igniting conversations and boosting networking poken has been serving your corporate events, trade...
TRANSCRIPT
![Page 1: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/1.jpg)
Igniting Conversations and Boosting Networking
Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011
![Page 2: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/2.jpg)
Meet Your Speaker
Stéphane Doutriaux
Founder & CEO, Poken
Launched in 2008
Team combines
• seasoned meeting planners, experts in the event & trade-show industry
• mobile & web developers, experts in NFC and iBeacon technology
Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.
Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.
![Page 3: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/3.jpg)
Today’s Agenda: Ignite Conversations and Boost Networking
20 minutes to cover:
• Event Context, Event Objectives
• Driving the Behavior You Want From Participants
• Using Poken’s Event Management System
• Q&A And anytime during the presentation
![Page 4: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/4.jpg)
Afflink Supplier Trade Show – 2012, 2013, 2014
• #1 to learn about the subject matter• #2 reason is networking
You need to create an atmosphere where natural encounters happen
Event ContextIt’s not just about the food!
![Page 5: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/5.jpg)
• 100 visitors to 20’000 visitors• Conferences, exhibitions, corporate events• Many event types, different objectives• Over 1’700 events have used our event
tools
Poken’s Experience in Events
![Page 6: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/6.jpg)
The Event Experience Starts with Registration
• Opportunity to set the tone, to start the dialogue• Do you ask for input participant input - survey, session reg• Do you offer services that help the participant meet his
objectives: match-making, meeting scheduling, exhibitor highlights
TEDx Event Hosted by JnJ, New Jersey, 200 pax event
![Page 7: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/7.jpg)
Driving Behavior - Engaging with Your Participant1. During registration – setting the tone, the
context2. Individual activities: Setting objectives (What types
of activities are you providing? Are they helpful to your visitor? Scavenger hunt – is it driving the right behavior?)
3. On the exhibition floor: Buyer-Seller Behavior4. Networking is as much “on the show floor” as
“after hours”
The more people your participants meets, the higher they grade your event
![Page 8: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/8.jpg)
Poken is
My Digital Business Card My digital Briefcase
&
![Page 9: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/9.jpg)
Novartis Excellence, Montreux, October 2013
Facilitating networking
“Breaking the ice”
Youth Olympic Games, Nanjing, 2014
![Page 10: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/10.jpg)
Networking should happen anytime, not just during set speed-
dating sessions
YMCA General Assembly Trade Show3500 participants, 150 exhibitors
![Page 11: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/11.jpg)
• Measuring engagement• Tracking who attends a demo
![Page 12: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/12.jpg)
International Liver Congress, Amsterdam, April 201310’000 participants, 45 exhibitors
Driving Behavior Data Going Green
![Page 13: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/13.jpg)
• Collecting digital documents ignites conversations• Deliver what the visitor wants, in a simpler way
Dermatology Congress, 2014 – 12’000 visitors
Boosting networking is also a bi-product of other activities
![Page 14: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/14.jpg)
Some activities are not conducive to networking
![Page 15: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/15.jpg)
WTO, Geneva, 2012
Collecting documents digitally is also a conversation starter
Sets the Example ViralParticipating, Open, Engaged Do we have common interests?
![Page 16: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/16.jpg)
Amerinet Trade Show, Miami, 2012
Extending the use of digital engagement to measurange attendance
![Page 17: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/17.jpg)
Indaba, South Africa, May 2013
• Feedback, Metrics• Engagement data to mine
Google “Poken at Indaba” to learn more
![Page 18: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/18.jpg)
Powered by
Digital Collection at the Same Event, 2013 - 2014
Prep Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 60
2000
4000
6000
8000
10000
12000
14000
16000
20132014
Sample Event Year-to-Year Metrics Improvements
![Page 19: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/19.jpg)
Collecting Product Information made Easy
![Page 20: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/20.jpg)
Poken provides analytics like you’ve never seen before
Join our upcoming webinar on Data & Analytics
![Page 21: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/21.jpg)
Visit a minimum number of workshops or conference sessions
Collect a set of documents about various product or business verticals
Meet a certain number of people with a specific profile
Drive Participant Behavior
Equip your visitors with tools that help them achieve their aims
![Page 22: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/22.jpg)
• Encourage participants to sign up to more activities, drive them to meet their objectives
![Page 23: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/23.jpg)
Mobile app can play a role in providing feedback
But it shound not be overbearing
Mobile app can reduce networking: It is not a shared activity
![Page 24: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/24.jpg)
The history of G&D
• Gamify without losing focus• Incentivize the right behavior • Don’t call it a game
G&D at Cartes & Mobile World Congress, 2013, 2014
![Page 25: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/25.jpg)
American Association of Cosmetology Schools Trade-Show 2012, 2013, 2014
Some events do benefit from a touch of fun
![Page 26: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/26.jpg)
&
Event web portal
My Digital Business Card
Nothing can connect you with others like face-to-face
But don’t forget post-event follow-up! Reminder email
Finally: Equip your visitors with tools that help them achieve their aims
– After the event also!
![Page 27: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/27.jpg)
Over 1’700 Trade Shows and Events Have Used Poken
Scan this to get access to case studies:
Poken has gained solid experience providing:
• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer
tracking• Etc.
![Page 28: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/28.jpg)
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
www.poken.com [email protected]
![Page 29: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/29.jpg)
Poken is a full-featured event management platform
![Page 30: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/30.jpg)
Poken (Europe)Rue du Petit Chêne 22
CH-1003 Lausanne
Switzerland
Phone: +41 21 311 0678
Email: [email protected]
Poken Inc228 Hamilton Ave, 3rd Floor
Palo Alto, CA
94301, USA
Phone: (888) 612-8352
Email: [email protected] www.poken.com
Contact us
Stéphane Doutriaux, Founder & CEO
Additional Information:
www.poken.com/magazine
www.poken.com/videos
www.poken.com/contact
![Page 31: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/31.jpg)
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
![Page 32: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/32.jpg)
![Page 33: Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011](https://reader035.vdocuments.us/reader035/viewer/2022081515/5697bf9a1a28abf838c92003/html5/thumbnails/33.jpg)
• Using Poken’s Hosted Buyer tracking platform, you reduce the time wasted handling hosted buyer tracking through paper booklets & stamps
• Our platform allows hosted buyers to capture each of their meetings with suppliers, by simply touching pokens.
• Once they have completed all their meetings, a coupon is automatically generated, giving them the benefits they were promised.
• In addition, you, the organizer, get a digital dashboard showing you all the metrics
WE OFFER DIGITAL HOSTED BUYER TRACKING
NO MORE
WASTE OF PAPER