IDNS

PRINT GENIUS - SOCIAL JOURNEY

Originally started with @inkgenius and @theinkgenius

Change to @printgeniusink and @the_printgenius

Working on the premise that one will be the messages directly from the Genius himself for complaints/queries the other just general tweets and offers.

TWITTER STATS - @PRINTGENIUSINK

Followers: 956

Tweets: 2,201

Mentions: 826 (since the beginning of the year)

Replies: 53.3% direct replies to mentions

Retweets: 321 (since the beginning of the year)

TWITTER STATS – @THE_PRINTGENIUS

Followers: 703

Tweets: 200

Mentions: 169 (since the beginning of the year)

Replies: 30.8% (since the beginning of the year)

Retweets: 108 (since the beginning of the year)

TWITTER STATS - @ACCURATE_AV

Followers: 570

Tweets: 52

Mentions: 73 (Since the beginning of the year)

Replies: 6.8% (Since the beginning of the year)

Retweets: 23 (Since the beginning of the year)

STATISTICS OVERVIEW

Total Tweets: 2,453

Total Followers: 2,229

Total KG of chocolate consumed: 40Kg

Litres of energy drink: 150

Total Retweets: 431

PRINT GENIUS BLOG

http://inkgeniusblog.co.uk

Used this to give the Genius a personality building on using ‘The Genius’ as our brand identity.

Helped to engage with potential customers and build interest prior to the launch of the proper website.

Consumers like companies they feel connected with and like gaining insight in to the people behind the company.

PRINT GENIUS BLOG…

In an attempt to build the following behind the blog and promote this further I have made contact with a few bloggers who write about technology.

I’m in the process of producing guidelines on possible topics and strict criteria to ensure quality content. All submitted content would be screened by myself and any corrections made before appearing on the website.

The use of bloggers will help too because they will promote their posts on the blog on their own social media driving traffic to the blog and potentially the Print Genius website.

PRINT GENIUS – OTHER SOCIAL

Whilst focusing mainly on Twitter, I’ve also turned to a couple of other social networks.

Google+ account

https://plus.google.com/105222846868165492308

LinkedIn Company Page

https://www.linkedin.com/company/ink-genius

Tumblr account

http://printgenius.tumblr.com

Pinterest account

http://pinterest.com/printgenius

SOCIAL MEDIA – MOVING FORWARD

Plan of action for social media when live

• Massive push on Twitter

• Initial offer codes• Competitions - ‘Share for a chance to win….’

• Potentially Facebook advertising to build likes and again with competitions ‘like our page and share this post to be in with a chance of winning….’

• This one builds people liking the page but it’s ensuring they then share the page to their friends, vastly expanding the potential audience.

IDNS AV

IDNS AV

• Clean interface• Rotating banner for promotions and advertising space

from featured companies.• Menu bar down side and top• Landing page for Casio

http://idnsav.dr-designs.co.uk/casio • Landing Page for Clevertouch

http://idnsav.dr-designs.co.uk/clevertouch • Product enquiry buttons on every product page.• Feed taken from Sahara, edited then uploaded.

ACCURATEAV

ACCURATEAV

• Cleaner interface• Modernisation• Sliding banner on homepage for Casio & Clevertouch (can

add other companies willing to pay)• Four key areas – give an overview of AccurateAV from the

start• Markets • Services• Installations • Company

• Some streamlining of products still needed• New logo needs refining

Print Genius Game

The Gladys Hotel Response – Sample Page