sugar.) But at the very core of this unhealthy blood sugar problem is insulin resistance.

Preventing a vicious cycleInsulin resistance is a condition where insulin is released after meals but the cells of the body fail to respond fully to insulin’s action. As a result, our bodies make more insulin to help blood sugar enter cells, which results in higher levels of both sugar and insulin circulating in the blood. This can then lead to excess storage of fat and trigger hunger. All of this is part of a vicious cycle that perpetuates with weight gain and it explains the difficulty of getting back to a healthier weight. Over time, insulin resistance can contribute to the development of diabetes, increased blood

pressure, damage to the heart and blood vessels, inflammation and other health conditions.

suPer fibresFortunately, there are products that include PGX® (PolyGlycopleX®) that can help restore insulin sensitivity and get you off the blood sugar roller coaster. This water soluble and viscous natural super fibre has the ability to absorb significant quantities of water, so consuming this as a supplement with your meal helps you feel full and eat less. This increase in food volume or thickness also slows the rate at which food is digested and absorbed down the gastrointestinal tract. In turn, carbohydrates are absorbed as sugar more slowly into the blood stream after eating, lowering the glycemic impact of these foods.

Laboratory tests and clinical trials have shown that super fibre supplements can reduce the glycemic index (GI) of meals by up to 50 per cent. High GI foods are quickly turned into ‘sugar’ and low GI foods are converted more slowly. Adding a super fibre supplement regularly to your meals, is a practical and effective way to improve blood sugar control and lower the glycemic index of your overall diet.

Change isn’t easy, but even minor healthy changes in both behaviour and diet can lead to profound health benefits over time. Incorporating more natural soluble fibre into your eating routine is one change that can help you move towards a healthier weight safely and gradually, from the inside out (Figure 2). figure 2

Controlled and balanced blood sugar levels of the same woman after consuming a super fibre supplement for 6 weeks and experiencing a healthy

weight loss of about 2 pounds per week (Results of 24 hour Continuous

Glucose Monitoring System, Medtronics)19

figure 1

Uncontrolled and erratic blood sugar levels of a moderately obese woman (BMI 32) with a poor diet (Results of 24 hour Continuous Glucose Monitoring System, Medtronics)19

Get Off the Blood-Sugar Roller Coaster Today! by veronica kacinik, msc, rd

vivamagonline.com } 103

Pre-diabetic and diabetic patients can benefit from taking soluble super fibre supplements to help gain control over their blood sugar levels. Adding more fibre to meals helps increase the sense of fullness and retains that feeling of satisfaction longer. The slowed digestion that is experienced when using a fibre supplement also slows the

create a highly viscous fibre complex that reaches full viscosity 60-90 minutes after taking them with a meal. This gel matrix maintains its viscosity despite the influence of stomach acids, resulting in a slowed digestion process that keeps you feeling full and satisfied

Soluble fibres also help lower “bad” (LDL) cholesterol levels by increasing the excretion rate of blood cholesterol. The liver packages the cholesterol into bile acids and sends them to the small intestine for fat breakdown. From there, the cholesterol finds its way to the bloodstream, where it can clog arteries and cause other kinds of health problems. But soluble fibre, like PGX, binds with some of these cholesterol-containing bile acids when they arrive in the small intestine, and quickly moves them out of the body. This removal results in lower total and “bad” cholesterol levels.

We all need to pay attention to our daily fibre intake for optimum health. Supplements like PGX are an excellent source of dietary fibre. According to current Health Canada recommendations, healthy adults should consume at least 25 grams of fibre (both soluble and

PGX has been clinically proven to correct appetite – helping you lose weight, control and balance blood sugar levels, and even lower cholesterol. Many health benefits may be available to a number of

Thanks to the vice-busting diet and PGX plan, my belly is no longer bigger

than my boobs. I lost my beginning measurements, but I’m down to 146lbs

from 165lbs and my clothes are much looser! I am feeling more confident than

I have in years! I now have the knowledge, strength, resolve and tools to get

me where I need to be and keep me there. I honestly have to say I wouldn’t

have bought PGX to try it on my own, but thanks to Julia and the strong

support the program provides, I am confident in knowing it works for me, and

I will continue to use it. I’m even recommending it to everyone I know!

Helping one million people loss

VIVA

pressure, damage to the heart and blood vessels, inflammation and

Fortunately, there are products that include PGX® (PolyGlycopleX®) that can help restore insulin sensitivity and get you off the blood sugar roller coaster. This water soluble and viscous natural super fibre has the ability to absorb significant quantities of water, so


The format of natural soluble fibre or PGX® (PolyGlycopleX)

you choose to use is completely up to you and your

lifestyle needs, but don’t feel that you can only choose one

product! Soft gel capsules, granules and meal replacement drinks

are all available. Some people, for example, enjoy using the meal

replacement for breakfast and the soft gel capsules to take on-the-

go. The features of each product are outlined below along with how

to begin incorporating PGX Daily into your diet.

PGX Daily Ultra MatriX Soft GelS: 3 soft gels provide 2.5

grams of PGX.

It’s recommended to begin at a lower dose of 1-2 soft gel capsules

before each main meal. Go at your own pace and slowly build up to the

recommended dose of 3-6 soft gels per meal. This is to see how your

body adjusts to the increase in fibre. Drinking additional water after

ingesting PGX is encouraged to avoid temporary digestive changes

as the body adjusts to the increase in fibre, usually within a few days.

Each soft gel contains 750 mg of PGX and 600 mg of medium chain

triglycerides (MCTs); healthy fats from purified coconut oil, which

also have thermogenic properties.

PGX Daily SinGleS: 1 packet contains 2.5 grams of PGX

Begin with 1-2 packets, stirring the granules into 375-500 mL of

cold water or juice. Gradually work up to 2 packets 2 times daily.

Optimal results have been achieved with 2 packets 3 times daily.

This higher dose provides 15 grams of PGX per day.

Serving options: PGX granules can be stirred into moist food such

as whole grain hot cereals, yogurt, smoothies, soup or sweet potatoes.

The granules may also be sprinkled on to salads or simply stirred

into 375-500 mL of cold water or juice. The granules are unflavoured

and have no calories. PGX granules allow for easy dosing and with

their sleek packaging, they can be discreetly added to meals in social

settings.

PGX Meal rePlaceMent Drink: 1 Serving = 2 scoops (67g),

provides 5 grams of PGX

Begin by mixing 1 scoop in a glass of water (approx 175-350 mL) and

gradually increase to 2 scoops in 350-500 mL of water as directed

on the product label. Each serving provides 5 grams of PGX, 21

grams of protein and a good balance of vitamins and minerals and is

available in various flavours.

The PGX Meal Replacement Drink is a convenient breakfast and/

or lunch meal alternative if you often skip breakfast because you’re

not hungry in the morning or you find you’re too busy to sit down

and eat. Include 1-2 healthy snacks during the day and plan for a

nutritionally balanced dinner to round off your day of controlled and

satisfied eating.

Water intake is very important when increasing fibre in the diet so

be aware that when you increase your dose of PGX, your daily water

intake increases as well.

by kristin metvedt, ba, nutritionist (rhn)Getting Started on Natural Soluble Fibre


that perpetuates with weight gain and it explains the difficulty of getting back to a healthier weight. Over time, insulin resistance can contribute to the development of diabetes, increased blood

Change isn’t easy, but even minor healthy changes in both behaviour and diet can lead to profound health benefits over time. Incorporating more natural soluble fibre into your eating routine is one change that can help you move towards a healthier weight safely and gradually, from the inside out (Figure 2). figure 2

Controlled and balanced blood sugar levels of the same woman after consuming a super fibre supplement for 6 weeks and experiencing a healthy

weight loss of about 2 pounds per week (Results of 24 hour Continuous

Glucose Monitoring System, Medtronics)19

igure 1

Uncontrolled and erratic blood sugar levels of a moderately obese woman (BMI 32) with a poor diet (Results of 24 hour Continuous Glucose Monitoring System, Medtronics)19


also have thermogenic properties.

PGX Daily SinGleS: 1 packet contains 2.5 grams of PGX

Begin with 1-2 packets, stirring the granules into 375-500 mL of

cold water or juice. Gradually work up to 2 packets 2 times daily.

Optimal results have been achieved with 2 packets 3 times daily.

This higher dose provides 15 grams of PGX per day.

satisfied eating.

Water intake is very important when increasing fibre in the diet so

be aware that when you increase your dose of PGX, your daily water

intake increases as well.

Scan here with your smart phone to

join PGX.com members now!

Join PGX.com/ca for

24/7 FREE access to:

• The Vice-Busting Diet e-book and

audio book

• 26-week PGX program weight

loss journal

• Comprehensive healthy eating

food guide

• Consultations with master

motivator Julia Havey

• Nutritional counselling

The PGX support centre is available to answer your questions

at 1-800-895-1470 or by email at [email protected]

helping 1million people lose weight – for FREE

with Julia HaveyReceive free support at pgx.com

Learn more at

pgx.com

Get your copy of The Vice-Busting Diet

book FREE with any

PGX® purchase.Learn how small changes can make a

huge diff erence. Julia Havey, author

and master motivator, is helping

people across North America

achieve their weight loss goals.

THE GOALTo help 1 million people

“Since losing 135 lbs myself, I have helped thousands of people to

reach their weight loss goals through simple changes in lifestyle,

not regimented diet plans. Together with PGX, I want to help 1 million

people to achieve their weight loss goals by making these same

changes.” — Julia Havey, author of The Vice-Busting Diet

058-059.IHR_Feature.indd 61 2/8/11 1:11:36 PM


I had two appointments recently with two different sized Vendors. One was a very large multinational and the other a smaller local Vendor. These were product presentations – Vendors hoping to get into the stores of London Drugs. Each Vendor had products that sounded pretty cool and looked pretty cool. They could have potential in the Canadian market for sure, and

could have had potential in our stores.

by Ken Vannucci

Understanding Consumer Packaged Goods in your Retail Environment

Ken VannucciColumnist


ken’s kool


We had fairly lengthy discussions together, and I explained what I thought were the pros and cons in their packaging and marketing proposals. They pitched their wares and I listened. We bantered a bit. Overall, there were more positives than negatives. Overall two pretty good meetings and all parties left feeling satisfied. However, at the end of the meetings I listed neither Vendor’s product for the stores. Why?

Add value for the retailer and consumerI explained to you that both Vendors had potential and that both could do well. We had good meetings and neither the Vendors nor I were upset afterwards. So why did I arrive at this decision? One of the main reasons for my decision was the products were not much different from the products that were already on the shelves in our stores – just another OTC (over the counter) and just another Food item.

Well maybe not “ just another” as we have many, many “ just another” products on our shelves (and not just us – too much selection and choice in Canadian retail in general). However, both these products did not have enough “oomph” to grow any of the categories they were going to play in. They would have done fine but at the expense of other products, and with no real gain for us the retailer or the consumer. More confusion from product saturation isn’t what is needed.

Differentiate your productAnother reason was the marketing strategies were not well thought out. Both “kinda” knew the market they were going after but did not do a convincing job in communicating that. They were not telling me anything new or different. In fact they weren’t even telling me anything old in a convincing manner. Each Vendor thought that a decent package and a good product was enough. Make sense? You would think that should be sufficient, but sometimes it’s the other intangibles that kill you. We won’t get into that in this post. Win–winWhy tell the Vendor anything? Why spend any time with them if I knew from the get go that these items would be not listed? Why help or care if the products make it or not? And why would both sides be “OK” after meetings that brought about no new business to either side?

For me I like to help Vendors, to provide ideas, to provide constructive input and I like the banter. It keeps me interested in my job and always thinking and looking at products from many different angles. Hopefully this translates into better product selection for our consumers.

For London Drugs, hopefully it keeps me from making too many mistakes (good luck on that one!) when choosing products to sell. The Vendor, in return, gets a professional opinion that they can choose to use to make changes to packages, marketing plans, whatever, before they get too far into manufacturing, packaging and or media commitments. The Vendor may pull back, reorganize and then pitch again with better success in listings and sales.

The advice and opinion that retailers provide can save Vendors and retailers a boatload of money that otherwise might have been poorly spent. For consumers it may stop another product hitting the shelves that won’t deliver any more than some of the products already out there. In other words a chance to avoid disappointment!

Honesty is the best policy!The more honesty that a retailer can provide to a Vendor with respect to their knowledge of the consumer, packaging and marketing, and of their experiences with other similar products, all help build better and stronger business and personal relationships with that will continue for years. Potential dividends can be immeasurable for retailers, vendors, and really and truly consumers in the end.

Vendors are not the enemy. They are not the retailer’s adversary. Vendors are (I hate saying this as it over used) a partner. Helping the Vendor is good for everyone. Whether the Retailer ultimately carries the product or not is not the issue.

Take the time as a Retailer to help. Take the time as a Vendor to ask for advice and suggestions and be open to positive critiques. If you cannot or choose not to do this as a “team,” everyone loses including, and more importantly, the consumer.

Helping is good for everyone! Everyone wins! I hope that helped.

“Take the time as a Retailer to help. Take the time as a Vendor to ask for advice and suggestions and be open to positive critiques.”



research news

Higher vitamin D levels is associated with lower relapse risk in multiple sclerosis.a protective association between higher vitamin D levels and the onset of multiple sclerosis (MS) has been demonstrated; however, its role in modulating MS clinical course has been little studied. a prospective cohort study of 145 participants with

relapsing-remitting MS from 2002 to 2005 were investigated to examine whether higher levels of serum 25-hydroxyvitamin D (25-OH-D) were associated with a lower risk of relapses in MS patients. Serum 25-OH-D levels were measured twice a year. Higher 25-OH-D levels were associated with a reduced hazard of relapse. This occurred in a dose-dependent linear fashion, with each 10nmol/l increase in 25-OH-D resulting in up to a 12% reduction in risk of relapse. Clinically, raising 25-OH-D levels by 50nmol/l could halve the hazard of a relapse.

Review of FDA trials suggest anti-depressants only marginally better than placeboa large study of the trials suggested that antidepressants are only marginally efficacious compared to placebos and documented profound publication bias that inflated their apparent efficacy. The analysis also documented a second form of bias in which researchers failed

to report the negative results for the per-specified primary outcome measure submitted to the Dfa, while highlighting in published studies positive results from a secondary or even new measure as though it was their primary measure of interest. The STar*D analysis found that the effectiveness of antidepressant therapies was probably even lower than the modest one reported by the study authors with an apparent progressively increasing dropout rate across each study phase. The reviewed findings argue for a reappraisal of the current recommended standard of care for depression.

Preventive effect of long-term administration of Korean red ginseng on incidence of human cancers.a study evaluated the effects of red ginseng extract on the incidence of human primary cancer in patients who had risk factors for cancer. red ginseng

extract powder (1 g) was administered orally to each patient per week for three years and followed up for eight years. The development of various cancers in the red ginseng subjects was compared to that of a placebo group. Twenty-four cancers of various organs were diagnosed from these subjects during the 11 years: eight lung cancers, six stomach cancers, two liver cancers, two colorectal cancers, and one cancer each of the nasopharynx, esophagus, pancreas, urinary bladder, prostate, and gallbladder. among the 24 cancer patients, 21 were male. In the present clinical trial on chronic atrophic gastritis patients, administration of red ginseng extract powder for three years exerted significant preventive effects on the incidence of non-organ-specific human cancers in males.

Soy plus prebiotic improves cholesterol: Study a randomized controlled cross-over study conducted at St. Michael’s Hospital in Toronto evaluated the value of prebiotics added to a soy-based diet with the aim of potentially increasing the cholesterol-lowering effect of soy. adults with high LDL cholesterol completed three

four-week diet intervention phases; a low-fat dairy diet plus 10g/day prebiotic, a soy food-containing diet (30 g/day soy protein) plus 10 g/day placebo, and a soy food-containing diet with 10 g/day prebiotic. Intake of soy plus prebiotic resulted in greater reductions in LDL-C compared with prebiotic alone. In addition, HDL cholesterol was significantly increased on soy plus prebiotic compared with prebiotic alone. Soy foods in conjunction with a prebiotic resulted in significant improvements in lipid profile, which was not seen when either prebiotic or soy was taken alone.

VITAMIN D DEPRESSION

CHOLESTEROLRED GINSENG

XX-XX.IHR_ResearchNews.indd 64 2/4/11 11:18:07 AM

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research news

Blueberries decrease cardiovascular risk factors in people with metabolic syndrome.among all fruits, berries have shown substantial cardio-protective benefits due to their high polyphenol content. a study examined the effects of blueberry supplementation on features of metabolic syndrome and inflammation in obese men

and women. forty-eight participants with metabolic syndrome consumed freeze-dried blueberry beverage (50 g freeze-dried blueberries, approximately 350 g fresh blueberries) or equivalent amounts of fluids (controls, 960 mL water) daily for 8 weeks in a randomized controlled trial. The decreases in systolic and diastolic blood pressures were greater in the blueberry-supplemented group (- 6 and - 4%, respectively) than in controls (- 1.5 and - 1.2%) , whereas the serum glucose concentration and lipid profiles were not affected.

Apple juice improved behavioural but not cognitive symptoms in moderate-to-late stage Alzheimer’s Preclinical studies demonstrate that apple juice exerts multiple beneficial effects including reduction of central nervous system oxidative damage, suppression of alzheimer’s disease (aD) hallmarks, improved cognitive performance, and organized synaptic

signalling. an open-label clinical trial in which 21 institutionalized individuals with moderate-to-severe aD consumed two 4-oz glasses of apple juice daily for 1 month. Participants demonstrated no change in the Dementia rating Scale, and institutional caregivers reported no change in alzheimer’s Disease Cooperative Study (aDCS)-activities of Daily Living (aDL) in this brief study. However, caregivers reported an approximate 27% (P < .01) improvement in behavioural and psychotic symptoms associated with dementia as quantified by the Neuropsychiatric Inventory, with the largest changes in anxiety, agitation, and delusion. This pilot study suggests that apple juice may be a useful supplement.

Mushroom extract, Ganoderma lucidum suppresses the development of colorectal cancera water-soluble extract of Ganoderma lucidum mycelia (MaK) is one of the G. lucidum extracts that has been reported to show have exhibit cancer-preventive effects in animal studies. To confirm cancer-preventive effects of MaK, a

no-treatment concurrent controlled trial on patients with colorectal adenomas. Patients who were determined to be carrying colorectal adenomas by colonoscopy were enrolled. Patients in the MaK group took MaK (1.5g/day) for 12 months. follow-up colonoscopy was performed after 12 months, and the colonoscopists recorded the size and site of all adenomas. The changes in the number of adenomas up to 12 months increased in the control group, while decreasing in the MaK group to. The results suggest that Ganoderma lucidum mycelia water-soluble extract suppresses the development of colorectal adenomas.

SAMe effective for patients suffering from depressionDespite the progressive increase in the number of antidepressants, many patients with major depressive disorders continue to be symptomatic. The use of S-adenosyl methionine (SaMe), a naturally occurring molecule as adjunctive treatment was investigated in patients who suffered from major depressive

disorder patients while taking anti-depression medication but still suffered symptoms of depression. for six weeks, adjunctive oral SaMe (800 mg/twice daily) was given while patients continued taking their prescribed anti-depressant medication. remission rates were higher for patients treated with adjunctive SaMe (36.1% and 25.8%, respectively) than adjunctive placebo (17.6% versus 11.7%, respectively). These preliminary results suggest that SaMe can be an effective, well-tolerated, and safe adjunctive treatment strategy for patients with major depressive disorder currently on anti-depression medication.

CANCER CARDIOVASCULAR

ALZHEIMERSDEPRESSION


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Each and every Aubrey Organics product is personally formulated by Aubrey himself – each product creatively designed to work in harmony with nature. This fine balance of performance and nature is truly an art… and a little science.

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If it’s not found in nature… then it’s not in an Aubrey Organics product.

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research news

Sleep restriction for 1 week reduces insulin sensitivity in healthy men.a 12-day inpatient General Clinical research Center study included 20 healthy men (age 20-35 years and bMI 20-30 kg/m2). Subjects spent 10 hours a night in bed for approximately eight nights including three inpatient nights, followed by five hours a night in bed for seven

nights. Subjects received 300 mg/day modafinil or placebo during sleep restriction. Diet and activity were controlled. On the last two days of each condition, glucose metabolism was assessed. Insulin sensitivity was significantly reduced by approximately 20% after sleep restriction. Glucose tolerance was reduced by sleep restriction and were not affected by modafinil treatment.

Prevalence of celiac disease in autoimmune liver diseasePrevalence of coeliac disease was assessed among 100 autoimmune liver disease patients in Iran and compared it with the prevalence in healthy individuals. The study also sought to determine if rates of celiac disease among autoimmune liver patients had been evaluated

in Western populations. among Iranian participants in the study, elevated prevalence of coeliac disease (10-15%) was observed compared to the general population (0.1-1%). To a lesser extent, the prevalence was high in patients with autoimmune hepatitis (2-4%). In our systematic review, prevalence of coeliac disease in autoimmune hepatitis in the majority of studies was 4% or more; several studies also reported such prevalence in primary biliary cirrhosis.

Effects of whey protein isolate on overweight individualsThe subjects were randomized to whey protein, casein or control for 12 weeks. Seventy men and women with a mean age of 48.4 years and a mean bMI of 31.3kg/m2 completed the study. There was a significant decrease in total cholesterol and LDL

cholesterol at week 12 in the whey group compared with the casein. fasting insulin levels and homeostasis model assessment of insulin resistance scores were also significantly decreased in the whey group compared with the control group. The present study demonstrated that supplementation with whey proteins improves fasting lipids and insulin levels in overweight and obese individuals.

Younger women with poor circulation are at increased risk of depressive symptoms.The study enrolled 444 newly diagnosed patients with Peripheral artery Disease (32% women) from two Dutch outpatient clinics. Patients’ depressive symptoms were assessed at baseline and

six months later. Initially, 33% of women less than 65 years had significant depressive symptoms, and 6 months later, significant depressive symptoms had developed in 19% of the other younger women. adjusting for demographics and clinical factors, women less than 65 years experienced fourfold greater odds of baseline and follow-up depressive symptoms compared with men who were 65 years and older.

OVERWEIGHT INSULIN SENSITIVITY

LIVER DISEASECIRCULATION


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