if you can imagine it, an #awesomeadmin can do it

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If you can imagine it, an AwesomeAdmin can do it. AwesomeAdmin is a way of life, not just a title Ohad Idan Sr. Cloud Solutions Architect [email protected] @ohgodohad

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If you can imagine it, an AwesomeAdmin can do it.AwesomeAdmin is a way of life, not just a

titleOhad IdanSr. Cloud Solutions [email protected]@ohgodohad

Forward-Looking StatementsStatement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Who are you, Ohad Idan?

Who are you, Ohad Idan?

7 Years of Salesforce experience

Who are you, Ohad Idan?

7 Years of Salesforce experience

Senior Cloud Solutions Architectat I.D. Systems Inc.

Who are you, Ohad Idan?

7 Years of Salesforce experience

Senior Cloud Solutions Architectat I.D. Systems Inc.5x Salesforce Certified

Who are you, Ohad Idan?

7 Years of Salesforce experience

Senior Cloud Solutions Architectat I.D. Systems Inc.5x Salesforce Certified

Co-Leader of NYC Developer User Group

What is an Awesome Admin?

A Salesforce Administrator is more than Just an AdministratorThe tools available to a Salesforce Admins allow them to facilitate change and drive rapid improvement

Automation of business processesApproval processes, email notifications, reminder, tasks, and more allow the AwesomeAdmin to streamline how the business works.

From paper to your screenCreating mechanisms to collect new types of information and develop processes behind them is so easy that pen-and-paper processes can quickly be modernized and streamlined.

Forgetting the question ‘Can it be done?’The only question you need to know is ‘How can it be done?’

How Salesforce has changed the meaning of the term

How did I get started with Salesforce?

Boss: Have you ever heard of Salesforce?

How did I get started with Salesforce?

Boss: Have you ever heard of Salesforce?

How did I get started with Salesforce?

Me: No, what is it?

Boss: Have you ever heard of Salesforce?

How did I get started with Salesforce?

Boss: I have no clue, but it’s your problem now!

Me: No, what is it?

How did I get started with Salesforce?

Inherited an Org with 30 usersOut of 110 employees in the company.

Sparsely used across the organizationUser only by the Sales team in one (out of two) divisions, and by customer service for this one division.

Low adoption levelsSales users logged in to record opportunities only when they were won, reports were generated manually and outside of Salesforce in MS Excel.

Zero knowledge of the platformBefore Trailheads, before I was aware of this amazing community

A long, long, time ago in an office far away…

Starting to fix things

Start with the obvious things

Work with Sales leaders to generate reports from Salesforce

If it’s not in Salesforce it doesn’t exist

Leader dashboard

Bringing the second division into Salesforce

a.k.a What did I get myself into?

Introducing Real Change

Pick a process, any processIdentify an area where the organization is having a hard time trackingor managing performance

Diagram, Plan, BuildFigure out the current process, decide what is needed, and get it done

Present and WowPresenting an almost finished solution gets people excited.

Repeat

When the real fun begins

Asking the right questions

Don’t ask “How?”, ask “What?Avoid asking your users how they want things done. Instead ask them what they are trying to achieve.

Who is involved in this process?Make sure you start by getting input from everyone that will use your new tools

What information is really needed?We have the tendency to think we need to collect more informationthan we actually do. Generalize where possible.

When do you need this?Prioritizing your projects will ensure you are able to deliver the importantthings first

Avoid repeating past mistakes

So what did we learn today?

As a Salesforce Administrator you have tons of tools You have the power to be a driver for change Let Salesforce thrust greatness upon you Look for places where you can make a difference Ask the right questions and take other’s demands

with a grain of salt (and a spoonful of sugar)

Summary, conclusions, and what have you.

Thank Y u