IGI PublishingPublisher of IT books, journals and cases since 1988

Interactive Digital Television: Technologies and Applications

Edited by: George Lekakos, Konstantinos Chori-anopoulos, and Georgios Doukidis, Athens University of Economics and Business, Greece

The developments in digital television technology provide the unprec-edented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital televi-sion covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for re-

Special 30% Discount Offer

ISBN: 978-1-59904-361-6 US$99.95 US$69.96 h/c

eISBN: 978-1-59904-363-0 US$67.96*300 pages • Copyright 2007

*E-Book Price is Only Available on www.igi-pub.com

Excellent addition to your library! Recommend to your acquisitions librarian.

www.igi-pub.com

New Release May 2007

“The most important characteristic of the new medium is its ability to provide digital content enhanced with interactive features.” -George Lekakos, KonstantinoChorianopoulos, and Georgios Doukidis

Chapters Include:

~Chapter 1: Current technologies and standards for convergence between the worlds of broadcasting and telecommu-nications

~Chapter 7: Development of ambient media

~Chapter 9: Activity-oriented approach to digital TV user interface design

~Chapter 14: Key factors that influence the Quality of Experience

Interactive Digital Television: Technologies and ApplicationsThis Book...

• Examines current technologies and standards for convergence between the worlds of broad-casting and telecommunications

.Proposes an activity-oriented approach to digital TV user interface design

• Investigates the knowledge, perceptions and intentions of 320 advertising professionals in Belgium

About the Editors:George Lekakos is an adjunct lecturer at the Department of Management Science and Technology, Athens University of Economics and Business, Athens, Greece and a visiting lecturer at the Department of Computer Science, University of Cyprus. He holds a BSc in mathematics (Greece), an MSc in software engineering (UK), and a PhD in intelligent media (Greece). His research interests include interactive television applications, digital content management, human-computer interaction, and machine learning with emphasis on the design of personalization algorithms.

Konstantinos Chorianopoulos holds an MEng (Electronics and Computer Engineering, 1999), an MSc (Marketing and Communica-tion, 2001), and a PhD (Human-Computer Interaction, 2004). Since 1997, he has been a member of four academic research labs (Greece, UK, Germany), which specialize in the areas of multimedia, e-commerce, intelligent systems and interaction design. He has participated in many European Union (EU) research projects in the field of human-computer interaction (HCI) for information, communication, and entertainment applications in TV, mobile, and ubiquitous appliances.

For the last ten years, Professor Doukidis has led the ELTRUN Research Group (www.eltrun.aueb.gr) , one of the largest and most innova-tive research and development groups in e-Business in European Business Schools, with 35 researchers and ten current large European projects with more than 40 research and development groups. The expertise of ELTRUN spans the whole ranges of new economy applications and ser-vices, from digital interactive television to knowledge management and from mobile commerce business models and strategies to employment studies in the Information Economy.

New Release - May 2007

Excellent addition to your library! Recommend to your acquisitions librarian.www.igi-pub.com

Interactive Digital Television: Technologies and Applications

___ US$99.95 US$69.96 h/c (ISBN: 978-1-59904-361-6)

Shipping/handling $ ______ PA residents add 6% sales tax $ ______ TOTAL $ ______Note: Discount only valid on purchases made directly from IGI Global

METHOD OF PAYMENT: Enclosed is a check payable to IGI Global Please charge my: __VISA __MC __ Am Ex

Account No. Exp. Date

Signature 3-digit secu- rity code (MC/VISA) on signature panel or 4-digit code on card front (AmEx) ___________

ORDER FORMIGI Global

701 E. Chocolate Avenue, Suite 200

Hershey PA 17033-1240, USATel: 717/533-8845Fax: 717/533-8661

E-mail: cust@igi-pub.comwww.igi-pub.com

Name _________________________________

Organization ___________________________

Address ________________________________

________________________________

City/State/ZIP __________________________

Country ________________________________

Telephone ______________________________

Fax ___________________________________

E-Mail ________________________________

*If ordering more than 10 books, a company representative will contact you with a rate quote.

NumberofBooks

UPSDomestic

UPSWorldwideExpress

1 $7.00 $40.002-5 $13.00 $80.006-10 $20.00 $180.0011-15 $25.00 *16-20 $35.00 *

**Any additional customs fees are the sole responsibility of the customer and not IGI Global