ife2011
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"It takes people with vision, insight, and dedication to build powerful brands - the vision to link brand with business
strategy, the insight to connect your organisation with its
customers, and the dedication to consistently deliver on your brand promise over time."
brandStrategy.co.za
"It takes people with vision,insight, and dedication to build powerful brands - the vision to link brand with business
strategy, the insight to connect your organisation with its
customers, and the dedication to consistently deliver on your brand promise over time."
brandStrategy.co.za
Oops I almost forgot…My Name IsMike Said
& My Company IsbrandStrategy
& You Can Find These Slides Atslideshare.net/mikesaidwhat
IFE2011
Twitter = mike_said_what#brandstrategy
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
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Coffee Shop
Restaurant
The Mugg
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brandStrategy.co.za
What You Can Be The VeryBest At
Your RealEconomic
Driver
What YouAre TrulyPassionateAbout
And equallyAnd equallyimportantwhat you cannot bebest at
YourProfit per X
Factor
Do not try to stimulate passion
with this…
Do not try to stimulate passion
with this…
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BHAG
brandStrategy.co.za
brandStrategy.co.za
Question 1 – Can I Afford This?
Question 2 – Will This Work?
Question 3 – How Will This Make Me Feel?
Question 4 – How Will I Feel I When My Friends See Me There?
�
�
�
�
1 + 2 + 3 + 4 = �
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4 5+
brandStrategy.co.za
4 5+
The informal
side of the
company the
one you
would like
everyone to
see
The “Cocktail
Party” side of
the company,
light hearted
and
flirtatious
YouTube
The
informative
side of the
company, the
teacher and
the mentor
FourSquare
Location
based
marketing
and excellent
feeder to FB
and Twitter
brandStrategy.co.za
Disciplined People
First Who Then What
Get the right people on the bus, the wrong people
off the bus and the right people sitting in
the right seats!
If you can’t change your people,change your people!
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brandStrategy.co.za
Disciplined People
Most companies will pay their employees just enough money to keep them from resigning!
Most employees will work just hard enough NOT to get themselves fired!
The 10-80-10 Rule!
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brandStrategy.co.za
Disciplined Thought
Confront The Brutal Facts!
The Curse Of Charisma!
“There is no worse mistake in leadershipthan to hold out false hopes soon to be
swept away.” -Winston Churchill
Create a climate wherethe truth is heard!
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brandStrategy.co.za
Disciplined Thought
Confront The Brutal Facts!
The Red Flag Mechanism
How to encourage opennesswithout creating an air
or negativity
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brandStrategy.co.za
“Your Moments Of Truth”
“There are thousands of TOUCH POINTS within your business every day, are you delivering on each and every
one of them?”
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Wishing You Every Success
brandStrategy.co.za
Twitter: mike_said_what
Slideshare: slideshare.com/mikesaidwhat
Facebook Personal: mikesaidwhat
LinkedIn: mikesaidwhat
YouTube: mikesaidwhat
Website: www.strtgy.co.za
Email Me: [email protected]
Call Me: 082 449 7367