11.06.12

This Week...Pedigree Donation Glasses, Chat Roulette on Facebook, The rescue drive, Lego’s greatest Euro moments and the Outdoor shoe store

Pedigree Donation GlassesPedigree Adoption Drive

AirtimeChat roulette on facebook

Rescue DriveOrca Chevrolet

Lego create greatest Euro momentsLego

Outdoor Shoe StoreGoertz

The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, unfortunately public interest had.

Colenso BBDO thought up this innovative interactive way to drum up public interest in New Zealand's Pedigree Adoption Drive, the brand's effort to rescue and put up for adoption abandoned dogs around the world. By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same screen.

Viewers at screenings of The Avengers were offered the chance to make a small donation to the Pedigree Adoption Drive and be provided with a pair of yellow glasses. If they didn’t donate, they were handed red glasses.

Utilising the technology, they shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.

Pedigree Donation GlassesPedigree Adoption Drive

Video of un-rescued dog saved here:http://www.youtube.com/watch?v=R6FoEL4YeD0

AirtimeChat Roulette for Facebook

 Airtime is, in part, a service that allows people to easily video chat with friends.

Described by its founders Shawn Fanning and Sean Parker of Napster fame (in Parkers case Facebook fame too), as a way to reach people outside their social graphs.

The is the only live video chat product that is fully integrated with facebook that allows you to chat with your friends and also experience live video together and watch friend reaction.

Airtime allows you to discover new friends based on shared interests.

Rescue DriveOrca Chevrolet

To promote the new Chevrolet Cobalt, a complete new approach in test-driving was used. The most ideal moment to convince people to buy a new car is when their ‘old’ car lets them down. So when people ordered a tow truck, a brand new Chevrolet came with it and they were invited to use this car to get to their destination.

Lego create the greatest Euro momentsWith the European championship underway, Lego have recreated some of the best moments from the last 24 years of the competition and it’s an absolute treat for football fans!

Outdoor shoe storeGoertz

Similar to Tesco’s virtual store Tesco’s virtual storeexperience, German shoe retailer Goertz has turned outdoor media into retail space. What’s interesting this time, is that the experience is getting more personal and more social.

An installation using 3 Kinect sensors means people can virtually try on any shoe from the Goertz catalogue.

Social sharing is built into the experience via facebook.  A QR code is generated linking users to the mobile commerce site with the shoe, size and colour – ready for purchase and next day home delivery.