ieee entrepreneurship identity guidelines · 18-11-2019 · for more information, and to join the...

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IEEE Entrepreneurship Identity Guidelines

Sub-brand of IEEE entrepreneurship.ieee.org

Overview Brand Elements Color Specifications IEEE Wedge ElementTOC Typography Imagery Video & Social Media Applications

https://entrepreneurship.ieee.org/


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Table of Contents

THIS IS AN INTERACTIVE DOCUMENT: The table of contents section, tabs at the top and bottom of each page, as well as the page callouts throughout the document are all “clickable” so that you can navigate to that corresponding section and/or page.

IEEE ENTREPRENEURSHIP IDENTITY GUIDELINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-23

OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4

Brand Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

BRAND ELEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5–11

Logo Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Logo Lock-Ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Minimum Size & Clear Space . . . . . . . . . . . . . . . . . . . . . . . 8

Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9-11

Background Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Incorrect Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Brand Design Element . . . . . . . . . . . . . . . . . . . . . . . . . .11

COLOR SPECIFICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

TYPOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13-14

Primary & Secondary Typefaces . . . . . . . . . . . . . . . . . . . .13

Alternate Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

IEEE WEDGE ELEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

IMAGERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16-17

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

VIDEO & SOCIAL MEDIA . . . . . . . . . . . . . . . . . . . . . . . . . .18-20

Video Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Lower 3rd Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Social Media Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . .20

APPLICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21-22

Print & Non-Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Digital & On-Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

RESOURCES & CONTACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Overview Brand Elements Color Specifications IEEE Wedge ElementTypography Imagery Video & Social Media ApplicationsTOC



IEEE Entrepreneurship is a public community for technology startups, young professionals, investors and venture capital organizations. This community facilitates discussions regarding technology entrepreneurship, marketization, manufacturing, investment and beyond.

IEEE Entrepreneurship is committed to:

1. Engage IEEE audiences with an entrepreneurial interest: • Entrepreneurs: aspiring, early-stage & seasoned founders • Technology professionals working in startups • Vendors and service providers for startup businesses • IEEE intrapreneurs

2. Inspire a global entrepreneurship ecosystem within IEEE

3. Deliver locally a global connection to the IEEE entrepreneurship community

For more information, and to join the IEEE Entrepreneurship, please visit entrepreneurship.ieee.org

If you plan to use the IEEE Entrepreneurship brand or hold an IEEE Entrepreneurship event, please email [email protected] in order to ensure that your event can be included in the global communications.

Welcome to IEEE Entrepreneurship

Brand Elements Color Specifications IEEE Wedge ElementTOC Typography Imagery Video & Social Media ApplicationsOverview

Welcome


http://entrepreneurship.ieee.org

mailto:entrepreneurship%40ieee.org?subject=


IEEE has consolidated best practices from communications materials created throughout the organization and streamlined the components and rules for how each element is used when creating branded communications. Identity elements have been carefully selected to reinforce the personality and values of the IEEE Brand.

To the right are the core elements of the IEEE Entrepreneurship visual identity—logo, color palette, and fonts.

LOGO | PAGE 5

COLOR SPECIFICATIONS | PAGE 12

TYPOGRAPHY | PAGES 13-14

GRAPHIC ELEMENTS | PAGE 11 IMAGERY | PAGES 16-17

Brand Elements

Adobe Caslon ProabcABC

CalibriabcABC

Open SansabcABC

Formata abc ABC

Cambriaabc ABC

Overview Color Specifications IEEE Wedge ElementTOC Typography Imagery Video & Social Media ApplicationsBrand Elements

Color VariationsLogo Lock-UpsLogo Variations Minimum Size & Clear Space UsageBrand Elements



PRIMARY LOGOThe horizontal IEEE Entrepreneurship logo should be used in most instances.

STACKED LOGO A stacked logo is also available when a horizontal logo cannot be used and for social media applications.

IDENTIFIER LOGOS Location/Region Identifier logos are available for Pittsburgh, India, Cyprus, and Boston. If you need to use one of these identifiers or new one created, please contact us.

Logo Variations

PRIMARY LOGO STACKED LOGO

LOCATION/REGION IDENTIFIER STACKED LOCATION/REGION IDENTIFIER


Color VariationsLogo Lock-UpsBrand Elements Minimum Size & Clear Space UsageLogo Variations



The IEEE Entrepreneurship logo can be locked up with the IEEE N3XT, the IEEE Master Brand, or other logos but should always be separated with a yellow or purple dividing line. IEEE Entrepreneurship works in partnership with IEEE Entities to host IEEE N3XT® events and should always appear first in the lock-up.

PRIMARY LOGO AND IEEE N3XT

When using the horizontal IEEE Entrepreneurship and IEEE N3XT logos together, they should be separated with a yellow line.

PRIMARY LOGO AND IEEE MASTER BRANDWhen using the IEEE Entrepreneurship logo and IEEE Master Brand together, the IEEE Master Brand should always be black.

LOCK-UP FLAGWhen possible, use the "flag" lockup when using the stacked IEEE Entrepreneurship logo with the IEEE N3XT logo or IEEE Master Brand.

On all lock-ups, make sure to follow proper minimum and clear space.

Logo Lock-Ups

FULL COLOR PRIMARY LOGO WITH IEEE N3XT LOGO LOCK-UP

REVERSED PRIMARY LOGO WITH IEEE N3XT LOGO LOCK-UP

IEEE N3XT AND IEEE MASTERBRAND FLAG LOCK-UP IEEE ENTREPRENEURSHIP LOGO AND IEEE MASTERBRAND LOCK-UP


Color VariationsLogo VariationsBrand Elements Minimum Size & Clear Space UsageLogo Lock-Ups



The IEEE Entrepreneurship logo has four color variations .

The full color logo should be used in most instances making sure to keep a visible contrast between the logo and color backgrounds.

A reversed logo is available but when possible should be used on a purple background. The reversed logo can also be used on a black or gray background.

Color Variations

FULL COLOR REVERSED LOGO ON PURPLE

REVERSED ON BLACK REVERSED ON GRAY

IEEE Entrepreneurship logo placed on black and grey backgrounds for illustrative purposes only.


Logo Lock-UpsLogo VariationsBrand Elements Minimum Size & Clear Space UsageColor Variations



Clear space ensures that the type treatment does not compete with other images, graphics, and text. Do not place any text, images, or graphics inside the clear space.

PRINT & NON-SCREEN

A clear space equal to or greater than “1x” is required on all sides surrounding the IEEE Entrepreneurship logo and IEEE Master Brand in printed applications.

DIGITAL, ON-SCREEN, & PROMOTIONAL ITEMS

A clear space equal to or greater than “½x” is required on all sides surrounding the IEEE Entrepreneurship logo and IEEE Master Brand for digital and promotional applications.

Minimum Size Clear Space

The minimum size requirement for both print and digital ensures that the IEEE Entrepreneurship logo is legible.

PRINT & NON-SCREEN

The minimum width for the IEEE Entrepreneurship logo and IEEE Master Brand in print and non-screen based applications is .875 inches (22.225 millimeters).

DIGITAL & ON-SCREEN

The minimum width for the IEEE Entrepreneurship logo and IEEE Master Brand in digital and on-screen applications is 100 pixels.

Be sure to choose the appropriate file format, color mode, and proper resolution when utilizing the IEEE Entrepreneurship logo.

.875 inches22.225 millimeters

100 pixels

x

½x½x

½x ½x

½x½x

½x ½x

x

1x

1x

1x

1x

1x

1x

1x

1x

.875 inches22.225 millimeters

100 pixels

1

1

1 1

1

1 1

1

½x½x

½x

½x

½x

½x

½x ½x

x


Color VariationsLogo Lock-UpsLogo VariationsBrand Elements UsageMinimum Size & Clear Space



When placing the IEEE Entrepreneurship logo on print or screen-based communications, maintain maximum visibility by keeping a sharp contrast between the background and logo. When placing the logo over an image, adjust the position of the image or retouch the area as needed. Here are some examples of both high contrast (correct) and low contrast (incorrect).

Background Control

Do NOT put the full color IEEE Entrepreneurship logo on a black background.

Do NOT put the color IEEE Entrepreneurship logo on a dark background.

Do NOT put the full color or reversed IEEE Entrepreneurship logo on a yellow background.

Do NOT put the color IEEE Entrepreneurship logo on a colored background that competes with the colors in the logo.

Do NOT put the reversed IEEE Entrepreneurship logo on a light background.

Do NOT place the IEEE Entrepreneurship logo on a dark/complex image.

INCORRECT USAGE

Full color IEEE Entrepreneurship logo on light background.

Reversed IEEE Entrepreneurship logo on purple (PMS 2623)background.

Reversed IEEE Entrepreneurship logo on a dark background.

Reversed IEEE Entrepreneurship logo on a dark image (minimal detail in area behind the logo).

CORRECT USAGE


Incorrect Usage Brand Design Element

Color VariationsLogo Lock-UpsLogo VariationsBrand Elements Minimum Size & Clear Space

Background Control

Usage



IEEE Entrepreneurship logo configurations and usage outside of established specifications and guidelines damage the IEEE Entrepreneurship brand, and over time, can reduce the value of the brand.

Modifications and/or distortions are strictly prohibited and some examples are shown at right.

Incorrect Usage

Do NOT add containment shapes to the IEEE Entrepreneurship logo.

Do NOT rearrange, reconfigure, change the size, and/or placement of the IEEE Entrepreneurship logo.

Do NOT distort, stretch, and/or squeeze the IEEE Entrepreneurship logo.

Do NOT use any colors other than the 2 approved colors: Purple (PMS 2612), Orange (PMS 158), and Yellow (PMS 123).

Do NOT add any text to the IEEE Entrepreneurship logo unless there is a horizontal rule that accommodates the required clear space separating the logo from the text.

Do NOT encroach on established clear space. When using the IEEE Entrepreneurship logo with the IEEE Master Brand make sure to use the proper clear space as well as the correct lock-up version.

Do NOT outline, alter, add a drop shadow and/or recreate the IEEE Entrepreneurship logo in any way.

Do NOT place the IEEE Entrepreneurship logo at an angle.

IEEE Startup Resources

Do NOT change the color, size, and/or placement of the IEEE Entrepreneurship stars icon.


Background Control Brand Design Element

Color VariationsLogo Lock-UpsLogo VariationsBrand Elements Minimum Size & Clear Space Usage

Incorrect Usage



Brand Design Element

Full color 25% IEEE Entrepreneurship stars on light background.

Do NOT use the IEEE Entrepreneurship stars at a opacity lower than 25%.

Reversed 100% IEEE Entrepreneurship stars on purple (PMS 2612)background.

Do NOT put the full color or reversed IEEE Entrepreneurship stars on a yellow or competing background.

Reversed 100% IEEE Entrepreneurship stars on a dark background.

Do NOT use the IEEE Entrepreneurship stars in white.

Reversed 50% IEEE Entrepreneurship stars on a dark image (minimal detail in area behind the logo).

Do NOT place the IEEE Entrepreneurship stars on a dark/complex image.

CORRECT USAGE INCORRECT USAGE

50%100% 25%

The IEEE Entrepreneurship “stars” are a prominent part of the logo as well as the brand. The “stars” can be used separately from the IEEE Entrepreneurship logo as a design element on print and web applications.

When using the “stars” as a watermark or ghosted design element, they should be used at 50% or 25% opacity. The "stars" can be used at 100% opacity, IF they are the only design element used and no imagery is shown. The “stars” can bleed off the edge. (See application examples on page 21).

The “stars” should never be rotated. They should stay in the same orientation as shown in the IEEE Entrepreneurship logo.


Background Control Incorrect Usage

Color VariationsLogo Lock-UpsLogo VariationsBrand Elements Minimum Size & Clear Space

Brand Design Element

Usage



Color Specifications

A color palette, deriving from the colors used in the IEEE Entrepreneurship logo is provided for use on all collateral and communications.

• Recommended tints for use of these colors are included.

• The recommended type color (black or white) is indicated in the percentage labels.

Use Pantone Spot colors when printing with more than four colors or fewer than three colors.Use CMYK colors when 4-color printing is available.Use RGB colors for screen-based applications, such as PowerPoint presentations, HTML emails, and television monitors.Use Hexadecimal colors when creating websites and any related applications, such as banner advertisements.Use RAL colors for the European equivalent of Pantone for applications in signage and facility installations.

COLOR White

CMYK C0 M0 Y0 K0

RGB R255 G255 B255

Hexidecimal/Web #FFFFFF

RAL 9016

100%

PANTONE (SPOT) PMS 158 C

CMYK C0 M62 Y95 K0

RGB R232 G119 B34

Hexidecimal/Web #E87722

RAL 2011

80%

100% 40%

60%

20%

PANTONE (SPOT) PMS Cool Gray 9 C

CMYK C30 M22 Y17 K57

RGB R117 G120 B123

Hexidecimal/Web #75787B

RAL 9023

80%

100% 40%

60%

20%

PANTONE (SPOT) PMS Process Black

CMYK C0 M0 Y0 K100

RGB R0 G0 B0

Hexidecimal/Web #000000

RAL 9017

100%


CMYK C67 M100 Y0 K5

RGB R119 G37 B131

Hexidecimal/Web #772583

RAL 4006

80%

100% 40%

60%

20%


CMYK C0 M19 Y89 K0

RGB R255 G199 B44

Hexidecimal/Web #FFC72C

RAL 1018

80%

100% 40%

60%

20%

Overview Brand Elements IEEE Wedge ElementTOC Typography Imagery Video & Social Media ApplicationsColor Specifications



IEEE Master Brand Typography

IEEE typefaces have been carefully chosen for ease of communications and for their legibility, flexibility, and adaptability with the other design elements.

PRIMARY TYPEFACE

Formata is the IEEE as well as the IEEE Entrepreneurship primary typeface. Formata, a sans serif font, should be used predominantly on all print applications. This typeface is available in many weights and styles that are essential to create distinction across all communications.

When Formata is not available, use alternate typefaces specified on page 12.

FormataAaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Formata LightFormata Light ItalicFormata RegularFormata ItalicFormata MediumFormata Medium ItalicFormata BoldFormata Bold ItalicFormata CondensedFormata Condensed ItalicFormata Condensed Medium ItalicFormata Condensed BoldFormata Condensed Bold Italic

SECONDARY TYPEFACE

Adobe Caslon Pro has been designated as the IEEE secondary typeface to complement the Formata font family. Adobe Caslon Pro, a serif font, is to be used sparingly, only for headlines or titles.

When Adobe Caslon Pro is not available, use the alternate typefaces specifed on page 12.

WEB TYPEFACE

Open Sans is the IEEE preferred web font for use on all websites.

Adobe Caslon ProAaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZzAdobe Caslon Pro RegularAdobe Caslon Pro ItalicAdobe Caslon Pro SemiboldAdobe Caslon Pro Semibold ItalicAdobe Caslon Pro BoldAdobe Caslon Pro Bold Italic

Open SansAaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZzOpen Sans LightOpen Sans Light ItalicOpen Sans RegularOpen Sans ItalicOpen Sans SemiboldOpen Sans Semibold ItalicOpen Sans BoldOpen Sans Bold Italic

PLEASE NOTE that use of the Formata and Adobe Caslon Pro fonts are governed by license agreements. Use of the fonts without a license or in opposition to the license terms is prohibited. For questions contact [email protected].

Overview Brand Elements Color Specifications IEEE Wedge ElementTOC Imagery Video & Social Media ApplicationsTypography

Alternate TypefacesPrimary & Secondary Typefaces


mailto:branding%40ieee.org?subject=


IEEE Master Brand Alternate Typography

Digital applications such as websites or internal documents such as corporate stationery, require alternate typefaces that are readily available throughout the organization.

ALTERNATE PRIMARY TYPEFACE

Calibri is the IEEE font to be used on all screen-based applications, such as PowerPoint, Microsoft Word, and websites.

CalibriAaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Calibri LightCalibri RegularCalibri ItalicCalibri BoldCalibri Bold Italic

ALTERNATE SECONDARY TYPEFACE

Cambria is an alternative to the secondary serif typeface (Adobe Caslon Pro) and should be used for letters, memos, and faxes.

CambriaAaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Cambria RegularCambria ItalicCambria BoldCambria Bold Italic

What is the difference between a sans serif and serif font? AbcSan serif font

AbcSerif font

Sans serif fonts do not have projections.

Serif fonts have projections at the top and bottom or the beginning and end of a letter.

Overview Brand Elements Color Specifications IEEE Wedge ElementTOC Imagery Video & Social Media ApplicationsTypography

Primary & Secondary Typefaces Alternate Typefaces



In addition to the IEEE Entrepreneurship colors and typography, the IEEE Master Brand wedge is a key element of the IEEE design system.

USE OF THE WEDGE

In addition to the IEEE Master Brand, colors, typography, and imagery, the wedge is a key element of the IEEE design system. The wedge device, based on the graphic style of the kite emblem of the IEEE Master Brand, is streamlined to create a unique and dynamic look-and-feel system that can be applied across all IEEE-Branded communications. The wedge should be incorporated in all materials, however it should be done so sparingly.

ANGLE & RATIO

In order to use the wedge correctly, the angle of the wedge is very important. The wedge must be at an approved angle of either 45° or 135°.

THE WEDGE CAN BE USED IN A FEW DIFFERENT WAYS:

• within the frame of an image• within a graphic box that holds text• as a background panel• as a design accent

WEDGE RATIO

The dimensions of the wedge should increase or decrease in proportion to the size of the page layout.

See pages 20–22 for examples.

IEEE Master Brand Wedge Element

IEEE KITE

IEEE WEDGE

IEEE WEDGE 45°

IEEE WEDGE 135°

45°

135°

Overview Brand Elements Color SpecificationsTOC Typography Imagery Video & Social Media ApplicationsIEEE Wedge Element



ImageryIntroductionThe six image themes—people, technology, knowledge, connections, global, and historical—are based on the key pillars of the IEEE Brand and reflect the Master Brand personality and style, as well as IEEE members, areas of expertise, and history. Original photographs that you own the copyright for (not clip art or stock images) should be used whenever possible. When original photographs are not available, stock photography and abstract or vector artwork is acceptable as long as it follows the same guidelines.

Use of photographs without appropriate licenses or permission is prohibited. Please note that all photographs are potentially subject to copyright. Use of an image obtained from a search engine or other source may violate the rights of the copyright owner and subject IEEE to liability.

Royalty-free images are available for purchase from various stock photography collections on the web for a one-time fee for usage in an unlimited number of applications, an unlimited number of times. The cost is based on file size, not usage. Pulling images from Google is not allowed. Any questions please email, [email protected].

Overview Brand Elements Color Specifications IEEE Wedge ElementTOC Typography Video & Social Media ApplicationsImagery

UsageIntroduction




IEEE Entrepreneruship imagery should be shown in full color. When not using photography, abstract or vector art may be used. The IEEE brand imagery themes are your guide and reflect the IEEE core values, brand personality and style, and IEEE members, areas of expertise, and history.

• Original photography (not clip art or stock images) should be used whenever possible to convey the IEEE brand imagery themes. If original photography is not available, stock photos can be substituted as long as they convey real people, real environments, and real world situations.

• When selecting photos for larger layouts or complex messages, look for opportunities to tell a simple story which supports the written content and helps the IEEE audience understand and engage with the message.

• Images should be cropped whenever possible and eliminate unnecessary details so the core message of the image is clear.

• Highlight diversity in the IEEE organization and in the IEEE marketplace through age, gender, race, dress, country of origin, and job responsibilities.

General Imagery Usage

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Overview Brand Elements Color Specifications IEEE Wedge ElementTOC Typography Video & Social Media ApplicationsImagery

Introduction Usage



To keep the IEEE Brand consistent throughout all applications, follow these guidelines when producing any type of video.

WATERMARKUsing the IEEE Master Brand as a ghosted/translucent ‘watermark’ is a good way to leverage the IEEE Brand (shown on right). Be sure to maintain proper brand clear space, as well as enough room to allow for a video control bar that may appear below the watermark during playback.

If the IEEE Entrepreneurship logo or IEEE.tv logo is present, the IEEE Master Brand can appear in opening and closing frames, rather than throughout.

IEEE WEDGE DESIGN SYSTEM Consider using a branded ‘wedge’ accent color bar along the bottom of the screen with reversed to white Master Brand for title and ending slides. This can be done in IEEE blue or any IEEE color from the approved color palette.

Video Guidelines

Consider use of the IEEE Wedge element as a design accent. The wedge may be shown in any of the colors from the approved IEEE color palette.

When using more than one logo on the endslate of a video, consider using a vertical line to separate the two logos.

When there is an IEEE.tv watermark, or when multiple sub-brands are involved, the IEEE Master Brand does not have to appear throughout, but should appear in the beginning and ending frames.

Make sure to leave space clearance in the lower portion of the video frame for the IEEE.tv brand watermark. Anything intended for use in that space, please contact ieee.tv for further guidance.

Overview Brand Elements Color Specifications IEEE Wedge ElementTOC Typography Imagery ApplicationsVideo & Social Media

Lower 3rd Templates

Social Media GuidelinesVideo Guidelines



To keep the IEEE Brand consistent throughout all applications, follow these guidelines when producing any type of video.

LOWER 3RD TEMPLATESIf a title bar is needed in a video, lower 3rd templates are available for use. Templates with the IEEE Entrepreneurship logo as well as the IEEE Entrepreneurship AND IEEE N3XT logos are available.

Lower 3rd Video Templates


Social Media Guidelines

Lower 3rd Templates

Video Guidelines



All social media brands (Facebook, Twitter, Instagram, etc.) have their own sets of guidelines. IEEE Entrepreneurship works in partnership with IEEE Entities to host IEEE N3XT® events. The IEEE Entrepreneurship logo should be used on all social media applications. Follow the minimum size (100 pixels) and clear space (½x) for digital and on-screen applications.

If the minimum size and/or clear space cannot be met, the IEEE Entrepreneurship logo and IEEE Master Brand should be as large as possible within the given space .

To better fit the social media profile icon size restrictions, a stacked IEEE Entrepreneurship logo is provided. Make sure that the Master Brand, sub-brand logos and/or tagline (if used) are legible when resized for mobile optimization.

Size and Font• Clear Space: Equal to or greater than ½x• Master Brand Minimum Width: 100 pixels• Font: Formata or Calibri

Color• Must be from approved IEEE color palette

Social Media Guidelines

TWITTER PAGE (MOBILE)

The timeline cover photo uses approved colors from the IEEE color palette. The font is Formata.

PROFILE IMAGE: The stacked IEEE Entrepreneurship logo is placed within bounding box dimensions allowed by Facebook guidelines. The profile icon is 180 px x 180 px.

COVER IMAGE: The optimal size for a Facebook cover photo is 828 x 465 pixels. The Facebook cover image area is 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. Use this area to further personalize the individual IEEE Entrepreneurship group, with use of related graphics or photographic imagery.

Resized IEEE Entrepreneurship logo for social media applications.

STACKED SOCIAL MEDIA LOGO REGION/LOCATION IDENTIFIERS

The IEEE Social Media Policy can be found on the IEEE Brand Experience site under Digital Guidelines at https://brand-experience.ieee.org/guidelines/digital/social-media/ For questions contact [email protected].

Use this format to include text that indicates IEEE Entrepreneurship represented by a Region, Section, Student Branch or Chapter.

GROUP NAMES: For consistency in naming conventions and alignment across all IEEE Entrepreneurship Locations/Regions, the actual social media profile names should follow this format: “IEEE Entrepreneurship – Name of Location/Region”


Video Guidelines Social Media Guidelines


https://brand-experience.ieee.org/guidelines/digital/social-media/



PREMIUM GIVEAWAYSSTEP & REPEAT

BANNERS POSTCARDWEBCAM COVER

Print & Non-Screen Applications

When using the IEEE Entrepreneurship logo in print materials, follow the brand guidelines for the IEEE Master Brand, found at ieee.org/about/toolkit/tools/index.html Any questions please email, [email protected].

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Digital & On-ScreenPrint & Non-Screen


http://ieee.org/about/toolkit/tools/index.html



Digital & On-Screen Applications

When using the IEEE Entrepreneurship logo in digital materials, follow the brand guidelines for the IEEE Master Brand, found at ieee.org/about/toolkit/tools/index.html Any questions please email, [email protected].

WEBSITE

SOCIAL MEDIA PROFILES IEEE ENTREPRENEURSHIP WEBSITE


Print & Non-Screen Digital & On-Screen


http://ieee.org/about/toolkit/tools/index.html


Resources & ContactResources & Contact 23ENTREPRENEURSHIP.IEEE.ORG

IEEE Resources & Contact

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About IEEE

Understanding the IEEE Brand

IEEE Corporate Brochure

IEEE Brand Overview Video

IEEE Brand Identity Tools

IEEE Brand Identity Toolkit

IEEE Master Brand and Logos

IEEE Brand Identity Guidelines

Contact

Questions or Comments [email protected]



https://brand-experience.ieee.org/download/understanding-the-ieee-brand-pdf-2-7-mb/?wpdmdl=667

https://brand-experience.ieee.org/download/ieee-corporate-brochure-2/?wpdmdl=1566&ind=1505504912527

https://youtu.be/iUglUEgUowE

https://brand-experience.ieee.org/

https://brand-experience.ieee.org/templates-tools-resources/master-brand-and-logos/

https://brand-experience.ieee.org/download/brand-identity-guidelines/?wpdmdl=686

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