ie digital marketing (google+ v2)
TRANSCRIPT
GOOGLE+
LUISA CALDERON, MAYA BENTELER, REBECCA WRIGHT,
MARIANA PENZINI, ELIZA NG, MICHELLE LANSPA, RICARDO
PARDO, OSCAR GROSSMANN, JUAN C. CALDERON, DIEGO
SANCHEZ
Google has tried many times to create a social network like Facebook, but failed? Will G+ succeed?
20102004 2007 2009 2011
As of November 2011, Google + claimed to have 49 million users
How Google + got started…
_
WHAT IS
GOOGLE +
_
WHAT IS GOOD ABOUT
GOOGLE +?
Positives
Integratio
n
Circles
• Drag & Drop
• Privacy
• Flexibility
• Relevancy
Chat• Circles
• Gmail
• GTalk
• Gmail
Sparks
• Content
• Interest
• Share
• Easiness
Photos• Privacy
• Sharing
• Picasa
• Filter
Hangouts
• Video Chat
• Mobile
• Up to 9
people
• Social
• Availability
• Visibility
• “Check it out”
• Approval
• Facebook Like
Platform• Multifunctional
• Integrated
• User friendly
• Share
• Location
• Uploads
• Stream
• Check-in
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WHAT IS PAINFUL ABOUT
GOOGLE +
Circles
• Blocking
• Confusion
• Privacy
Streams
• Posts lost
• Real time
• Comment
limit
• Banner
Hangouts
• Video feed
• G talk plug-
in
• Webcams• Limited
features
• Applications
• Platform
• Tablets
Brands • No corporate
pages until
Nov. 2011Real
Name
Policy
• No
pseudonyms
until Sept. 2011 Photos • Picasa
uploads
• Mobile
• Lack of use
• Many
inactive
users
Negative
s
• Updates
• Pop-ups+1 Button
_
OVERALL
USER EXPERIENCE+
GOOGLE + NOTIFICATION BAR
MAKES IT VERY EASY TO MOVE
BETWEEN OTHER GOOGLE
SERVICES WITHOUT MISSING
NOTIFICATIONS
THE DRAG AND DROP USER
INTERFACE OF CIRCLES IS FUN,
INTUITIVE, AND FULLY
INTEGRATED IN THE SERVICE
PRIVACY IS MUCH BETTER
MANAGED THAN ON
FACEBOOK. IT IS SIMPLE AND
THE EXPERIENCE IS MUCH
BETTER
ACCESS TO CHAT BETWEEN
PEOPLE IN YOUR GOOGLE
NETWORKS (GOOGLE +, GMAIL,
GTALK, ETC.)
INTERCONNECTION BETWEEN
GOOGLE SERVICES EASES THE
USER EXPERIENCE. (SEARCH,
MAPS, YOUTUBE, BLOGGER,
GMAIL, ETC.)
THERE IS A LACK OF
FUNCIONALITY FOR MOBILE.
(PHOTOS WERE TO ALWAYS
AVAILABLE ON IPHONE)
CONTENT DISCOVERY IN
SPARKS IS VERY POOR.
CONFUSION AFTER CHANGING
SPARKS TO “WHAT’S HOT"
IN THE END OF THE DAY, EVEN
THOUGH MOST PEOPLE HAVE
AN ACCOUNT NOT MANY
PEOPLE IN OUR NETWORK ARE
ACTIVELY USING IT.
_
THANK YOU!!!
QUESTIONS?