ignite spring 2011_ana_le
TRANSCRIPT
![Page 1: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/1.jpg)
Up and Out of PovertyCh. 8: Developing a Desired
Positioning and Strategic Market Mix
Ana Le
By
Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution (1st ed.). Pearson Prentice Hall.
![Page 2: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/2.jpg)
4 P’s Road Trip
Product
![Page 3: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/3.jpg)
PRODUCT
Product
![Page 4: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/4.jpg)
How to Feed
Termites to Tadpoles
Product
![Page 5: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/5.jpg)
Augmented
Actual Core
Product
![Page 6: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/6.jpg)
Price
![Page 7: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/7.jpg)
Fine 2 Canes
Price
![Page 8: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/8.jpg)
Price
![Page 9: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/9.jpg)
DistributionChannels
Place
![Page 10: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/10.jpg)
Drive Thru
Place
![Page 11: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/11.jpg)
Place
![Page 12: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/12.jpg)
ACTION
Promotion
![Page 13: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/13.jpg)
Seeds of Change ®
Promotion
![Page 14: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/14.jpg)
Key Messag
es
Promotion
![Page 15: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/15.jpg)
We’re here!
Final Destination:Real World Case
Studies
“REAL WORLD CASE
STUDIES”
![Page 17: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/17.jpg)
PURwater ®
![Page 20: Ignite spring 2011_ana_le](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ecc2ce1a28abb8548b4575/html5/thumbnails/20.jpg)
London Success:
Barclays Cycle Superhighways
LandshareAustralia
Connecting Grower ToPeople with Land to
Share
Since 2009Since 2010
http://www.dailygood.org/more.php?n=4428http://www.sustainablemelbourne.com/