ignite lakeland 2014 survey summary
TRANSCRIPT
Using online data collection
Board & Committee revised instrument
Validated Questions
Consistent Response scales
Goal: Match City Values Study
Data Collection – July/August 2014
2
GATHERING INPUT
IGNITE Lakeland 2014
20 multiple-choice/Likert-type scales
1 – 5 response scale (As bad as. . . The best anywhere)
3 classification variables
Multiple opportunities for subjective
responses
3
SURVEY INSTRUMENT
IGNITE Lakeland 2014
902 survey participants
>200 did not complete the full
survey
> 3,200 open-ended comments
Several significant common themes
4
RESPONSE RATES
IGNITE Lakeland 2014
1. Relatively high level of engagement, diverse
and mostly representative of the population
2. 7 of 14 Factors associated with successful
downtowns rated “Better than Most”
3. 5 Factors rated “OK, not bad, not good”
4. Only 2 factors rated “Bad, but there are worse”
5. No “Best Anywhere” or “Worst Anywhere”
6. Missing elements focus on retail, activities,
parking and walkability/bikeability
5
SUMMARY CONCLUSIONS
IGNITE Lakeland 2014
AGE of RESPONDENTS
6
Under 25 4%
25 - 34 yrs 22%
35 - 44 yrs 25%
45 - 54 yrs 23%
55 - 64 yrs 17%
65 or older 9%
Under 25 25 - 34 yrs 35 - 44 yrs 45 - 54 yrs 55 - 64 yrs 65 or older
IGNITE Lakeland 2014
WORK or LIVE THERE?
8
Live in Downtown,
8.3%
Work in Downtown,
24.4%
Both Live & Work, 5.5%
Only Visit or Shop, 56.1%
Other, 5.6%
Live in Downtown Work in Downtown Both Live & Work
Only Visit or Shop Other
IGNITE Lakeland 2014
HOW OFTEN VISIT?
9
Once a week, 41.5% Once per
month, 37.6%
Several times per year, 16.8%
Once or twice per year, 4.1%
Other, 7.2%
Once a week Once per month Several times per year
Once or twice per year Other
IGNITE Lakeland 2014
WALKABILITY
10
0.0%20.0%
40.0%60.0%
80.0%
Bad as can be, 0.0%
Bad, but there are worse,
1.9%
Not bad, not good, OK,
26.2%
Good, better than most,
66.6%
Best Anywhere,
5.3%
IGNITE Lakeland 2014
SOCIAL OPPORTUNITIES
11
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
Bad as can be, 0.3%
Bad, but there are worse,
4.1%
Not bad, not good, OK,
36.5%
Good, better than most,
54.5%
Best Anywhere,
4.6%
IGNITE Lakeland 2014
ATTRACT YOUNG TALENT
12
0.0%10.0%
20.0%30.0%
40.0%50.0%
Bad as can be, 3.3%
Bad, but there are worse,
17.0%
Not bad, not good, OK,
46.8%
Good, better than most,
30.0%
Best Anywhere,
2.9%
IGNITE Lakeland 2014
DISTINCTIVENESS
13
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
Not at all, 3.0%
Not very, 12.4%
Neither or not, 16.9%
Somewhat, 51.4%
Very Distinctive,
16.3%
IGNITE Lakeland 2014
NEW PLACES to EXPLORE?
14
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
Bad as can be, 4.3%
Bad, but there are worse,
22.4%
Not bad, not good, OK,
51.0%
Good, better than most,
20.1%
Best Anywhere,
2.2%
IGNITE Lakeland 2014
VARIETY of PLACES
15
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
No Variety, 3.0%
Not much Variety, 12.4%
Average Variety, 16.9%
Some, but could be
better, 51.4%
Great Amounts of Variety,
16.3%
IGNITE Lakeland 2014
EQUITABLE PROVISION
16
-
50
100
150
200
250
300
350
400
As Bad as can be
Bad, but there are worse places
Not bad, not good, just OK
Good, better than most places
The best anywhere
Resources Services Mobility
Retail Oppty Employment Parks/greenspace
Public amenities Hardships Nuisances
LEGIBILITY?
17
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
Bad as can be, 1.3%
Bad, but there are worse,
7.5%
Not bad, not good, OK,
32.7%
Good, better than most,
53.5%
Best Anywhere,
5.1%
IGNITE Lakeland 2014
RELATED NEIGHBORHOODS
18
0.0%10.0%
20.0%30.0%
40.0%50.0%
No viable linkages, 7.3%
A few linkages, 43.9%
Average , 26.3%
Good number of linkages,
17.4%
Impressive number, 5.1%
IGNITE Lakeland 2014
HOUSING MKT is STRONG
19
0.0%10.0%
20.0%30.0%
40.0%
Not at all True, 19.5%
False, getting better, 35.0%
Not sure, 22.5%
Somewhat True, 17.3%
Definitely True, 5.7%
IGNITE Lakeland 2014
CLEANLINESS
20
0.0%20.0%
40.0%60.0%
80.0%
Bad as can be, 0.1%
Bad, but there are worse,
4.4%
Not bad, not good, OK,
14.2%
Good, better than most,
69.9%
Best Anywhere,
11.3%
IGNITE Lakeland 2014
PERSONAL SECURITY
21
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
Bad as can be, 0.7%
Bad, but there are worse,
8.9%
Not bad, not good, OK,
27.4%
Good, better than most,
56.1%
Best Anywhere,
6.9%
IGNITE Lakeland 2014
REGIONAL ACCESSABILITY
22
0.0%10.0%
20.0%30.0%
40.0%50.0%
Bad as can be, 3.7%
Bad, but there are worse,
16.3%
Not bad, not good, OK,
43.0%
Good, better than most,
33.0%
Best Anywhere,
3.8%
IGNITE Lakeland 2014
CULTURAL DIVERSITY
23
0.0%10.0%
20.0%30.0%
40.0%50.0%
Bad as can be, 3.2%
Bad, but there are worse,
16.8%
Not bad, not good, OK,
48.2%
Good, better than most,
28.7%
Best Anywhere,
3.1%
IGNITE Lakeland 2014
CULTURAL INTERACTION
24
0.0%10.0%
20.0%30.0%
40.0%50.0%
60.0%
Bad as can be, 3.2%
Bad, but there are worse,
15.9%
Not bad, not good, OK,
51.5%
Good, better than most,
27.2%
Best Anywhere,
2.2%
IGNITE Lakeland 2014
25
RANK DIMENSION OF GREAT DOWNTOWNS Score Comments
1 Cleanliness 3.88 28
2 Walkability 3.75 75
3 Distinctiveness 3.66 77
4 Personal Security 3.59 60
5 Social Interaction 3.59 69
6 Legibility 3.53 52
7 Variety 3.32 38
8 Accessibility 3.17 58
9 Young Talent 3.12 76
10 Cultural Diversity 3.12 38
11 Cultural Interact 3.09 27
12 New Experiences 2.93 64 13 Relate to Surroundings 2.69 73
14 Diverse & Strong Housing Market 2.55 56
Missing Elements (1,191 comments)
26
Count Q. 20: List any missing elements that you believe are
necessary for the success of Downtown Lakeland
270 Need more retail, more specialty shops, greater variety
of retail, clothing stores, grocery stores, etc.
76 Retail comments were specific to restaurants
115 Need more events, activities, concerts, food trucks, etc.
Especially family-friendly activities
101 Parking, more of it available, for Free, longer-term, etc.
53 Walkability, public transportation, bicycle-friendly
IGNITE Lakeland 2014
Measureable Outcomes (935 comments)
27
Count
Q. 21: In your opinion, what do you believe should be the
top 3 measureable outcomes for programs initiated by
Ignite Lakeland over the next 2 years?
173 The number and type of businesses
139 The number of events and/or the number of people
attending events
92 The number and/or type of residential units
53 The level of safety (i.e, absence of crime)
IGNITE Lakeland 2014