if you are not on youtube, you don`t exist

19
if you are not on YouTube you don`t exist

Upload: geert-torfs

Post on 14-Apr-2017

94 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: If you are not on YouTube, you don`t exist

if you are not on YouTube you don`t exist

Page 2: If you are not on YouTube, you don`t exist
Page 3: If you are not on YouTube, you don`t exist

Everybody Broadcaster

Onlane 2016 | Confidential and proprietary

2005 2016

Page 4: If you are not on YouTube, you don`t exist

strong content

Onlane 2016 | Confidential and proprietary

expensive content=

Page 5: If you are not on YouTube, you don`t exist

Hero, Hub, Help

Onlane 2016 | Confidential and proprietary

Hero

Hub

Help Always-on `pull’ content designed For your core target

Regulary scheduled `push’ content designed for your prime prospect

Large-scale, tent-pole event or `go big` moments designed to raise broad awareness

Page 6: If you are not on YouTube, you don`t exist
Page 7: If you are not on YouTube, you don`t exist

Shareability

01

Onlane 2016 | Confidential and proprietary

Will viewers share these video?

Page 8: If you are not on YouTube, you don`t exist

Conversation

02

Onlane 2016 | Confidential and proprietary

Is there an element of speaking directly to the audience?

Page 9: If you are not on YouTube, you don`t exist

Interactivity

03

Onlane 2016 | Confidential and proprietary

Is there a way to involve the audience with this idea?

Page 10: If you are not on YouTube, you don`t exist

Consistency

04

Onlane 2016 | Confidential and proprietary

Are there strong recurringelements to this idea?

Page 11: If you are not on YouTube, you don`t exist

Targeting

05

Onlane 2016 | Confidential and proprietary

Is there a clearly defined audience?

Page 12: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

Sustainability

06If the audience loves it,

can you make more of it?

Page 13: If you are not on YouTube, you don`t exist

Discoverability

07

Onlane 2016 | Confidential and proprietary

Will the content get foundthrough search or related videos?

Page 14: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

Accessibility

08Can every episode be appreciated

by a brand new viewer?

Page 15: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

Collaboration

09Is there room

to feature guest stars?

Page 16: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

Inspiration

10Do you really, really LOVE what you do?

Page 17: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

10 FUNDAMENTALS

01 SHAREABILITY

02 CONVERSATION

03 INTERACTIVITY

04 CONSISTENCY

05 TARGETING

06 SUSTAINABILITY

07 DISCOVERABILITY

08 ACCESSIBILITY

09 COLLABORATION

10 INSPIRATION

Page 18: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

THANKS

Page 19: If you are not on YouTube, you don`t exist

Onlane 2016 | Confidential and proprietary

CONTACTGEERT TORFSCreative Account Manager

T: +32491737908E: [email protected]

ONLANE Hoek 76, unit 3062850 Boom

www.onlane.be