THE LEADING SECURITY, FIRE & SAFETY EVENT FOR SOUTHEAST ASIAProviding global innovation and expertise to the Southeast Asian security, fire and safety markets

07 - 09 SEPTEMBER 2016 KLCC KUALA LUMPUR, MALAYSIA

IFSECSEA.COMPowered by Partners and supporters Endorsed by

Meet with 8,000+ attendees from across the ASEAN region

@IFSECSEA #IFSECSEA2016

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IFSEC Southeast Asia provides the perfect platform to:

3 Win new business3 Launch your latest security, safety or fire innovations 3 Conduct market research3 Develop your market entry or expansion strategy3 Establish and strengthen your supply chain by meeting existing and

prospective partners3 Network and position your brand within the industry3 Showcae and sell your solutions to senior end users from the private and

government sectors as well as the installaltion and consultant community

Meet face to face with premier channel partners and senior purchasers from government and private sectors, with exclusive endorsement including the Ministry of Home Affairs and Royal Malaysia Police.

A REGION WITH HUGE OPPORTUNITY FOR ANY COMPANY LOOKING TO GROW THEIR SECURITY OR FIRE BUSINESS

We received quality visitors today and few potential customers and resellers approached

us even on the first day. IFSEC SEA is the best place to position our brand along the big brands in the industry and the best platform to introduce our range of products to the market.” Norana JoharFingertec

Pretty good for a first day. We met our existing customer and create new

networks among visitors today. We’ve been participating since the first IFSEC SEA edition and we are very happy with the improvement of the show.” Tony LayComnet

3 The ASEAN region has been one of the fastest growing in the world, with 6 - 7% average growth for a combined GDP that reached US$2 trillion in 2011/12, and further growth of 12% in 2013/14

3 The ASEAN region offers a potential market of 600 million people

3 Infrastructure development in the ASEAN region will have a positive impact on the security, fire and safety industry, helping to ensure social and economic stability

3 Regional integration will take place with the formation of the ASEAN Economic Community (AEC) by 2015. There will be a single market and production base that prevails in the region allowing tariff free movement of goods, services, investments, skilled labour and capital

3 Key opportunities available across maritime security, safe cities, fire safety, cyber security, port, airport and rail security and urban surveillance

KEY FACTS

WHAT IS IFSEC SOUTHEAST ASIA?As part of the world’s leading portfolio of security, fire and safety events, IFSEC Southeast Asia is the region’s centre of focus for the industry. This is the best event for the whole Security, Fire and Safety buying chain to congregate and build networks beside than witnessing the latest products and technologies offered by leading manufacturer from all over the world. IFSEC Southeast Asia offers FREE-TO-ATTEND seminar which attracts senior purchasers and end users looking to gain an overview of the market and latest technology development.

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IFSEC is the place to see products from all over the world. I met a lot of suppliers, resellers and distributors, which helped me to stay ahead of what is going on in the market. This is the platform where all the big names from security industry exchange their knowledge and expertise.”DeJayendra Lucknauth Director, Simpleco Technologies Ltd/ Stop N Lock, Mauritius

This is a great event to attend, as I’m looking for a channel partnership to invest in Indonesia for safety, fire and

security industry. We have also met many potential investors not only from Malaysia but also internationally. Andreas Tedjasukmana, PT Anugrah Lastari Terpadu, Indonesia

As a visitor from Vietnam, it’s great to attend and discover unique products here that cannot be found in local events in Vietnam. Further to that, we have gained volumes of useful information to take home with us. IFSEC Southeast Asia is definitely an important event for Safety, Fire and Security in the region.” Le Thanh Minh - Coninco, JSC, Vietnam

It’s been a great two days in IFSEC Southeast Asia and I’m looking forward to

day 3 already. I’ve found a huge amount of new technologies here in the UK Pavilion and further around the show.”

Azahar Salleh - Owner, Kota Dynamic Enterprise

@IFSECSEA #IFSECSEA2016

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VISITOR DEMOGRAPHICS

OVER

7,700 VISITORS

INTERNATIONAL VISITORS

11%

REGIONAL VISITORS

89%

350EXHIBITING COMPANIES

2015 VISITOR NUMBERS

UP 12%BANKING / FINANCIAL SERVICES VISITORS

UP 69%CYBER SECURITY VISITORS

UP 77%HOTELS / CLUB FACILITIES OWNERS

UP 71%

TELECOMMUNICATION & SATELLITE SECTOR

UP 88%

TRANSPORTATION / UTILITIES VISITORS

UP 73%

VISITOR BREAKDOWN SHOWING INCREASE FROM 2014

CHINA 92% s

USA 21% s

MALAYSIA 3926% s

SINGAPORE 64% s SOUTH AFRICA 6% s

SOUTH KOREA 56% s

TAIWAN 40% s

UK 67% s

AUSTRALIA 12% s

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END USER BREAKDOWNTechnical / Engineering Management 18%

Security Management 18%

Marketing / Sales Management 16%

Corporate Senior Management 12%

Safety / Fire Management 8%

Internet Security / Systems Management 8%

Purchasing / Procurement Management 7%

Financial Management 5%

Other 5%

Administration Management 4%

VISITOR SPLITIT 11%

Systems Integrators 9%

Construction / Developer 7%

Installers / Systems Designer 6%

Consultancy 6%

Telecommunications 5%

Cyber Security 5%

Property Management 5%

Manufacturers 5%

Banking / Financial Services 5%

Education 4%

Government 4%

Training 3%

Retail / Wholesale 3%

Publishing 3%

Oil & Gas 3%

Importer / Exporter / Distributor 3%

Other 3%

Hotels / Clubs 2%

Hospital 2%

Digital Forensic 2%

Transportation 2%

Utilities 1%

Policing / Military 1%

Jewellery 1%

Insurance 1%

IFSEC SOUTHEAST ASIA IN NUMBERS

7,725 attendees from across the security, fire and safety industry

increase in visitors from ASEAN regions

VISITORS: 89% Malaysian 4.5% ASEAN 6.5% Rest of World

12%41% increase from 2014 event

VISITOR ANNUAL BUDGET

54%24%

22%

US$250,000 or less

US$250,001 – US$500,000

Over US$500,000

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These systems provide essential intelligence for every building owner and manager, information that helps to monitor energy levels and usage, creating eventual road maps for long term improvements. Offering compelling information, you can gain insight into who is in the building, how long they stay for, when to power up and down, how to adjust lighting levels and introduce the correct levels of environmental control. They can also network with the world outside and provide civic authorities with the opportunity to interpret an area’s performance on a larger, macro scale.

It doesn’t just stop at buildings either. On a macro scale, the data outputs of modern buildings can be aggregated onto a city level where networked systems can provide critical intelligence for sustainable transport, public utilities and emergency services - all of this is a direct output of the security and fire systems.

SMART BUILDINGS Taking a major leap forward, we bring you Smart Buildings. Security and fire systems are the nerve centre of any modern building. They collect data which is vital in the management and sustainable output of the building in question, reducing costs and more importantly, increasing efficiency.

HOME AUTOMATIONHome Automation is a new addition to the service installers and integrators of fire and security will provide to their customers.

Therefore, we are adding an interactive feature equipped with products and systems so you can see what’s available in a real time setting.

Experts from selected manufacturers will be on hand to explain the systems and answer any queries.

Our intelligent building technologies approach is the foundation of all we do.’’

UTC Fire & Security Products

WHAT’S NEW FOR 2016?

HOW WILL YOU SEE SMART BUILDINGS AT IFSEC SOUTHEAST ASIA 2016? There will be a dedicated feature area on the exhibition floor which will focus heavily on interactive displays and case studies showing the capabilities of Smart Buildings where the security and fire systems are the key component. Provoking visitors into reassessing the use of their security system and the often undiscovered outputs these technologies provide, Smart Buildings will open a wealth of new opportunities for every visitor and exhibitor.

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Here’s a snapshot of the people you’ll see at IFSEC Southeast Asia, based on previous attendees to the event

Visitors from countries across the globe gather at this hub for security, safety and fire

South Korea

Sri Lanka

Taiwan

Thailand

Tunisia

United Arab Emirates

United Kingdom

USA

Vietnam

Malaysia

Myanmar

New Zealand

Norway

Pakistan

Philippines

Qatar

Saudi Arabia

Singapore

South Africa

Germany

Hong Kong

India

Indonesia

Japan

Kenya

Kyrgystan

Laos

Lebanon

Libya

Angola

Australia

Bangladesh

Belarus

Brunei

Cambodia

China

Egypt

Finland

France

IT

Huawei Technologies Communication Department

Freescale Semiconductor Malaysia Security Manager

SECOM Technical Advisor

Toshiba Security Guard Corporation Operation Department

Microsoft Enterprise Mobility

CYBER & INTERNET SECURITY

VDCare Security SDN BHD Director

City Electronic Engineering CEO

Tower Point Security Systems SDN BHD Managing Director

RETAIL & JEWLLERY

Dorsett Regency Hotel IT Manager

Parkroyal Hotel IT Manager

Kong San Jeweller

OIL AND GAS

Sapura Industrial Group Strategic Planning

Petronas Production

BP Security Analyst

CONSTRUCTION / DEVELOPMENT

IJM Land Information System

YTL Cement Logistics

Berjaya Times Square Property Division

Putrajaya Holdings ICT/System Section

Savills Property Management

TELECOMMUNICATIONS

Celcom Axiata BHD Senior VP / Chief Business Solutions Officer

Telekom Malaysia General Manager

Maxis BHD Head of Eastern Region

GOVERNMENT DEPARTMENTS & POLICING

Chief Government Security Office Prime Minister’s Department

National Security Council State of Johor

Engineering Division Malaysia Royal Army

BANKING/FINANCIAL SERVICES

Central Bank of Malaysia Security Department

OCBC Bank Property Management

Hong Leong Investment Bank Equity Research

Bank Rakyat Property Management

AFFIN Bank Property & Logistics

UTILITIES

Electronic Security Division Sime Darby Energy & Utilities

Energy System TNB Research Sdn Bhd

Procurement & Logistic ALSTROM Asia Pacific

ACCESS TO LEADING LOCAL AND

GLOBAL TECHNOLOGIES, SOLUTIONS & KNOWLEDGE TO

ENABLE SECURITY AND LIFE SAFETY EXCELLENCE

MALAYSIAMs. Rina Fadzil rina.fadzil@ubm.com +6 03 2176 8788

ASEANMr. TJ Tan tj.tan@ubm.com +6 03 2176 8788

REST OF WORLDAgnius Kazlauskas Sales Manager agnius.kazlauskas @ubm.com +44 (0) 20 7921 8127

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07 - 09 SEPTEMBER 2016, KLCC KUALA LUMPUR, MALAYSIA | IFSECSEA.COM

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