If You Want To Think Big; Think Mobile Apps For Business

“Those who believe they can move mountains, do. Those who believe they can't, cannot. Belief

triggers the power to do.”

― David J. Schwartz, The Magic of Thinking Big

Don’t let the size of your business put a perimeter on its growth so that you can’t think big! If you believed mobile apps were only for big businesses, you would lose out on the trend currently in the digital world. When you have already invested in a great website, why would you need a mobile app? The fact is that most people use devices like mobiles or smartphones, tablets, iPads, iPod, readers, etc., more than their PC to do web searches. A mobile app successfully makes a great impression since users can quickly download it and use it effectively. A study from Flurry says that customers spend only 20% of their time in browser, whereas 80% of it is spent in apps!

The purpose of mobile apps for business is not just about online marketing, it is simply a great idea for customers on the go who need to grab a quick bite, who need salon services, a coffee shop, a bookstore, etc. With a mobile app, your ultimate advantage would be the enhanced visibility across different devices like iPods, tablets, readers, etc. Besides performing major functions like online sales, news feeds, price information, features, etc., mobile apps help to heighten your brand awareness. Think about the buzz it creates, when a customer’s favourite joint in the neighbourhood has its own app! Mobile apps serve as real-time engagement for your customers which gives them fast access to purchasing your products and services.

A website is a great way to instil trust and confidence in your business, but your customers can see it only when they search for you in their browser. A mobile app on the other hand is a 24/7 advertising and marketing tool right in front of the customer on the smartphone screen. The old adage is, out of sight is always out of mind. With a mobile app your customers know your business is at their service whenever they wish and can make use of the app as soon a purchasing idea comes to their mind.

Did you know that a study says that people use apps six times more than websites? An interesting feature of apps are the push notifications, so you can instantly monetize from buying decisions. Imagine for a moment that you are the owner of a coffee shop and your app announces coupons for the low sales time between 1pm to 3pm. A local customer with a downloaded app on the mobile is more likely to walk in your store or order online and make use of the coupon; besides she might tell her colleagues or group of friends about it. In the future too your customer may look out for such promotions or coupons.

An app when well-designed by a professional firm like Digital Media Sapiens can not only grab your customer’s immediate attention but also attract other potential customers. You will actually elevate your customer’s perception about your store or business and will undoubtedly reap many benefits too.Mobile app developers now offer plenty of choices with respect to design so you can make it as interesting, innovative, stylish, elegant or shocking and of course as functional as you want. Your business app on the mobile is just a fingertip away and can build greater brand loyalties, increase engagement, feedback mechanism, improve sales, or simply offer more convenience to your customers. It is definitely time to think big for your business and take the big leap!