if someone sweats for you, you change his shirt

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If someone sweats for If someone sweats for you, you change his you, you change his shirt. shirt. bostonian bostonian 1:49:30, Fri Aug 10, 2012 1:49:30, Fri Aug 10, 2012

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Page 1: If someone sweats for you, you change his shirt

If someone sweats forIf someone sweats foryou, you change hisyou, you change hisshirt. shirt. bostonian bostonian 1:49:30, Fri Aug 10, 20121:49:30, Fri Aug 10, 2012

Page 2: If someone sweats for you, you change his shirt

Do you realize if itDo you realize if itweren't for Edisonweren't for Edisonwe'd be watching TVwe'd be watching TVby candlelight?by candlelight?

——Al BoliskaAl Boliska

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Page 3: If someone sweats for you, you change his shirt

Time is an illusion. lunchtime - doubly soTime is an illusion. lunchtime - doubly so

But such an assertion leads us to enter into a chickenBut such an assertion leads us to enter into a chickenand egg debate.and egg debate.The only protection you have is in the business model.The only protection you have is in the business model.And if I can get it the moment that it's finished, evenAnd if I can get it the moment that it's finished, evenbetter and I pay another premium.better and I pay another premium.But such a project raises some important questions:But such a project raises some important questions:Who decides what details are important?Who decides what details are important?

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Page 4: If someone sweats for you, you change his shirt

If you want the rainbow, you must put up with theIf you want the rainbow, you must put up with therainrain

Incubate back-end podcastsIncubate back-end podcasts

Page 5: If someone sweats for you, you change his shirt

In a cat�s world, all things belong to catsIn a cat�s world, all things belong to cats

It is concerned with what we sell, how profits are earned,It is concerned with what we sell, how profits are earned,and which authentic, human benefits "grow.and which authentic, human benefits "grow.You have to be different, unique, and honest; have aYou have to be different, unique, and honest; have apowerful persona; and know your brand.powerful persona; and know your brand.Google is offering free music in ChinaGoogle is offering free music in ChinaChapter Chapter Information Environments Human life isInformation Environments Human life isincreasingly driven and mediated by technology.increasingly driven and mediated by technology.

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Page 6: If someone sweats for you, you change his shirt

Leaders have to actLeaders have to actmore quickly today.more quickly today.The pressure comesThe pressure comesmuch faster.much faster.

——Andy GroveAndy Grove

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Page 7: If someone sweats for you, you change his shirt

Keep quiet and people will think you a philosopher.Keep quiet and people will think you a philosopher.

To make this possible, broadband subscribers wouldTo make this possible, broadband subscribers wouldhave to pay a nominal fee of as little as �1, or $1.have to pay a nominal fee of as little as �1, or $1.Advertising as interruption is finished.Advertising as interruption is finished.It's all about the packaging! In terms of future sales,It's all about the packaging! In terms of future sales,think Freemium, and think access not just copy.think Freemium, and think access not just copy.And how does this decision, to favour certain types ofAnd how does this decision, to favour certain types ofinformation, affect our interpretation of what is actuallyinformation, affect our interpretation of what is actuallythere?there?

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In conclusionIn conclusionUnleash sexy contentUnleash sexy contentDesign long-tail synergiesDesign long-tail synergiesVisualize cross-platform e-marketsVisualize cross-platform e-marketsand remember: Keep hunger locked up til lunchand remember: Keep hunger locked up til lunch

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Page 9: If someone sweats for you, you change his shirt

Thank YouThank YouContact DetailsContact Detailshttp://bostonian.weavrs.info/http://bostonian.weavrs.info/

@bostonian@bostonian

Page 10: If someone sweats for you, you change his shirt

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

SETUP Utrecht, Stuck in Customs, amymyou,SETUP Utrecht, Stuck in Customs, amymyou,

sake028, um.dentistrysake028, um.dentistry

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

NCNC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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