idom ss/11
DESCRIPTION
Idom Design's Spring/Summer 2011 look book.TRANSCRIPT
S/S 2011
The act of sailing brings so much pleasure into my world. It
is always peaceful, quiet, and wonderful. I am always in awe
of how many shapes the sails can create while blowing in
the wind. The movement of the sails constructs tremendous
amounts of architectural details. The various abstract shapes
make me think of buildings, sculptures, and sometimes
even animals. The sails remind me of a cloud in the sky. It
can be fluid and transform its shape into so many elements.
The details of the sails and the act of sailing influenced the
silhouette, the draping, and the design of this Spring and
Summer 2011 collection. I am intrigued and humbled by the
philosophy behind sailing. One must be patient and work
with nature. You cannot force the wind to move in a certain
direction. You have to watch, listen, and let the wind guide
you. This process is the same as in design and in life.
Modi
Inspiration
S
s a r d i n i a d r e s s
A
andaman sea dress
T
t a h i t i d r e s s
F
f i j i d r e s s
G
g r e a t b a r r i e r
r e e f d r e s s
S
s a h a r a d r e s s
P
p u g e t s o u n d d r e s s
C
c o r s i c a d r e s s
It was a pure joy to be collaborating with my dear friends and
business partners Evangelina Owens and Miles Johnson. Our
first shoot together was a dream. We were so fortunate to
have such a fantastic team on this project. A big thank you to
Solestruck for loaning us beautiful shoes for the shoot. And
a heartfelt thank you to our IDOM family. Cheers too many
more adventures to come!
xoxo,
Modi
Evangelina Owens — photography, business partner, M+E Designs emowens.com
Miles Johnson — photo assistant, M+E Designs mrmilesjohnson.com
Caitlin McCloskey — fashion design assistant caitlinbond.com
M+E Designs — look book art direction and designm-plus-e-designs.com
Solestruck — amazing shoessolestruck.com
Sarah Waselik — public relations
Susan Bogdan — hair and makeup
Adelaide Bertrand — styling and set design
Iris Dyrhaug — model
Thank you to:
©2011 idom designs