5

08th May 2012

1. Poo Wifi

Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in a campaign by DDB Mexico.

When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of Wi-Fi in the park. The greater the weight, the more minutes are added — and everyone can enjoy a poo-free park.

1. Poo Wifi

http://www.youtube.com/watch?v=T1xl6giKWxw

2. LUSH – fighting animal testing

Lush cosmetics Teamed up with humane society international and the humane society of the united states to launch a global

campaign against animal testing in cosmetics. In a somewhat dramatic launch, lush transformed their regent street window in London into a live animal testing lab. the subject being a female

performance artist who was on the receiving end of a typical cosmetic animal testing. The event, which was streamed live for

10hours, was purposely brutal and visually horrific and has successfully sparked a debate across various blogs and media

outlets over the complicit nature of the cosmetics industry.

2. Lush – fighting animal testing

http://www.youtube.com/watch?v=f4K9iSyj_lk&feature=player_embedded

A very clever ad with a great soundtrack about a subject you probably won’t guess when watching it.

Instead of spoiling it, I’ll just let you watch it!

3. It’s a hard life

3. It’s a hard life

http://vimeo.com/40332098

4. moonrise kingdom interactive posters

Wez Anderson’s new film “moonrise kingdom” is due for release this summer. As part of their campaign they released 7

interactive character driven posters, allowing you to virtually interact with each of the film’s main characters. Each poster was exclusively released to various American websites , Bruce Willis

to Yahoo, Bill Murray to ew, Jason Schwartzman to mtv etc. For a low-key, charming ‘indie’ film, It’s an interesting way to engage

the audience pre-release, with various well known film blogs/site’s rousing the hype.

4. Wez anderson’s moonrise kingdom

http://movies.yahoo.com/blogs/movie-talk/exclusive-moonrise-kingdom-character-file-presents-edward-norton-164731685.html

http://www.youtube.com/watch?v=7N8wkVA4_8s

5. Nissan HouseHunting Test Drive

Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs by teaming up with a popular house-

hunting website, dubizzle.com, to match the visitor's search criteria with appropriate Nissan models. They used a clever banner that matched

whatever people were searching for on Dubai’s biggest real estate site.

So when they searched for a home, it matched their chosen home, budget, neighborhood, family size and so forth with a banner ad for a suitable sized

Nissan. Visitors could also sign up for a test drive en route to their new home and they were picked up by the Nissan that matched them.

Altogether, 1,200 test drives were booked across seven Nissan models.

Clever invigoration of the standard banner .

5. Nissan HouseHunting Test Drive

http://www.youtube.com/watch?feature=player_embedded&v=dSkJoT6RM28#!