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23rd May 2011

C 1. Lynx relationship statusLynx Tunisia, through Ogilvy came up with a new form of

relationship status update on Facebook. They had to reach a young male audience, and they used their

local knowledge to implement a campaign that really hit their target and enabled their page to grow virally.

They used the relationship status in Facebook, to allow people to brag about how many girls they’d been

with. The app currently has over 6,000 monthly users on Facebook, which is impressive for a campaign which

had little or no media ad spend behind it. The campaign was well considered as the status update

was linked directly to the app itself – of course if you see your friend is engaged to 300 girls you’re naturally

going to click to find out more! A great use of a Facebook app here, and though it might not strictly be allowed by Facebook as it mimics one of their native functions, they seem to have successfully used it for

their campaign.

1. Lynx relationship status

http://www.youtube.com/watch?v=-SFun2sd19E

C 2. Marvel Launches Fake Thor Commercial

Marvel has released, through their YouTube channel, a Thor-based parody of the popular

Volkswagen Super Bowl commercial from earlier this year. In it, the original's commercial's child version of Darth Vader is replaced with a young

God of Thunder, wielding some unexpected results.

2. Marvel Launches Fake Thor Commercial

http://www.youtube.com/watch?v=EPNjWWQqWCA

Using augmented reality and mirrors this innovative idea allows retail customers to try on virtual clothes in a topshop store in Russia. The

virtual fitting room uses Microsoft Kinect technology to let shoppers try on clothes without having to put anything on or step into an actual fitting room, even giving you a front and back

view. A mirror out on the shop’s floor has a built-in camera that can recognize a person’s body

and then superimpose a 3D model of whatever you want to try on.

3. TOPSHOP VIRTUAL FITTING ROOM

3. TOPSHOP VIRTUAL FITTING ROOM

http://www.youtube.com/watch?v=L_cYKFdP1_0

C 4. Take A Stand Against the death Penalty

Ensemble Contre la Peine de Mort (Together Against the Death Penalty) recently run a campaign To mark the 30th anniversary

of the abolition of the death penalty in France and the launch of its new website.

The art installation set up by the agency Marcel consisted of two digital panels facing each other, separated by about four

meters. Each panel releases video: a soldier with his rifle on one, a convict awaiting death on the other.

  When bystanders are positioned between the two panels, they trigger a new video: the military drop his

weapon and then the offender is released.

4. Take A Stand Against the death Penalty

http://www.youtube.com/watch?v=UWx4IY7Zn6E

C 5. MTV Brazil

This is an impressive stop motion video for MTV Brazil. Unlike many other stop-motion ideas, these are not drawings on papers nor pictures, but drawings on balloons. The balloons were set onto a 200 meter

long rail and to achieve a moving picture effect, 10 balloons had to be popped per second, which are

600 balloons per minute. Apparently it took nearly 24 hours so shoot the multiple takes needed.

5. MTV Brazil

http://www.youtube.com/watch?v=Ygs66ZKoRMU