iHeartRadio

Arielle Kaufman

What is it?Clear channel radio network,

featuring local radio brands, personalities and on-demand content.

Can be accessed through the website, as a mobile app and on some video game consoles

Mobile App

About iHeartRadioAccess to 800+ live radio

stations from across the USExclusive digital-only

stationsCreate your own custom

stations◦Allows you to tag songs that

you like so you can come back to those songs or create a custom station from it

iHeartRadio Through the Years

April 2008: iHeartRadio was launched◦Started as :iHeartMusic

October 2008: became “iHeartRadio◦Launched app for iphone and ipod

touchMarch 2009: Expanded to the

Blackberry MarketDecember 2009: Launched an

app for Android phones

ContinuedSeptember 2011: Introduced new

logo◦Re-designed their website◦Introduced advanced custom

stationsMost recent version offers

features that compare to Pandora and will be commercial free until the end of the year.

Music FestivalHeld in September 2011Gave away hundreds of trips to

the “biggest live music event in radio history”

Held at MGM Garden Arena in Las Vegas

Hosted by Ryan Seacrest

Music FestivalPerformances by:

◦Kenny Chesney◦Lady Gaga◦Nicki Minaj◦Black Eyed Peas◦Steven Tyler◦Many more!

Will be held again in September 2012

Questions?

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