How to Buy a Hit Show

with no money downby

William Greenbaum

Disclaimer

A Quick Overview

• In Under Five Minutes You Will Learn:– Market Trending– Who To Meet & Where to Meet Them– Choosing Your Revenue Model– Negotiating Deals with No Money

Down!

Step 1 – Look for Trends

small cast ♦ simple production values ♦ low costs

Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex

Sex Sells Out!

Step 2 – Background Research

Ticket Sales Capacity Prices Audience Highs & Audience Lows

Edinburgh Fringe Festival

Step 2 – Background Research cont’d

Where Else Has The Show Played?

Theatre Costs

Market Characteristics

Edinburgh Fringe Festival

Step 3 – Make ContactPart I – Just Call Up & Ask Who The Producers Are

Part 2 – Ask if its Available for Your Market

Part 3 – Always Ask for a Meeting in New York

Where You Make Contact:

You must meet in New York to be taken seriously and you must stay in either the Hudson or the Paramount.

Step 4 – Build Your Revenue Model

Attendance GBO Total Cost Net

100 149,000 82,998 $66,002

90 134,100 80,647 $53,453

80 119,200 78,296 $40,904

70 104,300 75,944 $28,355

60 89,400 73,593 $15,807

Assumptions: $37.25 net ticket | 500 seats | 8 shows/week | includes amortization of pre-

production

Weekly

Step 5 – Meet The Artists

Always Meet the

Artist(s) in Person & Tell Them They Will

Be Millionair

es!

Step 6 – Secure an Agreement

Verbal or Written

We paid $1.00

Step 7 – Due Diligence Stage

Strange Things Can

Happen

Step 8 – Acceptance Stage

“greed is good, greed purifies...”Gordon Gekko

Pre-Production & Publicity

Step 9 – Production Stage

Negotiate $75,000 USD down to $15,000 USD

HOW?

• Costs of Production & Marketing

• Use as Deal Leverage

Negotiate Stage Payments

• Sign a letter of understanding for $1.00

Produce Show!

• NO MONEY DOWN!

2001 POP Opening Toronto

Time’s Up!

• About your speaker:– Name: William Greenbaum – President, Brilliant Health International

Distributors Inc– Previously

• 7 yrs marketing & promotions• 7 yrs producing corporate events, parties &

entertainment mega shows• 5 yrs theatre & attractions producer

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