igps anuj khosla alec nicholas siddharth parmar neil shah

12
iGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Upload: nicholas-bruton

Post on 30-Mar-2015

235 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

iGPS

Anuj KhoslaAlec NicholasSiddharth ParmarNeil Shah

Page 2: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Project Idea

Page 3: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Ease of use, quick results, convenience

Automatic or manual address recognition of destination in text message

Manual selection of show time or food criteria

Display of latest suggested departure, suggested movies and restaurants based on reviews

Page 4: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Automatic calculation of route based on movie show times, restaurant hours, current location, fuel, minimum distance and time

Information sent to car’s GPS system

Automatic recalculation of movie theater dependent on location and show time

Page 5: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Information Interaction

Smart phone with internet connection

Connection with websites (Yelp, Fandango, etc.)

Synchronization with car’s GPS navigation system and computer (fuel calculation)

Page 6: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Fitting the Mini Brand

Unique functionality Makes GPS more intelligent Interaction between user and application

via suggestions. Sustainable driving dynamics

Saves gas, valuable time and is less distracting

Customization Automatic vs. manual selection,

selection of different categories

Page 7: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Hip, Young, and Cool?

Page 8: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Target Market The target market of our application includes young,

trendy up and coming individuals who would like better integration of their mobile device with their vehicle. We aim to target individuals from the age group 20 to 35.

Marketing and Sales The application will be sold on the iPhone market for a

fee of $5.  Estimated US Sales for 2008 based on June 2002 Selling

of 6000 minis (based on USA Today article “BMW's mighty Mini may have many faces” dated 8/12/2002: 70000

Page 9: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Estimated US sales for at least 6 years: 420,000

 Worldwide Sales for last 6 years: 1 million  Estimated Mini Users Worldwide Estimate

Reducing Non-potential buyers of application: 500,000

 Estimated Sales = $2.5 million

Page 10: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Development Costs:

Estimated time required to code software: 6 months.

 6 months x 4 weeks x 40 hours/wk x $25 = $24,000

 Estimated Costs with two software engineers: $48,000

 Research and Development Costs: $2,000  Other Expenses Incurred: $5,000 Total Start-up Cost: $55,000-$60,000 The above is a very rough estimate and is an

overly conservative estimate of costs. We expect for that for the development of such a software-based product, start-up costs would be even less.

Page 11: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

Questions?

Page 12: IGPS Anuj Khosla Alec Nicholas Siddharth Parmar Neil Shah

THE END