idt european pr summary cy2012 ( jan-aug)
DESCRIPTION
IDT European PR Summary CY2012 ( Jan-Aug). European Press Coverage 2012. Total number of clips 2012 YTD = 280 (8 months) Pro-rata = 420 Total number of clips 2011 = 408 Equates to 3% growth in coverage v 2011 despite 15% reduction in PR fee (eff. Apr 2012). - PowerPoint PPT PresentationTRANSCRIPT
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IDTEuropean PR Summary
CY2012 (Jan-Aug)
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Total number of clips 2012 YTD = 280 (8 months) Pro-rata = 420 Total number of clips 2011 = 408 Equates to 3% growth in coverage v 2011 despite 15% reduction in PR fee (eff. Apr 2012)
European Press Coverage 2012
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
10
20
30
40
50
60
CY2012CY2011CY2010
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Jan-Mar Apr-Jun Jul-Sep0123456789
10
Article placements CY2012
Article placements CY2012
Total articles placements 2012 YTD = 27 (+4 live pitches). IDT Objective is 40 placements per year (10 per quarter)
European Technical Article Placements
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Pinnacle 2012 European key achievements & activities
Growth in coverage and growth in IDT technology and product awareness despite reducing PR spend
Intelligent distribution of press releases to European media Local language coverage in key press in UK, France, Germany, Italy, Spain,
Scandinavia French ‘Electron d’or’ Product of the Year award for P9020 / 9030 Phone briefings secured with European editors for all key product launches Continuing technical article writing service with 100% placement of written material Total of 21 press interviews / meetings YTD Highly successful support at Embedded World Show, Germany including 11 press
meetings Writing and submission of 5 award entries Support of IDT at Electronica defined with execution between Sept an end Nov
(pre-show, at show, post-show activities). Targeting 10-12 press meetings at show On-going management of media planning in Europe
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A-level launch briefings 2012
Wireless chargingSoCs – Bodo’s Power, PSDE, EPN, New Electronics
PMEMs – Bodo’s Power New Electronics, Engineering & Technology
Princeton – New Electronics
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Example coverage resulting from phone briefings
Bodo’s Power – Product of the month, IDT’s wireless power
transmitter
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Example coverage resulting from phone briefings
Selezione di Elettronica, Italy – MEMs Oscillators
New Electronics, UK – Phone briefing with Kam Eshghi
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Coverage Examples
Electronic Specifier UK
Elettronica Oggi, Italy 1 of 4 pages!
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HF-Praxis, Germany
ElectroniqueS, France – France’s No.1 publication
Coverage Examples contd.
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Coverage Examples contd.
EPN –Europe’s No.1 Pan-Euro electronics title
Elektronik Nyt, Denmark