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IDS21 Digital Marketing Opportunities

InteriorDesignShow.com

Interior Design Show

TorontoVancouver2021

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Digital MarketingConnect with Canada’s largest design community from coast to coast. Carefully curated with inspiring content, our digital layer is the go-to resource for our loyal audiences looking to discover and connect with fresh and innovative products and industry news.

IDS Toronto & Vancouver Make a lasting impression among our highly engaged, professional community of trade leaders and style-savvy consumers who are projected to spend over $398 million on planned projects in the next year.

Over 304.5 million digital

media impressions were garnered in 2020 from an ever-growing network of

social media channels

Facebook 37K fans

YouTube 749 subscribers

Newsletter89K trade37K consumer subscribers

Twitter 74.1K followers

Instagram 61K followers

LinkedIn 7071 followers

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Newsletter Ad Rate

Top Banner (600 x 100 pixels) $375

Advertorial (Image 295 x 225 plus maximum 85 words) $450

Lower Banner (600 x 100 pixels) $275

Dedicated Newsletter

Work with us to amplify your event or product launch. We can $2,000 customize your partnership to help you connect with our highly engaged community. Limited availability throughout the year.

Social Media

Sponsored Tweet $150

Sponsored Facebook Post $450

Sponsored Instagram plus stories post $450

Sponsored LinkedIn $375

Package: 1 Instagram post, 1 Instagram story, $1,200 1 Facebook/LinkedIn post and 2 Twitter posts. *LinkedIn/Facebook dependent on content

Online Activations

Online Demos 1 hour long demos or product knowledge sessions, supported by IDS Marketing (newsletter and social) $3,750

IDS 360 Series $15,000

All rates + HST

Digital Rates

Bespoke Content PartnershipsReach out to us directly for a customized solution to connect with our audience. We are experienced with working with various brands to amplify your design story within our networks.

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Newsletter

Milan Design Week

Your leading source for discovering new ideas, products, innovations and emerging talent from across the globe, we're excited to share our top picks from Milan Design Week. Highlighting the intersection of nature and the human experience, we're seeing the future of design as a compassionate place, full of thoughtful conversation surrounding the themes of equity, diversity and intention.

#IDSToronto #IDS21

*Canada's Anti-Spam Legislation came into effect July 1st, 2014. As a result of this new law, we need your explicit consent to send you news, info and special offers about IDS Toronto. For more information on CASL and how Informa Canada is working to comply please contact us at info@interiordesignshow.com and 416.960.4519.

Terms of Use | Privacy Policy | UnsubscribeIDS Toronto | 10 Alcorn Avenue, Suite 100 | Toronto, ON M4V 3A9

This is an advertisement

Media Partners

Metro Toronto Convention Centre South BuildingInteriorDesignShow.com

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Nendo – Wonderglass

Venetian manufacturer Wonderglass presented their first furniture collection ‘melt’, in collaboration with IDS Alumni Oki Sato’s design firm nendo.

The weight and flow of the glass created the furniture’s arches and curves. The molten nature of glass directed the design process, celebrating expert craftsmanship in the series of tables, chairs and small objects. The combination forms a collection that pushes the boundaries of manufacture and design.

Can’t see this email? View it in a web browserForward to a friend | Join our mailing list | InteriorDesignShow.com

Delivered 2-3 times monthly (year round), IDS Newsletters are the ultimate source for innovative product announcements as well as Canadian and international design news. Boost your brand among our highly engaged readership of 88K, and growing.

Dedicated Newsletter Rate: $2,000

Top BannerRate: $375

Advertorial (image & text)Rate: $450

Lower BannerRate: $275

Over 47% of our

Trade audience use newsletters

to stay up to date on industry

insights

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Social Media

Sponsored TweetPost on our Twitter account to reach a wider global audience.

Each post will include one image and a short editorialized caption with a link, your handle and up to three hashtags.

Audience Segment:63% Age 25-44 49% Men / 51% Women

Rate: $150

Sponsored Facebook PostSponsored post on our Facebook account. Connect with both the public and trade professionals through this channel.

Each post will include one image and a short editorialized caption (85 words max) with a link.

Audience Segment:66% Age 25-4439% Men / 59% Women / 2% Nonbinary38% Canada / 7% US / 45% International

Rate: $450

Sponsored Instagram Post on IDS Toronto’s Instagram account. Will include one image on post, as well as one slide on Instagram stories.

Each post will include an editorilised caption (65 words max) with handle inclusion and up to four hashtags.

Audience Segment:70% Age 25-4433% Men / 64% Women / 3% Nonbinary53% Canada / 10% US / 37% International

Rate: $450

Sponsored Facebook Content

Facebook Followers:

37K

Sponsored Twitter

Content

Twitter Followers:

74.1K

Sponsored Instagram

Content

Instagram Followers:

61K

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IDS 360 Degree SeriesIDS 360° is a new virtual series created by IDS in solidarity with the industry and designers we champion. Launched across all our platforms, it highlights handpicked, diverse voices within the design community with video Q+As, product launches, studio tours, and more. Designers and firms selected reflect the wide range of talent that makes up part of the IDS design community.

4 Month Series: $15,000

Package

1 Instagram post 1 Instagram story 1 Facebook/LinkedIn post 2 Twitter posts

* LinkedIn/Facebook dependent on content

Rate: $1,200

Sponsored LinkedInConnect with architecture and design professionals within the built environment.

Content must be editorial in nature (100 words max) and will include your handle, links and up to 3 hashtags.

Audience Segment:39% Entry Level44% Decision Makers

Rate: $375

Social Media

Sponsored LinkedIn Content

LinkedIn Followers:

7K

Total Followers:60.4K

All materials must be submitted to IDS at least 10 working days before scheduled deployment date.Please note, approval of sponsored post content will be left to the discretion of IDS.No advertising opportunities available during the time of the show.

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Online DemosDo you have thought leadership or new product knowledge that you would like to share with our discerning trade audience?

Sessions must be pre-recorded by your or your team, followed by a live Q&A or chat. You will be responsible for your own IDCEC accreditations. Sessions to be hosted by your own provider.

Marketing Benefits• Logo placement on platform• 1 Dedicated Newsletter promoting the session• Social support: 2 Tweets, 1 Instagram post, 1 Instagram story, 1 Facebook/Linkedin post• Opted-in registration list

Benefits Include • Branded recognition and content for the design community • Solidifying your brand as supporting thought leadership • Continuous touchpoint with IDS online audience • Collecting qualified leads

Rate: $3,750

Online Activations New This Year!

IDS 360 SeriesIDS 360° is a new virtual series created by IDS in solidarity with the industry and designers we champion. Launched across all our platforms, it highlights handpicked, diverse voices within the design community with video Q+As, product launches, studio tours, and more. Designers and firms selected reflect the wide range of talent that makes up part of the IDS design community.

Marketing Benefits• Advertorial on Facebook• Advertorial on IGTV - video must be professionally produced• Curated Q&A on Instagram Stories• Logo placement on website and applicable marketing material as Supporting Sponsor of the event• Content to be shared on both IDS Toronto and IDS Vancouver channels• Total of 60.4K followers

Benefits Include • Branded recognition and content for the design community • Solidifying your brand as supporting thought leadership • Continuous touchpoint with IDS online audience • Collecting qualified leads.

Rate: $15,000

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Deadlines Booking Deadline Minimum 3 weeks / 15 working days before post.

Material Deadline Minimum 2 weeks / 10 working days before post.

RequirementsImages • Please submit 3-5 high-res (300 dpi) colour images. • IDS will review and make the final image(s) selections. • Acceptable formats include .jpg and .png. No animated .gifs. • Images must not include logos, watermarks, text, graphic overlay, or booth numbers.

Content Content should offer fresh, thoughtful commentary on topics relevant to the IDS community written by someone who has unique expertise or experience. The writing should be accessible, compelling and jargon-free. Strive to inform and engage, not advertise. Offering useful and actionable information in a lively and readable style will do far more to promote your brand than an old-fashioned marketing pitch. Be specific, authentic, and offer details for future action.

Booking For more information please contact:

Karen T. Kang Managing Director & Head of Content Karen.Kang@informa.com, 416 960 4509

Details & Booking

Please refer to Digital Rates chart for

specs. IDS reserves the right to change and finalize all content and images to ensure consistent messaging across

channels. All posts will include #IDSSponsored

#sponsored #ad.