if you are not on youtube, you don`t exist
TRANSCRIPT
if you are not on YouTube you don`t exist
Everybody Broadcaster
Onlane 2016 | Confidential and proprietary
2005 2016
strong content
Onlane 2016 | Confidential and proprietary
expensive content=
Hero, Hub, Help
Onlane 2016 | Confidential and proprietary
Hero
Hub
Help Always-on `pull’ content designed For your core target
Regulary scheduled `push’ content designed for your prime prospect
Large-scale, tent-pole event or `go big` moments designed to raise broad awareness
Shareability
01
Onlane 2016 | Confidential and proprietary
Will viewers share these video?
Conversation
02
Onlane 2016 | Confidential and proprietary
Is there an element of speaking directly to the audience?
Interactivity
03
Onlane 2016 | Confidential and proprietary
Is there a way to involve the audience with this idea?
Consistency
04
Onlane 2016 | Confidential and proprietary
Are there strong recurringelements to this idea?
Targeting
05
Onlane 2016 | Confidential and proprietary
Is there a clearly defined audience?
Onlane 2016 | Confidential and proprietary
Sustainability
06If the audience loves it,
can you make more of it?
Discoverability
07
Onlane 2016 | Confidential and proprietary
Will the content get foundthrough search or related videos?
Onlane 2016 | Confidential and proprietary
Accessibility
08Can every episode be appreciated
by a brand new viewer?
Onlane 2016 | Confidential and proprietary
Collaboration
09Is there room
to feature guest stars?
Onlane 2016 | Confidential and proprietary
Inspiration
10Do you really, really LOVE what you do?
Onlane 2016 | Confidential and proprietary
10 FUNDAMENTALS
01 SHAREABILITY
02 CONVERSATION
03 INTERACTIVITY
04 CONSISTENCY
05 TARGETING
06 SUSTAINABILITY
07 DISCOVERABILITY
08 ACCESSIBILITY
09 COLLABORATION
10 INSPIRATION
Onlane 2016 | Confidential and proprietary
THANKS
Onlane 2016 | Confidential and proprietary
CONTACTGEERT TORFSCreative Account Manager
T: +32491737908E: [email protected]
ONLANE Hoek 76, unit 3062850 Boom
www.onlane.be