IH DOS Conference 2012Welcome and Update

Lucy Horsefield, Chief Operating Officer

Monica Green, Executive Director

• Introductions and conference programme• IH Branding Project• Quality• Looking ahead

Overview

IHWO office team

• Christina Margraf – Business Dev & Events

• Elizabeth Arbuthnott – Recruitment, IH

Journal & IH Club

• Sophie Montagne – Membership Services and

Internal Communications

• Yvonne Hamill – Administration (TT & Quality)

• Monica Green – Executive Director (Part time)

Academic Team

• Shaun Wilden – Teacher Training

• Neil McMahon – DOS Support and Resources

• Kylie Malinowska – Young Learner Advisor

• Elaine Kniveton –

• Language Coordinators – Spanish, German, Russian, Italian, Arabic. Vacancy for French.

DOS Conference Programme

• This afternoon Track B is in WestminsterTrack C is in Nelson• Tonight – Informal drinks at The Kings Arms

Friday

• External speaker day

• Publishers Exhibition

• Question Time Panel

• Pub Quiz and meal sponsored by IH Trust

Talk the IH Academic Team members

IH World Strategy

• International and Local Recognition

• Financial and Organisational Strength

• Quality - Internal (Membership “Delight”)

• Quality – External

• Resources - People, Services & Products

International Recognition - the IH Branding Project

What onion? What onion?

Is there a pot of goldat the end of the IHrainbow?

Is there a pot of goldat the end of the IHrainbow?

Who is Rufus? Who is Rufus?

A quick review

We launched the Branding Project in 2010

• To raise IH global profile and strengthen IH brand

• To improve consistency of IH visual brand throughout network

• To refresh and redefine essence of IH

• To help IH schools to promote themselves and communicate value of International House to internal and external customers

• Reviewed existing brand and consulted with key IH stakeholders

• Identified core values (the onion!) and essence of IH

• Achieved consensus on new look and feel at Directors Conference

• Piloted with 20 very enthusiastic schools

• October 2011 – launched new look and feel, new IHWO website and IH Brandbox

What did we achieve in 2011

Why is consistent branding so essential for IH?

Consistency = Trust

Reliability

Reassurance

Operational efficiency

Financial benefits

Unity and a shared mission

Not a straitjacket!

The IH Brand model

Flexibility – essential to allow for local and cultural relevance. IH schools have unique personalities!

We don’t want to be a ‘McDonalds’ language school like some of our competitors

Our aim:

70/3070% = Brand Compliance30% = Flexibility

70/3070% = Brand Compliance30% = Flexibility

Essence and proposition

Essence: Changing Worlds

Proposition: Open new horizons and realise your aspirations in a positive and enjoyable environment

• Add screenshot of journal, ask for input.

Look and Feel

Brand mark

Colour palette

Graphics

Typeface

Imagery

IH Brand mark

Every IH school has their own, unique brand mark. 3D and 2D version

www.ihbrandbox.com

Language is a…….

...... green light

.......bicycle

.......friendship

Our first communication campaign.

What comes next?

• IH school adoption of new look and feel

• New communication strategy for IH World

• Social media campaign that IH schools can take part in. Language is a.....

• Development of training packs and materials for schools to use

• Brand policing

IH Quality Management IH Quality Management

IH Quality Management in 2012

• New name – Quality Inspections

• Inspectors – not visitors

• Revised Quality Standards – will be approved in February 2012.

• Greater clarity of met/not met criteria

• New report format

- Academic Management

- Premises

- Legality

IH Quality Management in 2012

Warning System for schools not meeting quality standards:

- a series of warnings

- re-inspections

- disaffiliation

The majority of IH schools DO meet our standards and have no cause for concern

Looking ahead Looking ahead

Important anniversaries

2012 – 50th anniversary of first IH Teacher Training course (June 1962)

Since 1962 IH schools around the world have developed teacher training courses and trained millions.

2013 – 60th anniversary of International House (first IH school in Cordoba opened in 1953)

What will we achieve together in 2012?

Now, more than ever before, we can work TOGETHER as a global network.Now, more than ever before, we can work TOGETHER as a global network.

Social media Social media

Collective expertise and knowledge

Collective expertise and knowledge Online platformsOnline platforms

150 schools in 52 countries

150 schools in 52 countries

2012

A year for -

Believing in our brand and bringing the values it represents to life

Quality without exceptions or compromise

Collaboration, sharing and communication

A year we’ll look back on with pride in the future!