igaea
TRANSCRIPT
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Print: past, present and future
Frank RomanoProfessor Emeritus
RIT School of Print Media
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The print market
Erosion of U.S. print volume continues
Competing business sectors
Inplants versus commercialsTechnology upheaval
Geographic displacement
Power to the designer and print buyer
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Competing business sectors
Commercial Printing
Quick Printing
Inplant Printing
Copy Shops
Package Printing
Converters
Newspapers
Sign Shops
Specialty
Printers
Pre-
media
Services
Binders/
Mailers
IndustrialPrinting
Photographic -- photo labs, kiosks, portrait studios
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A pyramid of firms
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Decline in print establishments
0
10,000
20,000
30,000
40,000
50,000
60,000
Series1 47,667 45,963 45,181 44,514 42,997 39,710 38,403
2000 2001 2002 2003 2004 2005 2006
1995=62,000 establishments
Mostly consolidations
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Decline in employees
950,000
1,000,000
1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
Employees 1,213,681 1,153,598 1,113,120 1,104,859 1,086,050 1,083,372 1,067,487
2000 2001 2002 2003 2003 2005 2006
Mostly automation
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An increase in revenue?
Mostly from digital print
and ancillary services
$148,000.00
$150,000.00
$152,000.00
$154,000.00
$156,000.00
$158,000.00
$160,000.00
$162,000.00
$164,000.00
$166,000.00
$168,000.00
Series1 $163,244.09 $159,372.90 $155,504.76 $156,729.21 $161,050.00 $165,476.4 $166,310.6
2000 2001 2002 2003 2004 2005 2006
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Digital print is growth engine
-5
0
5
10
15
20
25
30
35
2000-2004 2.3 3.8 0 15.7 21.3 21.1 10.7
2004-2008 1.4 2.8 -2.9 19.7 31.5 34.2 14.5
Offset
LithoFlexo Gravure
Digital
(page)
Digital
(wide
format)
Ancillary
servicesAverage
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Print is many things
P
ri
icals % N
s a
rs %
B ks %
Dir
ct ail
%Dir
ct ri
s %
Packaging %
tati n
ry %
rms
%
isc. %
inancial/L
gal %
A
rtising
D c m
ntati n %
atal g
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Printing processes compete
Digital will
be half of
all printing
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Digital color printing placements
40ppm and faster color printers, by year, ww
05,000
10,000
15,000
20,000
25,000
30,000
35,00040,000
45,000
50,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Digital color units, ww, 40+ppm
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Competing Print Technologies
Commercial Printing
Piezo UV Inkjet
Thermal DOD
Inkjet
Screen
Printing
Photo
Offset
Litho
Solvent
Piezo
Inkjet
Thermal
Transfer
Toner
Flexo
Gravure
1--------------------------Low--------------------Run Length------------------High----------------------1,000
s
Continuous Inkjet
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Technology changes
0
5000
10000
15000
20000
25000
30000
1960 1963 1966 1969 1972 1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008
Phototypesetting
Laser Imaging
Digital Print
CTP
DI
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Changes in reproduction
19001950
20002050
Digital (Toner)
Digital (Inkjet)
Letterpress
Offset Litho
0
10
20
30
40
50
60
70
80
90
100
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Follow the Printed Product
Ad and PromotionalFlyers, brochures, booklets,inserts, circulars--collaterialmaterial--signage, and point-of-purchase
ooksMass market, professional,elhi, college, and universitypressCatalogs
usiness, consumerDirect Mail
Post cards, self-mailers,booklets, letter mailDirectoriesWhite, yellow pages, trade,and organizationalFinancial/Trans.Annual, quarterly reports
Internal/FormsFlat, carbonless, multi-partforms, reports, handoutsMiscellaneousWall and wrapping paper,
greeting cards, calendars,postersewspapers
Dailies, weeklies,Packaging/ abelsFlexible, folding cartons, labels,corrugated
PeriodicalsMagazines, journals, newslettersStationeryetterhead, envelopes, business
cards, note padsTechDocManuals, guides, instructions
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Future of the printed product
.
.
.
.
.
.
.
.
.
.
.
20004.6 1.7 1.9 2.2 2.3 2.9 3.4 2.2 9.8 17.9 2.4 1.9 2.6
20 7.9 1.4 1.8 3.4 2.1 2.2 2.8 2.4 7.8 19.9 1.9 1.1 1.5
Adve Boo Cat Dire Dire Fina For Mis New Pack Peri Stati Tec
Millions of tons of paper
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Most mail is print
Mail
tail
sstan
t r
ut not all print is mail
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Industrial printingDISP AY/SIG AGE
Signage
Point-of-Purchase (PoP)
Fleet graphics
Posters
anners/ illboards
uilding/Vehicle Wraps
Awningsameplates
TEXTI E
Apparel
Ties and scarves
Smart clothing
Wall coverings
Upholstered furniture
PACKAGI G
Cans
ottles
Cartons
Flexible packaging
Pouches
ags/Multiwall sacks
CorrugatedCaps and lids
ABE SSelf-adhesiveCut and stackShrink/stretch Sleeve/Wrap
HOME/OFFICEShower curtains
Venetian blindsCeiling tilesFloor coverings
MANUFACTURINGComponentsWires and cablesDetectors3D prototypes
FOOD/MEDICALDrug deliveryFoodCell printing
DECORATION/COATINGCasketsCeramicsFoil/metal
GlassLeather
SECURITYCardsSmart IDsPassports
ELECTRONICCircuitryPC boards
RFIDLED/OLED displaysBio-chemical sensors(proteomics)Membrane switchesMicroelectromechanicalsystems (MEMS)
DOCUMENT
PublicationsBooksAdvertising/promotionalTransactional/transpromoDirect mailCouponsPlaying cardsMapsUtility
IMAGERYArt reproductionPhoto printing
OTHERCurrencyStampsPlastic cards
Flip flopsBinders/notebooksLottery ticketsPool linersCDs/DVDsVideo printingToys/GamesLenticular imagingPens/pencils
ButtonsBallsSmart Media/Audio Paper
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Print volume
1900
1950
2000
2050
0
20
40
60
80
100
Volume based on paper tonnage
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Print 2015
A cross media world
Highly automated
Digital print revolution Integrated services
Distributed printing
Web centric
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The creative professional
1,200,000 graphic designers
Of 18,000 graphic design majors in 152 four-
year programs conferring BA and BFAdegrees 3,500 are graduated annually(NASAD)
Count 2-year degrees and the number could
be as high as 40,000
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No boundaries
The print purchaser can be remote.
The printing service can be remote.
The ultimate recipient can be remote.
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Survivors
Innovative
Integrated
Internet-centricIntelligence
Involvement