PizzaKobra

Ron Arad Born in Tel Aviv in 1951.He studied at the JerusalemAcademy of Art and movedto London, where he joinedthe Architectural Association.Soon he abandoned thearchitectural investigationfield (a pupil of BernardTschumi, together with NigelCoates and Zaha Hadid) andturned to design.In 1981 he was one of thefounders of “One Off”, a design and production firm,and in 1989 founded the RonArad Associated architecturaland designed studio withCaroline Thorman.In 1994 the Ron Arad Studioopened up in Como, Italy,and started to operate in thedesign and production fields.From 1994 to 1997 Ron Aradworked as Guest Professor at the Hochschule in Vienna. He is professor of furnituredesign at the Royal Collegeof Art in London.He was invited to publish the1994 edition of theInternational DesignYearbook.

His works have beenexhibited in the most famousmuseums and art galleries around the world, and manyof them are part ofprestigious collections, suchas the Centre GeorgesPompidou in Paris, theMetropolitan Museum in Artof New York, the Victoria & Albert Museum in Londonand the Vera Design Museumin Germany. He is the author of world-renowned design objects,such as Rover Chair andBookworm (Kartell, 1995).Arad’s architectural projectsinclude the foyer of theOpera Theatre in Tel Aviv, theBelgo restaurants in London(1994), the development of aSport Café idea with state-of-the-art interactive audio-videotechnology forAdidas/Kronenburg, a highlytechnological privateresidence in London,numerous projects forexhibitions and art galleries,the recent project for DuomoHotel of Rimini, and theprojects for the Maseratishowrooms in Modena andthe Yamamoto showrooms in Tokyo.

“... It’s a project that relies ona lot of technical andmechanical solutions, but it doesn’t bother us withthem... we don’t even thinkabout them, we don’t know

them, we’re just happy theyare there... I think PizzaKobracan gently disappear fromthe horizon and it’s just a flatthing on the desk... Then,when you need it you take itout and that’s what it is...”

“... What can we do in oneline?... It’s amazing how inthe world you can describesomething with lines, butyou can describe things injust one line; And this is what it is...”

An original idea of light, a unique object with fluid,changeable design.A shape in continuousevolution. An endlessnumber of soft and dynamicpositions over the samesimple line of light.

http://pizzakobra.iguzzini.com/

“... I started by bending atube. The idea is that thereare diminishing diametersemicircles: so, there is thebig one, there is a littlesmaller by the thickness ofthe tube and then a smallerone, and then smaller andsmaller. So I made that and I thought, … my idea was tohave a spring, one springinside them that pulled themall in tension...”

A small masterpiece of artand technology with high-tech soft articulationsthat connect the circularsectors of the spiral totranslate formal flexibility into changeable aestheticevolutions.

«What does a task light do in the daytime? What can we do to make it look good,even when it’s off? Whoneeds a crane on the deskwhen it has no job to do?How can we make it fullyadjustable without it lookinglike a piece of technicalequipment? I think it’s a bigjob and it needs a snakecharmer. Isn’t it amazingwhat can come out of a pizza box?»

• Code 4059.10

• Table lamp made usingaluminium and steel, with a shiny chrome-platedfinish, consisting ofconcentric coils and anadjustable head end-piecein die-cast aluminium

• The base of the applianceis fitted with non-scratchrubber feet

• The spirals aremechanically hinged using hidden hi-techcouplings, which havebeen calibrated so as to guarantee a specificamount of friction for each coupling section

• The head part of theappliance holds 6 whiteLED bulbs with a power of 1 W each, which are

fitted with diffusing lenses, and an activation systemconsisting of an on-offtouch-switch with astandby light sensor

• The transparent power supply cable L=2000 mm includes an operating ballast withincorporated plug

• The technicalcharacteristics of thelighting fixtures conform to EN 60598-1 norms and specifications

• IP20• F seal• Insulation class II

• Values measured at 40 cmfrom the worktop 700 Luxfor an illuminated area witha diameter of 40 cm

295 18

285

9.54

61.0

00.0

iGuzzini illuminazione spa

62019 Recanati, Italyvia Mariano Guzzini, 37PO Box 56.75.103telefono 071.75881telefax 071.7588295iguzzini @iguzzini.ithttp: // www.iguzzini.comvideo: (+39) 071.7588453