ieee expert now beth babeu kelly educational activities 17 february 2007 universal city, ca ieee...
TRANSCRIPT
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IEEE Expert Now
Beth Babeu KellyEducational Activities
17 February 2007Universal City, CA
IEEE Expert Now Editorial Board Meeting16 February 2007
Agenda Item # III - VI
A Presentation to the Educational Activities Board
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What it Delivers
Learning modules developed by leading experts recognized in their fields
Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week
Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking
Optional CEUs for maintaining professional licensure
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Advantages Meets the continuing education needs of IEEE
Members and Customers
Provides learning opportunities in manageable, one hour modules
Creates an additional revenue stream for IEEE Societies and Councils
Membership development tool
Facilitates IEEE becoming the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers
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Subject Areas Featured in the Collection to date
Aerospace Artificial Intelligence Biomedical Engineering Circuits & Devices Communications Computer (Computer
Engineering / Networking / Software; CyberSecurity)
Cybernetics Instrumentation &
Measurement
Lasers & Optics Management / Professional
Development Microwave Theory &
Techniques Power / Power Electronics Robotics Reliability Signal Processing Vehicular Technology
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Production Update 56: Titles in collection as of Feb 2007
20: More modules in development to be released by June 2007
20: More modules funded by Societies to be signed in 2007
1) CIS – 2 courses2) ComSoc – 1 course3) EDS – 2 courses4) EMBS – 1 course5) IAS – 1 course
6) LEOS – 2 courses 7) MTT-S – 6 course8) PELS – 2 courses9) SMC – 1 course10) SSCS – 2 courses
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Selling IEEE Expert Now to Organizations
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Who can buy IEEE Expert Now?
We sell Expert Now to:
Corporations Government organizations Academic institutions – largest engineering
schools
All delivered via the Thomson NetG platform
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Key Contacts at a Corporate Prospect
Human Resources Continuing Education Dept Corporate Trainers Engineering Mgmt (VP, Director, etc.) IT Mgmt Librarian (a good place to start)
In some cases, the product may be funded jointly by a few departments
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Coming in 2007 IEEE Expert Now for Academics
via IEEE Xplore
Unlimited viewing of courses 15 simos Site model Preferred by academic
subscribers Will boost our efforts in selling to
universities
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Member Sales
Launch in IEEE Xplore® scheduled for
10 March 2007!
• Athenticate with IEEE Web account• $69.95 per course• 30 days of access
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Member SalesActivities to date
April 2006: Launched Free Trial Open to anyone who has an IEEE web
account 3 fixed courses offered
Real-Time Computer Systems with Applications Transition into Management Introduction to Wireless Ad-hoc Networks
CEUs available upon successful passing of the assessment at no additional cost
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Free Trial Statistics27 June – 22 January 2007
Results to date are promising! 3,217 visitors in 7 months
Close to 1.5% of our target market 57% - non-US
61.1% - members 21.2% - students 1% - non-members 16.7% - all other grades
248 requests for IEEE CEUs
since April 2006
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Marketing to Members
Opt-in email list: Direct email campaign
Notification of member sales going live in Xplore
Monthly alert announcing new courses
Paid Advertisements: IEEE Spectrum - March, April and May 2007 - global distribution
News items to be featured in The Institute, Leadership Wire, Society Sentinel, SCOOP, What’s New @ IEEE, IEEE Homepage and Newsroom, and Region and Section Newsletters
IEEE Exhibits Program – Poster and Flyer distribution at various IEEE meetings worldwide
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Member Marketing Complete as of late January 2007
ieee.TV ad online via links on IEEE Membership “Benefits” pages and EA Expert Now web pages
Membership Renewal mailings (Fall 2006)
New Member Welcome Kit (2007)
Update to IEEE Expert Now web pages
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Questions or Comments