Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and titleUnit 1 Pre-Production TechniquesUnit 29 Music Video Production

Start date Monday 12/01/2015

Deadline Friday 05/06/2015

Assessor name Iain Goodyear

Assignment title IG2 – MUSIC VIDEO PRODUCTION

Scenario

Media production is a collaborative team effort. Successful media productions rely on team work and working within specific roles that you should have previously identified. You are to commence the pre-production, production and post-production phases of your music video. You will prepare all relevant pre-production materials and you will use pre-production documentation to produce your music video footage.

Prior to filming you must ensure that you thoroughly understand your job role and the responsibilities that accompany your role. To ensure the smooth running of the production process, it is essential that you do not encroach on the job roles of others in your team. Remember, good communication and team work skills are essential and every member of your production team is expected to equally contribute to the production of your music video.

Media production is rarely a smooth process and inevitably you will encounter difficulties. The challenge for you as media producers is ensuring that your production does not come to a halt due to unforeseen production difficulties. For this assignment you will need to provide evidence of how you manage and deal with production (and any problems that may arise) in the form of an evaluation.

Once the production process is complete you and your team will use post-production techniques to edit your music video. In many ways, post-production is the most important part of media production. It is the final stage of the production process that allows you to creatively shape and mould your production into an intended vision. For this assignment you must produce individual edits of your music video. This will help you to provide evidence of knowledge and application of video post-production techniques.

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Tasks Grading Criteria Mapping

Task 1Produce a comprehensive word-processed or voice recorded analysis of three music videos.

Using subject specific terminology, you must gather moving images examples by music genre (type of music video) and comment on how styles, techniques and conventions have been used to appeal to target audiences.

You must also comprehensively explain in your analysis what purpose(s) your music video examples will serve for artists and audiences.

Your examples must be from a range of music genres.

You must include video examples AND still images from your chosen films to help illustrate your observations.

*Your examples and analysis must be uploaded to your IG2 assignment blog using the following title: Music Video Analysis

Unit 29: P1/M1/D1Unit 29: P2/M2/D2

Task 2Showing creativity and flair generate ideas for a music video production.

These ideas can be presented in the form of sketches, hand drawn and digitally produced mind maps, mood boards and any other relevant images you have gathered or found

*All ideas generation must be uploaded to your IG1 assignment blog using the following title: Music Video Ideas Generation

Unit 29: P3/M3/D3

Task 3Produce a report & a budget that outlines the specific requirements for a music video production with supporting research & staff and equipment costs:

Describe what job roles will need staffing (director, camera person, sound recording, lighting) and be able to define the job responsibilities of that role.

Equipment needed and daily costs (researched with links and equipment hire company quotes)

Produce a budget expenditure spread sheet in Excel that outlines expenditure to a budget of £4000 and what this will be spent on.

*Your budget and any company quotes & links must be evidenced on your IG2 blog using the following title: Music Video Production Job Role and Kit Budget

Unit 1: P1/M1/D1

Task 4

Produce content specific pre-production planning for your chosen music video idea.

This should include a broad selection of the following:

Draft and final scripts

Unit 1: P2/M2/D2Unit 29: P3/M3/D3

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Storyboards

Location reconnaissance reports

Production schedules

Production call sheets

Risk assessments

*Your pre-production & planning evidence must be uploaded your IG2 blog using the following title: Music Video Pre Production

Task 5

Using pre-production documentation you must work as a team to shoot your music video rushes and record any relevant sound e.g. ambient location sound. It is expected that you will need to shoot and/or re-shoot additional footage during this process.

You must document the production phase of your music video shoot using print screened music video shots and photographs taken during the production shoot(s).

Once the production phase of your music video shoot is complete, you must upload your video print screens and photographs and include annotations that give the photographs context for the viewer (your tutor). This should include information relating to your job role within the production and difficulties faced.

Where possible, describe how you successfully dealt with unexpected production issues.

*Your production evidence must be uploaded your IG2 blog using the following title: Music Video Production Photo Diary

Unit 1: P3/M3/D3Unit 29: P4/M4/D4

Task 6

A. Produce a rough edit of your music video using the rushes you have uploaded into Adobe Premiere as a group.

B. When finished, you must explain what improvements you will make for your final edit. This can be word processed or voice recorded.

C. Produce a final edit of your music video.

*Your post production evidence must be uploaded your IG2 blog using the following title: Music Video Post Production

Unit 29: P4/M4/D4

Task 7

Produce word processed evaluation that critiques your individually produced final edit.

This commentary must discuss strengths and weaknesses of your final edit and describe the editing techniques you have used and why you have used those techniques. This evaluation should be supported with print screened images that relate to what you are describing and discussing in your evaluation.

Your evaluation must be uploaded to your IG2 assignment blog.

Unit 29: P4/M4/D4

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This brief has been verified as being fit for purpose

Assessor Iain Goodyear

Signature Date: 5/01/2014

Internal verifier

Signature Date:

Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)P1: outline requirements and sources of requirements for a specific media production [IE]

M1: explain in some detailand competently presentrequirements and sources of requirements for a specific media production

D1: comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production

P2: generate outline preproduction documentation for a specific media production with some assistance

M2: generate competent, carefully presented and detailed pre-production documentation for a specific media production with onlyoccasional assistance

D2: generate thorough and comprehensively detailed pre-production documentation for a specific media production, workingindependently to professional expectations

P3: apply pre-productionplanning to a specific media production working with some assistance. [TW, SM]

M3: apply pre-production planning to a specific media production competently with only occasional assistance.

D3: apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations.

Unit 29 Music Video Production (Level 3)P1: describe the purposes of music videos with some appropriate use of subject terminology[IE]

M1: explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D1: comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly

P2: describe the styles, conventions and techniques of music videos with some appropriate use of subjectTerminology[CT]

M2: explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D2: comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and consistently using subject terminology correctly

P3: originate and plan a music video production for a specific music track working within appropriate conventions with some assistance[CT]

M3: originate and plan a music video production for a specific music track effectively showing some imaginationand with only occasional assistance

D3: originate and plan a music video production for a specific music track to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

P4: work to complete production of a music video working within appropriate conventions and with some assistance

M4: work competently to complete production of a music video showing some imagination and with only occasional assistance

D4: work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations

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