ifpri- pulses convergent innovation

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Convergent Innovation in Pulse Value Chain Dr. Srivardhini K. Jha Research Scientist, CGIAR/MCCHE

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The presentation is by Srivardhini, CGIAR/MCCHE from the one day workshop on ‘Pulses for Nutrition in India: Changing Patterns from Farm-to-Fork’ organized on Jan 14, 2014. The workshop is based on a few studies conducted by the International Food Policy Research Institute under the CGIAR’s Research Program on Agriculture for Nutrition and Health. These studies covered the entire domain of pulse sector in India from production to consumption, prices to trade, processing to value addition, and from innovations to the role of private sector in strengthening the entire pulse value chain. These studies were designed to better understand the drivers of changing dynamics of pulses in the value chain from farm-to-fork, and explore opportunities for meeting their availability through increased production, enhanced trade and improved efficiency.

TRANSCRIPT

Page 1: IFPRI-  pulses convergent innovation

Convergent Innovation in Pulse Value Chain

Dr. Srivardhini K. Jha Research Scientist, CGIAR/MCCHE

Page 2: IFPRI-  pulses convergent innovation

Convergent Innovation (CI)

• Convergent innovation is the integration of technological, organizational, social, financial and institutional innovation by multiple actors to achieve inclusive and sustainable economic growth and human development.

• It is a form of Meta-innovation – an innovation in the way we innovate – that is built on four core tenets – A deep and actionable understanding of human behavior and

decision making – Strategic engagement by private enterprises – Community collaboration and Multi-sector collective action – Embedded digital technologies

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Convergent Innovation

A deep understanding of

human behavior and decision making

Strategic engagement

by private enterprises

Community mobilization and

cross-sector collective action

Embedded digital

technologies

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Economic and Human Development Outcomes

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Why CI in Pulse Value Chain?

• It is a nutrition-rich commodity that needs to keep its place in people’s diet

• In India, there are inefficiencies across the value chain – from production, processing to distribution and retailing.

• A complex issue that touches the entire cross-section of society – smallholder farmers, SMEs, large enterprises and consumers spanning the income pyramid.

• Addressing the issue requires concerted effort from a variety of players cutting across sectors and markets.

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Tata MoPu/iShakti: A Quasi-CI initiative

Positive Economic Outcome for the farmers and the various

companies involved

A deep understanding of

human behavior and decision making

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Strategic engagement

by private enterprises

Rallis’ innovation in seeds, fertilizers,

pesticides

Community mobilization and

cross-sector collective action

Weaving together of various government

programs

Embedded digital

technologies (mKRISHI)

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Extension work by Rallis. The package of practices to support the farmers

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Tie-up with HDFC and SBI to offer credit to farmers

and to facilitate direct payment

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Orissa Pilot: A Pilot CI Implementation

- Economic and nutrition/health outcomes for farmers

- Sustainability for all actors

A deep understanding of

human behavior and decision making

Strategic engagement

by private enterprises

Embedded digital technologies

(for agriculture and health)

Community mobilization and

cross-sector collective action

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To be introduced as the project progresses Te

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Private firms, NGOs and RIs working in tandem,

sharing information and coordinating across

Organizational boundaries

New/Improved variety of pulses

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Micro-entrepreneurship for community

mobilization, Self-help groups

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Addressing Consumption

• The CI initiatives described above are primarily production focused, striving to achieve convergent outcome for the smallholder farmers.

• However, to gain efficiencies across the PVC, the consumption side also needs to be addressed.

• The question is – how can pulses carve out a place in the daily diet in an era of rapidly changing lifestyles, dietary habits and a general trend towards convenience foods?

• Pulse Innovation Partnership (PIP) is a consortium of companies that hopes to address this issue.

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The PIP

Food Production …

Food Storage / Primary Processing

Tertiary food Processing

Secondary food Processing

Food distribution, transportation & trade

Food promotion and labeling

Food retailing, service & catering

• The PIP is an open innovation platform that aspires to bring about convergent food innovations – low-cost, nutritious and tasty pulse-based products in a way that is sustainable for the innovating companies.

• Focused on both developing and developed markets. • The business model is under development. • The food innovation will create a ‘pull’ effect on pulse production.

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Thank you!

Comments and feedback welcome.